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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal Jurnal Agristan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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The Influence Of Facilities, Prices, And Taste On Customer Satisfaction (Survey On Cafe Naw-Naw Tasikmalaya Consumers) Dinda Anjani; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.63

Abstract

The purpose of this study is to determine the effect of facilities, prices, and taste on consumer satisfaction of Naw – Naw Tasikmalaya coffee. The research method used is a quantitative method with a survey approach to 100 respondents who are consumers of Naw-Naw coffee. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that facilities, prices, and tastes have a significant effect both partially and simultaneously on consumer satisfaction of Naw – Naw Tasikmalaya coffee.
Factors That Influence The Decision To Purchase Syar’i Products On Tasikmalaya Centennial (Survey On IAIT Femele Students In Tasikmalaya City) Amelia Aprilliyani Muttaqin; Budhi Wahyu Fitriadi; Rita Tri Yusnita
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.64

Abstract

The purpose of this study was to determine the factors that influence the decision to purchase syar'i products for sentennials in Tasikmalaya City. The research method used is the questionnaire method with a survey approach to 100 respondents who are IAIT students who use syar'i products. the types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this study prove that simultaneously cultural, social, personal, and psychological factors have a significant effect on the decision to purchase syar'i products for IAIT Tasikmalaya students. While cultural factors partially do not have a significant effect on purchasing decisions, social factors do not have a significant effect on purchasing decisions, personal factors have a significant effect on purchasing decisions, and psychological factors have a significant effect on purchasing decisions on syar'i products in IAIT Tasikmalaya students.
The Influence Of Work Motivation And Work Facilities On Employee Performance At CV.Tunas Barkah Mebeul Company Mubarok, Dede Lutfi; Fitriadi, Budhi Wahyu; Rahwana, Kusuma Agdhi
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.266

Abstract

This study aims to identify and analyze the effect of work motivation and work facilities on employee performance at CV. Tunas Barkah Mebeul. The method used in this study is causality through a census approach. With a research sample of 40 employees of CV. Tunas Barkah Mebeul Company. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Work Motivation has a very good rating classification, Work Facilities have a very good rating classification while Employee Performance has a good classification for Employees of the Company CV. Tunas Barkah Mebeul. Taken together, Work Motivation and Work Facilities have a significant influence on Employee Performance at CV. Tunas Barkah Mebeul Company Employees. Partially, work motivation has significant effect on employee performance at CV. Tunas Barkah Mebeul company employees. Partially, Work Facilities have a significant effect on Employee Performance at CV. Tunas Barkah Mebeul Company Employees
The Influence Of Perceived Brand Authenticity And Self-Brand Congruence On Consumer Satisfaction (Survey Of Iphone Smartphone Users At The University Of Perjuangan) Zannath, Reza Faisal; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.282

Abstract

This study aims to determine the influence analysis of perceived brand authenticity and self-brand congruence on consumer satisfaction (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 iPhone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Perceived Brand Authenticity obtained from Perceived Brand Authenticity on iPhone Smartphone Users at Perjuangan University had good criteria. Self-Brand Congruence at Iphone has good criteria, Consumer Satisfaction with iPhone Smartphone Users at Perjuangan University has good criteria. Taken together Perceived Brand Authenticity and Self-Brand Congruence have a significant influence on Consumer Satisfaction Partially Perceived Brand Authenticity has a significant influence on Consumer Satisfaction Partially Self-Brand Congruence has a significant effect on Consumer Satisfaction
Pengaruh Produk Green Marketing Dan Brand Image Terhadap Keputusan Pembelian (Survei pada Konsumen Starbucks HZ Tasikmalaya) Alda Nita Nur Agustin; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2873

Abstract

This study aims to analyze and determine the effect of Green Marketing and Brand Image on Purchasing Decisions at Starbucks HZ Tasikmalaya both simultaneously and partially. This study uses a quantitative research method with a survey approach. The sampling technique used is simple random sampling and the sample taken is 100 respondents. The analysis tool used in this study is multiple linear regression using SPSS version 26. The results of the study indicate that Green Marketing and Brand Image simultaneously have a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Green Marketing partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya. Brand Image partially has a significant effect on Purchasing Decisions at Starbucks HZ Tasikmalaya.
Preferensi Konsumen terhadap Sifat Organoleptik dan HargaTelur Asin Original dan Oregano (Plectanthrus amboinicus SPRENG) Sundari, Ristina Siti; Fitriadi, Budhi Wahyu; Hidayati, Reny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18241

Abstract

Eggs are functional foods that are always available in every home, considering their nutritional content and practicality of serving. However, duck eggs are still constrained in consumption because of their sharp, eggy smell. This study aims to determine consumer preferences for the organoleptic properties of original and oregano-salted eggs (Plectanthrus amboinicus SPRENG). Data were obtained through an organoleptic test questionnaire to 85 respondents. Data analysis used an independent sample t-test. The results showed that original and oregano-salted eggs had the same preferences for the color of the egg yolk and egg white. The texture of oregano-salted eggs differs from that of the original salted eggs. The taste of egg yolk and egg white differs greatly from original salted eggs and oregano salted eggs. Oregano-salted eggs have a better taste than oregano-salted eggs. The most prominent difference is that the aroma of oregano-salted eggs no longer smells eggy. It is very preferred by consumers.
Perbandingan Kelayakan Usaha dan Sensitifitas Harga Telur asin Original dan Daun Jintan Plectanthrus amboinicus) Tanpa Bau Amis Rasa Pedas Cabe Merah Sundari, Ristina Siti; Yuninda, Resti; Hidayati, Reny; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19826

