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All Journal Jurnal Pariwisata Pesona ETTISAL Journal of Communication Jurnal Studi Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EMT KITA ABDIMAS SILIWANGI Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Jurnal Hospitality dan Pariwisata JURNAL ILMIAH SIMANTEK Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian kepada Masyarakat Journal of Community Service and Engagement ARRUS Journal of Social Sciences and Humanities PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Jurnal Bangun Abdimas Jurnal Bangun Manajemen Jurnal Nusantara Mengabdi Jurnal Penelitian Pendidikan Indonesia Taawun: Jurnal Pengabdian kepada Masyarakat
Hubner, Ira B.
Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN BUSINESS CANVAS MODEL DAN PEMASARAN DIGITAL DI SMA NUSAPUTERA SEMARANG Juliana Juliana; Ira Brunchilda Hubner; Amelda Pramezwary; July Hidayat; Arifin Djakasaputra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.41688

Abstract

Kegiatan Pengabdian kepada Masyarakat bertujuan untuk memberikan pemahaman tentang pengembangan bisnis berbasis model canvas dan penerapan pemasaran digital yang efektif kepada para siswa dan guru di SMA Nusaputera Semarang. Pelatihan ini dirancang untuk meningkatkan keterampilan kewirausahaan, terutama dalam merancang model bisnis yang dapat beradaptasi dengan perkembangan teknologi dan tren pasar digital. program pengabdian kepada masyarakat ini dirancang untuk memberikan pelatihan intensif kepada 27 siswa SMA Nusa Putera Semarang, guna meningkatkan kapasitas siswa dalam menyusun model bisnis yang terstruktur dan kreatif serta mengoptimalkan penggunaan platform digital untuk mempromosikan produk berbasis kearifan lokal. Program ini juga dirancang untuk mendukung Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals/SDG), khususnya pada poin 4 (pendidikan berkualitas), 8 (pekerjaan layak dan pertumbuhan ekonomi), dan 12 (konsumsi dan produksi yang bertanggung jawab). Melalui program ini, siswa akan mempelajari konsep BMC sebagai alat perencanaan bisnis yang praktis serta strategi pemasaran digital melalui media sosial dan e-commerce. Metode pelatihan diawali dengan mengisi form pretest dan memaparkan materi pelatihan serta mengisi form posttest serta evaluasi, peserta diajarkan mengenai Business Canvas Model untuk memetakan ide bisnis serta penerapan strategi pemasaran digital yang berfokus pada pemanfaatan media sosial dan platform digital dalam mempromosikan produk lokal. Hasil dari pelatihan ini menunjukkan adanya peningkatan pemahaman peserta tentang kedua topik tersebut, terbukti dengan perbedaan signifikan antara nilai pre-test dan post-test. Dengan demikian, pelatihan ini diharapkan dapat memberi kontribusi dalam pengembangan kewirausahaan berbasis kearifan lokal yang berkelanjutan, serta mempersiapkan siswa untuk menghadapi tantangan dunia bisnis digital yang semakin berkembang.
PELATIHAN PEMBUATAN TIRAMISU-STYLE DESSERT DENGAN INOVASI PEMANFAATAN BUAH MARKISA UTUH DI GEREJA KATOLIK SANTA FAUSTINA KOWALSKA, TONJONG Angelina Stephanie; Vicka Putridita; Ira Brunchilda Hubner
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.53911

