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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) ANIMA Indonesian Psychological Journal Alibbaa': Jurnal Pendidikan Bahasa Arab Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira Muhadasah : Jurnal Pendidikan Bahasa Arab ProBisnis : Jurnal Manajemen Ukazh : Journal of Arabic Studies Media Bina Ilmiah Jurnal Konstanta : Ekonomi Pembangunan Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan West Science Business and Management Jurnal Oportunitas : Ekonomi Pembangunan Jurnal Abdi Anjani Jurnal Pengabdian dan Pemberdayaan Banyuwangi Journal of Economics and Management INTIFA: Journal of Education and Language
Masrun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

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Evaluating Homestay Management Training Using the Kirkpatrick Model in Kuta Village, SEZ Mandalika-Indonesia Kurniansah, Rizal; Masrun; Singandaru, Adhitya Bagus; Siti Hamdiah Rojabi
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.420

Abstract

The development of community-based tourism increasingly relies on training programs to enhance local capacity; however, their effectiveness often remains limited to short-term learning outcomes. This study evaluates the effectiveness of homestay management training in Kuta Village, Mandalika Special Economic Zone, by addressing the gap between learning outcomes and business performance. Using a convergent mixed-methods design based on the Kirkpatrick Model, quantitative data were collected from 50 homestay managers through Likert-scale questionnaires, complemented by in-depth interviews with 15 key stakeholders. The results show high participant satisfaction (Level 1) and strong learning outcomes (Level 2), with 66%–70% of respondents rating training on guest service, room cleanliness, and food management as effective to highly effective. However, effectiveness declines in strategic competencies, with only 42% reporting effectiveness in digital marketing and 34% in foreign language skills. At the behavioral level (Level 3), improvements are evident in service and cleanliness practices, but remain inconsistent in business management and in digital marketing adoption, with 52% of respondents still facing difficulties with digital promotion. At the results level (Level 4), training contributes to improved service quality and homestay image. Nevertheless, its impact on occupancy and income remains moderate, as 48% of respondents report constraints related to infrastructure and capital. This study offers a novel contribution by empirically demonstrating the training transfer gap (Level 2 to Level 3) in community-based homestay contexts within a super-priority tourism destination. It extends the Kirkpatrick Model by integrating structural constraints into training evaluation. Practically, the findings highlight the need to combine training with continuous mentoring and institutional support to achieve sustainable tourism outcomes.
Co-Authors Aathifah Al Farros Abdul Manan Adhitya Bagus Singandaru Akhmad Jufri An Nury, Ahmad Husein Ardiana, Baiq Mis Baiq Ismiwati Endang Astuti Hadi Mahmudi Handika Putra, Taufan Ilhamudin, M. Johana Endang Prawitasari Jumhur Hakim M. Firmansyah M. Firmansyah M. Noor Rochman Hadjam Mahmudi, Hadi Muhammad Azhar Muhammad Firmansyah, Muhammad Muhammad Ilhamudin Mustaghfirin Nisak, Attin Zaetun Rahmawati, Marlina Rizal Kurniansah Rizal, Rizal Kurniansah Rosyda Yanti Rusdi Sarip Hidayat, Nandang Siti Fatimah Siti Hamdiah Rojabi Sri Mulyani Martaniah Suprianto Titi Yuniarti Titi Yuniarti Titi Yuniarti, Titi wahyunadi Wardana, Zakiyah