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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal IJORER : International Journal of Recent Educational Research Jurnal Agristan Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab Journal of Indonesian Management
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Service-Dominant Logic Approach to Revisit Intention in Halal Tourism Education: Mediating Roles of Value Co-creation and Perceived Experience Fitriadi, Budhi Wahyu; Rahayu, Agus; Hendrayati, Heny; Manoarfa, Hilda
IJORER : International Journal of Recent Educational Research Vol. 7 No. 2 (2026): March
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i2.1309

Abstract

Objective: This study aims to analyze and test the mediating roles of value co-creation and perceived experience in the relationships between halal tourism attraction, halal tourism literacy, and revisit intention within a Service-Dominant Logic framework. Method: The study employed an explanatory quantitative design involving 270 Muslim tourists who visited halal tourism destinations in Indonesia, selected through purposive and convenience sampling. Data were collected via online questionnaires using a seven-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping procedures. Results: The results demonstrate that both halal tourism attraction and halal tourism literacy exert significant indirect effects on revisit intention through value co-creation and perceived experience as parallel mediators. Serial mediation is also confirmed, where value co-creation precedes perceived experience in sequentially strengthening revisit intention. All measurement models show adequate validity and reliability, with substantial explanatory power (R² ranging from 0.639 to 0.735). Novelty: This study contributes the first integrated model testing both parallel and serial mediation mechanisms simultaneously in halal tourism, positioning value co-creation as an antecedent to perceived experience rather than a competing mediator. The findings offer implications for tourism education curricula, where halal literacy and SDL-based (Service-Dominant Logic) co-creation activities enhance student competencies in Muslim-friendly destination management.
The Influence of Social Media TikTok and E-wom Interested to Buy Soemethinc Brand and Impact on The Purchace Decision (Survey of TikTok Users in The Management Study Program of University Perjuangan Tasikmalaya) Rade Handayani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.863

Abstract

This study aims to determine the effect of TikTok and E-WOM social media on buying interest in the Somethinc brand and their impact on purchasing decisions (a survey of TikTok users, students of the Management Study Program, University Perjuangan Tasikmalaya). The method used is a quantitative approach with the survey method. The sampling technique used is non-probability sampling by purposive sampling. The sample used in this study were 100 respondents. The respondents in this study were required to be who were students of the Management Study Program at the Perjuangan Tasikmalaya university who were TikTok users, 18 – 23 years old and have seen promotions or content of Somethinc brand at least once .The results of this study indicate that social media TikTok has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. E-wom has a significant effect on purchasing decisions through buying interest in the Somethinc brand to TikTok users. Social media TikTok and e-wom influence purchasing decisions through buying interest..
The Influence of Location and Price Perception on Visiting Decisions Tour The Hot Springs of Citiis Galunggung in Tasikmalaya Regency Neng Gita Jannatun Nisa; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.864

Abstract

This study aims to determine the effect of location and price perception on visiting decisions tour the hot springs of Citiis Galunggung in Tasikmalaya Regency. The method used is a quantitative approach with the survey method. With a research sample of 100 visitors Citiis Galunggung hot spring tour in Tasikmalaya regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25.0. The results showed that the location by visitors of Citiis Galunggung. Location had good criteria. The price perception of Citiis Galunggung had good criteria. Visiting decisions on visitors of Citiis Galunggung have good criteria. Simultaneously location and price perception have a significant influence on purchasing visit. Partially location has a significant influence on purchasing visit.. Partially price perception has a significant effect on purchasing visit.
The Influence Of Price Perception, Taste, And Location On Customer Satisfaction (Survey On Customers Of Café Shelter Wisata Galunggung) Wulan Nursarah; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.926

Abstract

This study aims to determine the effect of perception of price, taste, and location of sales on customer satisfaction at Café Shelter Wisata Galunggung Tasikmalaya. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that price perception and taste simultaneously have a significant influence on customer satisfaction. Price perception partially has a significant influence on customer satisfaction. Taste partially has a significant influence on customer satisfaction. The sales location partially has no significant influence on customer satisfaction.
The Influence Of Brand Ambassador And Consumer Habits Of Purchasing Decisions For Nature Republic Products (Survey On Nature Republic’s Consumers In Tasikmalaya) Reza Ayu Fauziah; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.945

Abstract

This study aims to determine the influence of brand ambassador and consumer habits of purchasing decisions for Nature Republic products.. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that brand ambassador and consumer habits simultaneously have a significant effect on purchasing decisions for nature republic products. Brand ambassador partially has a significant effect on purchasing decisions. Consumer habits have a significant effect on purchasing decisisons.
The Effect Of Price Perception, Location And Facility Perceptions On Purchasing Decisions (Survey On Consumers Of Mitra Mart Minimarkets) Riska Faujiah; Budhi Wahyu Fitriadi; Barin Barlian
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1143

Abstract

This study aims to determine the influence of perceptions of price, location and facilities simultaneously and partially on purchasing decisions at Mitra Mart Minimarkets. The method used in this study is a quantitative research method with a causality method and a consumer survey approach with a sample of 100 respondents. The data were collected using questionnaire techniques. The data analysis used in this study used multiple linear regression analysis, correlation coefficient and coefficient of determination. The results showed that the perception of price, location and facilities had a significant simultaneous and partial effect on the purchasing decision of Mitra Mart Minimarket.
Influence of Brand Prestige and Lifestyle on The Purchase Decision (Survey of Starbucks HZ Tasikmalaya Consumers) Vira Nur Zahra; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1169

Abstract

The purpose of this study was to determine the effect of brand prestige and lifestyle on the purchasing decisions of Starbucks HZ Tasikmalaya consumers. The research method used is a quantitative method with a survey approach to 110 respondents who are consumers of Starbucks HZ Tasikmalaya. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that brand prestige and lifestyle have a significant effect either partially or simultaneously on purchasing decisions of Starbucks HZ Tasikmalaya consumers
Influence Of Fashion Trend And Promotion On The Purchase Decisions (Survey of Sheika Hijab Shop Consumers) Gita Khoerunnisa; Budhi Wahyu Fitriadi; Dudu Risana
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1411

Abstract

This study aims to determine the effect of fashion trends and promotions simultaneously on purchasing decisions at Sheika Hijab Stores. The influence of fashion trends and promotions partially on purchasing decisions at the Sheika Hijab Store. The method used in this research is analytical descriptive with a quantitative approach. With a research sample of 100 people as respondents to the Sheika Hijab Shop. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Based on data that has fulfilled the validity test, reliability test and classic assumption test are processed to produce the regression equation as follows: Y = 1750.862 + 0.527 X1 + 0.436 X2. Simultaneously fashion trends and promotions have a significant effect on purchasing decisions with an fcount of 273.244 and a significance level of 0.000. From the calculation of the coefficient of determination, the R Square value is 0.849 or 84.9%. shows the influence of fashion trends and promotions on purchasing decisions and the remaining 15.1% is the influence of other variables outside the variables used in this study. Partially the fashion trend variable has a significant effect on purchasing decisions, as well as the promotion variable partially having a significant effect on purchasing decisions.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agus Rahayu Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Heny Hendrayati Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Manoarfa, Hilda Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal