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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MUTIARA MANAJEMEN International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Jurnal IPTEK Bagi Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Journal of Society Bridge JMBD Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pendampingan Digital Marketing dan Optimalisasi Foto Produk bagi UMKM Kuliner Rumahan untuk Meningkatkan Penjualan melalui Instagram dan Marketplace Situmorang, Irvan Rolyesh; Liandro, Liandro; David, David; Veri, Veri; Wilbert, Wilbert; Fadhia, Sarah
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.564

Abstract

Program keterlibatan komunitas ini bertujuan untuk membantu UMKM kuliner rumahan dalam meningkatkan kemampuan pemasaran mereka melalui strategi pemasaran digital dan optimasi foto produk. Banyak usaha kuliner kecil masih mengandalkan metode penjualan konvensional dan kurang memiliki keterampilan untuk menampilkan visual produk yang menarik di platform digital. Program ini diimplementasikan melalui pelatihan, pendampingan, dan lokakarya praktis yang berfokus pada pemasaran Instagram dan pemanfaatan marketplace. Kegiatan meliputi pengenalan konsep pemasaran digital, membimbing peserta dalam membuat foto produk yang efektif, dan membantu mereka mengunggah dan mempromosikan produk secara online. Hasilnya menunjukkan peningkatan pemahaman peserta tentang strategi pemasaran digital dan kemampuan mereka untuk menghasilkan gambar produk yang lebih menarik.
Transformasi Pemasaran Konvensional ke Digital bagi Pedagang Pasar Tradisional melalui Pemanfaatan Marketplace dan WhatsApp Business Situmorang, Irvan Rolyesh; Mariani, Mariani; Kelrin, Kelrin; Stephanie, Stephanie; Wijaya, Sterin
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.565

Abstract

Studi ini meneliti transformasi praktik pemasaran konvensional menjadi strategi pemasaran digital di kalangan pengusaha mikro di pasar tradisional. Penelitian ini bertujuan untuk menganalisis bagaimana pemanfaatan platform marketplace dan WhatsApp Business dapat meningkatkan jangkauan pasar, keterlibatan pelanggan, dan kinerja penjualan. Pendekatan partisipatif berbasis komunitas digunakan melalui pelatihan, pendampingan, dan bantuan langsung kepada pedagang mikro. Data dikumpulkan menggunakan observasi, wawancara, dan kuesioner pra dan pasca kegiatan. Temuan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang konsep pemasaran digital dan keterampilan praktis dalam mengoperasikan platform online. Sebagian besar peserta berhasil membuat toko online digital dan menerapkan fitur katalog produk, respons otomatis, dan opsi pembayaran digital.
Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Kewirausahaan dan Pengelolaan Keuangan Sederhana Berbasis Aplikasi Situmorang, Irvan Rolyesh; Sylphia, Sylphia; Susanto, Agus; Tanaka, Leony; Hasibuan, Raja Pratama Winfrid
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.566

Abstract

Ibu rumah tangga yang menjalankan usaha skala kecil sering menghadapi keterbatasan dalam pengetahuan kewirausahaan dan kemampuan pengelolaan keuangan, sehingga dapat menghambat perkembangan usaha. Penelitian ini bertujuan untuk memberdayakan ibu rumah tangga pelaku usaha melalui pelatihan kewirausahaan dan pengelolaan keuangan sederhana berbasis aplikasi digital. Program dilakukan melalui kegiatan pelatihan, praktik langsung, serta pendampingan yang berfokus pada perencanaan usaha, strategi pemasaran, dan pencatatan keuangan menggunakan aplikasi keuangan sederhana berbasis telepon pintar. Data diperoleh melalui observasi kegiatan, umpan balik peserta, serta evaluasi terhadap praktik pencatatan keuangan sebelum dan sesudah pelatihan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep kewirausahaan serta kemampuan dalam mengelola keuangan usaha secara lebih sistematis menggunakan aplikasi digital sederhana.
Pelatihan Strategi Pemasaran Digital melalui Instagram dan Marketplace bagi Pelaku UMKM Situmorang, Irvan Rolyesh; Purba, Tigor; Ydris, Ydris; Willy, Willy; Satria, Satria
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.567

Abstract

This study examines the implementation of digital marketing strategy training through Instagram and marketplace platforms for micro, small, and medium enterprise (MSME) actors. The training aims to improve participants’ knowledge, skills, and adaptability in utilizing digital platforms for business promotion and sales optimization. The approach involved participatory training, practical simulations, and mentoring sessions. Data were collected through observation, questionnaires, and performance assessments. The findings indicate a significant increase in participants’ understanding of content creation, audience engagement, and online transaction management. The program also enhanced the participants’ confidence in adopting digital marketing strategies. This study contributes to community empowerment initiatives by demonstrating that structured digital marketing training can strengthen MSMEs’ competitiveness in the digital economy.
CONTRIBUTION OF SOCIAL MEDIA AND GREEN MARKETING IN IMPROVING PURCHASING DECISIONS AT MCDONALD WILLIAM ISKANDAR Situmorang, Irvan Rolyesh; Wilbert, Wilbert
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of the era into the digital era makes competition in the business world increasingly tight. Companies must be able to determine the right marketing strategy to get maximum profit, the use of social media and green marketing strategies are one of the most widely used methods today. Therefore, this consideration aims to determine the impact of social media and green marketing on purchasing choices at McDonald William Iskandar Medan. The r strategy used in this study is quantitative, and the population used in this study consists of customers who have shopped at McDonald William Iskandar Medan, the exact number of which cannot be determined. Because the number of respondents is uncertain, the researcher uses the hair method, which can be a strategy used when the researcher does not know the exact population estimate. In this study, 110 respondents were obtained, while the testing procedure used was a coincidence test. Data testing includes the classical expressive assumption test, different direct testing, fractional theory test (t-test) and simultaneous test (f-test), and the confidence coefficient test. This study produces a positive critical impact, both partially and simultaneously, between social media and green marketing on purchasing choices at McDonald William Iskandar Medan.
Co-Authors Agus Susanto Angeline, Shenny Angkasa, Jesselyn Antonius, Delsen Artan, Silvia Artan, Silvina Aurelia Vasly Aurelia, Aurelia Bao Giang, Phan Caga, Junaedi Capreli, Fernando Carine, Carine Catherine Catherine Cendikiawan, Jeffry Concetta, Cheryl David David Dovean, Dovean Elisabeth Nainggolan Fadhia, Sarah Fredericko, Alexander Gultom, Pesta Hasibuan, Raja Pratama Winfrid Haubu, TJ. Holy, Jefry Jansen, Albert Kanchawongpaisan, Sipnarong Kelrin, Kelrin Kholi, Wilbert Koscius, Rendy Liandro, Liandro Lie, Sharlen Mariani Mariani Melyani Melyani, Melyani Michelle, Michelle Nainggolan, Susan G Nugraha, Arya Agung Pane, Yonson Petrus Loo Prasetio, Vasco Mario prastika, cindy Purba, Tigor Putri, Cantika Rahmadini, Dara Aisyah Rahmatyadi, Chandera Riana, Catherine Falencia Ryu Saphira, Viony Saragih, Rafiani Satria Satria, Satria Setyorini, Dian Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Singh, Maan Kriswer Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Stephanie Stevani, Stevani Sylphia, Sylphia Tanaka, Leony Tantriady, Alex Tiofanny, Claudie Vanessa, Virnie Veri, Veri Violyne A. S Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wijaya, Sterin Wilbert Wilbert Willy, Willy Wilson Wilson Wiranata, Wilson Wirnawan, Wirnawan Ydris, Ydris