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PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIKIKLAN TERHADAP MINAT BELI KONSUMEN Erniwati; Devi, Nurasni
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.56

Abstract

Tujuan dari penelitian ini adalah untuk menguji secara simultan dan secara parsial pengaruh desain kemasan produk dan daya tarik iklan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Jumlah sampel dalam penelitian ini sebanyak 60 responden. Metode penelitian yang digunakan metode kuantitatif Berdasarkan hasil penelitian diketahui bahwa pengaruh desain kemasan produk terhadap minat beli diperoleh nilai thitung sebesar 1,127 dengan taraf signifikansi 0,264 > 0,05 maka desain kemasan produk tidak berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Pengaruh daya tarik iklan terhadap minat beli diperoleh nilai thitung sebesar 3,064 dengan taraf signifikansi 0,003 < 0,05, maka daya tarik iklan berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Pengaruh desain kemasan produk dan daya tarik iklan terhadap minat beli diperoleh nilai fhitung sebesar 4,973 dengan taraf signifikansi 0,010 < 0,05, maka desain kemasan produki dan daya tarik iklan berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Kesimpulannya Desain Kemasan Produk dan Daya Tarik Iklan dapat mempengaruhi Minat Beli Konsumen. Desain kemasan produk dari pocarisweat seharusnya didesain lebih menarik lagi agar para konsumen tertarik dan berminat untuk mencoba minuman pocarisweat
PENGARUH NON PERFORMING LOAN (NPL) DAN NET INTEREST MARGIN (NIM) TERHADAP PROFITABILITAS PADA PT. BPR CINCIN PERMATA ANDALAS CABANG PARIAMAN Yani, Juli ANDRI; Erniwati; Safardi
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.74

Abstract

Tujuan penelitian adalah untuk mengetahui Pengaruh NPL dan NIM terhadap Profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman. Penelitian ini dilaksanakan pada PT. BPR Cincin Permata Andalas Cab. Pariaman. Populasi dalam penelitian ini adalah keseluruhan data dalam bentuk laporan keuangan tahunan di PT. BPR Cincin Permata Andalas Cab. Pariaman mulai dari tahun 2014 sampai tahun 2018. Sampel adalah bagian tertentu yang dipilh dari populasi atau perwakilan dari populasi. Sampel dalam penelitian ini adalah data PT. BPR Cincin Permata Andalas Cab. Pariaman selama 5 tahun terakhir dengan kriteria merupakan laporan keuangan yang telah diaudit pada tahun 2014-2018. Jenis data adalah data sekunder dan di analisis secara analisis regresi linear berganda menggunakan uji f, uji t dan uji r-square. Hasil penelitian ditemukan NPL berpengaruh signifikan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman, NIM tidak berpengaruh signifikan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman dan NPL dan NIM berpengaruh secara simultan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman. Sebaiknya perusahaan harus lebih menseleksi mengenai pemberian kredit dan melihat calon nasabah lebih teliti agar dapat mengurangi kredit bermasalah dan kredit macet.
New Media Disruption Towards Mainstream Media Resistance (Study of Fajar and Tribun Timur Daily in Makassar City) Erniwati; Unde, Andi Alimuddin; Cangara, Hafied; Hidayatullah, Fauzan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 1 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i1.7542

Abstract

The phenomenon of disruption penetrates all lines of life. Technological advances influence almost all human activities and activities. Conventional media loyal to their old style will slowly lose their fans. The methodology used in this study is qualitative-descriptive, with a case study approach consisting of several cases in Fajar & Tribun Timur Makassar using a purposive sampling technique. This study's results indicate decreased newspaper readers, but print media advertising growth is still growing. Some factors affected were the decline in circulation turnover triggered by a decline in public interest in reading Beria through print media. The strategy is digitizing newspapers through e-papers, content innovation, networking, and organizational restructuring. The disruption of new media by the Fajar & Tribun Timur newspaper industry managers process opportunities and threats. Opportunities in question are 1) the Strength of human resources in providing accurate information to the public. 2) Establish collaboration with stakeholders. 3) The company's management's Strength in response to journalistic style changes. 4) Technology Development. While the threats faced are 1) The presence of new media. 2) The speed of new media in providing information compared to the mainstream media. 3) High costs and 4) Business competitors. The electronic world is full of creations and cyber-journalistic abilities that can be combined in synergy with print media. This step can only be done if the leadership of this new media is controlled by a team that has technological, management, and cyber journalistic skills that are highly competitive in information competition.
Using Cooperative Learning Strategy to Improve Writing Skills of Grade Ten Students of Senior High School Marhamah, Qoriatus Saidah; Erniwati; Syahrul Munir; Sriati Usman
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7945

Abstract

The objective of this research is to find out if using Cooperative Learning Strategy can improve students’ writing skills of grade ten students at Senior High School. The researcher applied quasi-experimental design with two classes, experimental class and control class. The experimental class consisted of 34 students and control class consisted of 35 students selected through cluster random sampling technique. In collecting data, the researcher administered pretest and posttest to both the experimental class and control class. The data were analyzed statistically in order to find out the significant difference of students’ achievement before and after treatments. Using 0.025 level of significance and 67 degrees of freedom (df), the researcher found that the value of t-table was 1.998, which was lower than the t-counted 3.57. It means that the hypothesis is accepted. In other words, using Cooperative Learning Strategy can improve students’ writing skills.
Implementation of Agroforestry System of Bakubakulu Village Communities Alam, Andi Sahri; Rafiuddin; Rachman, Imran; Pribadi, Hendra; Erniwati; Hamzari
Jurnal Penelitian Pendidikan IPA Vol 10 No 6 (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i6.7982

