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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi Jurnal Bingkai Ekonomi (JBE) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Bisnis Journal of Student Research Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Master Manajemen IJAE Politika Progresif : Jurnal Hukum, Politik dan Humaniora International Journal of Geography, Social, and Multicultural Education (IJGSME) Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Green Economics Review Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Bersama Ilmu Ekonomi Jurnal Riset dan Inovasi Manajemen
BAYU KURNIAWAN
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Citra Merek dan Marketing Mix Terhadap Keputusan Pembelian Skincare Ms Glow Melalui Word of Mouth Oky Agustina; Bayu Kurniawan; Roro Hawik Ervina Indiworo
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/ger.v1i2.9

Abstract

The Indonesian cosmetics industry is currently experiencing rapid growth, particularly in the beauty and skincare sectors. One of the well-known and trusted skincare brands is Ms Glow. Every company adopts strategies to maintain its market share. One of Ms Glow's strategies to retain its market share is by strengthening brand image and delivering a positive brand perception to consumers. This research aims to analyze the influence of brand image and marketing mix on purchasing decisions of Ms Glow skincare products through word of mouth (WOM) among students of the Faculty of Economics and Business at PGRI University Semarang. This study employs a quantitative design. The population includes all Management Program students in the Faculty of Economics and Business. The sample was determined using the Slovin formula, resulting in 310 respondents selected through purposive sampling. Data collection was conducted using primary data obtained through questionnaires distributed to respondents with a Likert scale. The data analysis method employed is quantitative analysis, supported by SPSS software for data processing. Tests conducted include instrument testing, classical assumption tests, and multiple linear regression analysis. The research results indicate that brand image has a positive and significant influence on purchasing decisions and word of mouth; the marketing mix does not significantly influence purchasing decisions; the marketing mix has a positive and significant influence on word of mouth; word of mouth has a positive and significant influence on purchasing decisions; and word of mouth significantly mediates the influence of brand image on purchasing decisions and the marketing mix.
Pengaruh Gaya Kepemimpinan Lintas Budaya dan Reward Terhadap Kepuasan Kerja Melalui Beban Kerja: Studi Kasus PT X Putri Rahma Dhani; Bayu Kurniawan; Ika Indriasari
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2218

Abstract

This study aims to examine the influence of cross-cultural leadership style and reward provision on employee job satisfaction, with workload serving as an intervening variable. The research was conducted at PT X, a multinational company managed by foreign leaders who come from diverse cultural backgrounds. As organizations become increasingly global, understanding how leadership and reward systems function in multicultural environments is essential to improving workforce performance and satisfaction. This research applies a quantitative approach using survey methods, with data collected through questionnaires distributed to 105 employees across various departments. The analysis was carried out using structural equation modeling (SEM) to explore both direct and indirect relationships among the variables. The findings show that cross-cultural leadership style has a significant positive impact on workload, suggesting that cultural differences in leadership influence how employees perceive and handle their tasks. Furthermore, reward provision shows a strong and direct influence on job satisfaction, highlighting the importance of fair compensation and recognition in motivating employees.Importantly, the study also finds that workload partially mediates the relationship between leadership style and job satisfaction. This indicates that leadership practices affect job satisfaction not only directly but also through the perceived amount and nature of the work assigned. These results underscore the necessity for companies, particularly those with a multicultural workforce, to adopt inclusive leadership models and implement transparent, performance-based reward systems. By doing so, organizations can create a more supportive work environment, improve employee morale, and ultimately enhance overall productivity and satisfaction.
Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Pengaruh Beban Kerja dan Job Insecurity terhadap Turnover Intention melalui Kepuasan Kerja : Studi Kasus pada PT Java Wood Industri Musfirotul Ainiyah; Bayu Kurniawan; Noventia Karina Putri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6533

Abstract

This study aims to analyze the influence of workload and job insecurity on turnover intention through job satisfaction as a mediating variable at PT Java Wood Industri. The research uses a quantitative explanatory approach with a sample of 303 employees selected through proportional random sampling. Data were collected using a questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS 26. The results show that workload has a significant positive effect on turnover intention, while job insecurity does not significantly affect turnover intention. Job satisfaction also has a significant positive effect on turnover intention. However, neither workload nor job insecurity significantly affects job satisfaction, and job satisfaction does not mediate the relationship between workload/job insecurity and turnover intention. The findings suggest that companies should focus on managing workload and improving job satisfaction to reduce employee turnover intention.
Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

Abstract

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.
Pemanfaatan E-Filing sebagai Solusi dan Tantangan Pelaporan SPT Wajib Pajak Orang Pribadi di KPP Pratama Magelang Fitria Dita Kurniasari; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i2.181

