Article Per Year (5 Year)
p-Index From 2020 - 2025
5.662
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Mirai Management Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Akuntansi Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Journal of Social Responsibility Projects by Higher Education Forum GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Media Informatika Jurnal Bina Bangsa Ekonomika Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research Jurnal Manajemen Bisnis Kewirausahaan KENDALI: Economics and Social Humanities Mutiara: Jurnal Penelitian dan Karya Ilmiah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Integrated Science and Technology Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ritonga, Mulkan
Universitas Labuhanbatu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Analisis Pemasaran Interaktive Dalam Menarik Minat Konsumen Berbelanja Online Dan Kepuasan Berbelanja Nurdiana; Pristiyono; Mulkan Ritonga
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.599

Abstract

This study aims to find out: (1) the effect of interactive marketing on online shopping satisfaction in Panai Hilir sub-district, (2) the effect of interactive marketing on consumer interest in online shopping in Panai Hilir sub-district, and (3) the effect of interactive marketing on shopping satisfaction in Panai Hilir sub-district mediated by consumer interest. This research is qualitative research. The sampling technique used in this study was purposive sampling. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis techniques used to answer this research hypothesis are path analysis and sobel tests. The results of the study at the 5% significance level showed that: (1) there is an influence of interactive marketing strategies on shopping satisfaction. (2) there is an influence of shopping interest on shopping satisfaction
Analysis of Financial Literacy on Community Investment Decisions (Study in Tanjung Medan Village, Labuhanbatu Regency) Mulkan Ritonga; Rahma Muti'ah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): Vol. 3 No. 5 (2023): October | International Journal of Business, Technology an
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.288

Abstract

This study aims to analyze the impact of financial knowledge on individual investment decisions. The tests focus on each indicator to determine which factors most influence individual investment decisions. This study involved 80 respondents residing in Tanjung Medan Village and were identified using a non-probability sampling technique with a purposive sampling design. This study is descriptive and quantitative with primary data collected using questionnaire techniques. The results of the study show that financial literacy indicators, specifically general financial knowledge, lending and saving, investing and risk management, have a positive and significant impact on decision-making. investment decisions, both partially and simultaneously, in which loan and savings indices have the dominant influence. Meanwhile, in the determination coefficient test, financial knowledge has an 89.70% influence on people's investment decisions, the rest is affected by other factors not considered in the study.
Analisis Kinerja Karyawan Ditinjau Dari Keterampilan, Komitmen Organisasi, Kepuasan Kerja Dan Motivasi Karyawan CV. Dimas Jadi Jaya Mulkan Ritonga; Rahma Muti'ah; Khairil Anshari
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 4 (2023): Agustus: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i4.503

Abstract

This research aims to analyze employee performance in terms of skills, organizational commitment, job satisfaction and employee motivation. This research is quantitative descriptive research using primary data collected through distributing questionnaires online to respondents. Research shows that skills have a positive and significant influence on an employee's resume performance. The calculated t1 value is 2.207 > t table is 1.677 and the significance is 0.033 < 0.05. Organizational commitment has a positive and significant influence on employee performance with a calculated t2 value of 2.607 > t table of 1.677 and a significance of 0.013 < 0.05. Job satisfaction has a positive and significant influence on employee performance with a calculated t3 value of 2.350 > ttable of 1.677 and a significance of 0.023 < 0.05. Motivation has a positive and significant effect on employee performance with a calculated t4 value of 3.659 > t table of 1.677 and a significance of 0.001 < 0.05. Meanwhile, skills, organizational commitment, job satisfaction and motivation have a positive and significant influence on employee performance with an Fcount value of 98.969 while Ftable is 3.19, so Ftable < Fcount, with a significance level of 0.000 > 0.05, at a confidence level of 95% , or alpha 5%.
The Influence of Product Quality and Service Quality on Consumer Satisfaction and Purchising Decisions Mulkan Ritonga; Rahma Muti’ah
International Journal of Integrated Science and Technology Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i2.387