Abstract

Buah markisa (Passiflora edulis) dikenal sebagai buah tropis dengan aroma khas, cita rasa menyegarkan, serta memiliki kandungan yang bernutrisi. Namun, dalam praktik pengolahan sehari-hari, pemanfaatannya masih terbatas pada daging buah, sementara kulit dan biji sering kali dibuang dan berkontribusi terhadap peningkatan limbah organik. Kegiatan Pengabdian kepada Masyarakat ini mengangkat konsep pemanfaatan buah secara menyeluruh melalui pelatihan pembuatan tiramisu-style dessert yang mengolah seluruh bagian buah markisa. Metode kegiatan meliputi identifikasi permasalahan mitra, penyusunan materi pelatihan, demonstrasi proses pembuatan produk, serta pendampingan peserta dalam mengolah daging buah, biji, dan kulit markisa menjadi berbagai komponen dessert seperti krim, sirup, dan selai. Selain itu, peserta diperkenalkan dengan teknik layering yang terinspirasi dari tiramisu untuk menciptakan keseimbangan rasa, tekstur, dan tampilan visual. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan praktis peserta dalam mengolah buah markisa menjadi produk pangan yang bernilai tambah dan berkelanjutan. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep whole-fruit utilization serta menerapkan teknik pengolahan yang diberikan dengan baik. Di samping manfaat edukatif, kegiatan ini juga memperkuat kerja sama antara Fakultas Pariwisata Universitas Pelita Harapan dan Gereja Katolik Santa Faustina Kowalska, serta mendorong lahirnya inovasi produk pangan berbasis komunitas yang ramah lingkungan.
Integrated Sustainable Tourism Governance in Indonesia: Evidence from a Mixed-Methods Review and Stakeholder Analysis Ira Brunchilda Hubner; Rosianna Sianipar; Juliana Juliana
ARRUS Journal of Social Sciences and Humanities Vol. 6 No. 4 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum5203

Abstract

Indonesia’s tourism sector has significant economic, socio-cultural, and environmental potentials, but its sustainable development is constrained by fragmented governance, overlapping institutional mandates, uneven regional capacity, and limited stakeholder participation. Prior studies have largely explored decentralisation, destination governance, stakeholder collaboration, and sustainable tourism separately, leaving a critical gap in understanding how the fragmentation of governance operates across administrative levels, sectors, political periods, and geographical areas simultaneously. This study addresses this gap through a mixed-methods design combining bibliometric analysis, qualitative thematic synthesis, and stakeholder validation. Using bibliometric and thematic analyses of 165 articles retrieved from the Scopus database, we mapped the intellectual structure of tourism governance research and identified the main drivers, dimensions, consequences, and mechanisms of governance integration. The review findings were then contextualised and validated through semi-structured interviews with four purposively selected key informants with relevant expertise in Indonesian tourism governance. The findings identify four interlinked dimensions of governance fragmentation, namely vertical policy misalignment, horizontal and cross-sectoral fragmentation, temporal policy discontinuity, and spatial inequality in tourism development. Add to these dimensions overlapping regulations, unclear institutional responsibilities, varying institutional capacities, fragmented tourism data systems, competing stakeholder interests, and limited opportunities for meaningful community participation. The study proposes an Integrated Sustainable Tourism Governance Framework that focuses on policy coherence, multi-level coordination, institutional role clarity, stakeholder co-creation, interoperable data systems, policy continuity, and adaptive accountability. The framework provides theoretically sound and contextually sensitive guidance for enhancing inclusive, resilient and sustainable tourism development in Indonesia
Identifikasi Potensi Wisata Kuliner Kota Batam Febryola Indra; Juliana Juliana; Ira Hubner; Nova Irene Bernedeta Sitorus; Rosianna Sianipar; Sherla Valensky
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 8 No. 2 (2024): October 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5672

Abstract

Traditional culinary delights are the main attraction in the culinary tourism trend. This research identifies the potential for culinary tourism in Batam City using qualitative methods, where the data presented is in the form of words, descriptions and descriptions. This research aims to identify the potential for culinary tourism and gastronomic tourism in Batam, as well as developing the potential for gastronomic tourism in the city. The approach used is descriptive qualitative with the research location in Batam, which was chosen because this city has a variety of culinary tourism potential. Primary data sources were obtained through field observations and in-depth interviews with several key informants who are experts in the culinary field of Batam City. Secondary data was obtained from online documents, literature and scientific journals. Data collection was carried out through direct observation of culinary-related tourism activities. The analysis found a variety of unique culinary delights in Batam City, such as Tarempa Noodles, Gonggong, Malay Laksa, seafood, fish soup, and Bingka Bakar, which have great potential as culinary attractions. As a result, the development of gastronomic tourism in Batam City can take advantage of this culinary wealth to increase the destination's attractiveness and competitiveness.
ANTECEDENTS INNOVATION CAPABILITY AND CONSEQUENCES IT PERFORMANCE IN THE KERANGGAN VILLAGE TOURISM Juliana Juliana; Rudy Pramono; Ira B Hubner; Nova Bernedeta Sitorus; Amelda Pramezwary; Sandra Maleachi; Agus Purwanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5258

