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Purba, Rakhmawati
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Examining the Effect of Brand Image, Price and WoM Communication on Purchase Decisions: A Case Study of Rinnai Gas Stove Purba, Rakhmawati; Dewi, Kumala Vera; Siregar, Aisyah; Damanik, Sri Winda Hardiyanti
International Journal of Business, Economics & Financial Studies Vol. 1 No. 2 (2023): November 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i2.21

Abstract

The substitution of cooking utensils from kerosene stoves to gas stoves causes housewives to consider various brands of stoves in making their purchasing decisions for their daily cooking needs for their families. This study aims to determine the effect of brand image, price, and word-of-mouth communication on the Rinnai Gas Stove Purchase Decision on Housewives in Dusun VI, Kuta Baru Village. The independent variables of this study consisted of brand image, price and word-of-mouth communication, while the dependent variable was purchasing decisions. This research is a quantitative approach. The primary data was obtained through questionnaire answers from 65 respondents who use the Rinnai gas stove in Hamlet VI, Kuta Baru Village. Data were analyzed using multiple linear regression analysis methods. The results of the analysis show that Brand Image (X1) affects the Purchasing Decision variable (Y), Price (X2) does not affect the Purchasing Decision (Y), word-of-mouth Communication (X3) affects the Purchasing Decision (Y) and Brand Image (X1), Price (X2) and WoM Communication (X3) influence simultaneously (simultaneously) on the Purchase Decision Variable (Y).
Pengaruh Potongan Harga (Price Discount) Dan In Store Display Terhadap Kepuasan Pelanggan: Studi Kasus Pada Pelanggan Rizky Net Bandar Masilam Dede Jailani; Purba, Rakhmawati; Damanik, Sri Winda Hardiyanti
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.50

Abstract

The purpose of this study was to determine the effect of price discounts and in-store displays on customer satisfaction partially or simultaneously on Rizki Net Bandar Masilam customers with a type of quantitative descriptive approach. The method used is the census method in taking the population and sample. The results of the study can be concluded: (1) It can be seen that the value of the adjusted R square is 0.623 or 62.3%. This shows that In Store Display (X2) and Discounts (X1) can explain Customer Satisfaction (Y) of 62.3%, the remaining 37.7% (100% - 62.3%) is explained by other variables outside this research model. (2) The results of the (Partial) t test show that tcount (9.017) > ttable (2.011), and the significance value is 0.00 <0.05, so it can be concluded that the first hypothesis is accepted, meaning that the discount (X1) has a significant effect on Customer Satisfaction (Y). (3) The results of the t test (Partial) can be seen that tcount (3.500) > ttable (2.011), and the significance value is 0.00 <0.05 so it can be concluded that the third hypothesis is accepted, meaning that In Store Display (X2) has a significant effect on Customer Satisfaction (Y). (4) The results of the F test can be seen that Fcount (41.413) > Ftable (3.16), and a significance value of 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning the Price discount variable (X1), the in store display variable ( X2) has a significant effect simultaneously (simultaneously) on the customer satisfaction variable (Y).
Analisis Kualitas Produk Dan Kemasan Pada Keputusan Pembelian Roti Aroma Dengan Minat Beli Sebagai Variabel Intervening Nasution, Ibnu Fajar; Purba, Rakhmawati
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.155

Abstract

This study aims to determine the effect of product quality and packaging on purchasing decisions with purchase intention as an intervening variable for consumers at Aroma Bakery Jl. Thamrin Tebing Tinggi City. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires to consumers of Aroma Bakery Shops in Tebing Tinggi City were 96 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) analysis, hypothesis testing, namely T test and path analysis. The results of SPSS in this study are the product quality affects the buying interest, the packaging affects the buying interest, the product quality affects the purchasing decision, The packaging has effect no significan on purchasing decisions, the buying interest has effect no significan on purchasing decisions and path analysis shows buying interest cannot mediate the relationship between product quality and purchasing decisions, and buying interest can mediate the relationship of packaging to purchasing decisions.
Pengaruh Kehandalan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Pada Konsumen ELHA TRANS Indrapura Nainggolan, Mika Rulas; Prayoga, Ardi Nanang; Purba, Rakhmawati
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.182

