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Purnamasari, Eva
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Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Suseno, Bambang Dwi; Sugianto, Efendi; Purnamasari, Eva; Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

Abstract

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.
The Influence of Product Diversification, Service Quality, and Risk Management of Islamic Banks on Money Market Stability in Indonesia Pratama, Wilson Candra Teguh; Judijanto, Loso; Jasmin, Jasmin; Purnamasari, Eva
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.896

Abstract

This study investigates the effect of Product Diversification, Risk Management, and Service Quality of Islamic banks on Money Market Stability in Indonesia. Using quantitative analysis based on Structural Equation Modeling with Partial Least Squares (SEM-PLS), data were collected through a survey of Islamic bank customers. The results reveal significant positive relationships between Product Diversification, Risk Management, Service Quality, and Money Market Stability. Product Diversification positively influences Service Quality and Risk Management, while Service Quality and Risk Management, in turn, positively impact Money Market Stability. The findings underscore the importance of adopting comprehensive strategies to enhance the stability of the money market in Indonesia's Islamic banking sector. These insights have implications for practitioners, policymakers, and researchers aiming to promote financial stability and inclusivity in Islamic finance.
Multi-spatial Resolution Imagery to Estimate Above-Ground Carbon Stocks in Mangrove Forests Purnamasari, Eva; Kamal, Muhammad; Wicaksono, Pramaditya; Hidayatullah, Muhammad Faqih; Susetyo, Bigharta Bekti
JOIV : International Journal on Informatics Visualization Vol 8, No 3 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.3.2237

Abstract

Mangroves are a type of vegetation that can absorb carbon and have an essential role in controlling CO2 levels in the atmosphere. Mangroves can absorb carbon better than terrestrial ecosystems because of their ability to bury carbon in sediment. This research aims to compare and measure the carbon stock content above the surface of mangroves in the field using multi-spatial resolution imagery, namely, Landsat 8 OLI, Sentinel 2A, and Planetscope. Field carbon calculations were carried out using the allometric method based on mangrove species. The calculation results are then linked through regression analysis with the vegetation index Difference Vegetation Index (DVI) results. The total carbon obtained from PlanetScope imagery was 535.27 tons, Sentinel 2A imagery was 549.23 tons, and Landsat 8 OLI imagery was 533.57 tons. Among the three images used, based on Sentinel 2A statistical analysis reflects the possibility of overfitting or the best with higher r and R2 values in the calculations. However, based on SE accuracy tests, PlanetScope has better accuracy than the other two images. Apart from that, the accuracy test results using a 1:1 goodness of fit plot for each image, the distribution pattern of mangrove carbon stock estimates shows that the entire model in mapping mangrove carbon stocks is over-estimated. The overestimated results are possible because more objects around the mangrove, especially canopy density, are recorded by remote sensing sensors compared to tree diameter as input for field carbon results.
Utilization of WebGIS for Visualization of the Distribution of Tourist Destination Religious Objects in Nagari Batuhampar of Lima Puluh Kota Regency, West Sumatera Province Susetyo, Bigharta Bekti; Purwaningsih, Endah; Sutriani, Widia; Purnamasari, Eva; Bagus, Muhamad Ikhwan
JOIV : International Journal on Informatics Visualization Vol 8, No 2 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.2.2281

Abstract

Nagari Batuhampar has several tourist attractions planned as object tourist destinations in the strategic plan. However, publication and presentation on social media are less effective in promoting the unique characteristics of tourist attractions. This research aims to identify the distribution of tourist destination objects in   Nagari Batuhampar, followed by comprehensive information. The type of research used is descriptive survey research with the waterfall method, which consists of requirement analysis, system analysis, system implementation, system testing, system evaluation, operation, and maintenance. Data collecting techniques include observation using GPS and documentation, interviews to obtain information for web development, and questionnaires. Furthermore, the built-in data application QGIS 3.32.3” Lima” is open source. WebGIS, built using the Database Management System (DBMS) approach, is designed as software to manage big data. Big data is meant to be a collection of lots of data tailored to the project being carried out, such as mapping the distribution of public facilities and village potential. In this research, DBMS focuses on spatial data and religious and supporting tourism attributes. This is focused on data on religious and supporting tourism attributes. The result found that historical religious tourist attractions dominated the distribution of attractions in Nagari Batuhampar. The WebGIS of Tourist Destination Object was constructed using a waterfall method that was effectively created. This development was conducted through system evaluation tests, resulting in most respondents being satisfied with the process's performance. 
MENCIPTAKAN KEUNGGULAN KOMPETITIF MELALUI INTERGRATED DIGITAL MARKETING 2.0 PADA SENTRA BATIK SEMARANG 16 Nugroho, Bayu Setyo; Sugiyanta, Sugiyanta; Marhaeni, Sri; Purnamasari, Eva; Ayuwardani, Mellasanti; Safitri, Maristia Cahya; Sekarmelati, Sonea Valensita; Budi, Rahmad Setio; Akmal, Firdaus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.24184

