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All Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum Jurnal Riset dan Inovasi Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Ebisnis Manajemen Master Manajemen IJAE International Journal of Geography, Social, and Multicultural Education (IJGSME) Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Green Economics Review Value Management Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Bersama Ilmu Ekonomi
BAYU KURNIAWAN
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Celebrity Endorse Sebagai Variabel Intervening Alfin Damayanti; Bayu Kurniawan; Ika Indisari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1307.946 KB) | DOI: 10.59024/jumek.v1i2.82

Abstract

Tujuan penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga dan kualitas konten terhadap keputusan pembelian dan dimediasi oleh Celebrity endorse. Metode penelitian ini yaitu kuantitatif menggunakan teknik simple random sampling digunakan untuk mendapatkan 299 sampel mahasiswa FEB UPGRIS. Data dianalisis menggunakan metode SEM-PLS. Hasil penelitian ini menemukan bahwa harga tidak mempengaruhi Celebrity endorse. Kualitas konten mempengaruhi Celebrity endorse. Harga mempengaruhi keputusan pembelian. Kualitas konten mempengaruhi keputusan pembelian. Celebrity endorse mempengaruhi keputusan pembelian. Celebrity endorse tidak memediasi harga terhadap keputusan pembelian. Celebrity endorse mampu memediasi kualitas konten terhadap keputusan pembelian. Kerangka penelitian ini menggunakan empat jenis model bisnis dan menerapkan konsep mediations. Dalam penelitian ini dianalisis mengguanakan SEM-PLS 3.0 Implikasi bagi pada mahasiswa Universitas PGRI Semarang dalam mengambil keputusan pembelian sangat penting untuk menyesuaiakan harga dengan kualitas produk yang akan dibeli dengan melihat celebrity endors yang memberikan informasi untuk menarik pembeli dari pengenalan produk, fungsi dan kelebihan
Citra Merek dan Marketing Mix Terhadap Keputusan Pembelian Skincare Ms Glow Melalui Word of Mouth Oky Agustina; Bayu Kurniawan; Roro Hawik Ervina Indiworo
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

The Indonesian cosmetics industry is currently experiencing rapid growth, particularly in the beauty and skincare sectors. One of the well-known and trusted skincare brands is Ms Glow. Every company adopts strategies to maintain its market share. One of Ms Glow's strategies to retain its market share is by strengthening brand image and delivering a positive brand perception to consumers. This research aims to analyze the influence of brand image and marketing mix on purchasing decisions of Ms Glow skincare products through word of mouth (WOM) among students of the Faculty of Economics and Business at PGRI University Semarang. This study employs a quantitative design. The population includes all Management Program students in the Faculty of Economics and Business. The sample was determined using the Slovin formula, resulting in 310 respondents selected through purposive sampling. Data collection was conducted using primary data obtained through questionnaires distributed to respondents with a Likert scale. The data analysis method employed is quantitative analysis, supported by SPSS software for data processing. Tests conducted include instrument testing, classical assumption tests, and multiple linear regression analysis. The research results indicate that brand image has a positive and significant influence on purchasing decisions and word of mouth; the marketing mix does not significantly influence purchasing decisions; the marketing mix has a positive and significant influence on word of mouth; word of mouth has a positive and significant influence on purchasing decisions; and word of mouth significantly mediates the influence of brand image on purchasing decisions and the marketing mix.
The Influence of Promotion, Price, and Brand Image on Purchasing Decisions on Vivo Smartphone Products Meishella Sismi Indah Rahayu; Bayu Kurniawan; Heri Prabowo
Value Management Research Vol. 1 No. 1 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to examine the influence of promotion, price, and brand image on purchasing decisions for Vivo smartphone products. The research was conducted with a sample of 100 respondents, specifically students from PGRI University Semarang. The sampling technique employed in this study is non-probability sampling with a purposive sampling approach, targeting individuals who meet specific criteria. Data collection was carried out using questionnaires to gather information about respondents' perceptions of the variables studied. The analysis was performed using the SPSS software application, which facilitated the processing of quantitative data and the testing of hypotheses. The findings of this study reveal that promotion does not have a significant effect on purchasing decisions for Vivo smartphones. In contrast, price has a significant influence, indicating that consumers consider pricing as a critical factor when deciding to purchase Vivo products. Additionally, brand image also significantly affects purchasing decisions, highlighting the importance of maintaining a positive perception of the brand to attract potential buyers. These results suggest that while promotional activities may not directly impact purchasing decisions in this context, pricing strategies and brand positioning play a crucial role in influencing consumer behavior. This research provides valuable insights for marketers and business practitioners in the smartphone industry, emphasizing the need to focus on competitive pricing and strong brand image development to enhance purchasing decisions among the target market.
Analisis Kinerja Keuangan Terhadap Nilai Perusahaan Sektor Energy Yang Terdaftar Di BEI Tahun 2020 - 2023 Valadeva Izzulhaq; Bayu Kurniawan; Rita Meiriyanti
Value Management Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study explores the relationship between financial performance and company value in the energy sector listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The goal is to assess how various financial performance indicators impact firm value, as measured by the Price to Book Value (PBV). The financial performance indicators used in this study include Current Ratio (CR), Return on Assets (ROA), Return on Equity (ROE), Total Asset Turnover (TATO), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and firm size (Size). To examine this relationship, the study employs panel data regression, using data sourced from the IDX and analyzed with Excel and E-Views software. This methodology helps identify the degree to which financial performance metrics influence company value in the energy sector. The results reveal that certain financial indicators significantly impact company value. Specifically, ROA, TATO, and DAR were found to have a meaningful effect on PBV during the 2020–2023 period. These findings suggest that the efficiency of asset management, the ability to generate profits from assets, and the level of debt relative to assets play critical roles in determining a company’s value. Conversely, other factors such as CR, ROE, DER, and firm size did not show a significant relationship with PBV during the study period. This study highlights the importance of selecting the right financial performance metrics when evaluating the value of companies in the energy sector, offering valuable insights for investors, analysts, and corporate managers aiming to optimize firm performance and valuation.
Pengaruh Gaya Kepemimpinan Lintas Budaya dan Reward Terhadap Kepuasan Kerja Melalui Beban Kerja: Studi Kasus PT X Putri Rahma Dhani; Bayu Kurniawan; Ika Indriasari
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2218

