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All Journal Ilmu Administrasi Publik Humano: Research Journal Jurnal Office JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Dedikasi Pinisi Business Administration Review Indonesian Journal of Social and Educational Studies Jurnal Administrasi Bisnis Pinisi Journal of Education and Management Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Aktor Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat International Journal of Education, Management, and Technology International Journal of Humanities, Education, and Social Sciences Public Resource Innovation Management and Excellence (PRIME) Journal of Innovation and Sustainable Services
Aslinda, Andi
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Journal : Pinisi Business Administration Review

 1 
The Influence Of The Quality Of Mobile Banking Services On Customer Loyalty At The Bni Bank, Bumi Tamalanrea Permai Savira, Reza; Aslinda, Andi; Siraj, Muhammad Luthfi; Kasmita, Maya
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65823

Abstract

This study aims to determine the effect of the quality of mobile banking services on customer loyalty at BNI Bank Bumi Tamalanrea Permai Cash Office. The research method used was quantitative method with data collection techniques namely observation, questionnaires and documentation, and analyzed using descriptive statistical analysis techniques and inferential statistical analysis techniques with a study population of 945 customers and a sample of 90 customers in this study. The data obtained from the research results were processed using data analysis and using the SPSS software application which consisted of validity and reliability tests, percentage descriptive analysis techniques, simple linear analysis and T tests. The results of the research and data analysis in this study regarding the effect of mobile banking service quality on customer loyalty at BNI bank, Bumi Tamalanrea Permai office in the very good category, based on these data, there is a significant influence between service quality and customer loyalty, customers are satisfied with the service provided. given, where from the results of the product moment correlation test analysis, namely r count is greater than r table which means that service quality partially has an influence on customer loyalty. Keywords: Service Quality, Customer Loyalty 
The Influence of Entrepreneurship Knowledge and The Family Environment on the Interest of Entrepreneurship Students in Business Administration Faculty of Social and Legal Science University Makassar State University Syamsuriani, Syamsuriani; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51668

Abstract

This study aims to determine the effect of entrepreneurial knowledge and family environment on the entrepreneurial interest of students in Business Administration, Makassar State University. This study uses quantitative research methods with data collection techniques through observation and questionnaires. The number of samples used were 80 students of the business administration study program. The results of this study use data analysis consisting of validity test, reality test, descriptive data analysis technique and inferential data analysis using SPSS 25 application.The results of this study show that each indicator of the entrepreneurial knowledge variable is in the very good category, the busty family environment is in the very good category, and interest in entrepreneurship is in the very good category. Then from the results of the partial test (T test) there is a partial effect of entrepreneurial knowledge and family environment on interest in entrepreneurship, then from the results of the simultaneous test (F test) there is a simultaneous influence of entrepreneurial knowledge and family environment on interest in entrepreneurship. Then the results of the multiple correlation test show a strong/high relationship between the three variables. The results of the coefficient of determination show how entrepreneurial knowledge and the family environment have a strong enough contribution in influencing entrepreneurial interest in Business Administration students, Faculty of Social Sciences and Law, Makassar State University.
Effect of Work Quality On Employee Performance In PT. Summa Logistics Nusantara Nurlaelah, Nurlaelah; Rizal S, Muh; Aslinda, Andi; Akib, Haedar; Nur, Andi Cudai
Pinisi Business Administration Review Volume 6 Nomor 1, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i1.59613

Abstract

This research examines the influence ofWork Quality on Employee Performance at PT. Summa Logistics Nusantara. The purpose of this study was to determine the level ofquality of work of employees at PT. Summa Logistics Nusantara, to know the performanceemployees at PT. Summa Logistics Nusantara, and to find out the magnitude of the effectwork quality on employee performance at PT. Summa Logistics Nusantara. This research approach is quantitative. This research was carried outinPT. Summa Logistics Nusantara. Sources of data in the study areemployee atPT. Summa Logistics Nusantarain March to April 2022. Data collection techniques in the form of observation, questionnaires / questionnaires and documentation. Data analysis techniques in the form of validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the work quality of employees is in the very good category. Indicators on employee performance variables are in the very good category. Based on the correlation test, there is a very strong relationship between the two variables. It can be concluded that there is an influence between work quality on employee performance inPT. Summa Logistik Nusantara.
The Effect Of Clean Water Product Quality on Customer Satisfaction of Regional Public Water Company Makassar City in Manggala Dictrict Rofifah.M, Aliyah; Aslinda, Andi; S, Muh Rizal
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65722

Abstract

This study aims to determine how much influence the quality of clean water products has on customer satisfaction at the Makassar City Public Water Company in Manggala District. This study uses a quantitative descriptive type of research with data collection techniques through observation, literature study, interviews, questionnaires, and documentation. The sample used in this study is 100 customers. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the variables of Clean Water Product Quality and Customer Satisfaction at the Regional Public Water Company of Makassar City in Manggala District have a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.662, which means that the relationship between the Quality of Clean Water Products and Customer Satisfaction is strong/high. The coefficient of determination was obtained at 0.438, which means that the effect of Clean Water Product Quality on Customer Satisfaction at the Makassar City Public Water Supply Company in Manggala District obtained a value of 43.8% which was included in the medium category interval.
The Effect of Corporate Social Responsibility Disclosure and Financial Leverage on Processed Food Industry Companies’ Profitability That Listed at BEI Yusran, St. Chairun Annisa; Akib, Haedar; Baharuddin, Aris; Aslinda, Andi
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.44345

