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Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Journal : Ulil Albab

 1 
PENGARUH DESAIN PRODUK DAN ADVERTISING CREATIVITY TERHADAP KEUNGGULAN BERSAING PADA BISNIS BORDIR ONLINE DI TASIKMALAYA: Survei pada konsumen DMK Bordir Tasikmalaya Raden Anisa Indriani Savitri; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Article History: Received: Revised: Accepted: Abstract: This study aims to determine the Simultaneous and Partial Effects between Product Design and Advertising Creativity on Competitive Advantage at the Tasikmalaya Embroidery DMK Company. The research method used is a survey method with a quantitative approach. The sampling technique used non-probability sampling method with a total sample of 100 people. Data collection techniques using online questionnaires. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 24. The results of the study show that Product Design and Advertising Creativity have a significant effect on Competitive Advantage. Partially Product Design has a significant effect on Competitive Advantage. Partially Advertising Creativity has a significant effect on Competitive Advantage.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian: (Survei pada konsumen Lawang Coffee di Kecamatan Leuwisari Kabupaten Tasikmalaya) Gilang Permana; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.886

Abstract

This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions (a survey of Lawang Coffee consumers in Leuwisari, Tasikmalaya), both partially and simultaneously. The method used in this research is descriptive analysis method with a causal quantitative survey approach. The population studied were 100 respondents. The data collected in the form of secondary and primary data. Data analysis in this study using Multiple Regression Analysis using SPSS software version 25. The results of this study indicate that product quality and promotion simultaneously affect purchasing decisions at Lawang Coffee in Leuwisari District. Product quality partially influences purchasing decisions at Lawang Coffee in Leuwisari District. Promotion partially affects purchasing decisions at Lawang Coffee in Leuwisari District.
Pengaruh Store Atmosphere dan Promosi Terhadap Keputusan Pembelian Pada Toko Galaxy31 Computer Tasikmalaya Dede Ilham Solehudin; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.890

Abstract

This study aims to determine the effect of store atmosphere and promotion on purchasing decisions at the Galaxy31 Computer Store in Tasikmalaya. The method used in this study is causality through a survey approach. With a research sample of 100 Consumers of the Galaxy31 Computer Store, Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Store Atmosphere and Promotion had a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially Store Atmosphere has a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially, promotions have a significant influence on purchasing decisions at the Galaxy31 Computer Store
Kepuasan Konsumen Berdasar Kepada Citra Merek dan Kualitas Produk : Survei pada Konsumen Pecel Madiun Mbak Upik di Tasikmalaya Clarisha Rindiani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.895

Abstract

This study aims to determine the influence of brand image and quality product towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. The type of this study is quantitive method with a survey approach. The population on this study is unknown. Samples on this study 100 people. Data analysis on this study is multiple regression analysis using SPSS ver. 25 software. The result of this study shows that brand image and quality product simultaneously have influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Brand image partially has influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Quality product partially has influence towards consumer consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya.
Pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Cilok Goang Uruy Tasikmalaya Febri Herdiana; Budhi Wahyu Fitriadi; Ari Arisman
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.908

Abstract

This study aims to determine the effect of word of mouth and price perception on purchasing decisions at Cilok Goang Uruy. The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Cilok Goang Uruy Golacir Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the word of mouth and price perception had a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, Word of Mouth has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, price perception has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya
Pengaruh Strategi Promosi Melalui Sosial Media terhadap Keputusan Pembelian : Survei pada Konsumen Wardah di Muara Kosmetik Tasikmalaya Muhamad Gifar Arsyad Gundara; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.911

Abstract

This research aims to find out how the promotional strategies evidence through social media and the effect of promotional strategies through social media toward purchasing decisions. The survey was conducted on 100 respondents, the aged over 18 years, and who had purchased Wardah cosmetic at Muara Kosmetik Tasikmalaya by using a questionnaire as the main data collection.  The data were analyzed by using several formulas in quantitative methods such as validity test, reliability test, linear regression, and coefficient of determination which is assisted by software IBM SPSS Statistics 24. The result of analyzing data shows that social media can facilitate the consumers to obtain the information related to the products offered and product information to be purchased by consumers. Besides being able to facilitate the dissemination of information, the companies also facilitated to buy and sell online by using promotional strategies through social. By carrying out promotional strategies through social media, it possibly evidences the consumers purchasing decision in buying wardah cosmetic at Muara Kosmetik Tasikmalaya positively and significantly.
Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Keunggulan Bersaing : Survei pada Konsumen Samudra Bordir Tasikmalaya Rismawan; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.918

Abstract

This study aims to determine the simultaneous and partial effect of product innovation and product creativity on competitive advantage in Samudra Bordir Tasikmalaya. The research method used in this study is a quantitative approach with a survey method. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that product innovation and product creativity simultaneously have a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product innovation partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product creativity partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal