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All Journal ETTISAL Journal of Communication Journal of Consumer Sciences Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Jurnal Common Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesian Journal of Community Services JURNAL PUBLISITAS Salasika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal La Sociale Jurnal Abdimas Bina Bangsa Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Da'watuna: Journal of Communication and Islamic Broadcasting
Andri Astuti Itasari
Universitas Slamet Riyadi
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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INTEGRATED MARKETING COMMUNICATION TEH SEPEDA BALAP AGEN SOLO MELALUI BRAND AMBASSADOR WHAWIN LAWRA Hayu Pintari; Andri Astuti Itasari
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Teh Sepeda Balap is one of the tea companies that is quite popular, especially in Central Java. Teh Sepeda Balap has distributor agents spread throughout Indonesia, one of which is the city of Solo. In marketing its products, Teh Sepeda Balap Agen Solo applies a new marketing communication called Integrated Marketing Communication. In Integrated Marketing Communication there are six elements of marketing communication, namely advertising, direct marketing, sales promotion, public relations, word of mouth, event and experience. The most prominent marketing communication from Teh Sepeda Balap is event and experience and focuses on business partners. Teh Sepeda Balap has a vision of becoming a popular tea, for that Teh Sepeda Balap tries as much as possible to establish closeness with the people. In its promotional efforts, Teh Sepeda Balap (Racing Bike Tea) partners with brand ambassadors whose personalities and vision align with Teh Sepeda Balap’s. For the Greater Solo area, Teh Sepeda Balap’s Solo Agent appointed Whawin Lawra as its brand ambassador. Whawin Lawra is a singer with a friendly, cheerful, humorous personality and a close relationship with the community. Therefore, Teh Sepeda Balap appointed Whawin Lawra as its brand ambassador as a form of marketing communication. Keywords; Integrated Marketing Communication, brand ambassador
Co-Authors Agnestasya, Adhelina Agus Setyawan Agus Supriyadi Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Arumsari, Pasadena Sitoresmi Astutik, Mellyta Tri Puji Awaludin, Rizal Bidara Gemintang, Moura Buddy Riyanto Catur Surya Waskitawati Damayanti Suhita Dewi Maria Herawati Dewi Maria Herawati Difa Zulfania Nur Fauzi Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Elyasaf Bintang Wibowo Fachrul Eka Jaya Pratama Firmandika, Rifky Wananda Haryo Kusumo Aji Hayu Pintari Herawati, Dewi Maria Herning Suryo Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kartikawati, Sofiana Kinasih, Sekar Kusumaningrum, Devi Maria, Dewi Maserona, Lukas Maulia Hikmah Maya Sekar Wangi Milanuari, Winda Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti Pambudi, Tata Luhur Prasetyani, Asih Putri Ananto, Nabila Ramadani, Alif Riska Wirawan Safitri, Desi Nur Sarungu, Lukas Maserona Sekar Wangi, Maya Sekarwangi, Maya Setyasih Harini Setyasih Harini Setyasih Harini Sihabuddin Sihabuddin, Sihabuddin Taufik Hidayat Uswatul Jannah, Hesti Wahyu Aji, Rio Murtopo Widiyowati, Estu Yudhistira, Muhammad Alamsyach