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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Dedicators Community EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Journal of Intelligent Decision Support System (IDSS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis, Manajemen, dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Dan Akuntansi Medan Socius: Social Sciences Research Journal Journal Of Management Analytical and Solution (JoMAS) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Indonesia
Dahrul Siregar
Universitas Medan Area
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Journal : International Journal Of Science, Technology

 1 
The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image Amin Hou; Dahrul Siregar
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.120

Abstract

At present, the coffee shop business continues to experience rapid development. The need for coffee changes the lifestyle of a consumer. The main objective of this research is to determine the direct and indirect effect of lifestyle variables and product attributes on purchasing decisions through brand image. This research was conducted at Keude Kupie Ulee Kareng & Gayo II in Medan City. The main target population and sample in this study were the loyal visitors at Keude Kupie Ulee Kareng & Gayo II. Where 175 respondents were selected to be the research sample. The results of the analysis show that the lifestyle and product attributes directly have a significant effect on brand image. Then, indirectly, lifestyle has an indirect effect on purchasing decisions through brand image. Product attributes have an indirect effect on purchasing decisions through brand image.
Co-Authors ., Herkules Agus Salim Harahap ahmad farid Ahmad Harun Daulay Akman Daulay Alfifto Amin Hou Amrin Mulia U Nst Annisa Rizma nasution Asrul Asrul Baginda Harahap Chairiyah chairiyah, Chairiyah Daulay, Akman Dewi Ratna Sari Simatupang Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Dwi Indi Febrianty Effendi, Ihsan Eka Dewi Setia Tarigan Eva Ramayani Finta Aramita Fitriani Tobing Fitriani, Arifah Devi Ginting, Erisa Br Girsang, Andrea Yunika Gunawan, Roni Haqki, Bay Hasman, Haryaji Catur Putera Hesti Sabrina Ida Royani Ikhwan Alparisi Isnaniah Isnaniah Laia, Rispan Syah Putra Linda Lores Mei Sarah Harahap Meutia, Riza Fany Mhd Zulkifli Hasibuan Muhammad Hilman Fikri Muhammad Yamin Siregar Nabila Naibaho, Jhon Vernando Nawir Yuslem, Nawir Nindya Yunita Nst, Amrin Mulia Nur Aisyah Nur Aisyah Nur Aisyah Nurhaliza, Moudia Pandiangan, Paulus Panjaitan, Tabita Putra, Yudha Maulana Raihan, Muhammad Afif Retna Siregar Retnawati Siregar Retnawati Siregar Reza Nurul Ichsan Ridwanti Batubara Riza Fanny Meutia Riza Fanny Meutya Safrida Hafni Sahir Sagala, Dandi Sania Tri Nurhayati Saparuddin Siregar Siagian, Rizky Arrasyid Siregar, Dian Maya Sari Siregar, Yamin Sorta Ida Sianipar Sugito - Sulaiman, Sulaiman Sundari, Mila Surya, Dimas Syafrida Hafni Sahir Tarigan, Primus Timanta Teddi Pribadi Teranova, Ferryna Fiki Tita Kiftiah Trg, Eka Dewi Setia Wan Rizca Amelia Wan Suryani Wan Wan Suryani Wulandari , Bayu Zuhrinal M. Nawawi