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Sinaga, Eka Mayastika
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THE INFLUENCE OF OCCUPATIONAL SAFETY AND HEALTH ON JOB SATISFACTION OF EMPLOYEES OF THE PORT MASTER AND PORT AUTHORITY OFFICE CLASS III KUALA TANJUNG Etika Sri Mardiandani; Agus Triyanda Sinaga; Eka Mayastika Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3497

Abstract

This study aims to determine the effect of occupational safety and health on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. The population in this study consisted of 57 employees. The data analysis techniques used include classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis to measure the effect of independent variables on the dependent variable, and hypothesis testing through t-test and F-test. The results showed that partially, occupational safety has a significant effect on employee job satisfaction. Likewise, occupational health also has a significant effect on job satisfaction. Simultaneously, occupational safety and health have a significant effect on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. These findings highlight the importance of implementing proper occupational safety and health standards to enhance employee satisfaction.
ANALYSIS OF FACTORS THAT INFLUENCE CUSTOMER LOYALTY IN WAPRES COFFEE Febrian Reinaldy Siahaan; Junfrian Hangoluan Lumban gaol; Eka Mayastika Sinaga; Imelda Mardayanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20557751

Abstract

This study aims to analyze the factors that influence customer loyalty at Wapres Coffee, focusing on Generation Z customers. The factors studied include product quality, service quality, price, and cafe atmosphere. This study uses a quantitative approach with a survey method. The research sample consisted of 100 respondents selected using a purposive sampling technique, with the criteria of having made at least two purchases and being among Generation Z. Data collection was carried out through a structured questionnaire with a 5-point Likert scale. Data analysis used Structural Equation Modeling based on Partial Least Square (PLS) with the help of SmartPLS 3.0. The results showed that product quality (t = 2.429; p = 0.015) and cafe atmosphere (t = 2.108; p = 0.036) had a positive and significant effect on customer loyalty. Conversely, service quality (t = 0.996; p = 0.320) and price (t = 1.226; p = 0.221) were not proven to have a significant effect on customer loyalty. Product quality is the most dominant factor in shaping customer loyalty, with a path coefficient of 0.351. An R-squared value of 0.727 indicates that the four independent variables can explain 72.7% of the variation in customer loyalty. This study confirms that consistent product quality and a comfortable cafe atmosphere are key to building and maintaining Generation Z customer loyalty at Wapres Coffee.
Co-Authors Ade Mubarak Agus Triyanda Sinaga Aidil Hadi Baihaqi, Muhammad Iqbal Benhart Nainggolan Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Camelia, Antis Colin Edward Dedy Dwi Arseto Dela Januario Hilarius Situmorang Desi Safitri Ani DEWI RAHMAWATI Dio Landika Pratama Diva Habibah Br Simbolon Etika Sri Mardiandani Fadilla, Naila Febrian Reinaldy Siahaan Fitriah Ningsih Fitrianingsih, Fitrianingsih Harwin Kumar Hidayat Hidayat Ida Ayu Putu Sri Widnyani Imelda Mardayanti Junfrian Hangoluan Lumban gaol Kadariah, Siti Khofifah Khofifah Limega Chandrasa Mangasi Sinurat Mhd. Sofian Nabilla Natasha Nada Nabilah Nainggolan, Benhart Najwa Hakim Nidaul Hasanah Nur Aisyah Auliya Nursaimatussadiya Nursaimatussadiya Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Puji Wardani Purba, David Gabriel Marudut Putri Agustini Lubis Rahmah Aina Az Zahra Rani Puspita Sari Richad Gultom Riko Fridolend Sianturi Riska Audia Rusmewahni, Rusmewahni Safitri, Erika Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Septian Arisandi Sianaipar, Christin Natalia Sinaga, Shania Siregar, Raysal Januar Sorta Angelia Br Aritonang Syafrizal, Rodi Tampubolon, Lasma Ria Tampubolon, Lasmaria Wahyudi, Dani Agus Willy Cahyadi Yani Restiani Yohana Priskawati Priskawati Zita Kayla