Abstract

This study aims to determine the effect of reliability and service quality on customer loyalty mediated by customer satisfaction at ELHA Trans Indrapura. The effects we want to know are direct and indirect effects. This type of research is quantitative which is used to obtain or collect information data about a large population, usually using a relatively smaller sample. The sample used in this study was 96 respondents with a purposive sampling technique. The test tool used was SmartPLS Software version 3.0. From the results of this test, it can be concluded that Reliability does not have a significant effect on Customer Satisfaction. Service Quality has a significant effect on Customer Satisfaction. Reliability does not have a significant effect on Customer Loyalty. Service Quality does not have a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Reliability and Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Service Quality and Customer Loyalty
STRATEGI PEMASARAN UMKM GULA MERAH SEBAGAI WUJUD EKONOMI KREATIF DESA PAYA LOMBANG KABUPATEN SERDANG BEDAGAI Purba, Rakhmawati; Haratika, Haya
Community Service Progress Vol. 1 No. 1 (2022): Community Service Progress Edisi Juni 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i1.12

Abstract

Pemasarannya merupakan salah satu elemen yang paling penting dalam dunia bisnis, tanpa adanya pemasaran yang baik maka sebaik apapun produk yang kita hasilnya tidak akan terserap oleh pasar secara maksimal. Tujuan dari Kegiatan Pengabdian kepada Masyarakat ini sendiri adalah untuk mengembangkan UMKM (Usaha Mikro Kecil dan Menengah) serta industri kreatif pada masayarakat Desa Paya Lombang Kabupaten Serdang Bedagai. Khususnya pada produk unggulan desa yaitu produk gula merah melalui pelatihan online marketing. Metode yang dilakukan dengan cara melalukan mengamatan, observasi serta wawancara kepada pelaku UMKM (Usaha Mikro Kecil dan Menengah) di Desa Paya Lombang, Kabupaten Serdang Bedagai. Bahan baku utama pembuatan gula merah di Desa Paya Lombang, Dusun VII, diambil dari pohon aren melalui penyadapan. Air nira harus disaring sebelum dimasak, dan ditambahkan gula putih selama proses pemasakan. Berikutnya gula merah akan mengalami pemekatan/getah yang hampir menghasilkan gula selanjutnya akan dilakukan proses pencetakan, selesai dicetak maka gula merah dibiarkan untuk beberapa waktu sebagai prosespendinginan, setelah proses telah dilakukan makagula merahsiap untuk didistribusikan.Gula merah hemdaknya diberikemasan yang higienis dan lebih menarik dari produk lain serta dengan kualitas dan produk yang lebih baik kualitas. Selanjutnya untuk memaksimalakan hasil penjualan diperlukan media internet agar produk dapat dikenal luas oleh banyak orang dan dapat bersaing serta memiliki pangsa pasar yang meluas.
Pembinaan dan Pemberdayaan UMKM untuk Meningkatkan Pendapatan Masyarakat di Kelurahan Mandailing Kota Tebing Tinggi Batubara, Rizki Wulanita; Purba, Rakhmawati; Siahaan, Rumiris; Mala, Nur; Akbar, Rafly Putra; Effendy, Yudi; Wibowo, Teguh
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.117

Abstract

The purpose of this service activity is to find out strategies for empowering MSMEs in increasing income, as well as the benefits for the community, namely receiving guidance and training from the Service Team in developing MSME businesses. The location of this service was carried out in Mandailing Village, Tebing Tinggi Kota District, targeting people who want to open Micro, Small and Medium Enterprises. Development of Micro, Small and Medium Enterprises is an effort by the central and regional governments. By coaching and empowering MSMEs in the midst of current free trade competition, it can provide encouragement to increase community income. This activity can encourage the economy of a region, not only increasing income but also equalizing income in a region. By providing community development and empowerment in Micro, Small and Medium Enterprises, job opportunities can be created for the Indonesian people, especially in Mandailing Subdistrict.
Peran Damkar Dalam Pelayanan Kepada Masyarakat Siahaan, Rumiris; Purba, Rakhmawati; Batubara, Rizki Wulanita; Marpaung, Josua; Sofyan, Mhd. Hafiq; Fahlevi, Mhd. Aswad; Pradytia, Adji Arifanda; Afifi, Dinda Nora Putri; Nainggolan, Pinondang
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.135