Abstract

This research aims to see and determine the influence of product satisfaction and service quality on consumer satisfaction and purchasing decisions, both partially and simultaneously. The form of this research is quantitative descriptive research. Data and information collection uses a questionnaire as a research instrument. The population in this research is all consumers who purchased food or beverage products at the Bang Pendi Rantauprapat Cafe in the period June 2023 to August 2023, namely 540 people and the sample was determined using the Slovin formula with a margin of error of 5% so that the total sample was 277 buyers. Data analysis uses Structure Equation Version (SEM) with the help of the SmartPLS version 3 software program. The results of the research show that product quality (X1) has a good and broad influence on consumer satisfaction (Y) with a tcount value of 6.591 > ttable of 1.96 with percentage of 65.9%. Service quality (X2) has a positive and significant effect on customer satisfaction (Y) with a calculated t value of 2.603 > t table value of 1.96 with a percentage of 26.0%. Product quality (X1) has a good and partially large influence on purchasing choices (Z) with the price t statistic being higher than the t price table, namely 6.377 > 1.96 with a price percentage of 63.7%. Excellent service (X2) has a partially effective and large influence on purchasing decisions (Z) with t calculated being greater than t table, namely 5,168 > 1.96 with a percentage of 51.6%. Product quality (X1) and service quality (X2) simultaneously have a positive and significant effect on purchasing decisions (Z) through customer satisfaction (Y) with a t value greater than t table, namely 8.636 > 1.96 with a percentage of 86.30%.
ANALISIS PENGARUH KUALITAS PRODUK, LOKASI DAN GAYA HIDUP HEDONISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK COFFESHOP HYPERMUT Suryani, Jane Angrey; Lubis, Junita; Ritonga, Mulkan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.187

Abstract

This study aims to determine the effect of product quality, location, hedonism lifestyle on purchasing decisions for hypermut coffeshop products. This type of research is associative research. Data collection in this study was carried out through a survey approach with a descriptive quantitative research type by distributing questionnaires to 100 respondents, while the population used in this study were hypermut coffeshop customers. Data collection techniques were carried out by interview, questionnaire and documentation study. The data analysis tool used in this study uses SEM-PLS. The data analysis technique in this study is descriptive analysis, hypothesis testing using partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results showed that product quality, location, hedonism lifestyle had a positive and significant effect on customer loyalty both simultaneously and partially.
STRATEGI PEMASARAN DIMSUM KIANO DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN MASYARAKAT DIKOTA RANTAU PRAPAT Andini, Ratih; Simanjorang, Elida Florentina Sinaga; Ritonga, Mulkan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.194

Abstract

To determine the target market and meet consumer needs by combining the marketing mix, companies use marketing strategies as an overall program. The purpose of this study is to determine how Dimsum Kiano's marketing strategy influences people's decisions to buy the product. This research utilizes a qualitative descriptive approach. Data was collected through direct observations and interviews with respondents who have been determined and also documentation techniques. The data obtained from the sources were examined for data reduction, then the data were analyzed and presented, then made conclusions. The results showed that the main strength of the dimsum marketing strategy is maintaining good product quality so that people are interested and get more enthusiasts. The main weakness of this strategy is less effective promotional activities, which threaten more creative competitors.
Tingkat Pendidikan, Literasi Keuangan, Perencanaan Keuangan dan Lotus Of Control Terhadap Perilaku Keuangan Pelaku UMKM (Studi Kasus di UMKM Labuhanbatu) Sarkawi, Sarkawi; Ritonga, Mulkan; Prayoga, Yudi
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.6114

Abstract

This inquire about points to analyze the impact of instruction level, monetary education, monetary arranging, and locus of control on the budgetary behavior of Small scale, Little and Medium Ventures (MSMEs). Great money related behavior is imperative for MSME players in overseeing their money related assets proficiently to attain trade maintainability and development. The investigate strategy employments a quantitative approach by dispersing surveys to MSMEs in Labuhanbatu. The information gotten was analyzed utilizing different relapse strategies to distinguish the degree to which each free variable impacts money related behavior. The investigate comes about appear that the level of instruction features a positive and noteworthy impact on the money related behavior of MSME players. Budgetary education has moreover been proven to have a noteworthy affect in expanding the capacity of MSMEs to form suitable monetary choices. Separated from that, great money related arranging plays an critical part in making more organized and centered money related behavior. At long last, a solid locus of control, specifically the conviction that one has control over one's possess monetary results, has too been appeared to create a positive commitment to superior money related behavior. The level of instruction, budgetary education, budgetary arranging and locus of control impact the money related behavior of MSMEs in Labuhanbatu by 0.852 or 85.52%, whereas the remaining 14.48% is affected by other variables not inspected in this inquire.
Analisis Experiential Marketing, Kepercayaan Merek dan Harga Terhadap Keputusan Pembelian Produk Cat Jotun pada CV. Asia Maju Rantauprapat Ritonga, Mulkan; Rahma Muti'ah
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 1 (2023): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v1i1.31

Abstract

The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Strategi Pemasaran Salad Buah Dan Zozu Buah Agades.Id Dalam Mempengaruhi Keputusan Pembelian Masyarakat Kota Rantau Prapat Nurzannah, Putri Ayu; Simanjorang, Elida Florentina Sinaga; Ritonga, Mulkan
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6425

