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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Riset dan Inovasi Peternakan (Journal of Research and Innovation of Animals) Jurnal Pengabdian Nasional Jurnal Ekonomika Dan Bisnis International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Journal of Agriculture and Animal Science Jurnal Manajemen Agribisnis Terapan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Noer, Irmayani
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Consumer Demand and Satisfaction Preferences Regarding Organic Coffee Products Lestari, Astria Rani; Noer, Irmayani; Analianasari, Analianasari; Fitriani, Fitriani
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.4057

Abstract

Coffee is one of Indonesia’s top plantation export commodities and plays a vital role in the national economy. Organic coffee is growing steadily due to its added value, particularly its high antioxidant content and unique flavor. With increasing domestic coffee consumption, demand for organic coffee is also rising. Consumer preferences represent their desires and expectations for a product and help guide marketing strategies. This study analyzes consumer preferences and satisfaction toward organic coffee using conjoint analysis. The findings show that most organic coffee consumers are women (60%), aged 19–32 years (89.6%), unmarried (81.2%), hold a diploma or bachelor’s degree (64%), work in the private sector (26.8%), and earn between Rp1,000,000–3,000,000 (43.6%) or more than Rp3,000,000 (34.8%). Consumers choose organic coffee based on personal preference, especially cappuccino or latte flavors, and make purchases as needed without external influence. Consumers are generally satisfied, prioritizing taste and quality. Despite price increases, they remain loyal due to quality, flavor, and health benefits. Preferred attributes include a slightly sweet taste, smooth texture, dark brown color, strong aroma, affordable price, and easy availability.
Characteristics Of Organic Coffee Consumers Hariyanto, Adi; Noer, Irmayani; Kurniawan, Henry; Analianasari, Analianasari
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3967

Abstract

Nowadays, people are starting to realize the importance of health and environmental sustainability. Organic coffee is one of the alternatives chosen to support lifestyle and maintain environmental sustainability for consumers and coffee lovers. This study aims to describe the characteristics of respondents who consume organic coffee. The analysis method used in this study is the descriptive analysis method. The sampling method in this study is the accidental sampling technique of 100 respondents. The results of the study show that the majority of organic coffee consumers are men, namely 54% with ages 21-33 years with a percentage of 87% with an unmarried status of 68% with the majority of S1/S2/S3 education of 63% and work as private employees of 41% with an income of Rp 6,000,000 - Rp 9,000,000 of 37%. The primary motivation for consumption is health reasons (78%), followed by environmental concerns (19%). Social media is the primary source of information (53%), and online stores are the most common purchasing channel (52%). These findings indicate that the organic coffee market has significant growth potential, especially through targeted value-based marketing and digital education approaches.
Integrasi Vertikal Pasar Produsen Gabah dengan Pasar Konsumen Beras di Provinsi Lampung Nazilah, Nazilah; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17661

Abstract

Rice is a food ingredient that is a top priority in government food policy.  Rice prices in Indonesia experienced an increase in the first quarter of 2024, rice prices jumped 21.3% compared to last year. The difference in rice prices occurs because of the weak agribusiness structure and market mechanisms that occur in Indonesia.  Market integration analysis can be carried out through several measurements, namely price correlation, price transmission, and Vector Error Correction Model (VECM) analysis. This research aims to analyze the relationship between rice prices at the farmer level, grain producers and consumers in Lampung Province, as well as analyzing the integration of the rice market at the farmer level, grain producers and rice consumers in Lampung Province. The data used is secondary data in the form of time series data, namely data on grain prices at the producer or farmer level and retail rice prices at the consumer level in Lampung Province from 2018 to 2023. The data analysis method uses price correlation analysis and the Vector Error Correction Model (VECM ) using Eviews.10 software. The research results show that the price of rice at both market levels, namely between the grain producer market and the rice consumer market in Lampung Province, is positively correlated.  Based on the results of the market integration analysis, it shows that the rice market in Lampung Province has not been fully integrated in the short term, while the results of the cointegration test show that in the long term the market at the grain producer and retailer level in Lampung Province is well integrated, so it can be concluded that the rice market in the Province In the short term, Lampung has not been well integrated, while in the long term the rice market in Lampung Province is integrated.
Analisis Pemasaran Produk Olahan Kakao Di Desa Sungai Langka Kabupaten Pesawaran Handayani, Sri; Nirmagustina, Dwi Eva; Wirawati, Chandra Utami; Noer, Irmayani; Kusmaria; Kartika, Tamara Eggy
AgriMalS Vol 5 No 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/agrimals.v5i1.1777