Abstract

Fire is a disaster that can result in huge losses and these fire disasters often occur in the middle of residential areas regardless of time, status or even distance. The city of Tebing Tinggi is prone to fire disasters, with fires almost every month. Internship is a student activity given in the final semester of study. Useful for training students to know the world of work. Placing internship students in the Fire Department is useful so that they can help communities experiencing disasters by going through the preparation, implementation and evaluation stages. The results of this internship provide benefits for both the campus and the Tebing Tinggi city fire department. There is good cooperation between the two institutions.
MARKETING STRATEGY IN IMPROVEMENT SELLING VALUE OF OYSTER MUSHROOM CULTIVATION Siahaan, Rumiris; Winda Hardiyanti Damanik, Sri; Etri Jayanti.S, Suci; Purba, Rakhmawati; Piter Sony Hutauruk, Rapat; Zurlaini, Ayu
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 2 (2022): July-October 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.979 KB) | DOI: 10.54443/irpitage.v2i2.311

Abstract

This study explains how the Marketing Strategy in Increasing the Selling Value of Oyster Mushroom Cultivation. In this community service, it is focused on oyster mushroom cultivators, in Blok Village. 10, Dolok Masihul District, Serdang Bedagai Regency. This community service is carried out in Blok Village. 10, Dolok Masihul Subdistrict, Serdang Bedagai Regency, because this village has high potential in oyster mushroom cultivation. Cultivated edible mushrooms such as: straw mushrooms, oyster mushrooms, ear mushrooms and dark chocolate mushrooms.
Analisis Faktor yang Mempengaruhi Tingkat Kepuasan Pelayanan Kantor Balai Desa Medang Deras Batubara Batubara, Rizki Wulanita; Purba, Rakhmawati; Siahaan, Rumiris; Harahap, Hastuty Handayani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4752

Abstract

This research aims to determine the factors that influence the level of service satisfaction at the Medang Deras Village Hall office, Batubara Regency. Using a Quantitative Descriptive type of research with a sample of 96 respondents who are residents of Medang Deras Village. Data was processed using SPSS (Statistical Product and Service Solution) version 25.00. From this research it can be concluded that facilities influence community satisfaction. Village Official Behavior Variables have no effect on Services. Administration influences the Community Satisfaction Variable. The dominant influence on the level of service satisfaction is the administrative variable
Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi Azman, Muhammad Richie; Putra, Tri Nugraha Basri; Purba, Rakhmawati; Victor, Victor
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.259

Abstract

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing Tinggi City. The research method used is a quantitative method using the help of the SPSS version 25.00 program. The nature of the research used is replication. The sample of this study was 96 respondents, namely Kawan Kofie consumers in Tebing Tinggi City. The data collection method used was a questionnaire and literature study. The analysis method used in this study was using multiple linear regression analysis. The results of this study are Instagram social media influences purchasing decisions at Kawan Kofie, Location does not influence purchasing decisions at Kawan Kofie, Price perception influences purchasing decisions at Kawan Kofie and Instagram social media, location and price perception simultaneously influence purchasing decisions at Kawan Kofie.
Co-Authors -, Bagus -, Bayu Ade Rahma Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Aini, Nurtina Akbar, Rafly Putra Amanda, Fatia Andika Andika Andika, Rizki Antika, Tiara Ari Syahputra Arief Rahman Hakim Arneta, Yaumi Arfah Noor Artika, Rindi Azman, Muhammad Richie Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto Cittaro, Michael Damanik, Sri Winda Hardiyanti Damanik, Zaki Damanik, Zaki Fadhil Dede Jailani Dewi, Kumala Vera Effendy, Yudi Etri Jayanti.S, Suci Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Haratika, Haya Himawati, Bella Imelda Mardayanti Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Marbun, Tesya Prysilia Marpaung, Josua Nainggolan, Mika Rulas Nainggolan, Pinondang Nasution, Ibnu Fajar Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nirwana, Suci Nur Mala Nur, Fauziah Pakpahan, Pesta Juliana Pardede, Jessica Angalina Putri Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Prayoga, Ardi Nanang Purba, Nadila Sapria Puspaningrum, Cici Putra, Tri Nugraha Basri Putri, Nina Rianda R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Reynanda, Abbie Rico Nur Ilham Rini, Aurelia Sekar Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Shofyan Roni Siahaan, Rumiris Sihaloho, Japenton Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Siregar, Aisyah Siregar, Fikri Arizal Siregar, Satya Pranaja Sitorus, Pebrina Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Vera Dewi, Kumala Victor Victor Victor Victor Winda Hardiyanti Damanik, Sri Yunita, Ardianti Zurlaini, Ayu