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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal IJORER : International Journal of Recent Educational Research Jurnal Agristan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab Journal of Indonesian Management
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Analysis Of Electronic Word Of Mouth As An Intervening Variable Between Store Atmosphere And Purchase Decisions (Survey Of Consumers Cendana Coffee, Food & Beverage Tasikmalaya) Hernawati, Dina; Fitriadi, Budhi Wahyu; Ghonisyah, Ghaling Achmad Abdul
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9258

Abstract

This study aims to analyze the influence of Electronic Word Of Mouth as an intervening variable between Store Atmosphere and Purchasing Decisions on Cendana Coffee, Food & Beverage Tasikmalaya consumers. The development of the food and beverage industry in Tasikmalaya encourages relationships between small and large food and beverage businesses, especially in the café industry. When consumers experience a positive atmosphere in a coffee shop, they are more likely to share their positive experiences online. This has the potential to influence purchasing decisions. The research method used is quantitative with a causal associative research type with a survey approach. Data were collected through an online questionnaire distributed to 100 consumer respondents of Cendana Coffee, Food & Beverage Tasikmalaya, selected using a purposive sampling technique. Data analysis was carried out using validity tests, reliability tests, and simple mediation models with the help of SPSS software version 25. The results of the study show that store atmosphere has a significant influence on purchasing decisions of Cendana Coffee Food & Beverage Tasikmalaya consumers. Store Atmosphere has a significant influence on Electronic Word Of Mouth at Cendana Coffee Food & Beverage Tasikmalaya. Store Atmosphere has a significant influence on purchasing decisions through Electronic Word Of Mouth. Electronic Word Of Mouth is proven to be able to mediate Store Atmosphere on purchasing decisions at Cendana Coffee Food & Beverage Tasikmalaya.
The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers) Andriyanto, Muhammad Adi; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.426

Abstract

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.
ANALISIS PROFITABILITAS UMKM BERBASIS KULINER PRODUK LOKAL DI MASA PERALIHAN PANDEMI MENUJU ENDEMI Yusnita, Rita Tri; Fitriadi, Budhi Wahyu
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1640

Abstract

This study aims to analyze the profitability of MSMEs based on local culinary products in the city of Tasikmalaya, especially during pandemic and endemic times, with the aim of seeing whether there are significant differences between the financial performance of MSMEs during pandemic and endemic times. The emergence of the global Covid-19 pandemic outbreak has had an impact on business activities so that it has affected sales levels and has had an impact on company profits. Restrictions on economic activity during the pandemic began to be relaxed during the endemic period. The method used in this study is descriptive and quantitative comparative analysis, with a survey approach where a sample of 55 local culinary-based MSME groups is taken which are considered representative, using a purposive sampling technique, from a population of 545 culinary-based MSME groups in the city of Tasikmalaya. The data analysis tool used in this study was the Wilcoxon signed test. The results of the study show that in general the profitability of MSMEs during the pandemic can still be said to be quite good, although there are several MSMEs that have negative profitability values. In general, the profitability of MSMEs during endemic times can be said to be good, and there are no more MSMEs that have negative profitability values. There is a significant difference between the profitability of MSMEs during pandemic and endemic periods.
Factors Influencing The Export Demand For Mangosteen (Garcinia Mangostana): Hidayat, Rifki Tsani; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.399

