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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Innovative: Journal Of Social Science Research International Journal of Business, Economics & Financial Studies Digital Business Progress Manajemen : Jurnal Ekonomi Management and Business Progress Community Service Progress Economic Development Progress
Purba, Rakhmawati
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Digital Marketing Dalam Memperkuat Brand Image Pada Roti Kacang Mpok Atik Tebing Tinggi Purba, Rakhmawati; Siahaan, Rumiris; Batubara, Rizki Wulanita; Ketaren, Abednego; Lubis, Abdillah Fenorian; Sepvira, Bulan; Faransiska, Faransiska; Saragih, Naumi Salsabillah; Siregar, Satya Pranaja; Victor, Victor; Kadariah, Siti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.266

Abstract

MSMEs play a vital role in the country's economic growth by significantly contributing to job creation, poverty alleviation, and economic equality. Peanut bread is one of the typical souvenirs from the city of Tebing Tinggi besides lemang and other products. Currently, the development of peanut bread production businesses is increasingly widespread in Tebing Tinggi with various brands and flavors. One of them is the Mpok Atik peanut bread brand. One of the problems faced by this MSME is limited capital, where there is competition from large producers, and market access is still limited. This campus collaborative activity program is a type of community service activity in helping solve problems that exist in the community / MSMEs. The enlightenment provided by the team about digitalization plays a vital role in driving the growth of the Mpok Atik peanut bread MSME. By implementing various digital-based marketing, MSMEs can compete in the increasingly competitive modern era by utilizing technology to increase market access, improve brand image, and remain competitive. This peanut bread MSME excels because its products have the characteristics of a local identity, authentic taste.
Strategi Pemasaran Melalui Media Sosial : Studi Kasus Pada Isma Ayam Penyet Yunita, Ardianti; Aini, Nurtina; Pardede, Jessica Angalina Putri; Purba, Nadila Sapria; Sitorus, Pebrina; Pakpahan, Pesta Juliana; Artika, Rindi; Nirwana, Suci; Purba, Rakhmawati; Siahaan, Rumiris
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.267

Abstract

This research aims to analyze the social media marketing strategies used by Isma Ayam Penyet and provide recommendations for development based on field findings. This research is a qualitative study with a case study approach involving in-depth interviews. The analysis results show that Isma Ayam Penyet implements three main strategies, namely marketing through Facebook with simple content, word-of-mouth marketing, and WhatsApp for delivery services. It has been proven that these strategies increase brand awareness and expand market reach, but they have limitations in terms of content variation and platform diversification. Based on this analysis, this research suggests enhancing digital marketing effectiveness by developing a multi-platform strategy, improving content quality, and optimizing customer engagement
PENGARUH PELATIHAN HARDSKILL DAN SOFTSKILL TERHADAP KOMPETENSI PESERTA PEMAGANGAN KE JEPANG PADA MIRAI GROUP SUMATERA Batubara, Rizki Wulanita; Purba, Rakhmawati; Siahaan, Rumiris; Roni, Shofyan
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/0p79sb69

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh pelatihan hardskill dan softskill terhadap kompetensi peserta pemagangan ke Jepang yang dilaksanakan oleh Mirai Group Sumatera. Melalui pemahaman yang mendalam terhadap hubungan antara kedua jenis pelatihan tersebut dengan peningkatan kompetensi, diharapkan dapat memberikan masukan yang konstruktif dalam upaya pengembangan program pelatihan yang lebih efektif dan relevan dengan kebutuhan dunia industri di Jepang. Jumlah responden sebanyak 47 orang Peserta Pelatihan Pemagangan ke Jepang Yayasan Mirai Group Sumatera
PENGARUH POTONGAN HARGA, DAYA TARIK IKLAN DAN USER-FRIENDLY TERHADAP PEMBELIAN IMPULSIF (Studi kasus pada masyarakat kota Tebing Tinggi) Andika, Rizki; Damanik, Zaki Fadhil; Purba, Rakhmawati; Puspaningrum, Cici
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/1q7tst71

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Potongan Harga, Daya Tarik Iklan Dan User Friendly Terhadap Pembelian Impulsif Pada Pengguna Aplikasi Alfagift Melalui pembelian secara spontan terhadap aplikasi Alfagift di Kota Tebing Tinggi ingin mengetahui pengaruh langsung dan tidak langsung. Pengaruh yang ingin diketahui adalah pengaruh langsung dan tidak langsung. Jenis penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian diambil dari rata-rata masyarakat kota Tebing Tinggi yang menggunakan aplikasi Alfagift sebanyak 96 pelanggan dengan menggunakan teknik purposive sampling. Alat uji yang digunakan adalah Software SmartPLS versi 3.0. Dari hasil pengujian tersebut dapat disimpulkan bahwa potonga harga berpengaruh terhadap pembelian impulsif, daya tarik iklan berpengaruh terhadap pembelian impulsif, user-friendly tidak berpengaruh terhadap pembelian impulsif. Pembelian impulsif pada Aplikasi Alfagift lebih banyak dipengaruhi oleh faktor emosional dan promosi, seperti potongan harga dan daya tarik iklan dibandingkan dengan aspek dalam kemudahan penggunaan aplikasi (user-friendly). Oleh karena itu, pengembangan strategi pemasaran digital sebaiknya difokuskan pada peningkatan efektifitas promosi dan visualisasi penawaran yang mampu memicu keputusan pembelian secara cepat dan spontan.
Co-Authors -, Bagus -, Bayu Ade Rahma Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Aini, Nurtina Akbar, Rafly Putra Amanda, Fatia Andika Andika Andika, Rizki Antika, Tiara Ari Syahputra Arief Rahman Hakim Arneta, Yaumi Arfah Noor Artika, Rindi Azman, Muhammad Richie Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto Cittaro, Michael Damanik, Sri Winda Hardiyanti Damanik, Zaki Damanik, Zaki Fadhil Dede Jailani Dewi, Kumala Vera Effendy, Yudi Etri Jayanti.S, Suci Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Haratika, Haya Himawati, Bella Imelda Mardayanti Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Marbun, Tesya Prysilia Marpaung, Josua Nainggolan, Mika Rulas Nainggolan, Pinondang Nasution, Ibnu Fajar Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nirwana, Suci Nur Mala Nur, Fauziah Pakpahan, Pesta Juliana Pardede, Jessica Angalina Putri Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Prayoga, Ardi Nanang Purba, Nadila Sapria Puspaningrum, Cici Putra, Tri Nugraha Basri Putri, Nina Rianda R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Reynanda, Abbie Rico Nur Ilham Rini, Aurelia Sekar Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Shofyan Roni Siahaan, Rumiris Sihaloho, Japenton Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Siregar, Aisyah Siregar, Fikri Arizal Siregar, Satya Pranaja Sitorus, Pebrina Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Vera Dewi, Kumala Victor Victor Victor Victor Winda Hardiyanti Damanik, Sri Yunita, Ardianti Zurlaini, Ayu