Abstract

Agribisnis kakao di Kabupaten Pesawaran mulai berkembang dengan meningkatnya hilirisasi produk olahan kakao. Persoalan aksesibilitas pasar kakao yang masih rendah menjadi tantangan bagi kelompok wanita tani yang disebabkan masih kecilnya skala produksi dan belum berkelanjutan, keterbatasan modal usaha, dan pemasaran masih secara individu serta masih lokal. Strategi pengembangan usaha kecil menengah produk olahan kakao di Desa Sungai Langka diperlukan untuk mendukung peningkatan ekonomi wilayah. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal pengembangan usaha kecil menengah dan merumuskan strategi pengembengan usaha kecil menengah produk olahan kakao di Desa Sungai Langka Kabupaten Pesawaran. Lokasi penelitian dilaksanakan di Desa Sungai Langka Kabupaten Pesawarang. Responden pada penelitian ini adalah pelaku usaha kecil menengah olahan kakao. Metode penelitian ini menggunakan analisis deskripsi matematis analisis faktor internal dan eksternal menggunakan matriks IFE dan EFE, dan matriks SWOT. Dari hasil analisis SWOT UKM olahan kakao saat ini menempati titik kuadran IV, dimana strategi mendukung strategi yang agresif pada berbagai peluang dan kekuatan yang dimiliki. Strategi yang memiliki nilai TAS tertinggi yaitu peningkatan dan penambahan kerjasama dengan mitra pemasaran berbasis bisnis online.
Collective Marketing Performance of Coffee Beans in Lampung Province Noer, Irmayani
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i2.1725

Abstract

This study aims to identify actors in collective marketing channels and analyze the collective marketing performance of coffee beans in Lampung Province, Indonesia. Research samples are 50 coffee farmers in West Lampung Regency, randomly selected from farmer groups. The analytical method used to assess the collective marketing performance was marketing margin analysis.”The results showed that many actors were involved in the marketing channel, including collectors, wholesalers, farmer groups, Federate Farmers Groups, Joint Business Groups, and exporters.”Their involvement increased the handling costs during the marketing process. There are four collective marketing channels of coffee beans identified in this research.”Based on the results of marketing margin analysis, it is known that the most efficient collective marketing channel is direct selling to Joint Business Group.”
Rice Marketing Systems Model to Strengthen Institutional of Rice Marketing in Lampung Province Indonesia Noer, Irmayani; Unteawati, Bina
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i2.1636

Abstract

A marketing system is efficient if it is able to deliver production results to consumers at the lowest possible cost and relatively even margins to the actors involved. But in reality, when production is in surplus while demand is not, it causes the market mechanism to produce price distortions. This study aims to analyze the rice marketing system with an organizational approach and market demand (market trends, market demand functions, and price elasticity). The data is obtained from the relevant authorities as well as from observations and internet searches. The results showed that the marketing actors for unhusked rice/rice consisted of collectors, rice millers, inter-district traders, and retailers where almost half of the profits were enjoyed by rice mills. The results of the market demand function analysis show that rice consumption will tend to decrease if there is an increase in rice prices. Consumers will divert some of their consumption expenditure on rice substitute products. The results of market trend analysis show that rice consumption has a positive trend over time. Keywords:  Market Demand,  Market Trends, Organizational Approach, Price Elasticity, Rice Marketing System.  
Faktor - Faktor Yang Mempengaruhi Produksi Usahatani Ubi Kayu Di Desa Mataram Udik Kecamatan Bandar Mataram Armawan, Nyoman; Sutarni, Sutarni; Noer, Irmayani; Fitriani, Fitriani
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.585