Abstract

The agricultural sector is a vital pillar of the Indonesian economy, including through the export of high-value horticultural commodities such as mangosteen (Garcinia mangostana). Indonesia, particularly West Java, is a major mangosteen producer, with China serving as the largest destination market due to the increasing demand for quality tropical fruit. Despite substantial export opportunities, mangosteen export performance is influenced by global economic factors such as international prices, exchange rates, and the purchasing power of destination countries, as reflected in Gross Domestic Product (GDP). This study aims to analyze the factors influencing demand for Indonesian mangosteen exports to China for the 2015–2024 period. The method used is multiple linear regression analysis with the independent variables being mangosteen prices, the Rupiah/Yuan exchange rate, and China's GDP. Data were obtained from Statistics Indonesia (BPS), the Ministry of Trade, and other international institutions. The results show that all three variables have a significant simultaneous effect. Partially, prices and China's GDP have a significant positive effect, while the exchange rate has a significant negative effect. These findings emphasize the importance of price stability and strengthening trade relations to increase Indonesian mangosteen exports.
Pengaruh Keunggulan Bersaing dan Minat Konsumen terhadap Keputusan Pembelian pada Meubel Istiqomah Tasikmalaya Ari Mardhiyan; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1301

Abstract

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.
ANALISIS DETERMINASI KEMASAN, HARGA DAN KUALITAS PRODUK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN TELUR ASIN Rusdiana, Sinta; Sundari, Ristina Siti; Fitriadi, Budhi Wahyu
Jurnal Agristan Vol 7, No 2 (2025): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v7i2.16904

Abstract

Produk telur asin termasuk salah satu produk inovasi olahan makanan yang banyak diminati oleh kalangan masyarakat.  Permasalahan yang muncul adalah hampir seluruh penjual telur asin menjual dengan kemasan  yang dianggap terlalu sederhana yaitu hanya menggunakan kantong plastik sehingga dianggap kurang aman dan kurang higenis selain itu kualitas telur asin yang memiliki daya tahan yang belum cukup tahan lama sehingga perlu pertimbangan pada saat dikonsumsi jangka panjang. Perlu dilakukan inovasi peningkatan elemen kemasan agar  lebih aman, higenis dan memiliki nilai jual tinggi. Perlu dibentuknya strategi harga agar dapat terjangkau oleh semua kalangan serta meningkatkan standar kualitas produk agar lebih diminati konsumen. Sehingga hal ini perlu lebih dipahami untuk mengetahui besaran pengaruh dari kemasan, harga maupun kualitas produk telur asin dalam menentukan daya beli konsumen. Untuk mengetaui besaran pengaruh harga dan kualitas produk  dalam menentukan daya beli konsumen dengan survei dan mengambil sampling sebanyak 98 orang. Besaran pengaruh tersebut di dapat melalui proses analisis linier berganda yang hasilnya mengindikasikan bahwa secara bersama sama kemasan, harga dan kualitas produk telur asin memiliki dampak signifikan dalam menentukan daya beli konsumen. Namun kemasan memiliki pengaruh yang paling krusial dalam menentukan daya beli konsumen, Sementara harga dan kualitas produk tidak memiliki dampak yang terlalu basar dalam menentukan keputusan pembelian konsumen.
Efisiensi Teknis Usahatani Manggis di Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21874

Abstract

Efforts to increase production and productivity have been carried out by the Agricultural Extension Agency (BPP) through POPT (Plant Organism Control Program).). One of them is the activity of increasing mangosteen production in the Sumberhejo Lestari Farmer Group, Tasikmalaya Regency. So it is necessary to observe the level of efficiency, the factors that affect the level of mangosteen production, and the causes of the inefficiency in mangosteen production. The analytical method in this study uses the stochastic frontier method with three steps. Step 1 constructs an estimate of the Cobb-Douglas production function. Step 2 Determination of factors and efficiency level of mangosteen using stochastic frontier. Then step 3 determines the source of inefficiency in mangosteen production activities. The results of this study indicate that the factors of mangosteen production activities include land area, number of trees, labor, organic fertilizer, NPK fertilizer, and production costs. the factors that influence mangosteen production activities are the number trees and land area at the 5% level of significance. This is because the mangosteen tree is an ancestral tree and it was not nursed from the start. The land area has a negative effect because there is no farmer effort in planting mangosteen. The level of technical efficiency in mangosteen farming activities is said to be efficient (81.6%). Sources indicating inefficiency are land ownership status and length of formal education.
Margin Kontribusi, Titik Impas, Return on Innovation Telur asin Infus Daun Jintan Plectanthrus amboinicus) dan Cabe Merah Sundari, Ristina Siti; Fitriadi, Budhi Wahyu; Hidayati, Reny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21698

Abstract

The potential for diversification of processed salted egg products that have high economic value is still wide Diversification of processed salted egg products with higher economic value still holds great potential. This is further enhanced by the advantage of not having a fishy odor. To increase competitiveness and added value, innovations in natural ingredients that enrich flavor and reduce fishy odor are needed. This study assessed the business feasibility of original salted egg products and variants infused with spicy cumin leaves and red chilies. The approach used was descriptive quantitative, with analysis of contribution margin, break-even point, and return on innovation. Data were collected from experiments conducted in the Agribusiness Laboratory, Faculty of Agriculture, Perjuangan University, Tasikmalaya. The salted egg formulation infused with cumin leaves (Coleus amboinicus) and red chilies showed positive effects in three dimensions: sensory, economic, and strategic. Sensorigraphically, there was a significant increase in herbal aroma, spiciness, and aftertaste, while simultaneously reducing the fishy odor, likely caused by volatile compounds in cumin leaves. Economically, this innovation generated net revenue of Rp792,777, a contribution margin of Rp4,409 per unit, a break-even point of only 0.21 eggs, and an ROI of 482.02%. The R/C ratio of 2.70 indicates high efficiency and commercial viability. The results suggest opportunities for premium pricing and/or production scale expansion, as both strategies increase profitability. This product possesses differentiation and comparative advantages, allowing it to be positioned as a gourmet or functional food with a spicy, red chili flavor profile.
Pengaruh Cita Rasa Dan Keragaman Produk Terhadap Keputusan Pembelian Pizza Hut Plaza Asia Tasikmalaya Aulia Ilham Muhammad; Budhi Wahyu Fitriadi; Kusuma Agdhi Rahwana
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.646

Abstract

This study aims to determine and analyze the influence of taste and product diversity on purchasing decisions of HUT Pizza for Tasikmalaya HUT Pizza consumers. The method used in this research is quantitative through a survey approach. With a research sample of 100 Tasikmalaya HUT Pizza Consumers. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 29. The results show that Taste has a very good rating classification. Product Diversity has a good rating classification while Purchase Decision has a good classification for Tasikmalaya HUT Pizza Consumers. Together, Product Taste and Diversity have a significant influence on Purchasing Decisions for Tasikmalaya HUT Pizza Consumers. Partially Taste has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers, Partially Product Diversity has a significant effect on Purchase Decisions on Tasikmalaya HUT Pizza Consumers
Teknologi Pembuatan Abon Ikan Lele Bebas Bau Amis (Penyuluhan dan Implementasi) Sundari, Ristina Siti; Kusmayadi, Andri; Fitriadi, Budhi Wahyu
Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2021): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v6i1.5004

Abstract

Almost people like any fishes, but some do not like the fish rancid even after processing. Catfish shredded is one of the processed processes. Turmeric, ginger, lemon, tamarind, vinegar, starfruit is often used to eliminate the fishy smell, but it still has taste left by itself. Community service was conducted to empower them and cope with the fishy smell problem. So that modified to the new variance beside the original product. Dan largen market share. Women Farmer Group for fisheries processing produces the object due to extension and implementation to adopt the technology innovation about catfish shredded processing to eliminate rancid on a fish odor. We hope this engagement and empowerment will become sustainable and spread out to other women farmer groups and animal products based on our research to raise economic circles. The group had a pre-test and post-test to measure the understanding and innovation adoption level. This engagement resulted in two variances of catfish by original and rancid free enriched with antioxidant of oregano leaf. The other result is that this new variance has more voluminous than the original in the same weight.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agus Rahayu Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Heny Hendrayati Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Manoarfa, Hilda Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal