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All Journal JPM (Jurnal Pemberdayaan Masyarakat) JKIE (Journal Knowledge Industrial Engineering) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Industrial View Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Journal mechanical and manufacture technology (JMMT) ABDINE Jurnal Pengabdian Masyarakat Jurnal Pendidikan Indonesia (Japendi) Journal of Economic and Social Empowerment Integrasi : Jurnal Ilmiah Teknik Industri Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam E-Amal: Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Humanist Journal
Nuriyanto
Universitas Yudharta Pasuruan
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Analisis Strategi Pemasaran Keramik Lantai Menggunakan Metode SWOT pada PT.XYZ Achmad Khusen Rifai; Nuriyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9538

Abstract

This study aims to formulate an effective and sustainable marketing strategy for PT. XYZ in response to the declining sales of ceramic floor tiles from 2021 to 2024. The research employs a descriptive quantitative method by utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate internal strengths and weaknesses, as well as external opportunities and threats that influence marketing performance. Data were collected through interviews with marketing decision-makers, documentation of sales reports, and direct observation of the company’s marketing activities. The SWOT analysis revealed several strategic issues, including limited promotional outreach, fluctuating customer demand, pricing pressure from competitors, and untapped market opportunities. Based on the SWOT matrix, strategic alternatives were formulated by combining internal and external factors into four categories: SO (Strength–Opportunity), WO (Weakness–Opportunity), ST (Strength–Threat), and WT (Weakness–Threat). The findings indicate that the most crucial strategy is to enhance digital marketing and promotional activities, particularly through online platforms and social media. Additional strategies include the development of environmentally friendly products and the formation of strategic distribution partnerships to expand market reach. These strategies are expected to strengthen PT. XYZ’s competitive position, align with evolving consumer trends, and increase overall market share. The study concludes that the application of SWOT analysis offers a structured and practical framework for identifying marketing priorities. Consequently, the SWOT-based strategic analysis places PT. XYZ in Quadrant I, supporting an aggressive strategy. This approach is beneficial as it leverages the company's strengths to seize external opportunities such as market penetration, product development, vertical integration, and diversification. Keywords: marketing strategy; SWOT analysis; ceramic industry; strategic planning;IFAS and EFAS Matrix
Pemberdayaan Komunitas GAPOKTAN untuk Budidaya Bawang Merah Menggunakan Teknologi IoT di Desa Dringu, Kabupaten Probolinggo Nuriyanto, Nuriyanto; Huda, Miftahul; Maulidiyah, Afrikhatul; Amrulloh, Muhammad Faishol; Rosadi, Muhammad Imron; Sulhan, M.; Asy’ari, Subchan; Ajizah, Nur
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.27455

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas petani bawang merah dalam memanfaatkan teknologi Internet of Things (IoT) melalui aplikasi SMARTBULB (Smart Farming for Shallot Farmers) sebagai sistem pemantauan kondisi lahan bawang merah secara real-time. Sasaran kegiatan adalah GAPOKTAN Bhakti Manunggal Desa Dringu Kabupaten Probolinggo dengan jumlah peserta sebanyak 12 orang. Metode pelaksanaan kegiatan meliputi: (1) sosialisasi konsep smart farming, (2) pelatihan penggunaan aplikasi SMARTBULB, (3) instalasi perangkat sensor dan pendampingan lapangan, serta (4) monitoring dan evaluasi hasil penerapan teknologi. Hasil kegiatan menunjukkan bahwa petani mampu mengoperasikan aplikasi SMARTBULB dalam memantau kelembapan tanah dan mengatur pola irigasi secara lebih efisien. Selain itu, terjadi penghematan penggunaan air irigasi sebesar 15–25% serta peningkatan kesehatan tanaman yang ditunjukkan dari pertumbuhan umbi dan daun yang lebih seragam. Kegiatan ini memberikan dampak positif terhadap peningkatan pengetahuan, kemandirian teknologi, serta efektivitas budidaya bawang merah berbasis smart farming di tingkat komunitas petani.
Co-Authors Abas Abdul Wahid Abdul Wahid Achmad Khusen Rifai Achmad Misbah Achmad Misbah Afrikhatul Maulidiyah Ajizah, Nur Ardiansyah, Mochammad Rizal Ayik Pusakaningwati Cahya Bagus Sanjaya Desyandri Desyandri FARIS FARIS Hermansyah Hermansyah Jainudin, Mukhammad Juhriyah Juhriyah Khafizh Rosyidi Khafizh Rosyidi Khafizh Rosyidi, Khafizh Khoirotur Mursyidah Kholid Murtadlo Kholifan Fani Khusen Rifai, Achmad Lukman Hakim M Dayat M. Imron Mas’ud Mas'ud, M. Imron Miftachul Huda Miftahul Huda Misbahul Munir Mohammad Effendi Muhammad Faishol Amrulloh Muhammad Hermansyah Muhammad Imron Rosadi Mukhammad Jainudin Mukhammad Shodiqin Saisuddin Saisuddin Subchan Asy’ari Sucipto Sucipto Sulhan, M. Windyarti, Puput Wisma Soedarmadji Wisma Soedarmadji