Abstract

This study aims to examine the experience of Individual Taxpayers in using the e-Filing system at the Tax Service Office (KPP) Pratama Magelang, as well as identify the obstacles faced and solutions that can be applied to improve the effectiveness of reporting Annual Tax Return (SPT) electronically. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation of three informants who were purposively selected based on certain criteria. The results show that although e-Filing offers easy access and time efficiency, its implementation still encounters various obstacles, such as low digital literacy, technical constraints, and lack of confidence in using the system. Some informants still choose to report their tax returns directly to the Tax Office because they feel more comfortable with face-to-face assistance. These findings indicate that the successful implementation of e-Filing is highly dependent on adequate educational support, responsive technical services, and supportive infrastructure. This study recommends the need for continuous improvement in the quality of tax education, personalised assistance, and strengthening of technological infrastructure. Through an inclusive and adaptive approach, e-Filing is expected to function as a strategic instrument in building a culture of tax compliance based on convenience, awareness, and public trust in the digital taxation system.
Peran Peran Kesadaran Wajib Pajak dalam Memediasi Pengaruh Pemahaman dan Edukasi Pajak terhadap Kepatuhan Wajib Pajak : (Studi Kasus Wajib Pajak KPP Pratama Blora) Erni Ernanda; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.235

Abstract

This study aims to examine the extent to which the role of taxpayer awareness mediates the understanding of taxation and tax education activities on taxpayer compliance in individual taxpayers under the supervision of KPP Pratama Blora refers to the phenomenon of declining levels of taxpayer compliance, which can be seen from the decline in the number of SPT submissions each year. Data processing is done quantitatively by utilising Structural Equation Modeling techniques through the Partial Least Square approach. A total of 100 respondents were used in this study, which were obtained using an accidental and willing sample selection technique.The findings in this study indicate that tax understanding has a significant impact on taxpayer awareness, but does not show a significant influence on the level of tax compliance. On the other hand, tax education was shown to influence taxpayer awareness, but did not contribute directly or through awareness in improving compliance. Taxpayer awareness is shown to have a significant impact on compliance and serves as an effective mediator between understanding and compliance. Based on the results of this study, it is important to improve the quality of education and tax education that is more participatory and communicative to build the level of awareness and compliance of taxpayers at KPP Pratama Blora.
Pengaruh ROA, ROE, dan DER terhadap Profitabilitas Perusahaan Personal Care yang Terdaftar di Bursa Efek Indonesia Tahun 2021 – 2024 Jarmadi Setiawan; Bayu Kurniawan; Noni Setyorini
Pajak dan Manajemen Keuangan Vol. 2 No. 5 (2025): Oktober : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i5.1565

Abstract

Profitability is a key indicator in assessing a company’s financial performance, particularly in the personal care industry listed on the Indonesia Stock Exchange (IDX). This study aims to analyze the effect of Return on Assets (ROA), Return on Equity (ROE), and Debt to Equity Ratio (DER) on profitability as measured by Net Profit Margin (NPM). The research employed a quantitative approach using multiple linear regression analysis based on the financial statements of personal care companies for the 2021–2024 period. The findings reveal that ROA has a positive and significant effect on NPM, indicating that the more efficiently a company manages its assets, the higher the net profit margin achieved. Meanwhile, ROE and DER show no significant effect on NPM, implying that shareholder equity returns and debt utilization in the capital structure have not directly enhanced net profitability. These results suggest that optimal asset management is a crucial factor in improving the financial performance of personal care companies.
Analisis Pengaruh Bimbingan Karir, Lingkungan Keluarga, Dan Efikasi Diri Terhadap Kesiapan Kerja Mahasiswa Aprillia Suryani Pujiastuti; Bayu Kurniawan; Setyorini, Noni
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.292

Abstract

This study aims to test and analize the effects of career guidance, family environment, and self-efficacy on work readiness undergraduate. The population in this study is undergraduates on the faculty Management study program of the Economi and Business Uniniversity of PGRI Semarang class of 2019, there were as many as 161 students as respondents. The sampling technique used is Purposive Sampling technique with Likert Scale measurement. This study uses quantitative methods and uses primary data by distributing questionnaires to undergraduate of Management of the FEB, class of 2019. Data is processed through the SPSS version 26 for windows program. Based on research using a t-test, the results obtained that career guidance have a positive and significant influence on work guidance, the results obtained that family environment have a positive and significant influence on work guidance, and the results obtained that self-efficacy have a positive and significant influence on work guidance. The results of the determination coefficient test obtained a value from the Adjusted R Square of 39,7%, this can be interpreted to mean that career guidance, family environment, and self-efficacy can explain work readiness of undergraduate of Management of the FEB, class of 2019.
Co-Authors Abd. Rasyid Syamsuri Agus Sulastio Alfin Damayanti Alimandan , Alvina Kusumaningrum Anistia Dewi Muflikhah Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul Bayu Kurniawan Chadiyan Faturachman David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati I Nyoman Dedi Arimawan I Nyoman Dedi Arimawan Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Mara Qonitatillah Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Musfirotul Ainiyah Mutiara Tresna Parasetya Ninik Ambarwati Noventia Karina Putri Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Prianka Ratri Nastiti Putri Rahma Dhani Qristin violinda Rahmawati, Ira Setiawati S.E.M.S.i Rahmawati, Sofiana Tri Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Rita Meiriyanti Riza Dian Cahyani Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti Siti Nur Mahmudah Sugiyanto Sugiyanto Sutrisno Sutrisno Vita Adi Meli Yana Wahyu Ika Pramono Yanuar Yulianto Yuanita Rizky Mamluati Yunita Ayu Maulidiyah Yusuf Ehza Putra