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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Develop Revitalisasi : Jurnal Ilmu Manajemen Target : Jurnal Manajemen Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal on Social Science, Economics and Art Jurnal Akuntansi dan Ekonomi Bisnis Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Business and Investment Review Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Triwikrama: Jurnal Ilmu Sosial Mutiara: Jurnal Penelitian dan Karya Ilmiah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Bisnis Kreatif dan Inovatif Commodities, Journal of Economic and Business Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Wardhani, Rike Kusuma
Universitas Islam Kadiri
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN

 1 
Pengaruh Cita Rasa Dan Variasi Produk Terhadap Kepuasan Konsumen Studi Kasus Pada Cafe Kana Eatery Kediri Ririen Novita Sari; Edy Suwasono; Rike Kusuma Wardhani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.45

Abstract

This research discusses the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. This research aims to find out and explain the results of the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. The method used in this research is quantitative descriptive. The population used in this research is Café Kana Eatery Kediri consumers from May to June 2023, totaling 75 people. The sample used in this research was 63 consumers of Café Kana Eatery Kediri who visited from 1 May to 30 June 2023. The sampling method used in this research used purposive sampling. Data processing in this research uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression, Determination Coefficient (R2), T Test and F Test. The results of this research are that Taste has a partial effect on Consumer Satisfaction with a significant value of 0.002 < 0.05. Product Variation has a partial effect on Consumer Satisfaction with a significant value of 0.000 < 0.05. Taste and Product Variety simultaneously influence Consumer Satisfaction with a significant value of 0.000 < 0.05.
Pengaruh Cita Rasa Dan Variasi Produk Terhadap Kepuasan Konsumen Studi Kasus Pada Cafe Kana Eatery Kediri Ririen Novita Sari; Edy Suwasono; Rike Kusuma Wardhani
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.45

Abstract

This research discusses the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. This research aims to find out and explain the results of the influence of taste and product variety on case study consumer satisfaction at Café Kana Eatery Kediri. The method used in this research is quantitative descriptive. The population used in this research is Café Kana Eatery Kediri consumers from May to June 2023, totaling 75 people. The sample used in this research was 63 consumers of Café Kana Eatery Kediri who visited from 1 May to 30 June 2023. The sampling method used in this research used purposive sampling. Data processing in this research uses Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression, Determination Coefficient (R2), T Test and F Test. The results of this research are that Taste has a partial effect on Consumer Satisfaction with a significant value of 0.002 < 0.05. Product Variation has a partial effect on Consumer Satisfaction with a significant value of 0.000 < 0.05. Taste and Product Variety simultaneously influence Consumer Satisfaction with a significant value of 0.000 < 0.05.
Co-Authors Abdul Ghofur Muzakki Afrianto, Dadang Angga Permana Mahaputra Angga Permana Mahaputra ANITA SUMELVIA DEWI APRILIA DIAN EVASARI Arridho, Fadhel Ahmad Atsilah Rusdi Avryan Irnandi Bintang Febryansyah Cahyanigtiyas Cahyanigtiyas Dinda Indriana Dinda Pirantika Edy suwasono Edy Suwasono Elly Agustina Endah Kurniawati Ericson Elvander Suparmin Erwin Syahputra ERWIN SYAHPUTRA Fabian Rafdi Mulyanto Fannisa Nur Kholifatul Lailiyah Fara Riadiana Putri Fika Arum Septiana Fito Jeffrison Tri Anggoro Fitriyana Sari Galang Supra Yudha Halla Binti Abdulah Harianto, Kukuh Heru Sutapa Imanda Mafesa Milania Indah Listyani Irnandi, Avryan Jihana Ayu Wijayanti Karina Tasya Puspitasari Kusumawardani, Mawar Ratih Mar’atus Sholikhah Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Mawar Ratih Kusumawardhani Muhammad Idham Nova Firmansyah Muttaqien, Zaenul Nur Hidayati Nuraidya Fajariah Nuraidya Fajariah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurrahma, Avinta Ika Nuryulianti, Elinia Olla Lintang Peppy Mahda Putri Rafikhein Novia Ayuanti Raharjo, Gesang Bagus Rara Zumna Septianingrum Revisya Ilham Nur Qur’ani Ririen Novita Sari Ririen Novita Sari Rizati, Sofia Safitri, Firda Ayu Diah Sania Derossa Dewi Silvi Aprilia Waluyo Suseno Hendratmoko Suwarsono, Edy Therisa Selviyanti Triwinda Agustin Umi Nadhiroh Wati, Cici Amelia Widyawan, Agit Wijna Jagadhita Zaenul Muttaqien