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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Dedicators Community EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Education, Humaniora and Social Sciences (JEHSS) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Journal of Intelligent Decision Support System (IDSS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis, Manajemen, dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Jurnal Manajemen Dan Akuntansi Medan Socius: Social Sciences Research Journal Journal Of Management Analytical and Solution (JoMAS) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Indonesia
Dahrul Siregar
Universitas Medan Area
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Journal : Journal of Management Analytical and Solution

 1 
The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan Nabila; Hasman, Haryaji Catur Putera; Siregar, Dahrul
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.13885

Abstract

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivism, used to research on certain populations or samples, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out slot zeus through distributing questionnaires using a Likert scale. The sample in this study were Gacoan Noodle Consumers totaling 97 respondents. The technique used to analyze data using Multiple Linear Regression Analysis with the help of SPSS Software. The results showed that the partial test of viral marketing variables had a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. The halal awareness variable has a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch, and in the simultaneous test the viral marketing variable and the halal awareness variable together have a positive and significant effect on purchasing decisions at Mie Gacoan, Dr. Mansyur Medan branch. In the Coefficient of Determination test, the Adjusted R Square value is 0.562 (56.2%) and the rest is influenced by other factors.
Co-Authors ., Herkules Agus Salim Harahap ahmad farid Ahmad Harun Daulay Akman Daulay Alfifto Amin Hou Amrin Mulia U Nst Annisa Rizma nasution Asrul Asrul Baginda Harahap Chairiyah chairiyah, Chairiyah Daulay, Akman Dewi Ratna Sari Simatupang Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Dwi Indi Febrianty Eka Dewi Setia Tarigan Eva Ramayani Finta Aramita Fitriani Tobing Fitriani, Arifah Devi Ginting, Erisa Br Girsang, Andrea Yunika Gunawan, Roni Haqki, Bay Hasman, Haryaji Catur Putera Hesti Sabrina Ida Royani Ihsan Effendi Ikhwan Alparisi Isnaniah Isnaniah Laia, Rispan Syah Putra Linda Lores Mei Sarah Harahap Meutia, Riza Fany Mhd Zulkifli Hasibuan Muhammad Hilman Fikri Muhammad Yamin Siregar Nabila Naibaho, Jhon Vernando Nawir Yuslem, Nawir Nindya Yunita Nst, Amrin Mulia Nur Aisyah Nur Aisyah Nur Aisyah Nurhaliza, Moudia Pandiangan, Paulus Panjaitan, Tabita Putra, Yudha Maulana Raihan, Muhammad Afif Retna Siregar Retnawati Siregar Retnawati Siregar Reza Nurul Ichsan Ridwanti Batubara Riza Fanny Meutia Riza Fanny Meutya Safrida Hafni Sahir Sagala, Dandi Sania Tri Nurhayati Saparuddin Siregar Siagian, Rizky Arrasyid Siregar, Dian Maya Sari Siregar, Yamin Sorta Ida Sianipar Sugito - Sulaiman, Sulaiman Sundari, Mila Surya, Dimas Syafrida Hafni Sahir Tarigan, Primus Timanta Teddi Pribadi Teranova, Ferryna Fiki Tita Kiftiah Trg, Eka Dewi Setia Wan Rizca Amelia Wan Suryani Wan Wan Suryani Wulandari , Bayu Zuhrinal M. Nawawi