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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi Jurnal Bingkai Ekonomi (JBE) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Bisnis Journal of Student Research Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Master Manajemen IJAE Politika Progresif : Jurnal Hukum, Politik dan Humaniora International Journal of Geography, Social, and Multicultural Education (IJGSME) Escalate : Economics and Business Journal Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Green Economics Review Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Bersama Ilmu Ekonomi Jurnal Riset dan Inovasi Manajemen
BAYU KURNIAWAN
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Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

Abstract

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.
Pemanfaatan E-Filing sebagai Solusi dan Tantangan Pelaporan SPT Wajib Pajak Orang Pribadi di KPP Pratama Magelang Fitria Dita Kurniasari; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i2.181

Abstract

This study aims to examine the experience of Individual Taxpayers in using the e-Filing system at the Tax Service Office (KPP) Pratama Magelang, as well as identify the obstacles faced and solutions that can be applied to improve the effectiveness of reporting Annual Tax Return (SPT) electronically. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation of three informants who were purposively selected based on certain criteria. The results show that although e-Filing offers easy access and time efficiency, its implementation still encounters various obstacles, such as low digital literacy, technical constraints, and lack of confidence in using the system. Some informants still choose to report their tax returns directly to the Tax Office because they feel more comfortable with face-to-face assistance. These findings indicate that the successful implementation of e-Filing is highly dependent on adequate educational support, responsive technical services, and supportive infrastructure. This study recommends the need for continuous improvement in the quality of tax education, personalised assistance, and strengthening of technological infrastructure. Through an inclusive and adaptive approach, e-Filing is expected to function as a strategic instrument in building a culture of tax compliance based on convenience, awareness, and public trust in the digital taxation system.
Peran Peran Kesadaran Wajib Pajak dalam Memediasi Pengaruh Pemahaman dan Edukasi Pajak terhadap Kepatuhan Wajib Pajak : (Studi Kasus Wajib Pajak KPP Pratama Blora) Erni Ernanda; Bayu Kurniawan
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.235

Abstract

This study aims to examine the extent to which the role of taxpayer awareness mediates the understanding of taxation and tax education activities on taxpayer compliance in individual taxpayers under the supervision of KPP Pratama Blora refers to the phenomenon of declining levels of taxpayer compliance, which can be seen from the decline in the number of SPT submissions each year. Data processing is done quantitatively by utilising Structural Equation Modeling techniques through the Partial Least Square approach. A total of 100 respondents were used in this study, which were obtained using an accidental and willing sample selection technique.The findings in this study indicate that tax understanding has a significant impact on taxpayer awareness, but does not show a significant influence on the level of tax compliance. On the other hand, tax education was shown to influence taxpayer awareness, but did not contribute directly or through awareness in improving compliance. Taxpayer awareness is shown to have a significant impact on compliance and serves as an effective mediator between understanding and compliance. Based on the results of this study, it is important to improve the quality of education and tax education that is more participatory and communicative to build the level of awareness and compliance of taxpayers at KPP Pratama Blora.
Pengaruh ROA, ROE, dan DER terhadap Profitabilitas Perusahaan Personal Care yang Terdaftar di Bursa Efek Indonesia Tahun 2021 – 2024 Jarmadi Setiawan; Bayu Kurniawan; Noni Setyorini
Pajak dan Manajemen Keuangan Vol. 2 No. 5 (2025): Oktober : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i5.1565

Abstract

Profitability is a key indicator in assessing a company’s financial performance, particularly in the personal care industry listed on the Indonesia Stock Exchange (IDX). This study aims to analyze the effect of Return on Assets (ROA), Return on Equity (ROE), and Debt to Equity Ratio (DER) on profitability as measured by Net Profit Margin (NPM). The research employed a quantitative approach using multiple linear regression analysis based on the financial statements of personal care companies for the 2021–2024 period. The findings reveal that ROA has a positive and significant effect on NPM, indicating that the more efficiently a company manages its assets, the higher the net profit margin achieved. Meanwhile, ROE and DER show no significant effect on NPM, implying that shareholder equity returns and debt utilization in the capital structure have not directly enhanced net profitability. These results suggest that optimal asset management is a crucial factor in improving the financial performance of personal care companies.
Analisis Pengaruh Bimbingan Karir, Lingkungan Keluarga, Dan Efikasi Diri Terhadap Kesiapan Kerja Mahasiswa Aprillia Suryani Pujiastuti; Bayu Kurniawan; Setyorini, Noni
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.292

Abstract

This study aims to test and analize the effects of career guidance, family environment, and self-efficacy on work readiness undergraduate. The population in this study is undergraduates on the faculty Management study program of the Economi and Business Uniniversity of PGRI Semarang class of 2019, there were as many as 161 students as respondents. The sampling technique used is Purposive Sampling technique with Likert Scale measurement. This study uses quantitative methods and uses primary data by distributing questionnaires to undergraduate of Management of the FEB, class of 2019. Data is processed through the SPSS version 26 for windows program. Based on research using a t-test, the results obtained that career guidance have a positive and significant influence on work guidance, the results obtained that family environment have a positive and significant influence on work guidance, and the results obtained that self-efficacy have a positive and significant influence on work guidance. The results of the determination coefficient test obtained a value from the Adjusted R Square of 39,7%, this can be interpreted to mean that career guidance, family environment, and self-efficacy can explain work readiness of undergraduate of Management of the FEB, class of 2019.
Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra: Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra Mudiansyah, Puja; Rauly Sijabat; Bayu Kurniawan
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1256