Abstract

The community in Bakubakulu Village, Palolo District, Sigi Regency, is one of the communities that is developing an agroforestry system. This research aims to determine the agroforestry patterns used on community land in Bakubakulu Village. This research was carried out for 3 months, from October to December 2022. Respondents were taken in this research using the Purposive Sampling technique, namely deliberate (not random) sampling of respondents according to the criteria. Data were analyzed using descriptive methods. Respondents' research results on agroforestry patterns according to the time dimension are Intermittent on sloping land and Coincident on flat land. According to the spatial aspect, the pattern respondents use is Regular Temporary on flat land and Random Permanent on sloping land. The types of plants most commonly planted by the community are candlenuts, sugar palms, cocoa, cloves, and coconuts. The Regular Temporary Pattern is the pattern most frequently applied by respondents
Development of The CinQASE E-Module with a Professional Flip PDF Application on Electromagnetic Induction Material To Improve The Critical Thinking Skills of Class XII Students Hunaidah; Takda, Amiruddin; Erniwati
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.8286

Abstract

This research aims to create a CinQASE model e-module with Flip PDF Professional's assistance that satisfies reliable, practical, and efficient criteria. This research uses the R&D (Research and Development) method with the 4D development model (Define, Design, Develop, and Disseminate). The research subjects were 25 SMA Negeri 2 Parigi Class XII MIA A students. The instruments used are validation sheet instruments, teacher response questionnaire instruments, student responses, and critical thinking ability tests. The research shows that the CinQASE model e-module is possible with the help of the developed Flip PDF Professional app, earning a validity score of 0.83 in the very valid category. The results of the practicality of the e-module from the average teacher response were 3.84 in the very good category, and the average student response was 3.75 in the very good category. The effectiveness of students' critical thinking skills obtained an average score of 81.88 with an average n-gain of 0.78, which is included in the high category.
Physical and Mechanical Properties of White Teak Wood (Gmelina Arborea) from Ampana, Poso, Central Sulawesi Based on the Position of the Wood in the Trunk Erniwati; Ariyanti; Mutmainnah; Rachman, Imran
Jurnal Penelitian Pendidikan IPA Vol 11 No 3 (2025): March
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i3.10253

Abstract

The basic properties of this wood are also greatly influenced by factors within the wood and external factors such as where the wood grows. This research was conducted from June to September 2024 at the Soil Science Laboratory, Faculty of Agriculture, and the Mechanical Engineering Laboratory, Faculty of Engineering, Tadulako University to determine the physical and mechanical properties of white teak wood from Ampana, Poso, Central Sulawesi. The design method used in this study is RAL Factorial with two factors, namely: Factor A variation of the axial direction (base, middle, tip) and, Factor B variation of the radial direction (near the heart, middle, near the skin), so that there are 9 treatments and each treatment is repeated 5 times. The results of the study showed that both physical and mechanical properties were influenced by the position of the wood in the trunk where the position of the wood in the trunk affects the physical and mechanical properties of the wood studied. Based on the MOE value, the white teak wood studied is included in the strength class V. Based on the MOR value and compressive strength parallel to the grain, the wood studied is included in the strength class III which can be used as raw material for furniture and light construction.
Community Response Through Social Media Accounts in Digital Communication Regional Heads in South Sulawesi Sila, Silahuddin Genda; Erniwati; Fachruddin Palapa
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.6781

Abstract

This study focuses on understanding how the public responds to the digital communication of regional leaders in South Sulawesi and how these interactions reflect forms of public participation in the context of digital democracy at the local level. The purpose of this study is to analyze netizens' responses to the use of Instagram social media on the accounts of four regional heads in South Sulawesi Province, namely Gowa Regent Adnan Purichta Ichsan, Makassar Mayor Ramdhan Danny Pomanto, Parepare Mayor Taufan Pawe, and North Luwu Regent Indah Putri Indriani. This study employs a qualitative method with a phenomenological approach and interactive data analysis techniques through data reduction, data presentation, and conclusion drawing supported by content analysis of comments on the Instagram accounts of the four regional heads. The results show that Instagram has become a strategic medium for building two-way communication between local governments and the community. The patterns of netizen responses varied: the accounts of the Regent of Gowa and the Regent of North Luwu were dominated by positive comments, indicating emotional closeness and public appreciation for humanistic leadership; the account of the Mayor of Makassar showed a higher intensity of criticism and public discussion, reflecting the substantive involvement of citizens in policy issues; while the Parepare Mayor's account tends to display symbolic participation with a dominance of neutral and ceremonial comments. These findings reinforce the theory of two-way symmetrical communication (Gruning & Hunt, 1984) and the concept of feedback as an indicator of successful communication (Purba et al., 2020), while also showing that social media can function as an instrument of public accountability and digital democracy. However, this study also found a gap between high digital access and the quality of community participation. The majority of public interactions are still emotional and symbolic, while substantive criticism of policies is not yet widespread. Therefore, the effectiveness of social media as a space for public deliberation greatly depends on the extent to which regional heads are able to manage community feedback responsively and use it as a basis for policy formulation. This study emphasizes the need for a more participatory, transparent, and good governance-oriented digital communication strategy so that social media can truly function as a bridge of democracy between local governments and the community.