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All Journal Jurnal Administrasi Bisnis EMPATI Jurnal Ekonomi Integra ADMINISTRASI PUBLIK Linguistik Indonesia Business Innovation and Entrepreneurship Journal Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Health, Economics, and Social Sciences (IJHESS) Nirwasita: Jurnal Pendidikan Sejarah dan Ilmu Sosial Jurnal Teknologi dan Manajemen Industri Terapan JEELS (Journal of English Education and Linguistics Studies) Journal of Economic Education and Entrepreneurship Studies Prosiding Seminar Informasi Kesehatan Nasional Jurnal Pengabdian Bidang Kesehatan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Compromise Journal : Community Proffesional International Journal Of Public Health Journal of Ekonomics, Finance, and Management Studies
Ana Yuliana
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Exploration of Language Evolution: A Study of Linguistic Divergence and Kinship in the Provinces of Sumatra Island Riska Meliana; Irfa Luthfia Rahmani; Ana Yuliana; Rizqi Wafi
Linguistik Indonesia Vol. 44 No. 1 (2026): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v44i1.860

Abstract

This research investigates language evolution and linguistic kinship on the island of Sumatra. It also extends coverage to cognate languages in other regions. The languages studied include those spoken by various ethnic groups, namely Aceh, Gayo (Aceh), Batak Toba, Mandailing (North Sumatra), Rejang, Serawai (Bengkulu), Melayu Bangka, and Kayu Agung (Bangka Belitung). The main objectives are (1) to investigate how quantitative and qualitative analyses reveal kinship relationships between Acehnese (AT) and Gayo (GT) in Aceh, Batak Toba (BTT) and Batak Mandailing (BMT) in North Sumatra, Rejang (RT) and Serawai (ST) in Bengkulu, and Melayu Bangka (MBT) and Kayu Agung (KAT) in Bangka Belitung; (2) to identify and present empirical evidence to determine the divergence time for each language pair, and (3) to classify the studied languages into specific kinship groups and to identify the proportions of kinship relationships among languages in Aceh, North Sumatra, Bengkulu, and Bangka Belitung. This research used the lexicostatistical and glottochronological methods developed by Swadesh. Word kinship was evaluated using a list of 200 words. The results showed significant differences among the eight languages. The languages in North Sumatra Province and Bengkulu, for example, had a low similarity rate of 17%. The kinship percentage of local languages in Bengkulu and Bangka Belitung provinces averaged 50.5%. This places them in the “Language of Family” category, indicating a correlation in vocabulary despite variations in phonetic elements and dialects. Glottochronological calculations estimate the time of separation between the languages to range from 430 BC to 3,590 AD. This research makes a significant contribution and plays a vital role in supporting language documentation and preservation. It also helps to understand the social and cultural dynamics that influence language development in society. 
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Co-Authors . Riyadi Adisti Amalya Putri Handayani Adisty Amalya Putri Handayani Agus Widyantoro Agustino, Muhammad Rizqi Andi Irwin Anik Sulistiyanti Aresyama Hein Temmar Ariputra Pratama CNAWP, Rizal Perlambang Darah Ifalahma DEDI HARTAWAN Dwi Lestari Ernawati Evi Sirait Hasirah Indri Yani Irfa Luthfia Rahmani iswanto Iswanto Iswanto Mwakapemba, James Leonard Novia Kartika Hayu Asr Nur Asmi Azis Nur Hikmah Nurhayati Nurhayati Nurlaila Siti Zamrina Nurul Septya Magisa Prilosadoso, Basnendar Herry R.R. Sri Karuniari Nuswardhani Regina Claudia Setiawan REGY CITRA PERDANA Riska Meliana Rizaldy Rizqi Wafi Septa Intiar Silvia Arista Putri Solly Aryza Sriwanti Belani5 Sulasti YOSART ADI SUYOSO Yusnia Sinambela