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Journal : Andalasian International Journal of Social and Entrepreneurial Development

Strengthening the Existence of “Kacang Rendang” MSMEs in Nagari Tigo Balai through Packaging Design Assistance Yanti, Delvi; Puari, Aninda Tifani; Mailani, Fitri; Permata, Deivy Andhika
Andalasian International Journal of Social and Entrepreneurial Development Vol. 5 No. 02 (2025): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.5.02.1-7.2025

Abstract

Peanuts are one of the leading commodities of Nagari Tigo Balai, Matur District, Agam Regency, West Sumatra. Some people in Nagari Tigo Balai have processed peanuts into rendang peanuts and many still sell their raw peanuts directly from their harvest. The processed peanuts from Nagari Tigo Balai craftsmen are still packaged in ordinary packaging, namely using transparent plastic and makeshift labels. This activity aims to provide assistance to the peanut MSMEs of Nagari Tigo Balai to produce packaging according to the target market. This activity is carried out in several stages, namely socialization, packaging design, and assistance in the use of packaging. One of the productive peanut MSMEs in Nagari Tigo Balai is the LBM MSMEs. The assistance activity has produced three packaging designs, namely the PP standing pouch packaging design, the PP plastic packaging sticker label design, and the PP plastic packaging screen printing label design. The most suitable and needed packaging design for the rending peanut craftsmen of LBM MSME Nagari Tigo Balai is the sticker label on PP plastic packaging. The chosen design is consistent with the target market of rendang peanuts produced by LBM MSME Nagari Tigo Balai, which includes consignment system at souvenir outlets, direct sales in nearby markets, and distribution through local traders.
Co-Authors Abdullah, Khatijah Lim Agus Sri Banowo Ainal Jannata Purnama Aisya Rahmadhanty Andriani, Rika Fitri Aninda T. Puari Annisa Rahma Yuni Aulia, Nurul Bakri, Sri Olta Chan, Chong Mei Cholina T. S Chong Mei Chan Chong Mei Chan Dafris, Wendo Dally Rahman Danny Hidayat Davris, Wendo Dewi Murni Donny Eros Dwi Novrianda Eli Ratni Emil Huriani Esi Afriyanti Fadilah Lukvianti Fatin, Atikah Febriyana, Indah Ferry Efendi Fitri, Nera Fitri, Tiya Rama Fiziola Fiziola Fiziola Ginza Johanda Hema Malini Hema Malini, Hema Heni Pujiastuti Herien, Yelly Jauharry, Jauharry Khatijah Lim Abdullah Krisdianto, Boby Febri Lenggogeni, Devia Putri Leni Merdawati Mahathir Mahathir, Mahathir Maisa, Esthika Ariany Marza, Wirdhatul Vier Muliantino, Mulyanti Roberto Muthmainah Muthmainah Muthmainah Muthmainah Natasha Melani Ardian Neherta, Meri Nelwati Nelwati Nofrizon Nofrizon Nurikhsani, Nadiya Oktarina, Elvi Permata, Putri Indah Rahmi Muthia Rahmi Muthia Rahmi Mutia Rahmiwati Rahmiwati Ramadini, Indri Ranita, Nada Dwi Refnandes, Randy Reni Prima Gusty Rifdatunnisa, Aisyah Rika Fatmadona Rika Sarfika Rika Syafitri Risti Kurnia Dewi Safitri, Dea Anggun Saifudin, I Made Moh. Yanuar Salsabilla, Ghina Selvi Marcellia Setiawan S Sovia Susianty Susmiati Susmiati Tiurmaida Simandalahi Vebby Fitri Nur'arita Vebby Fitri Nur’arita Vebby Fitri Nur’arita Virtous Setyaka Wati, Afdalina Rahmida Wenny, Bunga Permata Wijaya, Nindy Eka Yanti, Delvi Yevri Zulfiqar Yolanda Sukarma Yuanita Ananda Yunita, Amanda Rahma Yuza Olsi Rahmi Zikri, Rahmi