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All Journal Economics and Digital Business Review Proceedings Series on Health & Medical Sciences Jurnal Komunikasi Islam Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pendidikan Islam Jurnal Mitrasehat Journal of Society Innovation and Development (JSID) Journal of Islamic Economic Scholar EBAMUKAI; JURNAL PENGABDIAN ILMU PENGETAHUAN DAN TEKNOLOGI Indonesian Journal of Islamic Educational Review Socratika Sempugi: Journal of Community Service and Empowerment Omni Nursing Journal
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Journal : Journal of Society Innovation and Development (JSID)

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Commodification of Marriage Customs in The Settlement of Piyeung, Montasik Sub-District Asmaul Husna; Muslim Zainuddin; Suarni
JOURNAL OF SOCIETY INNOVATION AND DEVELOPMENT Vol 2 No 1 (2020): Journal of Society Innovation and Development
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/jsid.v2i1.18

Abstract

Commodification refers to the transformation of relationships that were originally free from commerce into commercialized relationships. Within the Piyeung community, certain aspects of their traditional marriage procession have been affected by commodification, resulting in elements of their culture being valued and sold for profit. This commodification has led to a decrease in togetherness during the wedding ceremony, as certain tasks that were previously done collectively, such as applying henna, are now outsourced to professionals. The author of this study aims to investigate the changes brought about by commodification in the traditional marriage procession of the Piyeung community in Montasik District, as well as the community's perception of these changes. Through qualitative research methods such as observation, interviews, and documentation, it was found that the traditional marriage procession has undergone modifications to make it more visually appealing. Changes were observed in areas such as the processional route, henna application, attire, food preparation, and serving. The Piyeung community acknowledges that these changes can diminish togetherness and social solidarity, but also recognize the employment opportunities and efficiency.
Co-Authors A. Marjuni AA Sudharmawan, AA Afifuddin Harisah Ahmad Mudzakkir Alfani Laura Harikedua Alhamuddin Alwan Suban AMINULLAH Andi Rizky Amaliah Andi Sani Silwanah Andi Wahyuni Annisa Azsyahra Nawir Asmaul Husna Basir Rohrohmana Cahyati Deppa Ringgi’ Erlin Tanlain Fadly Yizhar Heryanto Inna Mutmainna Cahyani Thahir Jirana Jovita Sri Ayu Khalid Khalifah Mustami Maemunah Muallimah Muh. Anugrah Kurniawan Muhammad Alifuddin Muhammad Arif Muhammad Hatta Muhammad Yahdi Muliyani Muslim Zainuddin Novana Kareth Nurleli Randy Arya renaldy Risman Iye Rismawati Sarah Salzabilah Wahab Silwanah, A. Sani Sri Nur Damayana St. Harpiani St. Maemunah Syafruddin Syarifuddin Ondeng Tika Mesa Arruan Utami, Indah Amelia Vivilia Agnata Mudi Wahyuddin Naro Wiwi Angraeni Yuspiani Zachrani Fitra Ramadhani