Abstract

Cassava is the third largest consumption food in Indonesia after rice and wheat, which is 6.78% per capita per year. One of the commodities cultivated in Mataram Udik Village is cassava. Increased income and production of cassava will be achieved if fertilization is optimal. The purpose of this research is to analyze the factors that influence production and to analyze the income of cassava farming in Mataram Udik Village, Bandar Mataram District. This research was conducted from July to August 2022. Sampling was carried out by simple random sampling and the number of respondents was 43 cassava farmers. Data analysis in this study used multiple regression analysis with the production function of the Cobb-Douglas equation and income analysis. Based on the results of the study it can be seen that the factors that influence cassava production at a significant level of 5% are land area (X1), seeds (X2), chemical fertilizers (X3), labor (X5) and dummy organic fertilizers (D1). While the production factors that have no significant effect on cassava production are herbicides (X4), because the probability value is more than the 5% significance value - the average income for cassava farming is Rp. 95,407,121/2.47 ha and Rp. 38,632,085/ha in one growing season. The average total cost of cassava farming is Rp. 32,598,717/2.47 ha and Rp. 13,197,861/ha. The average income of cassava farmers is Rp. 62,808,404/2.47 ha and Rp. 25,428,504/ha in one growing season. In cassava farming, an R/C ratio of 2.92 and a B/C ratio of 1.92 means that every Rp. 1 spent will generate revenue of Rp. 2.92. This R/C ratio explains that cassava farming is feasible and the B/C value is greater than 1 which means cassava farming is profitable and can be increased.
Pengendalian Persediaan Bahan Baku Keripik Pisang Dengan Metode Economic Order Quantity (EOQ) Pada Umkm Keripik Pisang Muli Zahwa Sungai Langka: Studi kasus pada UMKM Keripik Pisang Muli Zahwa Sungai Langka nandita ayuni safitri, nandita; Zaini, Muhammad; Noer, Irmayani; Handayani, Sri
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4397

Abstract

This research aims to analyze how to manage raw material supplies at the Muli Zahwa Banana Chips Micro, Small and Medium Enterprises (MSMEs) located in Sungai Langka Village, Pesawaran Regency. These MSMEs are facing several problems, including delays in sending raw materials, limited number of suppliers, as well as immature muli banana raw materials, so that the daily production target of 200 kg cannot be achieved. In February 2025, actual production only reached 2,040 kg from the target of 5,200 kg, or around 38%. The potential production of muli bananas in Sungai Langka Village reaches 133,700 kg per month, while the needs of Zahwa MSMEs are only around 18,200 kg per month. In this research, the Economic Order Quantity (EOQ) method is used to determine the most optimal order quantity for raw materials. The calculation results show that the optimal order quantity is 1.699 kg per order with an order frequency of 14 times per year or 1 times a month. Safety stock is set at 76 kg and the reorder point is 576 kg. By implementing the EOQ method, it is hoped that it can increase operational efficiency, reduce total inventory costs, prevent shortages of raw materials, and improve the smoothness of the production process. This method provides an inventory management approach that is more organized and appropriate to the production capacity of MSMEs, while reducing the risk of wasting raw materials. It is hoped that the results of this research can be a reference for other MSMEs facing the same problems.
ANALISIS STRATEGI BISNIS PENGGILINGAN PADI (Studi Kasus Rice Milling Unit Gapoktan Rukun Sejahtera Di Pekon Sukorejo Kecamatan Pardasuka Kabupaten Pringsewu) Wildan Al Faris; Handayani, Sri; Noer, Irmayani; Irawati, Luluk
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4426

