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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Riset dan Inovasi Peternakan (Journal of Research and Innovation of Animals) Jurnal Pengabdian Nasional Jurnal Ekonomika Dan Bisnis International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Journal of Agriculture and Animal Science Jurnal Manajemen Agribisnis Terapan
Noer, Irmayani
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing Driver Factors of Rice Productivity and Farm Profitability Cahyati, Nia; Noer, Irmayani; Kurniawan, Henry
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3322

Abstract

The research aimed to analyze the external factors influencing the production and income of lowland rice farmers in South Lampung Regency, Lampung Province. Using both qualitative and quantitative methods, the study followed four stages: data collection, input, analysis, and interpretation. The research involved 50 farmers from the Sidomulyo District, with data gathered through questionnaires and interviews. The study identified key external factors affecting production, including land area (X1), seeds (X2), fertilizer (X3), pesticides (X4), and labor (X5). The production function was modeled as Ln Y = Ln 9.111 + 1.010 Ln X1 + 0.072 Ln X2 – 0.137 Ln X3 + 0.023 Ln X4 + 0.012 Ln X5, showing an increasing return to scale with a significance value 0.05. This suggests that greater use of these production factors enhances rice production. The analysis revealed a good income of IDR 10,592,864.74, with R/C and B/C cash ratios exceeding 1, confirming that lowland rice farming in South Lampung Regency remains profitable. The study concludes that external factors significantly impact rice production and income, with potential for increased profitability through optimized resource use
Vertical Integration of the Rice Market in Lampung Province Nazilah, Nazilah; Noer, Irmayani; Kurniawan, Henry
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3254

Abstract

Rice prices in Indonesia rose significantly in early 2024, with premium-quality rice reaching IDR 16,410 per kilogram—a 21.3% increase compared to the previous year. These disparities stem from weaknesses in the agribusiness structure, poor market integration, and insufficient market information. This study aims to analyze rice market integration at the farmer-producer and consumer levels in Lampung Province. Secondary time-series data on grain prices at the producer level and retail rice prices at the consumer level from 2018 to 2023 were analyzed using price correlation, price transmission elasticity, and the IMC method. Results indicate a consistent upward trend in both retail rice and farmers’ grain prices, which are positively correlated. However, price transmission elasticity reveals that price changes at the farmer-producer level outpace those at the consumer level. The analysis concludes that rice market integration in Lampung is weak in the short term but demonstrates strong integration over the long term. These findings highlight the need for improved agribusiness structures and better market information systems to enhance market efficiency
Analisis Risiko Produksi Sorgum (Sorghum bicolor) sebagai Pakan Alternatif di PT Juang Jaya Abdi Alam Rinaldi, Al-Bara Fuad; Noer, Irmayani; Anggraini, Nuni; Zaini, Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16709

Abstract

Global warming is increasingly impacting the agricultural sector. Climate change such as prolonged drought affects crop production and productivity. PT Juang Jaya Abdi Alam is a company engaged in cattle fattening, facing challenges in providing quality green fodder. The impact of lack of green fodder on livestock health can result in slow weight gain. The purpose of this study was to analyze the risks in sorghum production used as an alternative feed for livestock at PT Juang Jaya Abdi Alam. This research method uses a descriptive method with data and information obtained processed qualitatively and quantitatively. The analysis method uses descriptive analysis and coefficient of variation (CV) production risk analysis. The results of the study showed that the sources of sorghum production risk include; the influence of weather and climate, pest and disease attacks, selection of agricultural inputs, and technical errors of workers. The results of the production analysis showed a CV value of 0.41 where the resulting CV value is smaller than 0.5, meaning that the risk of sorghum production at PT JJAA is in the low category. The lower limit of production is 2,093.35, which means that the lowest possible production risk of sorghum cultivation per farm per planting season is 2,093.35 kg/farm.
Bauran Pemasaran Produk (Marketing Mix 7p) Terhadap Minat Beli Konsumen Emping Melinjo Karya Bunda Rahmadiza, Radefi; Anggraini, Nuni; Humaidi, Edy; Noer, Irmayani
Jurnal Manajemen Agribisnis Terapan Vol 2 No 2 (2024)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v2i2.3696