Abstract

The potential for diversification of processed salted egg products that have high economic value is still wide open. To increase the competitiveness and added value of the product, innovation is needed through the addition of natural ingredients to make it richer in taste and not smell fishy. Therefore, this study aims to analyze the comparative feasibility of the original salted egg business with the variant of adding oregano leaves with a spicy red chili flavor. The research method used is descriptive quantitative regarding the analysis of the feasibility of the business calculation of fixed costs, variable costs, revenue, income, R/C ratio, and elasticity. Data collection was carried out through experiments in the Agribusiness laboratory, Faculty of Agriculture, University of Perjuangan Tasikmalaya. The results of this study indicate that the formulation of salted eggs with the addition of oregano leaves (Plectranthus amboinicus) and red chili has a positive impact on sensory, economic, and strategic aspects. Sensorially, there was a significant increase in the attributes of herbal aroma, spicy taste, and aftertaste, and a decrease in fishy odor, which is thought to be influenced by the volatile aromatic compounds from oregano leaves. Economically, this treatment generates a net income of Rp792,777; the R/C ratio of 2.70 indicates that this innovation is very efficient and worth developing. Sensitivity analysis of selling price (Rp6,500–Rp7,500) and production volume (180–300 grains) indicates that both premium pricing strategies and production expansion have a positive impact on profitability. This innovative product has comparative and differentiating advantages in positioning itself as a gourmet product or functional red chili pepper oregano leaves
Analysis Of Electronic Word Of Mouth As An Intervening Variable Between Store Atmosphere And Purchase Decisions (Survey Of Consumers Cendana Coffee, Food & Beverage Tasikmalaya) Hernawati, Dina; Fitriadi, Budhi Wahyu; Ghonisyah, Ghaling Achmad Abdul
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9258

Abstract

This study aims to analyze the influence of Electronic Word Of Mouth as an intervening variable between Store Atmosphere and Purchasing Decisions on Cendana Coffee, Food & Beverage Tasikmalaya consumers. The development of the food and beverage industry in Tasikmalaya encourages relationships between small and large food and beverage businesses, especially in the café industry. When consumers experience a positive atmosphere in a coffee shop, they are more likely to share their positive experiences online. This has the potential to influence purchasing decisions. The research method used is quantitative with a causal associative research type with a survey approach. Data were collected through an online questionnaire distributed to 100 consumer respondents of Cendana Coffee, Food & Beverage Tasikmalaya, selected using a purposive sampling technique. Data analysis was carried out using validity tests, reliability tests, and simple mediation models with the help of SPSS software version 25. The results of the study show that store atmosphere has a significant influence on purchasing decisions of Cendana Coffee Food & Beverage Tasikmalaya consumers. Store Atmosphere has a significant influence on Electronic Word Of Mouth at Cendana Coffee Food & Beverage Tasikmalaya. Store Atmosphere has a significant influence on purchasing decisions through Electronic Word Of Mouth. Electronic Word Of Mouth is proven to be able to mediate Store Atmosphere on purchasing decisions at Cendana Coffee Food & Beverage Tasikmalaya.
The Influence Of Digital Marketing And Electronic Word Of Mouth On Purchasing Decisions (Survey of Lestari Product UMKM Consumers) Andriyanto, Muhammad Adi; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.426

Abstract

This research aims to determine the influence of Digital Marketing and Electronic Word of Mouth on Survey Purchasing Decisions for Sustainable Product MSME Consumers. This research method is a quantitative approach with a causal descriptive survey method, the population in this study is not known for certain and a sample of 100 respondents was taken. The analytical tool used in this research is multiple regression using SPSS version 25. The research results show that Digital Marketing and Electronic Word of Mouth simultaneously have a significant effect on Purchasing Decisions. Digital Marketing partially has a significant effect on purchasing decisions, Electronic Word Of Mouth partially has a significant effect on purchasing decisions.
ANALISIS PROFITABILITAS UMKM BERBASIS KULINER PRODUK LOKAL DI MASA PERALIHAN PANDEMI MENUJU ENDEMI Yusnita, Rita Tri; Fitriadi, Budhi Wahyu
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1640

Abstract

This study aims to analyze the profitability of MSMEs based on local culinary products in the city of Tasikmalaya, especially during pandemic and endemic times, with the aim of seeing whether there are significant differences between the financial performance of MSMEs during pandemic and endemic times. The emergence of the global Covid-19 pandemic outbreak has had an impact on business activities so that it has affected sales levels and has had an impact on company profits. Restrictions on economic activity during the pandemic began to be relaxed during the endemic period. The method used in this study is descriptive and quantitative comparative analysis, with a survey approach where a sample of 55 local culinary-based MSME groups is taken which are considered representative, using a purposive sampling technique, from a population of 545 culinary-based MSME groups in the city of Tasikmalaya. The data analysis tool used in this study was the Wilcoxon signed test. The results of the study show that in general the profitability of MSMEs during the pandemic can still be said to be quite good, although there are several MSMEs that have negative profitability values. In general, the profitability of MSMEs during endemic times can be said to be good, and there are no more MSMEs that have negative profitability values. There is a significant difference between the profitability of MSMEs during pandemic and endemic periods.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal