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Manajemen Humas dan Pemasaran Pendidikan Aprianto, Iwan; Mahdayeni, Mahdayeni; Riyadi, Sugeng; Wahyuni , Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5285

Abstract

The education sector today faces increasingly complex and dynamic challenges driven by rapid global changes, digital technological advancements, and rising public expectations for high-quality education. Intense competition among educational institutions requires innovative and adaptive management strategies to build a positive image, strengthen public trust, and attract prospective students. In this context, public relations (PR) management and educational marketing play essential and mutually supportive roles in maintaining institutional reputation and sustainability. PR functions as a strategic connector between institutions and stakeholders through two-way communication, information transparency, media management, and crisis communication, all of which contribute to building a positive public image. Meanwhile, educational marketing focuses on identifying needs, creating value, and promoting institutional strengths such as academic achievements, facilities, and alumni success through both conventional and digital platforms. The integration of PR and marketing enables consistent, ethical, and data-driven communication strategies that translate public trust into increased student enrollment and competitive advantage. The effectiveness of these strategies is strongly influenced by external factors such as technological development and globalization, as well as internal factors including the competence of human resources. Therefore, the synergy between PR and educational marketing becomes a key strategy in improving institutional quality, reputation, competitiveness, and long-term sustainability in the rapidly evolving global education landscape.
The Effect of Madihin Culture as a Medium of Political Communication in Banjarmasin Election 2024 Akbar Hayat, Muzahid; Wahyuni , Sri; Misna, Misna; Achmadi, Achmadi; Riki, M.
International Journal of Law, Environment, and Natural Resources Vol. 2 No. 1 (2022): April Issue
Publisher : Scholar Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51749/injurlens.v2i1.33

Abstract

The objectives to be achieved in this research are to find out how the regulation regarding the level of compliance with turning on the motorcycle headlights during the day and how the effectiveness of the motorcycle headlights obligation during the day reduces the number of motorcycle accidents. The research method used is an empirical legal research method called field research, by interviewing informants and knowing respondents' perceptions which are then compared to conclude. The study results show the regulation regarding compliance with turning on the motorcycle headlights and how the effectiveness of the motorcycle's headlight obligation during the day reduces the number of motorcycle accidents. Based on the results of research conducted by researchers, it can be concluded that, in Law Number 22 of 2009 concerning Road Traffic and Transport Article 107 paragraph (2) regarding compliance with turning on the leading lights during the day for two-wheeled drivers to reduce the number of accidents in the jurisdiction of the City Police. Banjarmasin is ineffective even though the number of compliance violations with turning on the leading lights during the day for two-wheelers is decreasing.
The Implementasi kebijakan PAUD PRA-SD dalam memfasilitasi kesiapan belajar anak usia dini di kota Batu Nurlaila, Mayunita; Arifin , Imron; Wahyuni , Sri
Jurnal Warna : Pendidikan dan Pembelajaran Anak Usia Dini Vol. 11 No. 1 (2026): Maret
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jw.v11i1.2336

Abstract

In order to support the successful transition of early childhood education (ECE) to Primary School (PS), the Government of Batu City enacted policy concerning the Implementation of ECE. Research examining the implementation of this policy remains limited, as previous studies have predominantly focused on pedagogical aspects and child development. Therefore, this study aims to analyze the implementation of the policy in supporting children's school readiness. This study employed a descriptive qualitative method with a multi-site study design. Data were collected through in-depth interviews with ECE principals and teachers, direct observations of school readiness activities for PS, and documentation studies related to policy implementation. Data analysis followed the framework of Miles et al. (2014), which consists of four stages: data collection, data condensation, data display, and conclusion drawing/verification. The findings indicate, the implementation of the policy supports early childhood learning readiness, and participation in ECE contributes to children’s preparedness for entering PS. Supporting factors include school principals’ transformative leadership, appropriate ECE curricula, clear institutional organization, availability of ECE, adequate facilities and infrastructure, and parental participation. Meanwhile, several challenges were identified: suboptimal coordination between ECE and PS, parenting practices, discontinuity in instructional methods, limited public understanding of ECE, high teacher workload, curriculum changes, limited human resources, unequal quality of ECE institutions, and the limited of free ECE financing. This study contributes to enriching the literature on policy implementation supporting ECE and recommends the adoption of a collaborative governance approach to strengthen policies that facilitate successful transitions for young children into PS.