Abstract

Bauran pemasaran, yang terdiri dari tujuh variabel utama yaitu Produk, Harga, Tempat, Promosi, Orang, Bukti Fisik, dan Proses (7P), berperan penting dalam merangsang minat beli dan memuaskan konsumen. Penelitian ini bertujuan untuk mengidentifikasi pengaruh bauran pemasaran terhadap minat beli konsumen produk Emping Melinjo Karya Bunda. Penelitian dilakukan di Desa Bernung, Kecamatan Gedong Tataan, Kabupaten Pesawaran, yang dikenal sebagai sentra produksi emping melinjo, dengan melibatkan 35 responden yang merupakan konsumen akhir yang membeli langsung di Toko Emping Melinjo Karya Bunda. Metode kualitatif deskriptif digunakan untuk mendeskripsikan bauran pemasaran yang diterapkan oleh usaha tersebut. Hasil penelitian menunjukkan bahwa produk Emping Melinjo Karya Bunda menarik dengan kemasan dan variasi rasa yang beragam, harga bersaing, serta lokasi strategis di pusat produksi. Promosi efektif, pelayanan dan efisiensi karyawan baik, dan fasilitas parkir memadai mendukung pengalaman belanja yang positif.
Tataniaga Telur Ayam Ras Pada CV Gunung Harta Farm, Kecamatan Sekampung Udik Kabupaten Lampung Timur Gustiawan, Rizki; Noer, Irmayani; Handayani, Sri; Kusmaria, Kusmaria
Jurnal Manajemen Agribisnis Terapan Vol 2 No 2 (2024)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v2i2.3764

Abstract

Penelitian ini berjudul "Tataniaga Telur Ayam Ras pada CV Gunung Harta Farm Kecamatan Sekampung Udik Kabupaten Lampung Timur". Penelitian ini bertujuan untuk mengidentifikasi saluran dan lembaga tataniaga telur ayam ras, menganalisis fungsi-fungsi tataniaga yang dijalankan, serta mengevaluasi efisiensi berdasarkan margin tataniaga, farmer's share, rasio keuntungan, dan biaya. Lokasi penelitian dipilih di Kabupaten Lampung Timur, yang merupakan penghasil telur terbesar kedua di Provinsi Lampung. Metode yang digunakan melibatkan analisis terhadap tiga saluran tataniaga saluran langsung ke konsumen, melalui pedagang pengecer, dan melalui pedagang besar. Hasil penelitian menunjukkan bahwa CV Gunung Harta Farm menggunakan tiga saluran tataniaga dengan fungsi yang berbeda-beda. Saluran tataniaga II terbukti paling efisien, dengan margin tataniaga terendah sebesar Rp 1.500/kg dan farmer's share tertinggi mencapai 94,73%. Penelitian ini memberikan wawasan penting mengenai struktur dan efisiensi tataniaga telur ayam ras yang dapat menjadi referensi bagi pengembangan usaha peternakan di Indonesia.
Efisiensi Pemasaran Udang Vaname Di Kecamatan Pasir Sakti Kabupaten Lampung Timur Aditama, Wayan Erico; Noer, Irmayani; Kusmaria, Kusmaria; Humaidi, Edy
Jurnal Manajemen Agribisnis Terapan Vol 2 No 2 (2024)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v2i2.3860