Abstract

The Farmers’ Group Association (Gapoktan) Rukun Sejahtera received assistance from the local district government in the form of a Rice Milling Unit (RMU) machine to improve farmers’ welfare in the region. However, the RMU has not yet operated its business optimally. Based on pre-survey data (2025), rice sales at RMU Rukun Sejahtera reached a total production of 91.456 tons, whereas the sales target set for 2024 was 150 tons. This indicates that the sales target was not achieved. As competition in the rice milling industry becomes increasingly competitive, it is necessary to develop appropriate business strategies to ensure sustainability and growth. This study aims to analyze the internal and external factors of the business, determine the business unit’s position, formulate alternative strategies, and establish strategic priorities. The analytical techniques employed include SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) to select the most effective strategies for implementation. The findings of this research identify six strength factors, five weaknesses, five opportunities, and five threats. The SWOT analysis generated three S-O strategies, two W-O strategies, two S-T strategies, and one W-T strategy. The QSPM results rank the strategic priorities as follows: first, “collaborating with farmers to secure rice supply” with a score of 6.78; second, “improving business management through mentoring programs” with a score of 6.60; and third, “creating own products to reach market segmentation” with a score of 6.56. The formulated strategies are expected to enable RMU Rukun Sejahtera to operate its business sustainably in the long term.
Penguatan Dinamika Kelompok Tani Kopi Melalui Partisipasi Petani Dalam Inovasi Pembuatan Pupuk Kompos Limbah Kulit Kopi noer, irmayani; Nuryanti, Ni Siluh Putu; Putri, Dwi Desmiyeni; Kuriawan, Henry; Dewi, Anita Kusuma; Kusuma , Anita
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 2 (2025): Desember
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i2.4511

Abstract

Kinerja agribisnis kopi harus dikuatkan, sehingga peluang bisnis yang semakin terbuka dapat dinikmati pula oleh petani secara berkeadilan. Peningkatkan kinerja agribisnis memerlukan dukungan SDM petani yang andal. Kegiatan pendampingan pada Kelompok Triguna 45 dilakukan melalui rangkaian kegiatan penyuluhan dan demonstrasi. Hasil kegiatan menunjukkan bahwa 93,3% petani paham tentang praktik perkebunan kopi secara berkelanjutan. Kedinamisan dalam kelompok juga menunjukkan peningkatan dilihat dari partisipasi petani anggota dalam kegiatan penyuluhan dan demonstrasi yang meningkat dari semula 65% meningkat menjadi 97 %. Edukasi yang diberikan kepada mitra memberikan dampak positif terhadap pengetahuan mitra tentang praktik pembuatan pupuk kompos berbahan limbah tanaman kopi serta bermanfaat meninkatkan keeratan hubungan dan keaktifan petani dalam pertemuan-peremuan kelompok.
Co-Authors Aditama, Wayan Erico Ambarwari, Agus Analianasari Analianasari anggraini, Depita Arif Qisthon Armawan, Nyoman Beni Hidayat Budi Trisnanto, Teguh Cahyati, Nia Chandra Utami Wirawati Dartana, Dartana Dewi, Anita Kusuma Dwi Desmiyeni Putri Dwi Eva Nirmagustina Edy Humaidi Eko Win Kenali Erwanto Fitria Tsani Farda Fitriani Fitriani Gustiawan, Rizki Hanafi, Isniah Handayani, Sri Hariyanto, Adi hasibuan, annisa fitri Hasiib, Etha' Aziza Hati, Diah Permata Henry Kurniawan Irawati, Luluk Jaenudin Kartahadimaja Kartika, Tamara Eggy Kertayoga, I Putu Ajie Windu Kuriawan, Henry Kusmaria Kusmaria, Kusmaria Kusuma , Anita Kusuma Adhianto Lestari, Astria Rani Liman Liman, Liman Meriko, Erwinda Muhammad Zaini nandita ayuni safitri, nandita Nazilah Nazilah, Nazilah Ni Siluh Putu Nuryanti novita sari, dian Nuni Anggraini Nurpalina, Nurpalina Nuzulla, Rifemi Ihza Putra, Septafiansyah Dwi Putri, Kejora Asa Rahmadiza, Radefi Rani Lestari, Astria Rinaldi, Al-Bara Fuad Sutarni, Sutarni Syahpura, Suraya Kaffi Syahrio Tantalo Unteawati, Bina Utomo, Feri Veithzal Rivai Zainal Widyawati, Dewi Kania Wildan Al Faris Wirawati, Candra Utami Yuniarti, Evi Ziladi, Kirana Jana