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PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIKIKLAN TERHADAP MINAT BELI KONSUMEN Erniwati; Devi, Nurasni
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.56

Abstract

Tujuan dari penelitian ini adalah untuk menguji secara simultan dan secara parsial pengaruh desain kemasan produk dan daya tarik iklan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Jumlah sampel dalam penelitian ini sebanyak 60 responden. Metode penelitian yang digunakan metode kuantitatif Berdasarkan hasil penelitian diketahui bahwa pengaruh desain kemasan produk terhadap minat beli diperoleh nilai thitung sebesar 1,127 dengan taraf signifikansi 0,264 > 0,05 maka desain kemasan produk tidak berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Pengaruh daya tarik iklan terhadap minat beli diperoleh nilai thitung sebesar 3,064 dengan taraf signifikansi 0,003 < 0,05, maka daya tarik iklan berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Pengaruh desain kemasan produk dan daya tarik iklan terhadap minat beli diperoleh nilai fhitung sebesar 4,973 dengan taraf signifikansi 0,010 < 0,05, maka desain kemasan produki dan daya tarik iklan berpengaruh signifikan terhadap minat beli konsumen minuman isotonik pocarisweat di Kota Pariaman. Kesimpulannya Desain Kemasan Produk dan Daya Tarik Iklan dapat mempengaruhi Minat Beli Konsumen. Desain kemasan produk dari pocarisweat seharusnya didesain lebih menarik lagi agar para konsumen tertarik dan berminat untuk mencoba minuman pocarisweat
PENGARUH NON PERFORMING LOAN (NPL) DAN NET INTEREST MARGIN (NIM) TERHADAP PROFITABILITAS PADA PT. BPR CINCIN PERMATA ANDALAS CABANG PARIAMAN Yani, Juli ANDRI; Erniwati; Safardi
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.74

Abstract

Tujuan penelitian adalah untuk mengetahui Pengaruh NPL dan NIM terhadap Profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman. Penelitian ini dilaksanakan pada PT. BPR Cincin Permata Andalas Cab. Pariaman. Populasi dalam penelitian ini adalah keseluruhan data dalam bentuk laporan keuangan tahunan di PT. BPR Cincin Permata Andalas Cab. Pariaman mulai dari tahun 2014 sampai tahun 2018. Sampel adalah bagian tertentu yang dipilh dari populasi atau perwakilan dari populasi. Sampel dalam penelitian ini adalah data PT. BPR Cincin Permata Andalas Cab. Pariaman selama 5 tahun terakhir dengan kriteria merupakan laporan keuangan yang telah diaudit pada tahun 2014-2018. Jenis data adalah data sekunder dan di analisis secara analisis regresi linear berganda menggunakan uji f, uji t dan uji r-square. Hasil penelitian ditemukan NPL berpengaruh signifikan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman, NIM tidak berpengaruh signifikan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman dan NPL dan NIM berpengaruh secara simultan terhadap profitabilitas pada PT. BPR Cincin Permata Andalas Cabang Pariaman. Sebaiknya perusahaan harus lebih menseleksi mengenai pemberian kredit dan melihat calon nasabah lebih teliti agar dapat mengurangi kredit bermasalah dan kredit macet.
New Media Disruption Towards Mainstream Media Resistance (Study of Fajar and Tribun Timur Daily in Makassar City) Erniwati; Unde, Andi Alimuddin; Cangara, Hafied; Hidayatullah, Fauzan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 17 No. 1 (2023)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v17i1.7542

Abstract

The phenomenon of disruption penetrates all lines of life. Technological advances influence almost all human activities and activities. Conventional media loyal to their old style will slowly lose their fans. The methodology used in this study is qualitative-descriptive, with a case study approach consisting of several cases in Fajar & Tribun Timur Makassar using a purposive sampling technique. This study's results indicate decreased newspaper readers, but print media advertising growth is still growing. Some factors affected were the decline in circulation turnover triggered by a decline in public interest in reading Beria through print media. The strategy is digitizing newspapers through e-papers, content innovation, networking, and organizational restructuring. The disruption of new media by the Fajar & Tribun Timur newspaper industry managers process opportunities and threats. Opportunities in question are 1) the Strength of human resources in providing accurate information to the public. 2) Establish collaboration with stakeholders. 3) The company's management's Strength in response to journalistic style changes. 4) Technology Development. While the threats faced are 1) The presence of new media. 2) The speed of new media in providing information compared to the mainstream media. 3) High costs and 4) Business competitors. The electronic world is full of creations and cyber-journalistic abilities that can be combined in synergy with print media. This step can only be done if the leadership of this new media is controlled by a team that has technological, management, and cyber journalistic skills that are highly competitive in information competition.
Using Cooperative Learning Strategy to Improve Writing Skills of Grade Ten Students of Senior High School Marhamah, Qoriatus Saidah; Erniwati; Syahrul Munir; Sriati Usman
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7945