Abstract

Udang vaname (Litopenaeus vanamei), biasa disebut udang putih, berasal dari Hawai. Udang ini telah banyak dikembangkan di China, Thailand, Taiwan, Vietnam dan Indonesia. Lampung sebagai gerbang dari Pulau Sumatera memiliki daerah pesisir yang sangat potensial untuk dimanfaatkan sebagai area tambak produksi udang. Besarnya peluang komoditas udang vaname di pasar sejalan dengan permasalahan yang dihadapi. Salah satu kendala utama adalah adanya rantai distribusi yang panjang, yang melibatkan beberapa perantara mulai dari petambak, pengepul, hingga pedagang pengecer sebelum akhirnya sampai ke konsumen akhir. Hal ini menyebabkan adanya biaya tambahan pada setiap tahapan distribusi yang berujung pada harga jual yang lebih tinggi, sementara petambak menerima margin yang lebih kecil. Penelitian ini bertujuan untuk menganalisis saluran pemasaran, margin pemasaran, efisiensi pemasaran udang vaname di Kecamatan Pasir Sakti Kabupaten Lampung Timur. Teknik pengambilan sampel pada penelitian ini dilakukan dengan simple random sampling, snowball sampling dan purposive sampling. Metode penelitian ini adalah analisis deskriptif untuk menentukan lembaga pemasaran dan dalam penentuan margin pemasaran menggunakan perhitungan rumus margin pemasaran, farmer’s share dan efisiensi pemasaran. Hasil penelitian ini menunjukan bahwa terdapat tiga saluran pemasaran udang vaname di Kecamatan Pasir Sakti yaitu saluran I: petambak–pedagang pengumpul–pedagang besar–pedagang pengecer–konsumen akhir, saluran II: petambak–pedagang besar–pedagang pengecer–konsumen, saluran III: petambak–pedagang pengecer–konsumen akhir. Hasil perhitungan farmer’s share pada saluran I yaitu sebesar 76,92%, saluran II yaitu sebesar 82,69% dan saluran III yaitu sebesar 91,67%. Sedangkan hasil perhitungan efisiensi pemasaran menghasilkan saluran I sebesar 51,12%, saluran II 49,67% dan saluran III sebesar 48,30%. Saluran pemasaran I tidak efisien sedangkan saluran II dan III pada pemasaran udang vaname di Kecamatan Pasir Sakti sudah efisien karena persentase dari nilai efisiensi pemasaran tidak melebihi 50%.
Analisis Efisiensi Penggunaan Faktor Produksi Usaha Tani Ubi Kayu Di Desa Kotabumi Udik Kabupaten Lampung Utara Rani Lestari, Astria; Fitriani, Fitriani; Humaidi, Edy; Noer, Irmayani
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4084

Abstract

Cassava (Manihot esculenta Crantz) is a source of carbohydrates that has a strategic position as a raw material for food, animal feed, and various food and non-food industries. Land area, production and productivity of cassava in Lampung Province has decreased year by year. North Lampung is the largest cassava producing district in Lampung by producing cassava of 959,279 tons with an average cassava productivity yield of more than 25 tons per hectare every year. So this research was conducted to analyze the effect of using cassava production factors simultaneously and partially and analyze the allocation efficiency level of the use of cassava production factors in Kotabumi Udik Village, North Lampung Regency. The analysis technique used in this research was Coub-Douglass to determine the dominant and efficient factors of production. The results showed that the factors of production of cassava farming, comprising land area, seeds, fertilizers, pesticides, and labor, simultaneously had a significant effect on cassava production. The use of production factors for cassava farming in Kotabumi Udik Village, Kotabumi District, North Lampung Regency was not yet efficient.
Marketing System of Grain from Farmers to Rice Mill Producers in Pringsewu District Nurpalina, Nurpalina; Noer, Irmayani; Kurniawan, Henry
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1501

Abstract

ABSTRACT This article aims to identify the pattern of the grain/rice marketing system from the farmer-producing level to the milling producer and the activities carried out by the actors involved. Data collection was carried out in the rice production center area in Pringsewu Regency, namely Gadingrejo District because it has the largest rice area in Pringsewu Regency. Data were collected using survey methods (field observations) and interviews with producer farmers and actors involved in the grain/rice trade chain system in Pringsewu Regency. Respondents are rice farmers in Pekon Parerejo totaling 67 farmers, rice milling producers (huller) as many as 4 industries, and 2 collectors traders who are in the research location. Based on the results of the study, it was found that the pattern of the grain/rice trade system in Pringsewu Regency has a flow structure from the Pekon Parerejo production center, Gading Rejo District to several rice milling industries in Pringsewu Regency. There are two patterns, namely the first channel, farmers sell grain to traders and then to wholesalers, grain traders are collected and distributed on a large scale to hullers (mills). From the huller, the grain undergoes processing including drying, milling, grading and rice. The packaged and labeled rice is then distributed to wholesalers. From wholesalers distributed to retailers to be sold to consumers.Keywords: Marketing System,   Channel of Marketing System, Actors an Activity
Management Process Intervention to Improve the Performance of MSMEs in the Food Processing Sector (Study on CV Cucuruku Ceria) Nuzulla, Rifemi Ihza; Noer, Irmayani; Syahpura, Suraya Kaffi; Hidayat, Beni
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3961