Abstract

This study aim to determine how Corporate Social Responsibility Disclosure and Financial Leverage which is proxied by Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) influence company’s Profitability which is proxied by Return on Equity (ROE) either Partially or Simultaneously where Processed Food Companies that registered at IDX 2017-2020 year period become the object of this research. The type of this research is quantitative research. The technique of data collection uses secondary data documentation in the form of annual report. The sample used is the sample that selected using purposive sampling technique which is 4 companies so the annual report that becomes the object is as many as 16 annual reports. The data obtained from the research results were processed using the SPSS version 25 software program which consisted of the Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing, Correlation Coefficients, and Determination Coefficients.The result of the research showed that the indicators used for each variable indicated that CSR disclosure variable has a significant effect on ROE, DAR and DER doesn’t have significant effect on ROE of processed food companies listed on the Indonesia Stock Exchange period 2017-2020 year period. This is evidenced by the Correlation Test, T Test and F Test, as well as the Coefficient of Determination Test on the data that has been obtained.
Brand Image Analysis on Le Minerale Product Purchase Decisions: A Qualitative Study on Students in Makassar City Seppa, Yusi irensi; Aslinda, Andi
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.77061

Abstract

Brand image is formed when consumers respond to differences between brands that result in a purchase decision. This study aims to find out the analysis of brand image on the purchase decision of Le Minerale products: Qualitative study in students in the city of Makassar. The type of research used is a qualitative descriptive approach that can help researchers by explaining the reality in the field. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in the form of case studies include data collection, testing, categorization, and combining various data. A collective case study was conducted to draw conclusions or generalizations on the phenomenon of the case. The results of the study show that  the positive image of the Le Minerale brand provides benefits for the company to be better known by consumers. Consumers will make purchasing decisions to buy products that have a good image. The company's image is based on the trust and reality of the company that produces quality Le Minerale Brand bottled water. Product image with consumer knowledge of the product and good impression. Consumer knowledge to know the easily recognizable characteristics of Le Minerale products. The image of the user from the user's impression of the product. Good impressions from consumers include the taste in the product that is a characteristic of the sweetness, namely the sweetness that is easy to remember and attached to the consumer's mind, as well as the impression of product quality. The purchase decision structure explains that product selection can be seen from satisfaction and confidence in choosing products, product selection can be seen from the firmness of choosing brands, the selection of purchasing channels can be seen from the decision in determining product providers, purchase time can be seen from determining when to buy products, and payment methods.  
The Application Of Marketing Content In Improving Customer Engagement Harlog Studio In The City Makassar Lira, Darmais; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76223

Abstract

Application of Content Marketing to Increase Customer Engagement at HarlogStudio in Makassar City is one way to find out content marketing that can be used in running a business. The problem that arises is how to apply content marketing in increasing customer engagement and the determinant factors in its application.To achieve this goal, data collection techniques are used through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 5 (people) with representatives and met the criteria in this study. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of content marketing in increasing customer engagement at Harlog Studio in Makassar City, namely business founders in marketing their product content can reach a wider audience and more consumers so that they are assisted by social media. The social media used are Instagram, Facebook, the YouTube platform and the official website page. Even though the application of content marketing at Harlog Studio has not been maximized, consumers who have used the service have covered the Makassar city area. Second, the supporting factors in the application of content marketing in increasing customer engagement are by utilizing social media to reach more consumers and facilitate promotion. Third, the inhibiting factor is that there is no schedule for posting content so that the available content has not been updated. Keywords: content marketing, digital marketing, customer engagement
Co-Authors Abdullah, Asmilah Agus, Rezky Amelia Ainun, Nur Fitra Akmal, Muh Ikramullah Anisa Fitri Anwar, Putri Ananda Aris Baharuddin Arsal, Achmad Rafi Ary Risaldi. N, Ary Risaldi. N Asyifa, Nur Aztira, Mochammad Ardian Bulan, Syahri Cahyanti, Nur Dwika Erviana, Irna Fatimah B, St. Fitri, Anisa Fitriyani, Dwi Audiyah H.R, Muh Asri Haedar Akib Haerul, Haerul Halim, Didin Hamid, Ardian Sukmawan HASNAWI HARIS, HASNAWI Herman H. Ibrahim Arifin Ibrahim Ibrahim Insyafiah, Muh. Fakhriawan Iskandar, Didik Ismail Ismail Jamaluddin Jamaluddin Jamilah Jamilah Liana, Heppy Lira, Darmais Luthfi Siraj, Muhammad Makmur, Farhan Maria Ulfa Maya Kasmita Mega Pertiwi, Mega Muh. Darwis Muh. Rizal Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Rivai, Andi Mukhlis, Zulhimmah Munawarah, Nurhalisa Murdi, Muthmainnah Nasrullah, Muh. Novayanti Sopia Rukmana, Novayanti Sopia Novita Sari Nur, Andi Cudai Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Oky Nur Pratiwi Johansyah Pombo, Nurul Afifah Pratiwi, Nur Azizah Purna , Zarni Adia Putri, Tasya Wardana Rahmat, Miftahul Rahyuni Rahyuni Rezki, Annisa Rifdan . Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal Rizal Rizal S, Muh. Rofifah.M, Aliyah Rusdi Rusdi S., Muh Rizal Sakawati, Herlina Savira, Reza Seppa, Yusi Irensi Sjamsir, Hasbi Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Tappy, Selviana Wahyudi Gani, Andika yunas, Ummi Ditami Yusran, St. Chairun Annisa Zainal, Henni