Abstract

Di era persaingan bisnis yang semakin ketat, strategi pemasaran menjadi kunci utama dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk salad buah dan zozu buah serta dampaknya terhadap keputusan pembelian konsumen. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dengan konsumen yang menggunakan produk Salad Buah dan Zozu Buah. Hasil analisis menunjukkan bahwa strategi pemasaran yang diterapkan oleh Agades.id selaku produsen produk Salad Buah dan Zozu Buah memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Faktor-faktor seperti branding Agades.id, kualitas buah pilihan, pengemasan, harga yang bersaing, promosi media sosial, dan pilihan distribusi produk yang langsung atau memakai tenaga kurir memainkan peran penting dalam membentuk persepsi baik konsumen terhadap kedua produk tersebut. Temuan ini memberikan wawasan berharga bagi produsen dalam merancang strategi pemasaran yang efektif untuk meningkatkan penjualan dan pangsa pasar mereka. Studi ini juga mengidentifikasi beberapa rekomendasi bagi Agades.id untuk meningkatkan efektivitas strategi pemasaran Salad Buah dan Zozu Buah mereka, termasuk peningkatan visibilitas merek, diferensiasi produk, dan penyesuaian harga yang lebih baik dengan nilai yang diberikan kepada konsumen. Implikasi dari penelitian ini adalah pentingnya memahami preferensi dan perilaku konsumen serta menyesuaikan strategi pemasaran untuk memenuhi kebutuhan dan keinginan konsumen.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Rahma Muti’ah; Mulkan Ritonga; Ayu Anora
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.656

Abstract

This study aims to investigate the influence of leadership, motivation, and job satisfaction on organizational commitment. Effective leadership, high motivation, and good job satisfaction are considered key factors in shaping an employee's commitment to the organization. This study uses a quantitative approach with a survey of office employees and PKS of PT. Serba Huta Jaya as many as 63 people as a population as well as a research sample. The data was collected using a questionnaire that measured the level of leadership, motivation, job satisfaction, and organizational commitment. Data analysis was carried out using descriptive statistical methods and multiple regression analysis to determine the relationship between these variables. The results of the study showed that there was a positive and significant relationship between leadership, motivation, and job satisfaction and organizational commitment both partially and simultaneously. This shows that effective leaders, a motivating work environment, and high levels of job satisfaction can increase employee commitment to the organization. These findings have practical implications for human resource management in developing strategies to increase organizational commitment. Managers and leaders need to pay attention to the importance of building effective leadership, creating a motivating work environment, and paying attention to employee job satisfaction as an effort to increase organizational commitment. Thus, this study contributes to the understanding of the factors that influence organizational commitment and provides a basis for the development of relevant management interventions in the workplace
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Agus Susanto Aji, Agung Kesuma Ali Al Ihsan, Muhammad Andini, Ratih Ayu Anora Bangun, Budianto Chairi Mutia Lubis Dalimunthe, Alvin Fahrezi Dandi Febrian Dandi Febrian Dandi Febrianto Elvianti Syaputri Erni Wahyuni Eva Fitria Febrianto, Dandi Furi Windari Hari Mansah Harimansyah Harimansyah Harimansyah Harimansyah, Harimansyah Hasibuan, Mutiara Hikmah Jayadi, Rahmad Junita Lubis Junita Lubis Khairil Anshari Lestari, Mitra Dwi Lubis, Junita Marlina Siregar Meisyah Mutiara Muhammad Alam Warda Ritonga Muhammad Ali Al Ihsan Mulya Rafika Muti'ah, Rahma Muti’ah, Rahma Nailil Khairini Novilda Elisabeth Mustamu Nurdiana Nurzannah, Putri Ayu Pratiwi, Nadila Prawibowo Simbolon Prayoga, Yudi Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Putri Anggraini Rafika, Mulya Rahma Muti'ah Rahma Muti’ah Ramayani Ramayani Ridho Kurniawan Sarkawi, Sarkawi Simanjorang, Elida Florentina Sinaga Sinaga Simanjorang, Elida Florentina Sipahutar, Reza Wahyudi Siregar, Nurintan Asyiah Siti Lam`Ah Nasution Sulaiman, Syahrol Suri Nurmawan Sipahutar Suryani, Jane Angrey Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Tetty Rahmiati Harahap Tiurlina Hasmawati Sihite Yoland Shinta Nara Yudi Prayoga Zebua, Yuniman Zufrie Zufrie, Zufrie Zulkarnain Nasution