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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Produk Teh Tarik Salman Fitriah, Sherly Annisa; Heryadi, H. D Yadi; Fitriadi, Budhi Wahyu
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7035

Abstract

A business must have a monthly sales target. If sales have not met the target, efforts must be made to enhance marketing strategies to attract more consumers and thereby increase sales. Salman Tea Tarik Company employs marketing strategies using the marketing mix. The purpose of this research is to determine how the marketing mix influences the purchasing decisions of Salman Tea Tarik products and to identify the most dominant element of the marketing mix affecting the purchasing decisions of Salman Tea Tarik. The research uses a quantitative approach with interview and documentation methods. The sample consists of 99 respondents who are consumers of Salman Tea Tarik, selected using random sampling technique, and the analysis model used is multiple linear regression. The results of this study indicate that the marketing mix, which consists of product, price, place, and promotion, affects the purchasing decisions of Salman Tea Tarik products, and the most influential element of the marketing mix on the purchasing decisions of Salman Tea Tarik products is product, price and promotion.
Faktor-Faktor Yang Mempengaruhi Kepuasan Pengunjung Agrowisata Taman Hati Farm Kota Tasikmalaya Nurhayati, Nurhayati; Fitriadi, Budhi Wahyu; Sundari, Ristina Siti
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7143

Abstract

Visitor satisfaction can be defined as the level of feelings a person feels after comparing perceived performance with their expectations. This reflects the emotional response to the experience gained when consuming a product or service. This research aims to analyze the factors that influence the satisfaction of Taman Hati Farm agrotourism visitors. Agrotourism, as a form of tourism that combines agricultural and recreational elements, is increasingly popular among the public. This research uses a form of descriptive research with a quantitative approach. The sampling method was nonprobability sampling and purposive sampling with the criteria of Taman Hati Farm Agrotourism visitors over 15 years as many as 97 samples. Data was collected through a visitor survey to agrotourism at Taman Hati Farm agrotourism which was carried out from March to May. The data obtained was analyzed using the multiple linear regression method to determine the influence of each variable on visitor satisfaction. The research results show that facilities and prices have a significant influence on visitor satisfaction, while service quality does not show a significant influence on visitor satisfaction at Taman Hati Farm Agrotourism. The most dominant influencing factor is the price factor.
The Influence Of Advertising And Brand Image On Purchasing Decisions (Survey On Marjan Syrup Consumers In Tasikmalaya City) Nursafitri, Lulu; Fitriadi, Budhi Wahyu; Risana, Dudu
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.549

Abstract

This study aims to determine the effect of Advertising and Brand Image simultaneously on Purchasing Decisions for Marjan syrup consumers in Tasikmalaya City. The effect of Advertising and Brand Image partially on Purchasing Decisions for Marjan syrup consumers in Tasikmalaya City. The method used in this research is quantitative method. With a research sample of 100 people as respondents. Sample withdrawal using non-probability precisely using purposive sampling. And the analysis method used is multiple linear regression analysis. Based on the results of the study, it shows that the classification of advertising is very good, Brand Image is included in the classification of very good and Purchasing Decisions are included in the classification of very good. The test results show that simultaneously advertising and Brand Image have a significant effect on purchasing decisions. Partially, advertising has no significant effect on purchasing decisions and Brand Image has a significant effect on purchasing decisions.
Influence Of Purchasing Decisions Reviewed From Store Atmosphere, Promostions And Prices Perception (Survey Of Invesma Coffe House Consumers) Puspita, Syaharani Anggi; Fitriadi, Budhi Wahyu; Patimah, Titin
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6712

Abstract

The purpose of this study is to determine the influence of Store Atmosphere, Promotions and Prices Perception on Consumer Purchasing Decisions of Invesma Coffee House located on Jl. Bantargedang, Bungursari District, Tasikmalaya City. The method used in this study is a quantitative method with a survey approach to 100 respondents of consumers of Rumah Kopi Invesma. The types of data used are primary data and secondary data. The data analysis technique used is multiple linear regression analysis. The results of this test prove that Store Atmosphere, Promotions, and Prices have a significant effect both partially and simultaneously on Consumer Purchasing Decisions at Invesma Coffee House.
Meningkatkan Customer Engagement dengan Brand Experience dan Visual Brand Communication : (Survei pada Pengguna Scarlett Whitening di Kota Tasikmalaya Jawa Barat) Ramadhan Dwi Cahya; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1291

Abstract

This research aims to determine the analysis of increasing customer engagement with brand experience and visual brand communication (survey of Scarlett Whitening users in Tasikmalaya City, West Java). The method used in this research is causality through a survey approach. With a research sample of 100 Scarlett Whitening users in Tasikmalaya City, West Java. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The research results show that the Brand Experience obtained from the Brand Experience of Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Visual Brand Communication at Scarlett Whitening di Kota Tasikmalaya Jawa Barat has good assessment criteria, Customer Engagement for Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Together Brand Experience and Visual Brand Communication have a significant influence on Customer Engagement. Partially, Brand Experience has a significant influence on Customer Engagement. Partially, Visual Brand Communication has a positive and significant effect on Customer Engagement.
PENGARUH DESAIN PRODUK DAN ADVERTISING CREATIVITY TERHADAP KEUNGGULAN BERSAING PADA BISNIS BORDIR ONLINE DI TASIKMALAYA: Survei pada konsumen DMK Bordir Tasikmalaya Raden Anisa Indriani Savitri; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Article History: Received: Revised: Accepted: Abstract: This study aims to determine the Simultaneous and Partial Effects between Product Design and Advertising Creativity on Competitive Advantage at the Tasikmalaya Embroidery DMK Company. The research method used is a survey method with a quantitative approach. The sampling technique used non-probability sampling method with a total sample of 100 people. Data collection techniques using online questionnaires. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 24. The results of the study show that Product Design and Advertising Creativity have a significant effect on Competitive Advantage. Partially Product Design has a significant effect on Competitive Advantage. Partially Advertising Creativity has a significant effect on Competitive Advantage.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian: (Survei pada konsumen Lawang Coffee di Kecamatan Leuwisari Kabupaten Tasikmalaya) Gilang Permana; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.886

Abstract

This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions (a survey of Lawang Coffee consumers in Leuwisari, Tasikmalaya), both partially and simultaneously. The method used in this research is descriptive analysis method with a causal quantitative survey approach. The population studied were 100 respondents. The data collected in the form of secondary and primary data. Data analysis in this study using Multiple Regression Analysis using SPSS software version 25. The results of this study indicate that product quality and promotion simultaneously affect purchasing decisions at Lawang Coffee in Leuwisari District. Product quality partially influences purchasing decisions at Lawang Coffee in Leuwisari District. Promotion partially affects purchasing decisions at Lawang Coffee in Leuwisari District.
Pengaruh Store Atmosphere dan Promosi Terhadap Keputusan Pembelian Pada Toko Galaxy31 Computer Tasikmalaya Dede Ilham Solehudin; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.890

Abstract

This study aims to determine the effect of store atmosphere and promotion on purchasing decisions at the Galaxy31 Computer Store in Tasikmalaya. The method used in this study is causality through a survey approach. With a research sample of 100 Consumers of the Galaxy31 Computer Store, Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Store Atmosphere and Promotion had a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially Store Atmosphere has a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially, promotions have a significant influence on purchasing decisions at the Galaxy31 Computer Store
Kepuasan Konsumen Berdasar Kepada Citra Merek dan Kualitas Produk : Survei pada Konsumen Pecel Madiun Mbak Upik di Tasikmalaya Clarisha Rindiani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.895

Abstract

This study aims to determine the influence of brand image and quality product towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. The type of this study is quantitive method with a survey approach. The population on this study is unknown. Samples on this study 100 people. Data analysis on this study is multiple regression analysis using SPSS ver. 25 software. The result of this study shows that brand image and quality product simultaneously have influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Brand image partially has influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Quality product partially has influence towards consumer consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya.
Pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Cilok Goang Uruy Tasikmalaya Febri Herdiana; Budhi Wahyu Fitriadi; Ari Arisman
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.908

Abstract

This study aims to determine the effect of word of mouth and price perception on purchasing decisions at Cilok Goang Uruy. The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Cilok Goang Uruy Golacir Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the word of mouth and price perception had a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, Word of Mouth has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, price perception has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal