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All Journal ETTISAL Journal of Communication Journal of Consumer Sciences Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Jurnal Common Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesian Journal of Community Services JURNAL PUBLISITAS Salasika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal La Sociale Jurnal Abdimas Bina Bangsa Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Da'watuna: Journal of Communication and Islamic Broadcasting
Andri Astuti Itasari
Universitas Slamet Riyadi
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Public Speaking Training in Developing the Communication Skill of PKK Community in Ngidam Muncar, Susukan, Semarang Itasari, Andri Astuti; Hastuti, Nurnawati Hindra; Maria, Dewi
Asian Journal of Community Services Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i1.7718

Abstract

This community service is entitled "Public Speaking Training in Developing Communication Skills in the PKK Community in Muncar Village, Susukan, Semarang. The role of the PKK Association is considered important to participate in developing and marketing this tourism village to outsiders by communicating about the tourism village to outsiders. The output target is that partners are able to carry out training on public speaking, so that this step indirectly contributes to increasing the promotion of the tourist village. The results of the activity showed that service participants experienced increased public speaking knowledge and skills, were able to manage emotions and nervousness, and tried to appear confident in public so that effective communication techniques could be created.
Etika Public Speaking Antarbudaya Sihabuddin, Sihabuddin; Itasari, Andri Astuti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.2179

Abstract

This research discusses intercultural public speaking ethics, which is a combination of public speaking ethics and intercultural communication ethics. The method used in this research is the library research method, in which researchers conduct research only on library collection materials related to intercultural public speaking ethics. The research results show that a public speaker is not only required to understand public speaking ethics but is also required to understand intercultural communication ethics so that public speakers can apply intercultural public speaking ethics. By applying intercultural public speaking ethics, public speaking with audiences of people from different cultural backgrounds can be effective. To apply intercultural public speaking ethics, public speakers must first learn the culture of their audience by first seeking information regarding what ethics are deemed permissible and not permissible. After studying the cultural ethics of the audience, the public speaker must enter that culture as if the public speaker is part of the members of that culture without leaving the public speaker's own cultural identity.
Pengaruh Iklan Dan E-WOM pada Instagram terhadap Minat Kunjung Destinasi Wisata Bukit Sanjaya Boyolali Arumsari, Pasadena Sitoresmi; Riyanto, Buddy; Itasari, Andri Astuti
Jurnal Common Vol. 9 No. 2 (2025): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v9i2.14556

Abstract

Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh iklan dan electronic word of mouth pada Instagram terhadap minat kunjung destinasi wisata Bukit Sanjaya di Boyolali. Penelitian ini menggunakan metode kuantitatif, data dikumpulkan memakai kuesioner serta data lain seperti jurnal, buku, artikel, dan lain-lain. Populasi pada penelitian ini followers pada akun Instagram Bukit Sanjaya (22 November 2023) dengan sampel penelitian berjumlah 100 followers Instagram Bukit Sanjaya. Penelitian ini memilih teknik acak sederhana (simple random sampling) untuk menentukan sampelnya. Setelah data berhasil dikumpulkan, proses analisis dilakukan secara komprehensif, mencakup analisis deskriptif, uji validitas, uji asumsi klasik, dilanjutkan dengan analisis regresi berganda, pengujian hipotesis, dan perhitungan koefisien determinasi untuk melihat besarnya pengaruh. Hasil pengujian menunjukkan bahwa (1) secara parsial iklan dan E-WOM berpengaruh siginifikan terhadap minat kunjung karena nilai signifikan iklan 0.000 dan E-WOM 0.000 < dari taraf signifikan 0.05 maka diambil keputusan tolak H0. (2) secara simultan kedua variabel independent iklan dan E-WOM secara bersama-sama berpengaruh terhadap variabel dependen minat kunjung karena diketahui stastistik uji F bernilai 94.636 dengan nilai signifikansi 0.000 dan taraf signifikasi 0.05 maka diketahui 0.000 < 0.05 maka diambil keputusan tolak H0. (3) besar pengaruh R Square sebesar 66,1% artinya kontribusi variabel iklan dan electronic word of mouth terhadap minat kunjung sebesar 66,1% sedangkan sisanya 33,9% dipengaruhi variabel lain yang tidak diteliti. Hasil penelitian menegaskan bahwa strategi Bukit Sanjaya dalam memanfaatkan iklan dan E-WOM di Instagram telah memberikan dampak positif, ditunjukkan dengan bertambahnya minat pengunjung terhadap destinasi tersebut. Kata Kunci: Iklan, Electronic Word Of Mouth, Minat Kunjung
Sragen Government's Business Communication Strategy for Economic Empowerment and Poverty Alleviation Astuti Itasari, Andri; Widiyowati, Estu
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2656

