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The Effect Of Product Innovation, Product Quality And Price Perception On Customer Satisfaction (Survey on Customers of Emping Sampeu Opak Teh Ani MSMEs in Tasikmalaya Regency) De Husni Mubaroq; Budhi Wahyu Fitriadi; Titin Fatimah
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 3 No. 1 (2026): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v3i1.865

Abstract

In this study discusses the phenomenon of customer satisfaction problems that exist in MSMEs Emping Sampeu Opak Teh Ani, namely the problem that the products sold every year experience complaints from customers which have an impact on reducing business income, it is suspected that this problem is caused by the influence of product innovation, product quality and current price perceptions so that they affect customer satisfaction. The purpose of this study is to determine the effect of product innovation, product quality and price perception on customer satisfaction in MSMEs Emping Sampeu Opak Teh Ani in Tasikmalaya Regency. The research method used is a quantitative method with a survey approach to 100 respondents who are customers of MSMEs Emping Sampeu Opak Teh Ani. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product innovation, product quality and price perception have a significant effect simultaneously and partially on customer satisfaction of MSMEs Emping Sampeu Opak Teh Ani in Tasikmalaya Regency.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agus Rahayu Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya De Husni Mubaroq Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Fahmi Yurahmi Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Heny Hendrayati Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Manoarfa, Hilda Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Sudiarti, Sri Tatan Rusmawan Tina Priwastyani Titin Fatimah Ulpah Jakiyah Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal