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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran REFLEKSI EDUKATIKA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam JURNAL MANAJEMEN BISNIS Jambura Accounting Review PERSPEKTIF Journal Of Business, Finance, and Economics (JBFE) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of The International Conference on Economics and Business Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Proceeding National Conference Business, Management, and Accounting (NCBMA) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Manajemen dan Ekonomi Kreatif Indonesian Economic Review Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Master Manajemen Moneter : Jurnal Ekonomi dan Keuangan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Studia Ekonomika International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) Journal of Economic and Leadership International Journal of Economics and Management Research Proceeding of The International Conference on Economics, Accounting, and Taxation
Ruslaini, Ruslaini
Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Kajian Literatur Adopsi Cloud Computing pada UMKM : Perspektif Strategis dan Dinamika dalam Satu Dekade Ruslaini Ruslaini; Eka Wahyu Kasih; Seger Santoso
Jurnal Visi Manajemen Vol. 10 No. 3 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i3.526

Abstract

This study examines the adoption of cloud computing in Small and Medium Enterprises (SMEs) with a focus on analyzing trends, theories, and factors influencing adoption during the period from 2011 to 2020. Using a systematic literature review approach, this research analyzes 76 articles published during this period, aiming to provide a deeper understanding of data analysis techniques, cloud computing services commonly studied, and key factors driving or hindering adoption. The findings reveal that the most frequently used analysis techniques are Partial Least Squares Structural Equation Modeling (PLS-SEM) and interpretative analysis. The most analyzed cloud computing service is Software as a Service (SaaS), while the primary factor driving adoption is cost savings. This study also identifies that the majority of studies are not based on clear theoretical frameworks, and research has been predominantly focused in the Asian region. The findings offer insights for future research on developing cloud computing implementation in SMEs, as well as factors to consider in accelerating the adoption of this technology among SMEs globally.
Transformasi Digital dalam Manajemen Keuangan: Studi Kasus pada UMKM Indonesia di Era Ekonomi Digital Mohamad Chaidir; Ruslaini Ruslaini; Dadang Irawan
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4138

Abstract

This study analyzes the impact of digital transformation on the financial management of micro, small, and medium enterprises (MSMEs) in Indonesia in the digital economy era. MSMEs play a crucial role in the national economy but face challenges such as low digital and financial literacy levels, limited technology access, and uneven infrastructure. Digital transformation offers various opportunities, including operational efficiency, financial reporting transparency, and access to fintech-based financial services. However, risks such as data security and resistance to change remain concerns. This research uses a literature review method to identify strategies that can support MSMEs in adopting digital technology. The findings indicate that digital literacy, government support, and technological infrastructure development are key elements in maximizing the benefits of digital transformation. This study provides practical contributions for MSME actors and policymakers to create an ecosystem that supports the sustainability and competitiveness of MSMEs in the digital era.
Pengaruh Literasi Keuangan terhadap Keberlanjutan Bisnis UMKM di Indonesia Mohammad Chaidir; Grace Yulianti; Ruslaini Ruslaini
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2079

Abstract

This study examines the impact of financial literacy on the business sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. MSMEs play a strategic role in the national economy but face challenges such as limited access to financing and suboptimal financial management. Financial literacy is key in helping MSMEs manage cash flow, access formal financial services, and make sound investment decisions. This research employs a literature review method to evaluate the relationship between financial literacy and MSME business sustainability. The findings reveal that financial literacy influences financial decision-making, enhances access to financing, and reduces financial risks. Additionally, aspects such as budget planning, debt management, and the use of financial technology significantly affect MSME sustainability. This study provides strategic recommendations, including implementing integrated financial literacy education programs utilizing digital technology and collaborating with financial institutions to support sustainable MSME growth.
EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK) Ruslaini; Derren Christof Wilson; John Tampil Purba
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In globalization, the number of brands and products that have rivalry in the market has increased significantly, giving consumers many choices and alternatives of products and services to meet their wants and needs. Every brand and product must maintain Brand Familiarity, Intimacy, and Perceived Quality to increase repurchase intentions and generate emotional customer responses. This study aims to see the effect of Brand Familiarity, Intimacy, and Perceived Quality on purchase intentions. In addition, this study also wants to know the impact of purchase intentions on emotional responses to purchase intentions. The theory used is the Stimulus-Organism-Response (S-O-R) theory. This quantitative study uses questionnaires from respondents who are users of Adidas sports shoes from the running sports branch and who use Adidas brand sports shoes.
Market Segmentation and Advertising Strategy in the Digital Age: A Qualitative Analysis of the Impact of Imperfect Targeting Masitah, Siti; Ruslaini
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.298