Abstract

This study aims to analyze the business communication strategy of the Sragen Regency Government in building multi-sector collaboration for community economic empowerment as an effort to address extreme poverty. The research method used is a case study with data collection techniques through in-depth interviews with stakeholders, non-participatory observation on the implementation of the Village Completed Poverty program, and analysis of policy documents and program reports. Data analysis techniques use descriptive analysis to identify patterns of business communication strategies, while data validity is strengthened by triangulation from various sources. The results of the study indicate that the implemented business communication strategy is based on the principles of two-way communication, openness, and transparency carried out through formal forums and direct interactions with the community. Cross-sector collaboration involves regional apparatus organizations, village governments, the business world, the private sector through social responsibility programs, and philanthropic institutions with mutual cooperation support. The implementation of this strategy is able to strengthen the Village Completed Poverty program by providing business capital assistance, skills training, the provision of productive tools, and facilitation of education and basic infrastructure. The research findings show a significant decrease in the number of extremely poor families in the target villages and an increase in the economic independence of the beneficiary community. The conclusion of this study is that the success of economic empowerment and extreme poverty alleviation in Sragen Regency is very much determined by the optimization of business communication strategies that build trust, participation, and synergy between stakeholders.
Integration of Public Speaking Skills in Business Communication: A Strategy to Improve Company Reputation Astuti Itasari, Andri
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.2679

Abstract

This study aims to explore the role of public speaking skills in enhancing corporate reputation through strategic business communication. This study uses a Systematic Literature Review (SLR) approach involving the identification, evaluation, and systematic analysis of 50 articles, where six selected articles are the main focus based on the relevance and completeness of the text. The results of the study indicate that effective public speaking skills can strengthen emotional connections with the audience, increase public trust, and strengthen corporate reputation. In addition, communication strategies through strong public speaking narratives significantly contribute to crisis management and building relationships with stakeholders. This study also found that public speaking combined with social responsibility (CSR) communication creates positive perceptions of the company, strengthens customer loyalty, and increases the value of the organization's reputation. The contribution of this study to academic discussions is to strengthen the argument that public speaking skills are a strategic element in corporate reputation management. These findings provide a new perspective on the integration between public speaking and corporate communication strategies, which have often been separated in related research. This study also highlights the importance of public speaking in building transparency, trust, and emotional connections with various stakeholders, both internal and external. Thus, this study offers practical guidance for organizations in managing reputation through effective communication, as well as providing important insights for academics and practitioners to develop public speaking-based communication models in the digital era. This study provides a strong foundation for the development of innovative and relevant business communication strategies in an increasingly competitive global landscape..
PELATIHAN KOMUNIKASI EFEKTIF DAN ETIKA KOMUNIKASI UNTUK MENINGKATKAN KESIAPAN KERJA SISWA SMK WIJAYA KUSUMA SURAKARTA Andri Astuti Itasari; Dewi Maria Herawati
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6132

Abstract

The readiness of vocational high school (SMK) students to enter the workforce is not only determined by technical skills but is also strongly influenced by soft skills, particularly effective communication and communication ethics. Based on the identified needs at SMK Wijaya Kusuma Surakarta, it was found that most students had not yet developed optimal communication skills, either in expressing ideas or interacting professionally. This community service program aimed to improve students’ effective communication abilities and their understanding of ethical communication as preparation for entering the professional world. The implementation methods included socialization sessions, training in oral and written communication techniques, and mentoring in creating curriculum vitae and conducting job interview simulations. The results of the program showed significant improvements in students’ communication abilities, indicated by the increase in the ability to express opinions clearly from 41% to 82%, the use of polite and effective language from 47% to 88%, the ability to prepare professional curriculum vitae from 33% to 79%, self-confidence during interview simulations from 38% to 85%, and understanding of communication ethics from 52% to 90%. Students were also able to prepare curriculum vitae that met workplace standards and demonstrated greater confidence in professional interactions. This program had a positive impact on strengthening vocational students’ readiness to face professional challenges and fostering awareness of the importance of ethical communication as a fundamental asset in building healthy and productive workplace relationships.
The Influence of Word of Mouth, Product Quality, Price, and Lifestyle on Thrift Fashion Buying Decision Andri Astuti Itasari; Dewi Maria Herawati; Maulia Hikmah
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3306

Abstract

Thrifting in Indonesia is becoming increasingly popular, with young people leading the trend. The government’s ban on the sale and purchase of thrifted clothing does not prevent consumers from continuing to use thrifted clothing, as they consider these products are good and the prices are affordable. Therefore, thrifted clothing has become a lifestyle among young people, including students. This research uses a quantitative, survey-based approach. Primary data was obtained from questionnaires, while secondary data was obtained from journals, books, and other documents. The population of this study was the students of SMK Wijaya Kusuma Surakarta, and the sample consisted of 100 respondents from the school. This study used logistic regression (binary logit) to determine which students bought and which did not buy thrifted clothing. The results showed that, individually, word of mouth had a significant effect of 0.010, product quality was 0.047, price was 0.033, and lifestyle was 0.009. The simultaneous test was 0.000, with a chi-square of 67.101.
PEMANFAATAN KONTEN INSTAGRAM @dukcapilsragen SEBAGAI MEDIA SOUNDING PELAYANAN DALAM MEMPERTAHANKAN BRAND AWARENESS BAGI WARGA SRAGEN Fachrul Eka Jaya Pratama; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the use of Instagram content @dukcapilsragen as a service sounding media to maintain brand awareness among Sragen residents. The AISAS theory (Attention, Interest, Search, Action, Share) is used as the analytical framework. This research employed a qualitative method with a case study approach at the Population and Civil Registration Office (Disdukcapil) of Sragen and nearby residents. Data were collected through in-depth interviews with eight informants and validated using source triangulation. The findings show that Instagram functions optimally as a digital service information hub, a medium for service innovation, and an interactive platform between Disdukcapil and the community. Content such as short videos, testimonials, and service documentation demonstrate transparency while building emotional closeness with citizens. The study concludes that Instagram utilization can enhance brand awareness through consistent content, active interaction, and flagship programs such as SEMEDI (Sedino Mesti Dadi).Keywords: Brand Awareness, Disdukcapil Sragen, Instagram, Digital content
KOMUNIKASI BISNIS WARUNG SATEKAMBING BU HJ. BEJO LOJIWETAN DALAM MEMPERTAHANKAN  BRAND TRUST Difa Zulfania Nur Fauzi; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the business communication applied by Warung Sate Kambing Bu Hj. Bejo Lojiwetan in maintaining brand trust amidst the competitive culinary industry. It uses a descriptive qualitative approach with David K. Berlo’s SMCR communication model as the analytical framework. Data were gathered through observation, in-depth interviews, and documentation. The findings reveal that verbal and non-verbal communication by the owner and employees play a crucial role in creating positive customer experiences, alongside consistent taste and friendly service. An effective communication approach via diverse channels, including social media, supports consumer loyalty and sustainable brand trust. Effective business communication is the key to successfully maintaining the brand trust of Warung Sate Kambing Bu Hj. Bejo. Keywords: Business Communication, Brand Trust, SMCR Model, Warung Sate Kambing Bu Hj. Bejo Lojiwetan
KOMUNIKASI INTERPERSONAL PELAYAN DENGAN PELANGGAN DALAM MEMPERTAHANKAN BRAND TRUST DI RESTO SALIRA Elyasaf Bintang Wibowo; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand trust is one of the crucial factors for sustaining business in the culinary sector. Thisstudy aims to analyze the role of interpersonal communication between waiters and customers atResto Salira in maintaining brand trust. The research applied a descriptive qualitative method witha case study design. Data were collected through in-depth interviews with the supervisor, waiters,and customers, as well as observations and documentation of Google Reviews. Data validity wastested using source triangulation. The findings reveal that waiters at Resto Salira demonstrateinterpersonal communication through friendliness, quick responses, polite verbal interaction, andsupportive nonverbal cues. Analysis using Devito’s interpersonal communication theory indicatesthat four indicators (openness, supportiveness, positiveness, and equality) are applied, whileempathy is not fully optimized. In conclusion, interpersonal communication significantlycontributes to building customer brand trust, although further improvement in empathy is neededto strengthen overall trust.Keywords: Brand Trust, Interpersonal Communication, service, Resto Salira.
Co-Authors Agnestasya, Adhelina Agus Setyawan Agus Supriyadi Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Arumsari, Pasadena Sitoresmi Astutik, Mellyta Tri Puji Awaludin, Rizal Bidara Gemintang, Moura Buddy Riyanto Catur Surya Waskitawati Damayanti Suhita Dewi Maria Herawati Dewi Maria Herawati Difa Zulfania Nur Fauzi Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Elyasaf Bintang Wibowo Fachrul Eka Jaya Pratama Firmandika, Rifky Wananda Haryo Kusumo Aji Hayu Pintari Herawati, Dewi Maria Herning Suryo Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kartikawati, Sofiana Kinasih, Sekar Kusumaningrum, Devi Maria, Dewi Maserona, Lukas Maulia Hikmah Maya Sekar Wangi Milanuari, Winda Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti Pambudi, Tata Luhur Prasetyani, Asih Putri Ananto, Nabila Ramadani, Alif Riska Wirawan Safitri, Desi Nur Sarungu, Lukas Maserona Sekar Wangi, Maya Sekarwangi, Maya Setyasih Harini Setyasih Harini Setyasih Harini Sihabuddin Sihabuddin, Sihabuddin Taufik Hidayat Uswatul Jannah, Hesti Wahyu Aji, Rio Murtopo Widiyowati, Estu Yudhistira, Muhammad Alamsyach