Article Per Year (5 Year)
p-Index From 2021 - 2026
11.201
P-Index
This Author published in this journals
All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
Pengaruh Strategi Promosi Melalui Sosial Media terhadap Keputusan Pembelian : Survei pada Konsumen Wardah di Muara Kosmetik Tasikmalaya Muhamad Gifar Arsyad Gundara; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.911

Abstract

This research aims to find out how the promotional strategies evidence through social media and the effect of promotional strategies through social media toward purchasing decisions. The survey was conducted on 100 respondents, the aged over 18 years, and who had purchased Wardah cosmetic at Muara Kosmetik Tasikmalaya by using a questionnaire as the main data collection.  The data were analyzed by using several formulas in quantitative methods such as validity test, reliability test, linear regression, and coefficient of determination which is assisted by software IBM SPSS Statistics 24. The result of analyzing data shows that social media can facilitate the consumers to obtain the information related to the products offered and product information to be purchased by consumers. Besides being able to facilitate the dissemination of information, the companies also facilitated to buy and sell online by using promotional strategies through social. By carrying out promotional strategies through social media, it possibly evidences the consumers purchasing decision in buying wardah cosmetic at Muara Kosmetik Tasikmalaya positively and significantly.
Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Keunggulan Bersaing : Survei pada Konsumen Samudra Bordir Tasikmalaya Rismawan; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.918

Abstract

This study aims to determine the simultaneous and partial effect of product innovation and product creativity on competitive advantage in Samudra Bordir Tasikmalaya. The research method used in this study is a quantitative approach with a survey method. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that product innovation and product creativity simultaneously have a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product innovation partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product creativity partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya.
The Influence Of Facilities, Prices, And Taste On Customer Satisfaction (Survey On Cafe Naw-Naw Tasikmalaya Consumers) Dinda Anjani; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.63

Abstract

The purpose of this study is to determine the effect of facilities, prices, and taste on consumer satisfaction of Naw – Naw Tasikmalaya coffee. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Naw-Naw coffee. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that facilities, prices, and tastes have a significant effect both partially and simultaneously on consumer satisfaction of Naw – Naw Tasikmalaya coffee.
Factors That Influence The Decision To Purchase Syar’i Products On Tasikmalaya Centennial (Survey On IAIT Femele Students In Tasikmalaya City) Amelia Aprilliyani Muttaqin; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.64

Abstract

The purpose of this study was to determine the factors that influence the decision to purchase syar'i products for sentennials in Tasikmalaya City. The research method used is the questionnaire method with a survey approach to 100 respondents who are IAIT students who use syar'i products. the types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this study prove that simultaneously cultural, social, personal, and psychological factors have a significant effect on the decision to purchase syar'i products for IAIT Tasikmalaya students. While cultural factors partially do not have a significant effect on purchasing decisions, social factors do not have a significant effect on purchasing decisions, personal factors have a significant effect on purchasing decisions, and psychological factors have a significant effect on purchasing decisions on syar'i products in IAIT Tasikmalaya students.
The Influence Of Work Motivation And Work Facilities On Employee Performance At CV.Tunas Barkah Mebeul Company Mubarok, Dede Lutfi; Fitriadi, Budhi Wahyu; Rahwana, Kusuma Agdhi
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.266

Abstract

This study aims to identify and analyze the effect of work motivation and work facilities on employee performance at CV. Tunas Barkah Mebeul. The method used in this study is causality through a census approach. With a research sample of 40 employees of CV. Tunas Barkah Mebeul Company. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Work Motivation has a very good rating classification, Work Facilities have a very good rating classification while Employee Performance has a good classification for Employees of the Company CV. Tunas Barkah Mebeul. Taken together, Work Motivation and Work Facilities have a significant influence on Employee Performance at CV. Tunas Barkah Mebeul Company Employees. Partially, work motivation has significant effect on employee performance at CV. Tunas Barkah Mebeul company employees. Partially, Work Facilities have a significant effect on Employee Performance at CV. Tunas Barkah Mebeul Company Employees
The Influence Of Perceived Brand Authenticity And Self-Brand Congruence On Consumer Satisfaction (Survey Of Iphone Smartphone Users At The University Of Perjuangan) Zannath, Reza Faisal; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.282

Abstract

This study aims to determine the influence analysis of perceived brand authenticity and self-brand congruence on consumer satisfaction (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 iPhone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Perceived Brand Authenticity obtained from Perceived Brand Authenticity on iPhone Smartphone Users at Perjuangan University had good criteria. Self-Brand Congruence at Iphone has good criteria, Consumer Satisfaction with iPhone Smartphone Users at Perjuangan University has good criteria. Taken together Perceived Brand Authenticity and Self-Brand Congruence have a significant influence on Consumer Satisfaction Partially Perceived Brand Authenticity has a significant influence on Consumer Satisfaction Partially Self-Brand Congruence has a significant effect on Consumer Satisfaction
Pengaruh Produk Green Marketing Dan Brand Image Terhadap Keputusan Pembelian (Survei pada Konsumen Starbucks HZ Tasikmalaya) Alda Nita Nur Agustin; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2873