Abstract

This study examines the impact of imperfect targeting on market segmentation and digital advertising strategies through a qualitative literature review. In the rapidly evolving digital era, consumer targeting accuracy has become a major challenge, especially with increasing data privacy regulations such as the GDPR. The study reveals that inaccurate targeting can reduce advertising effectiveness and intensify competition among companies to capture high-value consumers. Additionally, technological and regulatory barriers often hinder the achievement of optimal results in data-driven marketing strategies. However, technological innovations such as artificial intelligence (AI) and machine learning have the potential to improve targeting accuracy, thereby enhancing the outcomes of advertising campaigns. This research also highlights the need for balancing targeting efficiency with compliance to privacy regulations, as well as adopting more adaptive, value-based marketing approaches to foster long-term consumer relationships. These findings offer crucial insights for companies in devising advertising strategies within the dynamic and complex digital landscape.
Navigating Ethical Dilemmas in Supply Chain Management: Insights from Practitioners A Sigit Pramono Hadi; Cahyatih Kumandang; Ruslaini Ruslaini
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 2 (2024): June : International Journal of Business Law, Business Ethic, Busines Comunicat
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i2.187

Abstract

This qualitative research study delves into the complex landscape of ethical decision-making within supply chain management, drawing insights directly from industry practitioners. With a focus on identifying, analyzing, and navigating ethical dilemmas, the study employs in-depth interviews and thematic analysis to elucidate the multifaceted challenges faced by professionals in this field. Through rich narratives and thematic synthesis, the research explores the nuanced perspectives, strategies, and coping mechanisms employed by practitioners when encountering ethical conflicts. Findings underscore the significance of fostering a culture of transparency, accountability, and ethical awareness within supply chains. Furthermore, the study sheds light on the importance of proactive measures, collaborative approaches, and continuous dialogue in addressing ethical concerns effectively. The insights gleaned offer valuable implications for both theory and practice, contributing ing disto the ongocourse on ethics in supply chain management.
Investigating the Implementation of Agile Project Management in Tech Start-ups: A Qualitative Approach Cahyatih Kumandang; Ruslaini Ruslaini; Yessica Amelia
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 2 (2024): June : International Journal of Business Law, Business Ethic, Busines Comunicat
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i2.191

Abstract

This qualitative study aims to investigate the implementation of Agile project management practices within technology start-ups. The research utilizes a qualitative approach, employing semi-structured interviews and document analysis to gather data. A purposive sampling technique is employed to select participants from a range of technology start-ups. Data analysis involves thematic analysis to identify patterns and themes in the data. The findings reveal insights into the challenges, benefits, and strategies associated with implementing Agile methodologies in start-up environments. This study contributes to a deeper understanding of Agile adoption within the dynamic context of technology start-ups, offering valuable insights for practitioners and researchers alike.
Exploring Sustainable Management Practices in the Hospitality Industry: A Qualitative Study Ruslaini Ruslaini; Yessica Amelia; Eri Kusnanto
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 2 (2024): June : International Journal of Business Law, Business Ethic, Busines Comunicat
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i2.195

Abstract

This qualitative study investigates sustainable management practices within the hospitality industry. The research aims to understand the current landscape of sustainability initiatives and their implementation in hospitality establishments. Employing a qualitative approach, semi-structured interviews were conducted with industry experts and managers. Purposive sampling was utilized to select participants with diverse experiences and perspectives. Data analysis followed thematic analysis techniques, identifying key themes and patterns related to sustainable management practices. Results indicate a growing awareness and adoption of sustainability measures in the hospitality sector, including efforts to reduce waste, conserve resources, and engage with local communities. This study contributes to the ongoing discourse on sustainability in hospitality management, providing insights into effective strategies and challenges faced by industry stakeholders
Navigating Crisis Management Strategies: Lessons from Successful Organizations Yessica Amelia; Ruslaini Ruslaini; Cahyatih Kumandang
Journal of Economic and Leadership Vol. 1 No. 1 (2024): March : Journal of Economic and Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/jbl.v1i1.3

Abstract

This qualitative research aims to investigate crisis management strategies employed by successful organizations. The study adopts a qualitative approach, utilizing in-depth interviews and documentary analysis as the primary research methods. A purposive sampling technique is utilized to select participants, focusing on leaders and key personnel with extensive experience in crisis management. Data analysis involves thematic analysis, identifying patterns and themes within the collected data. The findings reveal a range of effective crisis management strategies employed by these organizations, including proactive planning, effective communication, and agile decision-making. These insights contribute to a deeper understanding of crisis management practices, providing valuable lessons for organizations facing similar challenges.
Exploring the Intersection of Technology and Change Management: Insights from IT Professionals Eri Kusnanto; Yessica Amelia; Ruslaini Ruslaini
Journal of Economic and Leadership Vol. 1 No. 1 (2024): March : Journal of Economic and Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/jbl.v1i1.5

Abstract

This qualitative research aims to investigate the nexus between technology adoption and change management practices as perceived by IT professionals. Grounded in a constructivist paradigm, the study employs semi-structured interviews to gather rich insights from a purposive sample of IT professionals. Thematic analysis is utilized to identify patterns, themes, and underlying meanings in the data. Results reveal nuanced perspectives on how technology influences organizational change initiatives and the strategies employed by IT professionals to navigate such transformations. The findings contribute to a deeper understanding of the complexities inherent in integrating technology with change management, providing valuable insights for both academia and practitioners in optimizing organizational change processes.
Co-Authors A. Sigit Pramono Hadi Abdul Rahman AGUS KURNIA Agustinus, Rendy Amalia, Yessica Andrew Subhana Ardana, Pitharia Ariesta, Tierza Asban, Asban Aslan, La Ode Muhammad Cahyatih Kumandang Chandra Purnama, Chandra Dadang Irawan Derren Christof Wilson Diajeng Herika Hermanu Eka Wahyu Kasih Eri Kusnanto Ernawati Ernawati Fachry Abda El Rahman Gilang Romadan Grace Yulianti Iba, Wa Indradewa, Rhian Indriana, Nova Iskandarsyah, Egastia Lazuardie Isna Wati Kafiden Langsar Waruwu Kasmin, Rosmida La Ode Baytul Abidin Megawatie, Megawatie Moh Trisamanta Mohamad Chaidir Mohammad Chaidir Muhammad Idris Muhammad Rizal Muhammad Rizal Nasutiah Nasutiah Ngadi Permana Nofita, Nofita Perwitasari, Malida Praningsih, Tati Pribadi, Bhakty Abda Purba, John Tampil Rendy Agustinus Rina Amelia Rohana Rinjani Manurung, Ully Rudy Haryanto Sabrina Dwi Aprilia Sahala Harahap Selvi Agustina Selvi Agustina Shinta Amelia SITI FATIMAH Siti Masitah Sri Utami Nurhasanah Sri Utami Nurhasanah Sri Utami Nurhasanah Sulistiani Sulistiani, Sulistiani Tanti Sugiharti Wahyu Wulandari Willy Chandra Yessica Amelia Yessica Amelia