Abstract

The objective of this research is to find out if using Cooperative Learning Strategy can improve students’ writing skills of grade ten students at Senior High School. The researcher applied quasi-experimental design with two classes, experimental class and control class. The experimental class consisted of 34 students and control class consisted of 35 students selected through cluster random sampling technique. In collecting data, the researcher administered pretest and posttest to both the experimental class and control class. The data were analyzed statistically in order to find out the significant difference of students’ achievement before and after treatments. Using 0.025 level of significance and 67 degrees of freedom (df), the researcher found that the value of t-table was 1.998, which was lower than the t-counted 3.57. It means that the hypothesis is accepted. In other words, using Cooperative Learning Strategy can improve students’ writing skills.
Community Response Through Social Media Accounts in Digital Communication Regional Heads in South Sulawesi Sila, Silahuddin Genda; Erniwati; Fachruddin Palapa
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.6781

Abstract

This study focuses on understanding how the public responds to the digital communication of regional leaders in South Sulawesi and how these interactions reflect forms of public participation in the context of digital democracy at the local level. The purpose of this study is to analyze netizens' responses to the use of Instagram social media on the accounts of four regional heads in South Sulawesi Province, namely Gowa Regent Adnan Purichta Ichsan, Makassar Mayor Ramdhan Danny Pomanto, Parepare Mayor Taufan Pawe, and North Luwu Regent Indah Putri Indriani. This study employs a qualitative method with a phenomenological approach and interactive data analysis techniques through data reduction, data presentation, and conclusion drawing supported by content analysis of comments on the Instagram accounts of the four regional heads. The results show that Instagram has become a strategic medium for building two-way communication between local governments and the community. The patterns of netizen responses varied: the accounts of the Regent of Gowa and the Regent of North Luwu were dominated by positive comments, indicating emotional closeness and public appreciation for humanistic leadership; the account of the Mayor of Makassar showed a higher intensity of criticism and public discussion, reflecting the substantive involvement of citizens in policy issues; while the Parepare Mayor's account tends to display symbolic participation with a dominance of neutral and ceremonial comments. These findings reinforce the theory of two-way symmetrical communication (Gruning & Hunt, 1984) and the concept of feedback as an indicator of successful communication (Purba et al., 2020), while also showing that social media can function as an instrument of public accountability and digital democracy. However, this study also found a gap between high digital access and the quality of community participation. The majority of public interactions are still emotional and symbolic, while substantive criticism of policies is not yet widespread. Therefore, the effectiveness of social media as a space for public deliberation greatly depends on the extent to which regional heads are able to manage community feedback responsively and use it as a basis for policy formulation. This study emphasizes the need for a more participatory, transparent, and good governance-oriented digital communication strategy so that social media can truly function as a bridge of democracy between local governments and the community.  
Using Show and Tell (S&T) Method to Improve Speaking Skills of Grade Eight Students of Junior High School Nurul, Syarifah; Erniwati; Mochtar Marhum; Mashuri
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7534

