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All Journal AGRIEKONOMIKA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Hexagro Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Insight Management Journal Jurnal Agristan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Keuangan dan Akuntansi Terapan (KUAT) Journal of Management and Social Sciences JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Journal of Multidisciplinary Research Innovative Business Management Journal Ulil Albab
Budhi Wahyu Fitriadi
Universitas Perjuangan Tasikmalaya
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Influence of Brand Prestige and Lifestyle on The Purchase Decision (Survey of Starbucks HZ Tasikmalaya Consumers) Zahra, Vira Nur; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1169

Abstract

The purpose of this study was to determine the effect of brand prestige and lifestyle on the purchasing decisions of Starbucks HZ Tasikmalaya consumers. The research method used is a quantitative method with a survey approach to 110 respondents who are consumers of Starbucks HZ Tasikmalaya. The type of data used is primary data. The data analysis technique used is multiple regression analysis. The results of this test prove that brand prestige and lifestyle have a significant effect either partially or simultaneously on purchasing decisions of Starbucks HZ Tasikmalaya consumers
Influence Of Fashion Trend And Promotion On The Purchase Decisions (Survey of Sheika Hijab Shop Consumers) Khoerunnisa, Gita; Fitriadi , Budhi Wahyu; Risana , Dudu
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1411

Abstract

This study aims to determine the effect of fashion trends and promotions simultaneously on purchasing decisions at Sheika Hijab Stores. The influence of fashion trends and promotions partially on purchasing decisions at the Sheika Hijab Store. The method used in this research is analytical descriptive with a quantitative approach. With a research sample of 100 people as respondents to the Sheika Hijab Shop. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Based on data that has fulfilled the validity test, reliability test and classic assumption test are processed to produce the regression equation as follows: Y = 1750.862 + 0.527 X1 + 0.436 X2. Simultaneously fashion trends and promotions have a significant effect on purchasing decisions with an fcount of 273.244 and a significance level of 0.000. From the calculation of the coefficient of determination, the R Square value is 0.849 or 84.9%. shows the influence of fashion trends and promotions on purchasing decisions and the remaining 15.1% is the influence of other variables outside the variables used in this study. Partially the fashion trend variable has a significant effect on purchasing decisions, as well as the promotion variable partially having a significant effect on purchasing decisions.
The Influences Of Service Quality And Product Innovation On Service Quality (Survey Of Sonsumers At The Rizky Shop Rajapolah Tasikmalaya Regency) Fauziah, Hamidah; Fitriadi, Budhi Wahyu; Oktaviani, Nita Fauziah
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.580

Abstract

  This research aims to determine the simultaneous and partial influence of service quality and product innovation on consumer satisfactionat the Rizky Shop Rajapolah Tasikmalaya regency. The method usedin this research methodwith a survey approach. The sampling technique used was incidental sampling and samples taken were 100 respondents. The analytical tool used is the multiple linear regression equation. The research results show that service quality and product innovation si,ultaneously have a significanteffect on consumer satisfaction at the Rizky Shop Rajapolah store. Servive quality partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store. Product innovation partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store Tasikmalaya district.
The Influence Of Service Quality And Product Quality On Consumer Satisfaction At Cafe Laverpool (Survey of Laverpool Cafe Consumers Karangnunggal, Tasikmalaya Regency) Salsabila, Telsa; Fitriadi, Budhi Wahyu; Patimah, Titin
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.61

Abstract

This research aims to determine the influence of Service Quality and Product Quality on Consumer Satisfaction at Cafe Laverpool. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Service Quality and Product Quality simultaneously have a positive and significant effect on Consumer Satisfaction. Service Quality partially has a significant effect on Consumer Satisfaction. Product Quality partially has a significant effect on Consumer Satisfaction.  
Analisis Perbedaan Perilaku Online Impulse Buying Gen Z Dan Gen Y Ditinjau Dari Hedonic Shopping Motivation (Survei Pada Pengguna E-Commerce Shopee di Wilayah Kota Tasikmalaya) Agustin, Laela; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.18