Abstract

Through the mediation of innovative capability, this study intends to determine the degree and direction of the influence of knowledge management and work environment on the performance of Pokdarwis in the village of Kerangan. Quantitative research was used in this study. In this study, the population and sample were 35 persons in the village of Keranggan who were aware of tourism. Questionnaire-based data collection methods. PLS-SEM is used in the analysis tool. The findings show that the ability to innovate has a strong mediating effect on the relationship between knowledge management and performance, as well as the relationship between performance and the work environment. With the addition of innovation capability, the impact of total knowledge management on performance and the work environment on performance will grow. Pokdarwis performance is influenced by knowledge management and the work environment. This last goal can be realized by a modern management approach that promotes long-term village development activities, as evidenced by increased production, the development of a large base of devoted tourists, and long-term improvements. One type of change necessitates enhancing organizational competence by providing additional dynamic capacities such as the ability to innovate, expand managerial expertise, and create a positive work environment where good performance can be achieved and maintained. village tourism, innovation capability, work environment, knowledge management
Co-Authors Adi, Amanda Agus Purwanto Agus Purwanto AGUS PURWANTO ALICIA ANDERA Amelda Pramezwary Amelda Pramezwary Amelia Lindy Andara, Pascalis Angelina Stephanie Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Calen, Calen Carina, Catrine Carmen Lunabelle Susanto Chen, Michelle Min Cheryl Jocelyn Christofano, Raphael Daphne Sweet Chandra Deandra Asthyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Desideria Lumongga Dwihadiah dharmawan, Cherry Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Dwi Nugraha, Kharis Edwan Tanyauw Effendy, Linda Emmanuel Fernando Ennelis, Ennelis Evelyn Wijaya Febryola Indra Febryola Indra FIORENTINE GABRIEL Friska Rotua Natalia Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Hafidz, Syauqi Himawan, Evelyn Hulu, Meitolo Ibe, Winny Imelda Joanna Indra, Febryola Ingvenna Lioni Hermawan Innocentius Bernarto Jeremia Devananda Jeremy Setiawan Jessica Virgiana Wijaya Julia Dewi Juliana Juliana Juliana Juliana, Juliana Julita Julita July Hidayat July Hidayat Kharis Dwi Nugraha Lemy, Diena Lemy, Diena. M Liha, Samuel Musa Myrza Rahmanita Nadia Cheryl Effendy Natalia, Vitta Niken Sulisetyowati Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nurintan Nurintan Palupi, Putri Esthi Parani, Rizaldi Pramezwary, Amelda Pramono, Rudy Purba, Herman Reza Adjah Rocky Nagoya Rosianna Sianipar Sabrina O Sihombing Sabrina O. Sihombing Samuel Musa Liha Sandra Maleachi Saputra, Sonny Sherla Valensky Sim Wen Ching Sisilia Chelsye Parera Sitorus, Nova Sitorus, Nova Bernedetta Sonny Saputra Steven Elroy Surjady, Stephanie Themmy Noval Theresia Chandra Valensky, Sherla Vasco Adato H Goeltom Vicka Putridita Virgiana Wijaya, Jessica Vriandi Hapsara Wijanto, Yemima Joycelyn Wilhelmina Rosse Marisca Gajeng Winny Ibe Wulan Meiaya Wowor