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Nurul Inayah
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Journal : Jurnal Signal

 1 
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA PERUSAHAAN DI PT. CIREBON ELECTRIC POWER nurul inayah; heriyani agustina; khairudin imawan
JURNAL SIGNAL Vol 5, No 1 (2017): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.242 KB) | DOI: 10.33603/signal.v5i1.708

Abstract

ABSTRACT Corporate social responsibility or social responsibility has now become an essential part of running a business enterprise. The role of a Public Relations practioners in this case to determine important aspect in the successful delivery of messages to the target audience, the aims of this Research “Communicatio Strategy Corporate Social Responsibility in Improving Corporate Image PT. Cirebon Electric Power” are: (1) To know the communication strategy use to PT. Cirebon Electric Power is currently conductingCorporate Social Responsibility, (2) To know a Public Relations strategy in improving the company’s image, (3) To know the corporate image of PT. Cirebon Electric Power in the public, (4) To know any obtacles encountered in conveying the message. Researcher used qualitative research methods with descriptive approach. Researcher directly to the field, conducting interviews and acting as observers, to get the data and arguments wich are then processed through a qualitative descriptive approach. The research results show that: (1) The communication strategy for implementing Corporate Social Responsibility first PT. Cirebon Electric Power did social mapping, research study and adjust to the propriety of the EIA/ environmental management framework, consultation in the village forum, involving the village and local community leader, (2) Strategic Public Relations is done through a series of activities especially Corporate Social Responsibility, philanthropy and gathering to establish communication tehnuiques used and the use of media as a a means of wider dissemination of information, (3) With a range of CSR activities and corporate strategy which has been very well reseived and get an impression, of course assessment and positive image of the community, (4) communication barrier experienced by PT. Cirebon Electric Power, among the negative perception the public about the impact of a power plant construction. However, these obstacles can be overcome through persuasive approach and program of CSR activities.  Keywords: Communication, Corporate Social Responsibility, Corporate Image
Co-Authors ABD. Hadi Saputra Pulungan Abdul Ramadhani, Alya Achirul Nditasari Adib Muhammad Shodiq Adriani Muhlis Aisyah Anang Achmadi Ani Nur Aeni Anik Malikah Annisari Annisari Arif Rahman Siregar Arifin Fauzi Lubis Aris Noviani Aristo Zaky Zein Siregar Ashar Asiatun Maulina Munthe Askur Hamid Nasution Aswita Amir Azuwan, Devri Cheetara Novatriyanti Surya Adi Clarisca Audyta Permata Cut Diah Syavira Daniel Happy Putra Darmawani . Dedek Joefanny Defi Rahayu Dewi Nur Indah Sari Diana Yusup Dias Novi Widiyanto Diksi Laksmiarti Dilla Haryuanah Dinah Husniah Dinda Dewi Rahma Wijaya Dini Ariani Dwita Fratiwi Eka Putri Kurniasari Eti Fitriani Fadhila Rahma, Tri Inda Faidatus Syiriah Falda Nabila Fauziyah Ferry Sobatnu Fibby Luthfia Hani Widari Harahap, Muhammad Ikhsan Hendrayati Hendrayati Heriyani Agustina Ilham Permana Isna Maulida Isrul Saleh Siregar Jamisah Ulfa Jihat Bimanata Kamilah K Kamilah, K khairudin imawan Khairul Faiz Batubara Khairun Nisa Kurnia Yuniarti Laily Fajria Chasanah Laksono Trisnantoro Lestari, Henny Setyo M Kahfi Rahza M. Khairur Rusdhiy Siregar Margareta Rahayuningsih Masduki Asbari Mina Hasin Mohammad Nur Alif Morina Sari Simamora muhammad nabil Muhammad Rifky Pratama Muhammad Syahbudi Muhammad Taufik Hidayat MUKHLISHOTUL JANNAH Mustafa Kamal Rokan Mutiara Sari Nabila Khairina Nadia Sarah Nurani Nico Alfiandi Niza Novia Nur Halimah Nur Salsabila Arwan Nasution Nurlaila Nurlaila Nursantri Yanti Nurul Afrianti Nurul Rafiqoh Lubis Obit Dwi Pratama Rabiatul Rahma Siregar Rafika Hayati Dalimunthe Rahmah Sari Lubis Rahmasinar Amin Rejeki Ferniah Rifani Anggraini, Nurul Inayah Rifka A. Safitri Risky Sobari Risma Musfiyana Riswanto Rosana Meiliasari Safaruddin Saidah Saidah Sakina, Shania Salman Ritonga Saparuddin Siregar Sarsa Nisa Septi Indah Permata Sari Siska Khoirunnisa Siti Nurhalisah Siti Syarifatul Latifah Siti Zakia Khalidah Ma`ruf Sitorus, Siti Sarah Sri Nuriyaty Masdiputri sri sudiarti Sugiyono Saputra Susiana Purwantisari Syamsul Bahri Taufiq Nugraha Tri Inda Fadhila Rahma Triana Surya Pratiwi Tuti Anggraini Umar Sagaf Vanesya Aura Ardity Widia Rahmawati Yenni Samri Juliati Nasution Zuhrinal M. Nawawi