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Journal : Economics, Business and Management Science Journal

Pengaruh Store Atmosphere dan Price Discount terhadap Impulsive Buying pada Butik Fyllo Closet di Kota Pematangsiantar Mei Sarah Harahap; Dahrul Siregar
Economics, Business and Management Science Journal Vol 2, No 2 (2022): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i2.292

Abstract

This study aims to determine the effect of store atmosphere and price discounts on impulse buying at the Fyllo Closet Boutique in Pematangsiantar City. This research is a type of descriptive research using a quantitative approach. The sampling technique used purposive sampling method and how to determine the sample size using the slovin method with a total sample of 110 respondents. The data collection technique used an online questionnaire through a google form which had been tested for validity and reliability. Data analysis technique using multiple linear regression. The results showed that: (1) Store Atmosphere had a positive and significant effect on Impulse Buying. (2) Price discount has a positive and significant effect on Impulse Buying. (3) Store Atmosphere and Price Discount have a positive and significant impact on Impulse Buying.
Pengaruh Service Quality dan User Experience Terhadap Kepuasan Pelanggan (Studi Kasus Perumahan Givency One) Panjaitan, Tabita; Tarigan, Eka Dewi Setia; Siregar, Dahrul
Economics, Business and Management Science Journal Vol 4, No 2 (2024): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v4i2.674

Abstract

The aim of this research is to determine the influence of Service Quality and User Experience on Customer Satisfaction (Case Study of Givency One Housing) both directly and indirectly. This research approach is associative. The population was 797 Givency One Housing Customers and the sample was 89 Givency One Housing Customers. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00.