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan kerja, keterampilan kerja, kompensasi, motivasi dan lingkungan kerja terhadap produktivitas kerja karyawan PT. Misaja Mitra. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah karyawan PT. Misaja Mitra. Sampel yang digunakan pada penelitian ini sebanyak 235 karyawan yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Probability sampling dengan metode simple random sampling. Pengukuran pada penelitian ini menggunakan skala likert yang kemudian diolah dengan SPSS 25. Hasil dari penelitian ini menunjukan bahwa: kedisiplinan kerja memiliki pengaruh terhadap produktivitas kerja karyawan, keterampilan kerja tidak memiliki pengaruh terhadap produktivitas kerja karyawan, kompensasi memiliki pengaruh terhadap produktivitas kerja karyawan, motivasi memiliki pengaruh terhadap produktivitas kerja karyawan dan lingkungan kerja memiliki pengaruh terhadap produtivitas kerja karyawan.
Pengaruh Loan To Deposit Ratio , Non-Performing Loan, dan Net Interest Margin Terhadap Profitabilitas Bank Swasta Devisa Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2022 Riza Dian Cahyani; Bayu Kurniawan; Heri Prabowo
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2056

Abstract

Banking is a vital sector in the economy of a country, including Indonesia. National Private Foreign Exchange Banks play a crucial role in providing financial services related to foreign currencies. In this context, factors such as Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin are pivotal in determining the profitability of banks. This research aims to analyze the influence of Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin on the profitability of National Private Foreign Exchange Banks listed on the Indonesia Stock Exchange during the period 2018-2022. The study employs a quantitative approach with secondary data collection from the financial reports of National Private Foreign Exchange Banks listed on the Indonesia Stock Exchange. Data analysis technique utilizes panel data regression to examine the effects of Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin variables on bank profitability. The research findings indicate that Non-Performing Loans and Net Interest Margin significantly affect the profitability of National Private Foreign Exchange Banks, whereas Loan to Deposit Ratio does not exert a significant influence. These variables exhibit a complex relationship in influencing the financial performance of banks. From these research findings, it is concluded that the management of Loan to Deposit Ratio needs improvement, accompanied by considerations of Non-Performing Loans and Net Interest Margin factors, to enhance the profitability of National Private Foreign Exchange Banks.
Analysis Of Taxpayer Knowledge And Awareness Of Compliance To Pay Motor Vehicle Tax Mediated By Tax Whitening Policy Vita Adi Meli Yana; Bayu Kurniawan; Rita Meiriyanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 2 (2024): April : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i2.65

Abstract

This study aims to determine the Analysis of Knowledge and Awareness of Taxpayers on Compliance to Pay Motor Vehicle Tax Mediated by Tax Bleaching Policy (Case Study at Samsat Kota Semarang) The population used in the study was WP PKB which was recorded at SAMSAT Semarang City and the sample used was 385 SAMSAT Motor Vehicles Semarang City using purposive sampling. Data analysis in the study using Smart PLS software version 4.0. The R-Square value of the Tax Bleaching Policy variable is (0.869), this proves that the strength of the tax knowledge variable and taxpayer awareness can be explained through the Tax Bleaching Policy variable of 86.9% (moderate category). The R-Square value of the Taxpayer Compliance variable is (0.755), this shows that the strength of the tax knowledge variable and taxpayer awareness together with the Tax Bleaching Policy can be explained through the Taxpayer Compliance variable of 75.5% (moderate category).
Co-Authors Abd. Rasyid Syamsuri Adib Ubaidillah Agus Sulastio Alfin Damayanti Alimandan , Alvina Kusumaningrum Anisa Rose Widyandari Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul Bayu Kurniawan Chadiyan Faturachman Damayana, Aulya Afivah David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fatikh Ridwani Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati I Nyoman Dedi Arimawan I Nyoman Dedi Arimawan Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Luluk Muasomah Mara Qonitatillah Meiriyanti, Rita Melka Agusnenysa Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Mustaqim Mustaqim Mutiara Tresna Parasetya Nafiatur Rosidah Ninik Ambarwati Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Preciiya Nanda Dyah Azzahra Prianka Ratri Nastiti Putri Ragil Is Badriyah Putri Rahma Dhani Qristin violinda Rahmawati, Ira Setiawati S.E.M.S.i Rahmawati, Sofiana Tri Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Riza Dian Cahyani Rosa Desy Puspita Sari Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti SITI FATIMAH Siti Nur Mahmudah Sofyan Setiawan Sugiyanto Sugiyanto Sutrisno Syamdani Afillah Putra Tarmiati Tarmiati Vita Adi Meli Yana Wahyu Ika Pramono Yanuar Yulianto Yuliati Holifah Yunita Ayu Maulidiyah Yusuf Ehza Putra