Abstract

This research aims to find out if using of Show and Tell (S&T) Method can improve students’ speaking skills of Junior High School. This research used quasi-experimental design that consisted of two groups; experimental and control group. The samples of this research were grade eight students of Junior High School; VIII A. Ki Hajar Dewantara with 31 students as the experimental group and VIII E. Kapitan Pattimura with 32 students as the control group that selected by using simple random sampling. The data was collected by administering a test consisted of the pre-test and the post-test that conducted at first and last meetings. Then the treatment was only given to the experimental group. The result of experimental group’s pre-test is 36.29, while control group is 37.10. The result of experimental group’s post-test is 59.27, while control group is 47.26. By applying 0.05 level of significance, the researcher found that the value of the t-counted (4.50) is higher than the t-table (1.67). In conclusion, the use of Show and Tell (S&T) Method is effective to improve students’ speaking skills of Junior High School.
Pengembangan Ekowisata Pengamatan Burung Berbasis Masyarakat Lokal sebagai Upaya Konservasi Keanekaragaman Hayati dan Peningkatan Ekonomi di Desa Tanjung Dalam Kecamatan Ulok Kupai Erniwati; Paulina, Maria; Susatya, Agus; Hidayat, M. Fajrin
DHARMA RAFLESIA Vol 23 No 2 (2025): DESEMBER (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v23i2.46049

Abstract

Desa Tanjung Dalam di Kecamatan Ulok Kupai menyimpan potensi keanekaragaman hayati yang tinggi, termasuk jalur hutan alami dan keberadaan berbagai jenis burung yang berpotensi untuk pengembangan ekowisata berbasis pengamatan burung. Namun, potensi ini belum dimanfaatkan secara maksimal karena keterbatasan kemampuan masyarakat, kurangnya fasilitas pendukung, dan belum adanya model ekowisata yang tertata dengan baik. Program pengabdian ini bertujuan meningkatkan ekowisata berbasis masyarakat melalui pengembangan ekowisata pengamatan burung (birdwatching) sebagai upaya pelestarian alam sekaligus peningkatan ekonomi lokal. Pelaksanaan kegiatan mencakup pemetaan potensi ekowisata, peningkatan kapasistas masyarakat, pengembangan paket wisata dan fasilitas pendukung, serta monitoring dan evaluasi. Kegiatan pengabdian ini dilakukan dengan metode ceramah, diskusi, dan praktik penggunaan teropong binokular. Pelaksanaan pengabdian telah menghasilkan bahwa aspek keberadaan burung di Desa Tanjung Dalam mendapat skor tertinggi, yaitu 4,6 diikuti oleh ketertarikan masyarakat untuk mengembangkan ekowisata burung dengan skor 4,5 dan aspek melihat jenis burung di Desa dengan skor 4,2. Namun demikian, skor pada indikator aspek manfaat utama ekowisata burung memperoleh skor 2,6 dan mengetahui tentang ekowisata pengamatan burung relatif rendah (2,0), hal ini mengindikasikan bahwa sebagian besar masyarakat belum memiliki pengetahuan yang cukup mengenai konsep dan praktik ekowisata pengamatan burung. Secara keseluruhan, program ini diharapkan menjadi contoh pengembangan ekowisata berkelanjutan yang mampu menjaga sumber daya hayati sekaligus memperkuat ekonomi masyarakat.
RISIKO DAN LEGALITAS HUKUM IJAZAH BERMUATAN NAMA LAMA PASCA PENETAPAN PERUBAHAN NAMA OLEH PENGADILAN Mila Surahmi; Citra Dewi Saputra; Erniwati
Repertorium: Jurnal Ilmiah Hukum Kenotariatan Vol. 14 No. 2 (2025): Repertorium
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28946/rpt.v14i2.5069