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's food sector play a strategic role in economic development through employment, community empowerment, and food supply. However, food safety remains a major challenge due to profit-oriented practices, limited knowledge, weak supervision, and financial constraints. This study aims to examine the implementation of Good Manufacturing Practice (GMP) as a management intervention to improve MSME performance, competitiveness, and sustainability. The research was conducted over four months on a developing MSME in Lampung, Indonesia CV Cucurutuku Ceria which received support from the Netherlands-based Programma Uitzending Managers (PUM). GMP evaluation referred to Ministry of Industry Regulation No. 75 of 2010, starting with an initial assessment followed by consistency monitoring. Barriers to implementation were analyzed using the root cause analysis method, specifically the why-why technique. The results show that GMP compliance increased from 66% to 98% within three months, supported by management commitment, external funding, and problem-solving strategies. This study concludes that GMP can be effectively implemented in MSMEs with structured guidance, external collaboration, and consistent evaluation, contributing to improved food safety standards and business sustainability.
Pengendalian Kualitas Produk 456 DI PT DME Novita Sari, Dian; Budi Trisnanto, Teguh; Noer, Irmayani
Jurnal Manajemen Agribisnis Terapan Vol 1 No 2 (2023)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v1i2.3415

Abstract

PT DME merupakan salah satu perusahaan yang memproduksi udang mentah beku, udang masak beku dan produk bernilai tambah (value added). Tujuan dari penulisan tugas akhir ini untuk (1) Mendeskripsikan alur proses produksi 456 di PT DME (2) Pengendalian Kualitas produk 456 pada proses produksi di PT DME. Metode analisis data yang digunakan yaitu metode deskriptif untuk menjelaskan proses produksi 456 dan faktor penyebab kerusakan produk 456 pada proses produksi menggunakan alat bantu diagram alir, histogram, dan fishbone. Diagram alir digunakan sebagai alat untuk menjelaskan alur proses produksi produk 456 dimulai dari tahapan penerimaan bahan baku dan bahan pelapis, produksi, dan pengemasan. Histogram dan fishbone digunakan sebagai alat untuk mengidentifikasi masalah yang paling banyak terjadi kerusakan produk dan mengetahui faktor penyebab kerusakan produk 456 yang tidak sesuai dengan standar perusahaan.
Co-Authors Aditama, Wayan Erico Ambarwari, Agus Analianasari Analianasari anggraini, Depita Arif Qisthon Armawan, Nyoman Beni Hidayat Budi Trisnanto, Teguh Cahyati, Nia Chandra Utami Wirawati Dartana, Dartana Dwi Eva Nirmagustina Edy Humaidi Eko Win Kenali Erwanto Fitria Tsani Farda Fitriani Fitriani Gustiawan, Rizki Hanafi, Isniah Handayani, Sri Hariyanto, Adi hasibuan, annisa fitri Hasiib, Etha' Aziza Hati, Diah Permata Henry Kurniawan Jaenudin Kartahadimaja Kartika, Tamara Eggy Kertayoga, I Putu Ajie Windu Kusmaria Kusmaria, Kusmaria Kusuma Adhianto Lestari, Astria Rani Liman Liman, Liman Muhammad Zaini Nazilah Nazilah, Nazilah novita sari, dian Nuni Anggraini Nurpalina, Nurpalina Nuzulla, Rifemi Ihza Putri, Kejora Asa Rahmadiza, Radefi Rani Lestari, Astria Rinaldi, Al-Bara Fuad Sutarni, Sutarni Syahpura, Suraya Kaffi Syahrio Tantalo Unteawati, Bina Veithzal Rivai Zainal Widyawati, Dewi Kania Wirawati, Candra Utami Yuniarti, Evi Ziladi, Kirana Jana