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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ManBiz: Journal of Management and Business SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa International Journal of Education Management and Religion
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Employee Performance of Life Insurance Companies:The Mediating Effect of Organizational Citizenship Behavior Suhardi Suhardi; Djoko Soelistya; Retno Purwani Setyaningrum; Nur Aisyah; Nora Pitri Nainggolan
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2785

Abstract

This  study  aims to determine the impact  of  employee  leadership  and  team  member exchange through organizational citizenship behaviour on the employee performance of  foreign  life  insurances.  This  research  uses  the  purposive  sampling  method  for selection.  One hundred  sixty  respondents  are  participating  in the  research used to test the model studied. The data is collected using a questionnaire and then analyzed using the SEM AMOS program. This study showed that servant leadership positively affects  organizational  citizenship  behavior,  team  member  exchange,  and  employee performance. While team member exchange has a positive and significant impact on organizational  citizenship  behavior,  team  member  exchange  has  a  negative  and significant effect on employee performance. Subsequently, organizational citizenship behavior positively and significantly impacts employee performance. The mediating effect  indicated  that  team  member  exchange  and  servant  leadership  influence organizational  citizenship  behavior  and  affect  employee  performance.  The  study's results  imply  that  when  employees  perform  beyond  their  jobs  (organizational citizenship behavior roles) and engage in team member exchange, they have quality social  communication  with  the  workgroup  members.  Additionally,  employees  who work under servant leadership can develop strong personal bonds. Employees with low  levels  of  autonomy  in  their  work  can  improve  performance  if  mediated  by organizational citizenship behavior.
LITERASI KEUANGAN PADA UMKM SP PLAZA, BATU AJI KOTA BATAM Tiurniari Purba; Vargo Christian L. Tobing; Nora Pitri Nainggolan; Ronald Wangdra
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Volume 5 Nomor 1 2026
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v5i1.206

Abstract

Financial literacy is the knowledge and confidence required to possess about financial services institutions and products, including features, benefits and risks, rights and obligations related to financial products and services, and skills in using them. Objective: In the Batu Aji area of ​​Batam City, many MSMEs have the potential to grow but still face challenges in managing their business finances. Therefore, educational and mentoring activities regarding financial literacy are needed to empower MSMEs to manage their business finances more effectively and professionally. Method: This community service activity was implemented using lectures and discussions. Results: This activity provided an understanding of the importance of utilizing digital technology in financial management. Several participants became interested in using a simple financial recording application on their mobile phones to assist with recording daily transactions. The use of digital technology is considered to help MSMEs become more orderly and efficient in managing their businesses. Conclusion: Overall, this community service activity had a positive impact on increasing the knowledge and awareness of MSMEs regarding the importance of financial literacy.
Pengaruh Daya Tarik, Kepercayaan, Dan Social Media Marketing Pada Purchase Intention Dimsum PJS di ShopeeFood Batam Gwennie Tan; Nora Pitri Nainggolan
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11156

Abstract

Penelitian ini difokuskan untuk mampu memberi penganalisaan pengaruh Daya Tarik, Kepercayaan, dan Social Media Marketing pada Purchase Intention Dimsum PJS di ShopeeFood Batam. Populasi penelitian mencakup semua pengguna ShopeeFood yang membeli Dimsum PJS, dan metode seleksi bertujuan digunakan untuk memilih 100 responden yang pernah melakukan pembelian Dimsum PJS di ShopeeFood. Dengan memakai SPSS versi 25.0, serangkaian proses diinterpretasikan untuk mampu memberi penganalisaan data. Ini termasuk memeriksa validitas dan reliabilitas instrumen, menguji hipotesis, dan mengerjakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial variabel daya tarik dan kepercayaan berpengaruh positif dan signifikan terhadap purchase intention, sedangkan variabel social media marketing tidak berpengaruh signifikan. Namun, secara simultan daya tarik, kepercayaan, dan social media marketing terbukti berpengaruh signifikan terhadap niat beli konsumen. Nilai koefisien determinasi (R Square) sebesar 0,593 menunjukkan bahwa 59,3% variasi purchase intention dapat dijelaskan oleh ketiga variabel independen tersebut, sementara 40,7% sisanya dipengaruhi oleh faktor lain di luar ruang lingkup penelitian. Keywords: Daya Tarik, Kepercayaan, Social Media Marketing
Pengaruh Kualitas Produk, Beauty Vlogger, dan Citra Merek terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Batam Alya Afifah Puteri; Nora Pitri Nainggolan
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine how product quality, beauty vloggers, and brand image affect purchasing decisions for Skintific skincare products in Batam City, while quality and brand image are important factors influencing customers' decisions to buy the products. This study uses a quantitative methodology and descriptive analysis. This study employs multiple linear regression to analyze data collected through questionnaires distributed to 100 participants.The results of the multiple linear regression analysis showed that beauty vloggers influence purchasing decisions by 10.8%, product quality by 18.8%, and brand image by 35.3%. These three variables together can account for 76.2% of the variation in purchasing decisions, according to the coefficient of determination( R2). The t-test results indicate that beauty vloggers do not have a significant effect on the decision to purchase something, but product quality and brand image have a significant effect on the decision to purchase something. These findings help businesses create sustainable and effective skincare marketing strategies.
Co-Authors Alya Afifah Puteri Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Femendy, Femendy Gunartik Gunartik Gwennie Tan Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Ichsan Dwibowo Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis Liau Shelly Ludina Giawa MEGA SIFTI MINARTI Meta Hariska Tanjung Minn, Tong Lie Monica Putri Mortigor Afrizal Purba Muhammad Anano Novri Gefri Yanti Nur Aisyah Nur Hanna Amran Otinia Zega Pradiva Garini Ruslan Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Ronald Wangdra Ruma Isyah Putri Mahing Steviany Steviany Suhardi Suhardi TIURNIARI PURBA Tiurniari Purba Vargo Christian L. Tobing Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Yongki Yongki Zesvin Zesvin