Abstract

Perubahan nama seseorang bisa menjadi langkah penting dalam kehidupan pribadi dan profesional seseorang. Perubahan nama seseorang secara hukum diatur dalam sistem hukum Indonesia melalui penetapan pengadilan. Dalam konteks pendidikan, perubahan nama juga berimplikasi pada legalitas dan keabsahan ijazah yang dimiliki. Namun demikian, perubahan ini menimbulkan persoalan ketika ijazah pendidikan yang dimiliki masih mencantumkan nama lama. Penelitian ini mengkaji risiko dan legalitas hukum dari penggunaan ijazah yang masih mencantumkan nama lama setelah adanya penetapan penetapan perubahan nama oleh pengadilan. Penelitian ini menggunakan metode penelitian yuridis normatif dengan pendekatan deskriptif analitis. Dengan menganalisis peraturan perundang-undangan yang relevan, doktrin hukum, dan teori-teori hukum yang berkaitan dengan perubahan nama, legalitas dokumen, dan administrasi kependudukan di Indonesia. Tujuan penelitian adalah untuk mengidentifikasi risiko hukum dan menganalisis legalitas ijazah tersebut dalam berbagai konteks, seperti administrasi kependudukan, kepegawaian, dan pendidikan lanjutan. Hasil kajian menunjukkan bahwa meskipun penetapan pengadilan memiliki kekuatan hukum tetap, namun dokumen legal seperti ijazah dengan nama lama tetap memiliki nilai pembuktian hukum jika disertai dengan dokumen pendukung. Risiko hukum tetap ada, terutama dalam proses verifikasi identitas oleh lembaga pendidikan, instansi pemerintahan, maupun sektor swasta. Hal ini berpotensi menimbulkan risiko administratif, diskriminasi, dan tuntutan pidana pemalsuan identitas. Oleh karena itu, ketidaksesuaian ini memerlukan upaya administratif lebih lanjut untuk menghindari risiko di masa depan.
A Systematic Review of Vocabulary Journals in EFL Learning: Theory, Practice, and Language Development Erniwati; Mertosono, Sudarkam R.; Arid, Muhammad
FOSTER: Journal of English Language Teaching Vol. 7 No. 2 (2026): FOSTER JELT
Publisher : Faculty of Education and Teacher Training of UIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/foster-jelt.v7i2.399

Abstract

Vocabulary knowledge is fundamental to second and foreign language acquisition. However, developing both vocabulary breadth and depth remains a challenge in an English as a Foreign Language (EFL) context. This study examines how vocabulary is conceptualized and taught, explores the theoretical and pedagogical foundations of vocabulary journals, and evaluates their impact on learners’ vocabulary acquisition and language development. Using a systematic literature review guided by PRISMA principles, this study synthesizes findings from selected empirical and theoretical studies. The data were analyzed thematically to identify recurring patterns, theoretical alignments, and pedagogical implications. The findings indicate that vocabulary is a multidimensional construct involving both breadth and depth of knowledge. Vocabulary journals are grounded in key theoretical frameworks, including cognitive processing theories, the involvement load hypothesis, the noticing hypothesis, dual coding theory, and self-regulated learning. The results show that vocabulary journals enhance vocabulary acquisition by promoting deeper cognitive engagement, repeated exposure, and learner autonomy. They also contribute to the development of reading, writing, speaking, and listening skills. However, variations in journal design and implementation lead to inconsistencies in outcomes, which can affect the overall effectiveness of vocabulary journals in enhancing language skills. This study emphasizes the necessity of effective design and integration of vocabulary journals and calls for further research on their long-term impact.
THE EFFECT OF ROUNDTABLE TECHNIQUE ON STUDENTS LEARNING OUTCOMES IN WRITING DESCRIPTIVE TEXT OF GRADE TEN AT SMA NEGERI 4 SIGI Nurhaliza Zahwalia; Sriati Usman; Erniwati; Budi
EXPOSURE : JURNAL PENDIDIKAN BAHASA INGGRIS Vol. 15 No. 1 (2026): EXPOSURE:JURNAL PENDIDIKAN BAHASA INGGRIS
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/p0mftn07

Abstract

This research aimed to investigate the effect of the Roundtable Technique on students’ learning outcomes in writing descriptive text of grade ten at SMA Negeri 4 Sigi. A quantitative methodology was employed, incorporating a quasi-experimental design featuring pre-test and post-test control groups.  The population comprised tenth-grade students at SMA Negeri 4 Sigi, with samples chosen via cluster random sampling.  Class X A served as the experimental group, instructed through the Roundtable Technique, whilst Class X C functioned as the control group, getting traditional instruction.  Writing evaluations were administered prior to and subsequent to the intervention.  The mean pre-test score for Class X A was 33.33, whereas Class X C achieved a score of 40.21.  Following treatment, the experimental group's mean score rose to 80.42, while the control group's score attained 59.26.  The calculated t-counted was 6.03, exceeding the t-table of 2.02, signifying a statistically significant difference.  The results indicate that the Roundtable Technique had a significant effect on students’ learning outcomes in descriptive writing.  It encouraged students to be more engaged, collaborative, and confidents in developing ideas, using vocabulary, and applying grammar. The technique is recommended to enhance students’ skills in writing descriptive texts.