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Febry, Timotius
Universitas Ciputra
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Journal : Devotion: Journal of Research and Community Service

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Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions Nurbianto, Amanda Threesya; Christian, Timotius Febry
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.712

Abstract

In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a marketing strategy to remain competitive by enhancing the quality of products, services, and quality assurance. Positioned as the second-largest market share holder, PT. Satoria Aneka Industri aims to become the leader in the Indonesian market with a marketing strategy focused on the Unique Selling Point (USP), improving service quality, and ensuring product quality. Product awareness, service quality, and product quality assurance are considered determining factors in consumer purchasing decisions, with marketing strategy analysis focused on the company's infusion products.
Co-Authors Anak Agung Ayu Puty Andrina Andi Hendra Paluseri Angeline Gomuljo Annabella Claudia Kurniadi Anthony Kurniawan Antonius Tanan Ari, Yufri Aria Ganna Henryanto Arridhony, Muchlis Abdullah Arundini, Nabila Kaulika Auditia Setiobudi Audrey, Evelyn Candra, Dwi Ayu Christian Jordan Kurniadi Christina Christina Christina Whidya Utami Cynthia Yoana Damelina B. Tambunan Daru Asih Deandra Vidyanata Denny Bernardus Devi Rahnjen Wijayadne Dimas B Prakoso Dimas B. Prakoso Dina Hutapea Dominggus Osiyo Ellysa Nursanti Eric Harianto Fanny Septina Felicia Yvonne Reynaldy Fuad Achmadi Gladys Greselda Gosal Gracia Ongkowijoyo Irantha Hendrika Kenang James Prabowo Soetanto Jessica Nathania Joice Livia Soedewa Junko Alessandro Effendy Kurnianto, Timotius Dwi Kurniawan, Widya Arif Sofyan Lili Kristanti Liliana Dewi Luisa Hartono Tjiputra Lya Dewi Anggraini Maria D G Prathivi Maya Angela Natalia Muh. Ilham Kholid Nurbianto, Amanda Threesya Otje Herman Wibowo Paluseri, Andi Hendra Paundra Hanutama Putra Artha, Made Nibbana Ganesha Richard Surya Ricky Martin Palimbong Romauli Nainggolan Rusmi, Nanduta Sito Ruth Violina Gelombang Safitri, Nisak Erik Sanju Kumar Singh Satria, Vivanda Ahmad Serin Fransisca Hernandes Sibut Sigilipu, Diana Margaret Silaswara, Diana Soetandio, Linda Laurensia Soetedja, Venny Sutanto, J.E Tanjoyo, Catherine Teofilus Teofilus, Teofilus Thomas S. Kaihatu Thomas S. Kaihatu Thomas Stefanus Kaihatu Tommy Christian Efrata Velanska Dixie Namira Wijaya, Antoni Yohan Winarno, Prasetyo Sepsi Yosef Evandro Ernantyo Yuli Kartika Dewi Zuhrotus Sholihah Zain