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The Influence of Social Media on Consumptive Behavior with Lifestyle as a Mediating Variable Among Gen Z in Garut Regency Jayanti, Amel Dwi; Susilawati, Wati; Adiatma, Dani
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1675

Abstract

This study aims to examine the influence of social media on consumptive behavior mediated by lifestyle among Generation Z in Garut Regency. The method used is quantitative with an explanatory design. Data for this study were obtained from questionnaires distributed online to Generation Z in Garut Regency, namely individuals born between 1997 and 2012 who actively use social media. This study used a sample of 110 respondents. Data analysis was performed using Partial Least Squares (PLS) processed through SmartPLS. It was found that social media does not directly influence consumptive behavior. However, social media can significantly influence lifestyle. Similarly, lifestyle can influence consumptive behavior. The relationship between social media and consumption behavior becomes significant when mediated by the lifestyle variable. The novelty of this research lies in the disclosure of the lifestyle mediation mechanism, which clarifies how social media can influence consumption behavior through the formation of a lifestyle that is more influenced by digital trends. The results of this study can be used to design more effective marketing strategies that are in line with the characteristics of Generation Z.
7 Curug Cimanganten: Eduwisata Berkelanjutan yang Mengedukasi Melalui Energi Terbarukan Rukmana, Ade; Susilawati, Helfy; Adiatma, Dani; Fadillah, Ardi; Ihsan, Muhammad
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i1.3146

Abstract

Pengabdian eduwisata berkelanjutan di kawasan 7 Curug Cimanganten dilakukan melalui sosialisasi energi terbarukan dengan fokus pada Pembangkit Listrik Tenaga Mikrohidro. Kegiatan ini dilatarbelakangi oleh potensi sumber daya air yang melimpah, yang tidak hanya berfungsi sebagai daya tarik wisata, tetapi juga dapat dimanfaatkan sebagai sumber energi ramah lingkungan. Tujuan utama kegiatan adalah meningkatkan pemahaman masyarakat mengenai energi terbarukan, menjelaskan cara kerja pembangkit mikrohidro, serta memperkenalkan konsep eduwisata berkelanjutan yang menggabungkan keindahan alam dan nilai edukasi. Metode yang digunakan berupa sosialisasi langsung dan survei kepuasan masyarakat. Hasil menunjukkan bahwa 80–95 persen responden setuju kegiatan ini bermanfaat dalam meningkatkan pengetahuan, pemahaman manfaat mikrohidro, serta motivasi menjaga kelestarian lingkungan. Responden juga menyarankan kegiatan rutin, praktik lapangan, dan pelibatan komunitas lokal. Kesimpulannya, sosialisasi memberikan dampak positif pada pengetahuan, sikap, dan motivasi, serta memperkuat posisi 7 Curug Cimanganten sebagai model eduwisata berbasis energi terbarukan.
PENGARUH AMENITAS DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI MUSEUM RA. A. ADIWIDJAYA KABUPATEN GARUT Nursifa, Dea; Nurhasan, Rohimat; Adiatma, Dani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4625

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Keputusan Berkunjung pada Museum RA. A. Adiwidjaya Kabupaten Garut yang dipengaruhi oleh Amenitas dan Daya Tarik Wisata. Penelitian ini menggunakan metode kuantitatif. Wawancara, survei, dan distribusi kuesioner kepada responden adalah instrumen pengumpulan data yang diterapkan. Sampel yang digunakan pada penelitian ini yaitu wisatawan yang penah berkunjung ke Museum RA. A. Adiwidjaya sebanyak 100 orang. Metode pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis data yang digunakan yaitu Partial Least Square (PLS) yang didasarkan pada Structural Equation Modelling (SEM) menggunakan alat bantu program software SmartPLS 3.0. Hasil studi ini menunjukkan bahwa amenitas daya daya tarik wisata berpengaruh positif dan signifikan terhadap keputusan berkunjung di Museum RA. A. Adiwidjaya Kabupaten Garut. Jika tingkat amenitas dan daya tarik wisata semakin baik, maka akan semakin meningkatkan keputusan berkunjung.
CHALLENGES AND OPPORTUNITIES IN IMPLEMENTING GLOBAL HOUSEKEEPING STANDARDS AT THE GRAND PRINCE HOTEL OSAKA BAY, JAPAN Aldi, Aldi; Adiatma, Dani; Rukma, Deden Firman Syuyaman; Dhamayanty, Stanny
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5449

Abstract

The integration of foreign interns in the Japanese hospitality industry, particularly in housekeeping operations, presents various challenges and opportunities. This study examines the adaptation process of foreign interns at Grand Prince Hotel Osaka Bay, focusing on language barriers, cultural differences, and operational efficiency. Using a qualitative approach, data was collected through observations and interviews with foreign interns and hotel staff. The findings indicate that language barriers and cultural adaptation significantly impact the performance of foreign interns. However, structured training programs, mentorship initiatives, and technological interventions have proven to enhance their integration. While global housekeeping standards align with Japanese hospitality practices, discrepancies in service responsiveness during peak seasons highlight the need for resource optimization. The study underscores the necessity of balancing rigorous housekeeping standards with flexible adaptation programs to accommodate international staff. Future research should explore long-term adaptation strategies and examine cross-cultural workforce integration in multiple hospitality settings to provide broader insights into effective global workforce management.
SWOT ANALYSIS OF THE FOOD & BEVERAGE DEPARTMENT AT GRAND PRINCE HOTEL OSAKA BAY : CASE STUDY FROM AN OJT STUDENT PERSPECTIVE Djody, Anissa Rizkya Utami; Adiatma, Dani; Dhamayanti, Stanny; Rukma, Deden Firman Syuyaman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5520

Abstract

This study aims to analyze the factors of Strengths, Weaknesses, Opportunities, and Threats faced by the Food & Beverage (F&B) Department at the Grand Prince Hotel Osaka Bay. This analysis is based on the On-the-Job Training (OJT) experience of students of the Tourism Study Program at Garut University. Data were collected through direct observation and six months of work experience at the hotel. The results of this study indicate that the F&B Department has advantages in high-quality service, menu diversity, and a good internal communication system. However, several obstacles were found such as lack of manpower during peak times, difficulty in adapting for foreign workers, and relatively high menu prices for customers. Based on the SWOT analysis, this study provides strategic recommendations to improve the operational efficiency of the F&B Department at the Grand Prince Hotel Osaka Bay.
Pengaruh Instagramable, Memorable Tourist Experience dan Destination Image pada Revisit Intention di Pantai Sayang Heulang Kabupaten Garut Purnama, Alam; Adiatma, Dani; Rukma, Deden Firman Syuyaman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5569

Abstract

This research aims to determine the influence of instagrammable, memorable tourist experience and destination image on revisit intention to Sayang Heulang Beach in Garut Regency. The research sample consisted of 100 respondents. Data is taken through a questionnaire that has gone through rigorous testing to ensure its validity and reliability. The data analysis technique used is descriptive analysis with SEM PLS 3.0. The research results show that there is a direct effect of the instagramable variables, memorable tourist experience and destination image on revisit intention. This means that interest in revisiting (revisit intention) can be built or influenced by instagrammable photo spots and facilities that support tourist activities so as to provide good memories and a unique destination image.
STRATEGI PENGEMBANGAN ATRAKSI WISATA DI KAMPUNG BARETO SEBAGAI WISATA BUDAYA DAN EDUKASI BERBASIS WISATA MINAT KHUSUS Mauliddina, Resta Nur; Adiatma, Dani; Resmisari, Nissa Agniya
Jurnal Industri Parawisata Vol 8 No 1 (2025): Jurnal Industri Pariwisata JULY 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v8i1.2929

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan atraksi wisata di Kampung Bareto sebagai destinasi wisata budaya dan edukasi berbasis wisata minat khusus. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam terhadap pengelola, pemilik, dan wisatawan. Hasil penelitian menunjukkan bahwa permainan tradisional (kaulinan barudak) dan nyanyian rakyat Sunda (kakawihan) tidak hanya berfungsi sebagai ekspresi budaya, tetapi juga sebagai media edukasi yang efektif. Elemen budaya ini mampu menarik wisatawan dengan ketertarikan khusus terhadap budaya lokal serta mendorong pengalaman pembelajaran yang partisipatif. Analisis SWOT mengidentifikasi kekuatan internal berupa keaslian budaya dan keterlibatan masyarakat, serta peluang melalui inovasi atraksi dan kolaborasi lintas sektor. Integrasi antara nilai budaya, pendekatan edukatif, dan partisipasi aktif memungkinkan Kampung Bareto untuk membangun citra sebagai destinasi wisata berbasis minat khusus yang berkelanjutan. Penelitian ini memberikan kontribusi terhadap pengembangan ilmu pariwisata dengan menekankan pentingnya peran budaya lokal dan keterlibatan wisatawan dalam menciptakan pengalaman wisata yang bermakna. Penelitian ini bertujuan untuk menganalisis strategi pengembangan atraksi wisata di Kampung Bareto sebagai destinasi wisata budaya dan edukasi berbasis wisata minat khusus. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam terhadap pengelola, pemilik, dan wisatawan. Hasil penelitian menunjukkan bahwa permainan tradisional (kaulinan barudak) dan nyanyian rakyat Sunda (kakawihan) tidak hanya berfungsi sebagai ekspresi budaya, tetapi juga sebagai media edukasi yang efektif. Elemen budaya ini mampu menarik wisatawan dengan ketertarikan khusus terhadap budaya lokal serta mendorong pengalaman pembelajaran yang partisipatif. Analisis SWOT mengidentifikasi kekuatan internal berupa keaslian budaya dan keterlibatan masyarakat, serta peluang melalui inovasi atraksi dan kolaborasi lintas sektor. Integrasi antara nilai budaya, pendekatan edukatif, dan partisipasi aktif memungkinkan Kampung Bareto untuk membangun citra sebagai destinasi wisata berbasis minat khusus yang berkelanjutan. Penelitian ini memberikan kontribusi terhadap pengembangan ilmu pariwisata dengan menekankan pentingnya peran budaya lokal dan keterlibatan wisatawan dalam menciptakan pengalaman wisata yang bermakna.
Pengaruh Fasilitas dan Atraksi Wisata Pada Revisit Intention di Desa Wisata Saung Ciburial Garut yang dimediasi Dengan Kepuasan Wisatawan Adiatma, Dani; Rukma, Deden Firman Syuyaman; Badriah, Shifa Siti
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1768

Abstract

This study aims to analyze the influence of facilities and tourist attractions on revisit intention, mediated by tourist satisfaction, at Saung Ciburial Tourism Village, Garut. The type of research used is quantitative with a descriptive–verificative approach. The analytical method employed is path analysis based on Partial Least Squares–Structural Equation Modeling (PLS-SEM), as it is appropriate for testing the causal relationships among latent constructs with a relatively small sample size. The research population consists of all tourists visiting Saung Ciburial (population size unknown). The sample comprises 100 respondents obtained through a non-probability sampling technique, namely accidental sampling, involving visitors who met the inclusion criteria during the data collection period. A Likert-scale questionnaire instrument was used to measure tourists’ perceptions of facilities, attractions, satisfaction, and revisit intention. The research location is Saung Ciburial Tourism Village, Garut Regency, West Java. The analysis results show that facilities and attractions significantly affect satisfaction; satisfaction significantly influences revisit intention; and there are indirect effects of facilities and attractions on revisit intention through satisfaction. These findings underscore the importance of improving the quality of facilities and attraction management oriented toward satisfaction to encourage repeat visits. Keywords: facilities, tourist attractions, tourist satisfaction, revisit intention
Pengaruh PENGARUH FASILITAS DAN HARGA TERHADAP MINAT KUNJUNGAN WISATAWAN PADA WISATA BINAR ALAM VIEW DI KABUPATEN GARUT: Fasilitas, Harga, Minat Kunjungan Wisawatan, Objek Wisata Binar Alam View Suryana, Lazio Allesandro; Adiatma, Dani
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1918

Abstract

Facilities and price are among the key factors that influence public interest in a tourist destination. This study aims to analyze the influence of facilities and price on tourists' visiting interest at Binar Alam View, a tourism destination in Garut Regency. The research employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 30 visitors at the site. The results showed that facilities had a positive and significant influence on visiting interest, while price did not have a significant effect. Simultaneously, both variables significantly influenced visiting interest with a coefficient of determination of 45.2%. These findings indicate that the quality of facilities is the primary factor affecting tourists' intention to visit, while price tends to be a secondary consideration as long as it is perceived as fair.
STANDARD OPERATING PROCEDURES AS A STRATEGIC TOOL FOR SERVICE QUALITY MANAGEMENT: A CASE STUDY OF HOUSEKEEPING OPERATIONS IN AN INTERNATIONAL FIVE-STAR HOTEL Nisfia Salsabilla Putri; Dani Adiatma; Stanny Dhamayanty
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43533

Abstract

This study examines the role of Standard Operating Procedures (SOP) as a strategic tool for service quality management within housekeeping operations in an international five-star hotel. The research employs a descriptive qualitative approach based on direct observation and semi-structured interviews conducted during a one-year on-the-job training period. Data were analyzed through thematic categorization to identify patterns related to SOP compliance, supervisory control, workflow structuring, and quality assurance mechanisms. The findings indicate that structured SOP implementation enhances operational consistency, minimizes service variability, and strengthens preventive quality control systems. Supervisory inspections, checklist-based monitoring, and interdepartmental coordination contribute significantly to service reliability and guest satisfaction. Furthermore, SOP functions not only as an operational guideline but also as a strategic risk management mechanism in maintaining service excellence. This study highlights the strategic contribution of housekeeping operations to overall hotel competitiveness and reinforces the importance of standardized procedures in achieving sustainable service quality.