Abstract

This study aims to determine the differences in online impulse buying behavior of gen z and gen y in terms of hedonic shopping motivation in shopee e-commerce users in Tasikmalaya City. The research method used in this research is quantitative research with causality method and survey approach. The population in this study is not known with certainty. The sampling technique in this study is nonprobability sampling with a total sample size of 100 people who are shopee e-commerce users with group divisions, namely 50 gen z people and 50 gen y people. The type of data used is primary data obtained from questionnaires. The data testing techniques used in this study are validity test, reliability test and independent sample t-test and simple linear regression analysis using SPSS version 25. The results of this study indicate that there is no significant difference in Hedonic Shopping Motivation between Gen Z and Gen Y. There is a significant difference in Online Impulse Buying between Gen Z and Gen Y. Hedonic Shopping Motivation has a significant effect on Gen Z's Online Impulse Buying. Hedonic Shopping Motivation has a significant effect on Online Impulse Buying Gen Y.
Financial Feasibility Of Aglaonema Commodity Ornamental Plant Business At Bibitbungaku Ornamental Plant Shop Tasikmalaya Regency Nurzehan, Nida Nabila; Jakiyah, Ulpah; Fitriadi, Budhi Wahyu
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.46

Abstract

Ornamental plants can be used as income for farmers and ornamental plants include businesses that are quite popular among the public. Aglaonema ornamental plants can be used as indoor decorations, this is due to the beauty possessed by this plant from the patterns and colors on its leaves. This study aims to analyze the financial feasibility of the Aglonema commodity ornamental plant business in Tasikmalaya Regency, especially at the Bibitbungaku Ornamental Plant Shop using the R/C Ratio. In this study only took 1 sample respondent, namely only the owner of Bibitbungaku Ornamental Plant Shop. Based on the results and discussion, it can be concluded in this study about the financial feasibility of the Aglaonema ornamental plant business, the R C Ratio value is 1.76 which indicates that the R/C Ratio value is more than one, so that from this analysis the Aglaonema ornamental plant business at the Bibitbungaku Ornamental Plant Shop is feasible to be developed further by considering increasing the knowledge and skills of farmers, as well as better environmental management.
The Influence Of Perceptions Of Price And Production Quality On Consumer Satisfaction Of Minyakita Cooking Oil: Daina, Wana; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.48

Abstract

Consumer satisfaction is a feeling of pleasure or disappointment from within a person that arises from comparing the perceived performance of the product. Consumer satisfaction will be obtained if the desired product meets consumer expectations. This research was conducted to determine the influence of perceived price and product quality on consumer satisfaction who consume Minyakita cooking oil, either partially or simultaneously, and then see how dominant the influence of the independent variable is on the dependent variable. In this study, the sample took 100 respondents who were determined based on the Lemeshow equation. The sampling technique in this research uses a purposive sampling technique by analyzing data using a multiple linear regression analysis model. Based on the research results, it shows that the variables of perceived price and product quality simultaneously have a positive and significant effect on the satisfaction of Minyakita consumers with a calculated F regression value of 45.159 and a significance value of 0.000 < 0.05. price perception (X1) has a partially positive and significant effect with a t-count value of 2,967 and a significance value of 0.004 < 0.05 then the product quality variable (X2) has a partial and positive effect with a t-count value of 6,378 and a significance value of 0.000 < 0, 05 on consumer satisfaction (Y). The independent variable that has a dominant influence in this research is the product quality variable which has a percentage level value of 29,59%.
Feasibility Of Myritel Lettuce Business With Hydroponic System At Alfa Hydroponic MSMEs Tasikmalaya Regency: Husna, Ibrahim; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.49

Abstract

Hydroponic lettuce cultivation will run well if production inputs are available and accompanied by a good management system. Business feasibility is an activity to examine a business activity as a whole with the aim of considering whether the business activity is feasible to run or not. This research was conducted at Alfa Hidroponik owned by Mr. Raihan located in Kp Leles Kidul, Ciawi Village, Ciawi District, Tasikmalaya Regency. Data collection techniques through interviews and documentation. Interviews were conducted directly with the owner of the hydroponic lettuce business. The data analysis technique used was using the quantitative descriptive analysis method, namely Business feasibility analysis with the R/C ratio. The total production cost of hydroponic alpha lettuce cultivation is IDR 29,659,500, - with a total income of IDR 48,035,000, - and a total income of IDR 18,375,500, - with an R/C ratio of 1.62, meaning that for every rupiah of costs incurred, an income of IDR 1.62 is obtained. So it can be concluded that the hydroponic alpha lettuce cultivation carried out by Mr. Raihan in Ciawi Village, Ciawi District, Tasikmalaya Regency is worthy of being developed.
Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Produk Teh Tarik Salman Fitriah, Sherly Annisa; Heryadi, H. D Yadi; Fitriadi, Budhi Wahyu
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7035