Abstract

This study aims to analyze and determine the effect of Green Marketing and Brand Image on Purchasing Decisions at Starbucks HZ Tasikmalaya both simultaneously and partially. This study uses a quantitative research method with a survey approach. The sampling technique used is simple random sampling and the sample taken is 100 respondents. The analysis tool used in this study is multiple linear regression using SPSS version 26. The results of the study indicate that Green Marketing and Brand Image simultaneously have a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Green Marketing partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Brand Image partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya.
Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG) Sundari, Ristina Siti; Fitriadi, Budhi Wahyu; Hidayati, Reny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18241

Abstract

Eggs are functional foods that are always available in every home, considering their nutritional content and practicality of serving. However, duck eggs are still constrained in consumption because of their sharp, eggy smell. This study aims to determine consumer preferences for the organoleptic properties of original and oregano-salted eggs (Plectanthrus amboinicus SPRENG). Data were obtained through an organoleptic test questionnaire to 85 respondents. Data analysis used an independent sample t-test. The results showed that original and oregano-salted eggs had the same preferences for the color of the egg yolk and egg white. The texture of oregano-salted eggs differs from that of the original salted eggs. The taste of egg yolk and egg white differs greatly from original salted eggs and oregano salted eggs. Oregano-salted eggs have a better taste than oregano-salted eggs. The most prominent difference is that the aroma of oregano-salted eggs no longer smells eggy. It is very preferred by consumers.
Perbandingan Kelayakan Usaha dan Sensitifitas Harga Telur asin Original dan Daun Jintan Plectanthrus amboinicus) Tanpa Bau Amis Rasa Pedas Cabe Merah Sundari, Ristina Siti; Yuninda, Resti; Hidayati, Reny; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19826

Abstract

The potential for diversification of processed salted egg products that have high economic value is still wide open. To increase the competitiveness and added value of the product, innovation is needed through the addition of natural ingredients to make it richer in taste and not smell fishy. Therefore, this study aims to analyze the comparative feasibility of the original salted egg business with the variant of adding oregano leaves with a spicy red chili flavor. The research method used is descriptive quantitative regarding the analysis of the feasibility of the business calculation of fixed costs, variable costs, revenue, income, R/C ratio, and elasticity. Data collection was carried out through experiments in the Agribusiness laboratory, Faculty of Agriculture, University of Perjuangan Tasikmalaya. The results of this study indicate that the formulation of salted eggs with the addition of oregano leaves (Plectranthus amboinicus) and red chili has a positive impact on sensory, economic, and strategic aspects. Sensorially, there was a significant increase in the attributes of herbal aroma, spicy taste, and aftertaste, and a decrease in fishy odor, which is thought to be influenced by the volatile aromatic compounds from oregano leaves. Economically, this treatment generates a net income of Rp792,777; the R/C ratio of 2.70 indicates that this innovation is very efficient and worth developing. Sensitivity analysis of selling price (Rp6,500–Rp7,500) and production volume (180–300 grains) indicates that both premium pricing strategies and production expansion have a positive impact on profitability. This innovative product has comparative and differentiating advantages in positioning itself as a gourmet product or functional red chili pepper oregano leaves
Analysis Of Electronic Word Of Mouth As An Intervening Variable Between Store Atmosphere And Purchase Decisions (Survey Of Consumers Cendana Coffee, Food & Beverage Tasikmalaya) Hernawati, Dina; Fitriadi, Budhi Wahyu; Ghonisyah, Ghaling Achmad Abdul
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9258

Abstract

This study aims to analyze the influence of Electronic Word Of Mouth as an intervening variable between Store Atmosphere and Purchasing Decisions on Cendana Coffee, Food & Beverage Tasikmalaya consumers. The development of the food and beverage industry in Tasikmalaya encourages relationships between small and large food and beverage businesses, especially in the café industry. When consumers experience a positive atmosphere in a coffee shop, they are more likely to share their positive experiences online. This has the potential to influence purchasing decisions. The research method used is quantitative with a causal associative research type with a survey approach. Data were collected through an online questionnaire distributed to 100 consumer respondents of Cendana Coffee, Food & Beverage Tasikmalaya, selected using a purposive sampling technique. Data analysis was carried out using validity tests, reliability tests, and simple mediation models with the help of SPSS software version 25. The results of the study show that store atmosphere has a significant influence on purchasing decisions of Cendana Coffee Food & Beverage Tasikmalaya consumers. Store Atmosphere has a significant influence on Electronic Word Of Mouth at Cendana Coffee Food & Beverage Tasikmalaya. Store Atmosphere has a significant influence on purchasing decisions through Electronic Word Of Mouth. Electronic Word Of Mouth is proven to be able to mediate Store Atmosphere on purchasing decisions at Cendana Coffee Food & Beverage Tasikmalaya.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal