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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi Jurnal Bingkai Ekonomi (JBE) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Bisnis Journal of Student Research Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Master Manajemen IJAE Politika Progresif : Jurnal Hukum, Politik dan Humaniora International Journal of Geography, Social, and Multicultural Education (IJGSME) Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Green Economics Review Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Bersama Ilmu Ekonomi Jurnal Riset dan Inovasi Manajemen
BAYU KURNIAWAN
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Impact of Use of Chatgpt on Changes in Students' Learning Behavior Assegaf, Syaipul; Mara Qonitatillah; Nurlita Nazma Prameswari; Bayu Kurniawan; Nurul Ratnawati
International Journal of Geography, Social, and Multicultural Education Vol. 2 No. 1 (2024): 1 June 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ijgsme.v2n1.p49-58

Abstract

This research is a qualitative study that examines the impact of using ChatGPT on changes in student learning behavior. Behavior change is a process of movement carried out by individuals to adapt to the environment. This research used qualitative research methods and obtained 9 respondents. Data collection methods used observation and interview techniques. The results of this research show that ChatGPT has positive and negative impacts, using ChatGPT makes students quickly complete assignments, but this causes students to become increasingly dependent and lazy about reading articles and books, students will experience decreased literacy and have negative effects.   
Analisis Faktor-Faktor Keputusan Pembelian Kopi Mendhut di Kecamatan Gubug Rahmawati, Sofiana Tri; Rahmawati, Dr. Bayu Kurniawan S.kom.,M.M; Rahmawati, Ira Setiawati S.E.M.S.i
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1223

Abstract

This study aims to determine and analyze the effect of product quality, pricing, promotion and service quality on purchasing decisions for Mendhut Coffee in Gubug District. The population in this study were Mendhut Coffee consumers with a sample of 96 respondents. The sampling technique used is probability sampling technique with proportional random sampling method. In collecting data, this study used a Likert scale with 5 assessment criteria for 40 questions. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the product quality variable has a significant negative effect on the purchase decision of Mendhut Coffee. The pricing variable has a significant positive effect on the purchase decision of Mendhut Coffee. Promotion variables have a significant positive effect on the purchase decision of Mendhut Coffee. The service quality variable has a significant positive effect on the purchase decision of Mendhut Coffee. The variables of product quality, pricing, promotion, and service quality influence the purchase decision of Mendhut Coffee.
Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra: Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra Mudiansyah, Puja; Rauly Sijabat; Bayu Kurniawan
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1256

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan kerja, keterampilan kerja, kompensasi, motivasi dan lingkungan kerja terhadap produktivitas kerja karyawan PT. Misaja Mitra. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah karyawan PT. Misaja Mitra. Sampel yang digunakan pada penelitian ini sebanyak 235 karyawan yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Probability sampling dengan metode simple random sampling. Pengukuran pada penelitian ini menggunakan skala likert yang kemudian diolah dengan SPSS 25. Hasil dari penelitian ini menunjukan bahwa: kedisiplinan kerja memiliki pengaruh terhadap produktivitas kerja karyawan, keterampilan kerja tidak memiliki pengaruh terhadap produktivitas kerja karyawan, kompensasi memiliki pengaruh terhadap produktivitas kerja karyawan, motivasi memiliki pengaruh terhadap produktivitas kerja karyawan dan lingkungan kerja memiliki pengaruh terhadap produtivitas kerja karyawan.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL YANG DIMEDIASI OLEH MINAT BELI Antik Kristyaningsih; Bayu Kurniawan; Heri Prabowo
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/w5pys021

Abstract

The growth of the halal cosmetics industry in Indonesia is predicted to continue to increase in line with product innovation, changes in consumer preferences and technological advances in this field. Promotion and product quality is a marketing strategy that can stimulate buying interest before consumers finally make a purchasing decision.This research aims to analyze the influence of promotion and product quality on purchasing decisions for halal cosmetics, with purchase interest as a mediating variable. The object of this research is Wardah cosmetics users in Semarang City, with a sample size of 170 respondents. Data processing was carried out using the Structural Equation Model (SEM) method which was analyzed using the AMOS 24 application. The results of hypothesis testing show that promotional variables and product quality do not have a direct influence on purchasing decisions. However, the purchase interest variable is proven to have a significant influence on purchasing decisions. In addition, the promotion variable does not influence purchasing interest, while the product quality variable significantly influences purchasing interest. The mediation test shows that promotions do not influence purchasing decisions through purchasing interest, while product quality has a significant influence on purchasing decisions through purchasing interest.
PENGARUH CAFE ATMOSPHERE DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Enik Oktafiana; Bayu Kurniawan; Henry Casandra Gultom
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/w1yk9351

Abstract

This study aims to analyze the effect of café atmosphere and customer experience on repurchase intention with customer satisfaction as a mediating variable. Café atmosphere and customer experience are important factors that influence customers' decisions to return. However, previous research results show differences in the relationship between these variables. This study uses a quantitative method with a survey approach. Primary data were collected through questionnaires distributed to Senja customers at Origo Cafe. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS software. The results showed that café atmosphere did not have a significant effect on customer satisfaction and repurchase intention. Meanwhile, customer experience had a significant effect on customer satisfaction, which ultimately influenced repurchase intention. In addition, customer experience had a significant effect on repurchase intention through customer satisfaction, while café atmosphere did not show this mediating effect. The recommendation of this study is to add other variables to understand the factors that influence customer satisfaction and loyalty. Senja management at Origo Cafe is advised to improve the café atmosphere element and strengthen the customer experience-based marketing strategy through positive interactions and improving product quality.
PENGARUH BUDAYA ORGANISASI, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT REHOBAT SRINGIN Alvina Kusumaningrum; Rauly Sijabat; Bayu Kurniawan
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/79w2zn67

Abstract

This study aims to determine the influence of organizational culture, motivation and work environment on employee performance at PT. Rehobat Sringin. This study uses a quantitative research method. The population in this study was 155 populations taken from several divisions, namely from the owner 1 person, office staff 1 person, field workers 59 people. In this study, the selected population was 155 employees. The findings in this study are that organizational culture has a positive and significant effect on employee performance at PT. Rehobat Sringin, the work environment has a positive and significant effect on employee performance at PT. Rehobat Sringin, testing shows that work motivation has a positive and significant effect on employee performance at PT. Rehobat Sringin.
Pengaruh Green Behaviour dan Green Inovation terhadap Corporate Sustainability Performance Lifiya Kholifatunnisa; Bayu Kurniawan; Noni Setyorini
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/ger.v2i1.59

Abstract

This study aims to examine the influence of green behavior and green innovation on corporate sustainability performance, with a focus on KOPERSEMAR Group. The research employs a quantitative approach. The population consists of all employees working at the KOPERSEMAR Group office in Semarang. The sampling technique used is purposive sampling, resulting in a total sample of 172 respondents. This study applies Multiple Linear Regression Analysis using SPSS Version 26 to analyze the data. The findings indicate that green behavior does not have a significant impact on corporate sustainability performance. However, green innovation has a positive and significant effect on corporate sustainability performance. These results suggest that while environmentally friendly behaviors among employees may not directly enhance corporate sustainability performance, the implementation of innovative green practices within the company plays a crucial role in achieving sustainability goals. The findings contribute to the growing body of literature on sustainable corporate practices by highlighting the importance of green innovation in organizational performance. Companies seeking to enhance their sustainability performance should focus on fostering green innovation through technological advancements, process improvements, and sustainable product development. Future research could explore the moderating or mediating factors that might strengthen the relationship between green behavior and corporate sustainability performance. Additionally, expanding the study to different industries or incorporating qualitative insights could provide a more comprehensive understanding of the dynamics between green practices and corporate sustainability.
Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Celebrity Endorse Sebagai Variabel Intervening Alfin Damayanti; Bayu Kurniawan; Ika Indisari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1307.946 KB) | DOI: 10.59024/jumek.v1i2.82

Abstract

Tujuan penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga dan kualitas konten terhadap keputusan pembelian dan dimediasi oleh Celebrity endorse. Metode penelitian ini yaitu kuantitatif menggunakan teknik simple random sampling digunakan untuk mendapatkan 299 sampel mahasiswa FEB UPGRIS. Data dianalisis menggunakan metode SEM-PLS. Hasil penelitian ini menemukan bahwa harga tidak mempengaruhi Celebrity endorse. Kualitas konten mempengaruhi Celebrity endorse. Harga mempengaruhi keputusan pembelian. Kualitas konten mempengaruhi keputusan pembelian. Celebrity endorse mempengaruhi keputusan pembelian. Celebrity endorse tidak memediasi harga terhadap keputusan pembelian. Celebrity endorse mampu memediasi kualitas konten terhadap keputusan pembelian. Kerangka penelitian ini menggunakan empat jenis model bisnis dan menerapkan konsep mediations. Dalam penelitian ini dianalisis mengguanakan SEM-PLS 3.0 Implikasi bagi pada mahasiswa Universitas PGRI Semarang dalam mengambil keputusan pembelian sangat penting untuk menyesuaiakan harga dengan kualitas produk yang akan dibeli dengan melihat celebrity endors yang memberikan informasi untuk menarik pembeli dari pengenalan produk, fungsi dan kelebihan
Citra Merek dan Marketing Mix Terhadap Keputusan Pembelian Skincare Ms Glow Melalui Word of Mouth Oky Agustina; Bayu Kurniawan; Roro Hawik Ervina Indiworo
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/ger.v1i2.9

Abstract

The Indonesian cosmetics industry is currently experiencing rapid growth, particularly in the beauty and skincare sectors. One of the well-known and trusted skincare brands is Ms Glow. Every company adopts strategies to maintain its market share. One of Ms Glow's strategies to retain its market share is by strengthening brand image and delivering a positive brand perception to consumers. This research aims to analyze the influence of brand image and marketing mix on purchasing decisions of Ms Glow skincare products through word of mouth (WOM) among students of the Faculty of Economics and Business at PGRI University Semarang. This study employs a quantitative design. The population includes all Management Program students in the Faculty of Economics and Business. The sample was determined using the Slovin formula, resulting in 310 respondents selected through purposive sampling. Data collection was conducted using primary data obtained through questionnaires distributed to respondents with a Likert scale. The data analysis method employed is quantitative analysis, supported by SPSS software for data processing. Tests conducted include instrument testing, classical assumption tests, and multiple linear regression analysis. The research results indicate that brand image has a positive and significant influence on purchasing decisions and word of mouth; the marketing mix does not significantly influence purchasing decisions; the marketing mix has a positive and significant influence on word of mouth; word of mouth has a positive and significant influence on purchasing decisions; and word of mouth significantly mediates the influence of brand image on purchasing decisions and the marketing mix.
Pengaruh Gaya Kepemimpinan Lintas Budaya dan Reward Terhadap Kepuasan Kerja Melalui Beban Kerja: Studi Kasus PT X Putri Rahma Dhani; Bayu Kurniawan; Ika Indriasari
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 3 No. 2 (2025): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v3i2.2218

Abstract

This study aims to examine the influence of cross-cultural leadership style and reward provision on employee job satisfaction, with workload serving as an intervening variable. The research was conducted at PT X, a multinational company managed by foreign leaders who come from diverse cultural backgrounds. As organizations become increasingly global, understanding how leadership and reward systems function in multicultural environments is essential to improving workforce performance and satisfaction. This research applies a quantitative approach using survey methods, with data collected through questionnaires distributed to 105 employees across various departments. The analysis was carried out using structural equation modeling (SEM) to explore both direct and indirect relationships among the variables. The findings show that cross-cultural leadership style has a significant positive impact on workload, suggesting that cultural differences in leadership influence how employees perceive and handle their tasks. Furthermore, reward provision shows a strong and direct influence on job satisfaction, highlighting the importance of fair compensation and recognition in motivating employees.Importantly, the study also finds that workload partially mediates the relationship between leadership style and job satisfaction. This indicates that leadership practices affect job satisfaction not only directly but also through the perceived amount and nature of the work assigned. These results underscore the necessity for companies, particularly those with a multicultural workforce, to adopt inclusive leadership models and implement transparent, performance-based reward systems. By doing so, organizations can create a more supportive work environment, improve employee morale, and ultimately enhance overall productivity and satisfaction.
Co-Authors Abd. Rasyid Syamsuri Adib Ubaidillah Agus Sulastio Alfin Damayanti Alimandan , Alvina Kusumaningrum Anisa Rose Widyandari Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul Bayu Kurniawan Chadiyan Faturachman Damayana, Aulya Afivah David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fatikh Ridwani Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati I Nyoman Dedi Arimawan I Nyoman Dedi Arimawan Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Luluk Muasomah Mara Qonitatillah Meiriyanti, Rita Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Mustaqim Mustaqim Mutiara Tresna Parasetya Nafiatur Rosidah Ninik Ambarwati Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Preciiya Nanda Dyah Azzahra Prianka Ratri Nastiti Putri Ragil Is Badriyah Putri Rahma Dhani Qristin violinda Rahmawati, Ira Setiawati S.E.M.S.i Rahmawati, Sofiana Tri Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Riza Dian Cahyani Rosa Desy Puspita Sari Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti SITI FATIMAH Siti Nur Mahmudah Sofyan Setiawan Sugiyanto Sugiyanto Syamdani Afillah Putra Tarmiati Tarmiati Vita Adi Meli Yana Wahyu Ika Pramono Yanuar Yulianto Yuliati Holifah Yunita Ayu Maulidiyah Yusuf Ehza Putra