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All Journal Jurnal Administrasi Bisnis EMPATI Jurnal Ekonomi Integra ADMINISTRASI PUBLIK Linguistik Indonesia Business Innovation and Entrepreneurship Journal Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Health, Economics, and Social Sciences (IJHESS) Nirwasita: Jurnal Pendidikan Sejarah dan Ilmu Sosial Jurnal Teknologi dan Manajemen Industri Terapan JEELS (Journal of English Education and Linguistics Studies) Journal of Economic Education and Entrepreneurship Studies Prosiding Seminar Informasi Kesehatan Nasional Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Bidang Kesehatan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal Of Public Health Journal of Ekonomics, Finance, and Management Studies
Ana Yuliana
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Edukasi Gizi Seimbang sebagai Upaya Penanganan Bayi dan Balita dengan Berat Badan Tidak Naik di Desa Mutihan Sondakan Surakarta Darah Ifalahma; Ana Yuliana; Adisti Amalya Putri Handayani; Fatimah Eira Yudhayana
Jurnal Informasi Pengabdian Masyarakat Vol. 4 No. 2 (2026): Mei :Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v4i2.2280

Abstract

Nutritional problems among infants and toddlers remain a significant public health concern because they can affect children's growth, development, and overall quality of life. Malnutrition includes undernutrition, overnutrition, and obesity, all of which may lead to short- and long-term health consequences. One of the early indicators of growth problems is the absence of weight gain in two consecutive weighing periods. This condition is often associated with inadequate energy and protein intake, inappropriate feeding practices, recurrent infectious diseases, and limited parental knowledge regarding balanced nutrition principles. Based on Posyandu data collected in January 2026 in RW 10 Mutihan, 19 toddlers were identified as experiencing no weight gain, alongside several cases of undernutrition, overnutrition, and obesity. These findings indicate the existence of a double burden of malnutrition within the community. To address this issue, balanced nutrition counseling was implemented as a promotive and preventive intervention aimed at improving mothers’ knowledge, encouraging appropriate feeding practices, and supporting regular monitoring of child growth and nutritional status.
Co-Authors . Riyadi Adisti Amalya Putri Handayani Adisty Amalya Putri Handayani Agus Widyantoro Agustino, Muhammad Rizqi Andi Irwin Anik Sulistiyanti Aresyama Hein Temmar Ariputra Pratama CNAWP, Rizal Perlambang Darah Ifalahma DEDI HARTAWAN Dwi Lestari Ernawati Evi Sirait Fatimah Eira Yudhayana Hasirah Indri Yani Irfa Luthfia Rahmani iswanto Iswanto Iswanto Mwakapemba, James Leonard Nur Asmi Azis Nur Hikmah Nurlaila Siti Zamrina Nurul Septya Magisa Prilosadoso, Basnendar Herry R.R. Sri Karuniari Nuswardhani Regina Claudia Setiawan REGY CITRA PERDANA Riska Meliana Rizaldy Rizqi Wafi Septa Intiar Silvia Arista Putri Solly Aryza Sriwanti Belani5 Sulasti YOSART ADI SUYOSO Yusnia Sinambela