Abstract

Batik menjadi salah satu kekayaan budaya Indonesia yang berwujud dan memiliki potensi yang baik untuk menjadi salah satu sumber penggerak pada sektor bidang perekonomian Indonesia. Batik tersebar luas jenisnya di seluruh wilayah Indonesia dan memiliki motif  yang beragam, hingga teradaptasi coraknya yang memiliki kekhasan tersendiri pada setiap daerah di Indonesia, seperti Batik Pekalongan, Batik Laweyan, Batik Cilacap, Batik Semarang dan  lain sebagainya. Contohnya seperti Batik Semarang 16  yang memiliki sejarah yang panjang untuk menghasilkan corak batik khas Semarang. Mitra “Batik Semarang 16” terletak di desa Sumberejo, Meteseh, Tembalang. Dampak dari covid-19 ternyata masih berpengaruh terhadap kondisi perekonomian. Terutama dampak yang dirasakan oleh  Batik Sem,arang 16, yaitu menurunnya Tingkat produksi yang mengakibatkan penurunan pendapatan mitra. Untuk itu pada fase pasca pandemi ini dapat menjadi fase pemulihan yang perlu digencarkan lagi untuk memulihkan penjualan. Kegiatan Pengabdian ini bertujuan untuk membantu pemulihan  penjualan Batik Semarang 16 sekaligus perluasan jangkauan pasar menggunakan integrated digital marketing yang kian popular di lingkugan Masyarakat. Berupa implementasi di bidang Integrated digital marketing v2 yaitu penerapan e-commerce (Shopee dan Tokopedia), penggunaan adsense social media. Pengabdian ini juga melakukan pendataan stok kesediaan produk di gudang melalui pendataan inventory berbagai kategori. Selain itu Pengabdian Masyarakat ini juga memberikan hibah peralatan menunjang operasional digital marketing mitra berupa Studio Foto. Melalui strategi pengembangan Integrated digital marketing dan promotion/adsense ini berhasill memperluas perluasan pemasaran mitra hingga dikenal di berbagai daerah.
THE INFLUENCE OF INCOME AND INTEREST ON KPR DECISIONS WITH FINANCIAL LITERACY AS A MODERATING VARIABLE Nuraini, Nuraini; Pudjowati, Juliani; Purnamasari, Eva; Wulandari, Endang; Sasono, Heri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11493

Abstract

Abstract Housing is a primary need that every individual dreams of having. Individuals who cannot afford to buy a house in cash choose the mortgage route so they can occupy it and ultimately own it when the installments are finished. There are a number of factors that can influence consumers to decide on a mortgage, including individual income and home mortgage interest rates. Therefore, this research aims to analyze the influence of the Income and Interest Rate variables on the KPR Decision variable. Different from previous studies, this research adds the Financial Literacy variable which researchers believe can strengthen the influence of the Income and Interest Rate variables on the KPR Decision variable. This research is quantitative research with an explantory approach that develops research (Sukmawati, 2020). The data used in this research is primary data distributed to 250 BSI bank customers who have been offered KPR throughout Indonesia. The research results show that the Income and Interest Rate variables have a positive relationship and have a significant influence on KPR decisions. Apart from that, the Financial Literacy variable can moderate the influence of the Income and Interest Rate variables on the KPR Decision variable. Keywords: Income, Interest, Financial Literacy, KPR Decision
THE INFLUENCE OF CEO CHARACTERISTICS ON COMPANY PERFORMANCE WITH INSTITUTIONAL OWNERSHIP AS A MODERATING VARIABLE Arif Nasution, Abdillah; Nurina, Lia; Suwarni, Wa Ode; Purnamasari, Eva; Siregar, Nurganda
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14349

