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Journal : International Journal of Applied Sciences in Tourism and Events

Examining the influence of travel motivation on travel expe-riences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

Abstract

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.
Examining the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi Yusuf, Maryam; Eppang, Buntu Marannu; Amalia, Intan Fauzia
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.86-96

Abstract

This study focuses on the influence of travel motivation on travel experiences at marine tourism destinations in South Sulawesi. In the context of tourism development, particularly marine tourism, understanding travel motivations is crucial for enhancing the quality of destinations and tourist or travel experiences. The aim of this study is to analyze the relationship between tourists' travel motivations and their experiences at marine tourism destinations. This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 220 respondents who have visited marine tourism destinations in South Sulawesi. The data analysis was conducted using a simple linear regression test to examine the relationship between travel motivation and travel experiences. The results of the study indicate that travel motivation has a positive and significant influence on travel experiences. Every increase in travel motivation contributes to an improvement in the unforgettable travel experience. The study also identifies several key motivational factors, including beach-based activities, natural beauty, and togetherness with family and friends. The conclusion of this study is that travel motivation is a crucial factor in shaping travel experiences at marine tourism destinations. The implications of this study emphasize the importance for destination managers to pay attention to and enhance tourists' travel motivational factors in order to create higher quality and more tourism experiences.
Sustainable tour operator practices: A case study of PT Destination Asia Sinaga, Endang Komesty; Silalahi, Nova Novita; Eppang, Buntu Marannu
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.41-55

Abstract

This study aims to analyze the implementation of sustainable tour operator principles based on Travelife criteria in enhancing the competitive advantage of PT Destination Asia, a tour operator company based in Bali. Although existing literature highlights the benefits of sustainability practices, there remains a research gap in understanding their practical application and impact at the tour operator level in Indonesia. This research adopts a descriptive qualitative approach using a case study method, with data collected through in-depth interviews and documentation. Key informants, including managers and relevant staff, were selected through purposive sampling. The findings reveal that PT Destination Asia has successfully integrated the four main dimensions of sustainability—management, socio-cultural, economic, and environmental—into its operations. The company demonstrates a strong commitment to transparency through its annual reports, offers authentic tourism products that promote local culture, establishes partnerships with local communities and sustainable business partners, and applies environmentally friendly transportation and accommodation practices. Theoretically, this study strengthens the existing literature on the importance of applying sustainability principles to build competitive advantage in the tourism industry. Practically, it provides a valuable reference for other tour operators and policymakers to encourage the adoption of sustainability in the travel sector. Furthermore, this research opens up opportunities for future studies to explore consumer perspectives in evaluating the effectiveness of sustainability implementation.