Abstract

This study aims to examine the influence of cross-cultural leadership style and reward provision on employee job satisfaction, with workload serving as an intervening variable. The research was conducted at PT X, a multinational company managed by foreign leaders who come from diverse cultural backgrounds. As organizations become increasingly global, understanding how leadership and reward systems function in multicultural environments is essential to improving workforce performance and satisfaction. This research applies a quantitative approach using survey methods, with data collected through questionnaires distributed to 105 employees across various departments. The analysis was carried out using structural equation modeling (SEM) to explore both direct and indirect relationships among the variables. The findings show that cross-cultural leadership style has a significant positive impact on workload, suggesting that cultural differences in leadership influence how employees perceive and handle their tasks. Furthermore, reward provision shows a strong and direct influence on job satisfaction, highlighting the importance of fair compensation and recognition in motivating employees.Importantly, the study also finds that workload partially mediates the relationship between leadership style and job satisfaction. This indicates that leadership practices affect job satisfaction not only directly but also through the perceived amount and nature of the work assigned. These results underscore the necessity for companies, particularly those with a multicultural workforce, to adopt inclusive leadership models and implement transparent, performance-based reward systems. By doing so, organizations can create a more supportive work environment, improve employee morale, and ultimately enhance overall productivity and satisfaction.
Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Pengaruh Beban Kerja dan Job Insecurity terhadap Turnover Intention melalui Kepuasan Kerja : Studi Kasus pada PT Java Wood Industri Musfirotul Ainiyah; Bayu Kurniawan; Noventia Karina Putri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6533

Abstract

This study aims to analyze the influence of workload and job insecurity on turnover intention through job satisfaction as a mediating variable at PT Java Wood Industri. The research uses a quantitative explanatory approach with a sample of 303 employees selected through proportional random sampling. Data were collected using a questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS 26. The results show that workload has a significant positive effect on turnover intention, while job insecurity does not significantly affect turnover intention. Job satisfaction also has a significant positive effect on turnover intention. However, neither workload nor job insecurity significantly affects job satisfaction, and job satisfaction does not mediate the relationship between workload/job insecurity and turnover intention. The findings suggest that companies should focus on managing workload and improving job satisfaction to reduce employee turnover intention.
Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): September: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

Abstract

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.
Pemanfaatan E-Filing sebagai Solusi dan Tantangan Pelaporan SPT Wajib Pajak Orang Pribadi di KPP Pratama Magelang Fitria Dita Kurniasari; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i2.181

Abstract

This study aims to examine the experience of Individual Taxpayers in using the e-Filing system at the Tax Service Office (KPP) Pratama Magelang, as well as identify the obstacles faced and solutions that can be applied to improve the effectiveness of reporting Annual Tax Return (SPT) electronically. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation of three informants who were purposively selected based on certain criteria. The results show that although e-Filing offers easy access and time efficiency, its implementation still encounters various obstacles, such as low digital literacy, technical constraints, and lack of confidence in using the system. Some informants still choose to report their tax returns directly to the Tax Office because they feel more comfortable with face-to-face assistance. These findings indicate that the successful implementation of e-Filing is highly dependent on adequate educational support, responsive technical services, and supportive infrastructure. This study recommends the need for continuous improvement in the quality of tax education, personalised assistance, and strengthening of technological infrastructure. Through an inclusive and adaptive approach, e-Filing is expected to function as a strategic instrument in building a culture of tax compliance based on convenience, awareness, and public trust in the digital taxation system.
Co-Authors Abd. Rasyid Syamsuri Alfin Damayanti Alvina Kusumaningrum Anistia Dewi Muflikhah Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul B. Jessediaz Ryswara Hati Chadiyan Faturachman David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati I Made Sudiana Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Mara Qonitatillah Martinus DAW Meishella Sismi Indah Rahayu Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Musfirotul Ainiyah Mutiara Tresna Parasetya Noventia Karina Putri Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Prianka Ratri Nastiti Putri Rahma Dhani Qristin violinda Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Rita Meiriyanti Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti Siti Nur Mahmudah Sugiyanto Sugiyanto Sutrisno Sutrisno Valadeva Izzulhaq Wahyu Ika Pramono Yuanita Rizky Mamluati Yunita Ayu Maulidiyah