Abstract

ABSTRACT This research is quantitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from the Indonesian Stock Exchange. The data collected comes from manufacturing companies on the Stock Exchange. The collected data was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the CEO Charactirstic variable can have a positive relationship and a significant influence on Company Performance and the Institutional Ownership variable can moderate the influence of the Company Performance variable on Company Performance. This is because the P-Values value of the CEO Characteristic variable can have a positive relationship towards Company Performance which is below the 0.05 significance level, namely 0.004, and the P-Values value of the Institutional Ownership moderating variable can strengthen the influence of the CEO Characteristic variable on Company Performance, which is below 0.05, namely 0,000. This is because the CEO has an important role in expanding networks, being a negotiator, issuing policies, and so on which can improve employees which ultimately can influence employee performance. Apart from that, Institutional Ownership can give the CEO freedom in determining policies and so on. Thus, the first and second hypotheses in this study can be accepted. Keywords: Ceo Characteristics, Company Performance , Institutional Ownership
Pemberdayaan Ekonomi Kreatif Berbasis Manajemen Produksi dan Branding Digital Alfiana, Alfiana; Purnamasari, Eva; Suroso, Adi; Nawangwulan, Irma M; Anantadjaya, Samuel PD
Civic Action Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2025): Artikel Pengabdian
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i2.126

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kapasitas pelaku usaha ekonomi kreatif melalui penerapan manajemen produksi yang efisien dan strategi branding digital yang efektif. Sasaran kegiatan adalah kelompok pelaku UMKM di sektor kerajinan dan kuliner yang berada di wilayah Semarang, Dikecamatan Sekar Ayu. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemahaman tentang pengelolaan produksi yang sistematis serta minimnya kemampuan dalam memanfaatkan media digital sebagai sarana pemasaran produk. Metode pelaksanaan kegiatan terdiri dari tahap observasi awal, pelatihan, pendampingan intensif, serta evaluasi dan monitoring pasca-kegiatan. Materi pelatihan difokuskan pada perencanaan produksi, efisiensi biaya, kontrol kualitas, serta pembuatan identitas merek (brand identity), pemanfaatan media sosial, dan strategi pemasaran digital. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan peserta dalam menyusun rencana produksi yang terukur serta menghasilkan konten promosi digital yang menarik dan relevan. Selain itu, peserta mulai aktif memanfaatkan platform digital seperti Instagram, WhatsApp Business, dan marketplace lokal untuk memasarkan produknya. Dengan pendekatan partisipatif dan berkelanjutan, kegiatan ini berkontribusi dalam memperkuat daya saing pelaku ekonomi kreatif lokal di era digital. Keberhasilan program ini diharapkan menjadi model bagi upaya pemberdayaan serupa di wilayah lainnya.
Co-Authors - FACHRURROZIE Afandi, Adam Akmal, Firdaus Alfiana Alfiana Amaliyah, Erlina Dewi Endah Amelia, Intan Eka Anantadjaya, Samuel PD Arif Nasution, Abdillah Asep Supriadi Ayuwardani, Mellasanti Azizah Azizah Bagus Yunianto Wibowo, Bagus Yunianto Bagus, Muhamad Ikhwan Bayu Setyo Nugroho, Bayu Setyo Bigharta Bekti Susetyo Budi Prasetya Budi, Rahmad Setio Endah Purwaningsih Hadi Prayitno Hafid, Samsudin A. Hasyim, Fatchun Hidayatullah, Muhamad Faqih Hidayatullah, Muhammad Faqih Idyaningsih, Nining Jasmin, Jasmin Judijanto, Loso Juliani Pudjowati Karim, Sukri Karnowahadi, Karnowahadi Lestari, Dwi Fajar Marhaeni, Sri Muhammad Kamal Nasution, Rizki Alfadilah Nawangwulan, Irma M Nova, Sari Nuraini Nuraini Nurina, Lia Pramaditya Wicaksono, Pramaditya Pramesti, Gilda Pratama, Wilson Candra Teguh Pratiwi, Mona Inayah Ramadhan, Al Fath Safitri, Maristia Cahya Salsiyah, Sri Marhaeni Sasono, Heri Sekarmelati, Sonea Valensita Siregar, Nurganda Subandi Subandi Sugianto, Efendi Sugiyanta Sugiyanta Sugiyanta Sulistiyani, Endang Suroija, Noor Suroso, Adi Suseno, Bambang Dwi Sutriani, Widia Suwarni, Wa Ode Vratiwi, Septiana Widiasih, Suprapti Widyanti, Dika Vivi Wiedayanti, Destine Fajar Wirabumi, Putu Wulandari, Endang Yabioktabera, Amran Yudi Antomi, Yudi Zaenuddin, Achmad