Abstract

A business must have a monthly sales target. If sales have not met the target, efforts must be made to enhance marketing strategies to attract more consumers and thereby increase sales. Salman Tea Tarik Company employs marketing strategies using the marketing mix. The purpose of this research is to determine how the marketing mix influences the purchasing decisions of Salman Tea Tarik products and to identify the most dominant element of the marketing mix affecting the purchasing decisions of Salman Tea Tarik. The research uses a quantitative approach with interview and documentation methods. The sample consists of 99 respondents who are consumers of Salman Tea Tarik, selected using random sampling technique, and the analysis model used is multiple linear regression. The results of this study indicate that the marketing mix, which consists of product, price, place, and promotion, affects the purchasing decisions of Salman Tea Tarik products, and the most influential element of the marketing mix on the purchasing decisions of Salman Tea Tarik products is product, price and promotion.
Faktor-Faktor Yang Mempengaruhi Kepuasan Pengunjung Agrowisata Taman Hati Farm Kota Tasikmalaya Nurhayati, Nurhayati; Fitriadi, Budhi Wahyu; Sundari, Ristina Siti
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7143

Abstract

Visitor satisfaction can be defined as the level of feelings a person feels after comparing perceived performance with their expectations. This reflects the emotional response to the experience gained when consuming a product or service. This research aims to analyze the factors that influence the satisfaction of Taman Hati Farm agrotourism visitors. Agrotourism, as a form of tourism that combines agricultural and recreational elements, is increasingly popular among the public. This research uses a form of descriptive research with a quantitative approach. The sampling method was nonprobability sampling and purposive sampling with the criteria of Taman Hati Farm Agrotourism visitors over 15 years as many as 97 samples. Data was collected through a visitor survey to agrotourism at Taman Hati Farm agrotourism which was carried out from March to May. The data obtained was analyzed using the multiple linear regression method to determine the influence of each variable on visitor satisfaction. The research results show that facilities and prices have a significant influence on visitor satisfaction, while service quality does not show a significant influence on visitor satisfaction at Taman Hati Farm Agrotourism. The most dominant influencing factor is the price factor.
Co-Authors Abdussalam, Firman Adnan Arshad Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Alda Nita Nur Agustin Amelia Aprilliyani Muttaqin Andri Kusmayadi Andrian Sulistiono Andriyanto, Muhammad Adi Arga Sutrisna Ari Arisman Ari Mardhiyan arif Arman Maulana Asya Utari Rahmawati Aulia Ilham Muhammad Azis, Fahmi Rizal Abdul Barin Barlian Clarisha Rindiani Daina, Wana Dara, Nira Dya Dede Ilham Solehudin Depy Muhamad Pauzy Diki Saepuloh Dina Febrianti Dinda Anjani Dona Setia Umbara Dudu Risana Faisal Ahmad Mustofa Faujiah, Riska Fauziah, Hamidah Fauziah, Reza Ayu Febri Herdiana Fitriah, Sherly Annisa Ghaling Achmad Abdul Ghonisyah Gilang Permana Gita Khoerunnisa Handayani, Rade Hani Nurhayani Hernawati, Dina Heryadi, H. D Yadi Hidayat, Rifki Tsani Husna, Ibrahim Isti Amelia Gani Jakiyah, Ulpah Khoerunnisa, Gita Kusuma Agdhi Rahwana Kusuma Agdhi Rahwana Lutfi Alfiani Mila Karmila Mubarok, Dede Lutfi Muhamad Gifar Arsyad Gundara Muhammad, Asy’ari Nady Rizky Ardiansyah Neng Gita Jannatun Nisa Nesa Volantina Nira Dya Dara Nisa, Neng Gita Jannatun Nurhayati Nurhayati Nursafitri, Lulu Nursarah, Wulan Nurzehan, Nida Nabila Oktaviani, Nita Fauziah Patimah, Titin Puspita, Syaharani Anggi Qomariah, Riva Lailatul Rade Handayani Raden Anisa Indriani Savitri Ramadhan Dwi Cahya Reny Hidayati Reny Hidayati, Reny Reza Ayu Fauziah Riska Faujiah Rismawan Ristina Siti Sundari Rita Tri Yusnita Roby Abdul Wahab Rusdiana, Sinta Salsabila, Telsa Suci Putri Lestari Tatan Rusmawan Tina Priwastyani Vira Nur Zahra Wulan Nursarah Yudhi Arie Priyanto Yuninda, Resti Zahra, Vira Nur Zannath, Reza Faisal