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Journal : e-Journal of Linguistics

WHO Video Advertisement Staying Mentally Healthy-Beat Covid-19: A Semiotic Study Komang Dian Puspita Candra; Putu Devi Maharani
e-Journal of Linguistics Vol. 19 No. 1 (2025): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2025.v19.i01.p11

Abstract

This study entitled WHO Video Advertisement “Staying Mentally Healthy – Beat Covid-19”: A Semiotic Study. The study aims to analyze the verbal and visual signs in this advertisement and also to identify the meaning of the signs. This study uses qualitative method to conduct a clear and well-organized description about the problems which is identified. The data were taken from YouTube audiovisual uploaded by World Health Organization (WHO) and analyzed by applying theory proposed by Saussure (1983), and theory of meaning by Barthes (1964), followed by supporting theory of color term by Wierzbicka (1996). The result of the study mentioned that verbal signs used as media to inform and emphasize the persuasive expression to people about a positive message from the advertiser. Meanwhile, the nonverbal signs contained conceptual and hidden meaning to beautify the advertisement and attract the audience attention. The characteristics of verbal signs occurred in form of word phrases and sentences while visual signs can be analyzed from the cartoon illustration, inanimate objects, and gestures
Co-Authors Abdul Wahab Adiari, Ni Putu Yuana Jelita Andadari, Miftah Karisma Wulan Anita , Ni Ketut Chandra Ardiningsih, Ni Luh Putu Ardiningsih, Ni Luh Putu Arita Wastiana Konda Ariyaningsih, Ni Nym Deni Cahaya Dwipayanti, Luh Ade Wulan Cahyani, Ni Luh Dian Candrasius, Yohanes Desak Putu Eka Pratiiwi Dewa Gede Bambang Erawan Dewi, Ni Made Endri Santika Dita Nur Rahma Fasha Egi Mulyana, Putu Galuh Febriola, Ni Kadek Nia I Dewa Ayu Devi Maharani Santika I Dewa Ayu Gita Wardaning Putri I G B Wahyu Nugraha Putra I Gede Krismon Andika Putra I Gede Mahendra I Gusti Ayu Agung Sintha Satwika I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Kadek Agus Sugiantara I Kadek Rama Dwi Jayantha I Komang Asmara Utama I Komang Sulatra I Komang Sulatra I Nyoman Yoga Pramarta Suma I Wayan Juniartha I Wayan Sidha Karya I. G. B. Wahyu Nugraha Putra I.G.B. Wahyu Nugraha Putra Ida Ayu Gde Atlantika Putri Arkuri Ida Ayu Made Wedasuwari Ida Ayu Mela Tustiawati Ida Bagus Gde Nova Winarta Ida Bagus Suharta Adi Wiguna IGB Wahyu Nugraha Jannah, Roikhatul Juwita Putri, Adelya Kadek Indiani Swari Kadek, Wahyu Muliawati Karya, I Wayan Sidha Komang Dian Pusita Candra Komang Dian Puspita Candra, Komang Dian Puspita Kusuma Dewi, Ni Kadek Dita Novia Laksmiati, Ni Made Putri Luh Herma Risthayani Luh Putri Pramesti Artayani Lusiana, Ni Kadek Elva Mahaputri, Anom Gayatri Marselina Helita Alus Muliadana, Dhiyo Muliadana, Suwardhiyo Nanda Putri, Ni Luh Ni Kadek Alit Marta Dila Ni Kadek Martini Ni Ketut Ica Rahayuni Ni Komang Ratna Gaori Ni Komang Sri Ayu Laksmi Ni Luh Putu Indra Suardani Ni Made Verayanti Utami Ni Nyoman Deni Ariyaningsih Ni Putu Yeni Setiari NI WAYAN SUASTINI Ni Wayan Yuni Damayanti Novi Krismayanti, Novi Nugraha, I GB Wahyu Nurcahyadi, Yulian Kristalia Orlando, Alexander Goldy Paramita, Ni Putu Diah Pradnya Parwata, Komang Agus Pebriyani, Ni Putu Rita Permana, I Putu Andri Pramudya Dyah Putranti Pujastuti, Ida Ayu Gayatri Putra, I Gede Krismon Andika Putra, I Gusti Bagus Wahyu Nugraha Putri, Luh De Mila Noviana Putu Desi Anggerina Hikmaharyanti Putu Gede Budiartha Putu Pande R. Aprilyani Dewi Rico Jonssa Aditya Samuel Prihambodo Quasimus Sari, Ni Kadek Sintya Purnama Sari, Ni Putu Nilam Sari, Ni Putu Shintya Permata Sri Aryanti, Ni Kadek Sugiantini, Ni Made Putri Sukariyani, Ni Ketut Sulatra , I Komang Swastana, I Wayan Bayu System, Administrator Valentina, Ni Kadek Winarta, I.B. Gde Nova Winartha , IB Gde Nova Wulantari, Ni Putu Adelia Yani, Ni Kadek Windra Yanti, Ni Wayan Wahyudi Yanti Yustinus Gau