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Journal : Jurnal Multidisiplin

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The Influence Of Beauty Vlogger And Lifestyle On Wardah Cosmetic Purchasing Decisions On Tokopedia E-Commerce (Survey on Female Students in Tasikmalaya City) Andriyani, Dewi; Lestari, Suci Putri; Arif
Jurnal Multidisiplin Vol. 1 No. 1 (2024): September
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i1.21

Abstract

This research aims to determine the influence of Beauty Vlogger and Lifestyle on Wardah Cosmetics Purchasing Decisions on Tokopedia E-Commerce. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Beauty Vlogger and Lifestyle simultaneously have a positive and significant effect on purchasing decisions. Beauty Vlogger partially has a significant influence on purchasing decisions. Lifestyle partially has a significant effect on purchasing decisions.
Co-Authors Abdussalam, Firman Adelia Herni, Virna Adria Wicaksono Al-Fath, Zikra Anan, Chairul Angelina Tambunan Aprilian, Elham Wulan Arisman, H Ari Arya Fachrizal, M. Arystia, Richa Ashal, Farid Fathony Askolani Asrizal, Meki Atik Rahmawati Bahri, Efri Syamsul Bambang Sutejo, Bambang Barin Barlian Bayu Eko Cahyono Budhi Wahyu Fitriadi Chairus Suryati Dea Handayani Depy Muhamad Pauzy Dewi Andriyani Dzaki Ade Alfarez Efendi, Mauli Fajar Haetommy Ghozali, Mahfud Hamidah, Hasna Handoko, Ricky Hidayani Syam Husain, Itsnain Alfajri Iriyadi, Deni Irma Herliza Rizki Isnaliana Isnaliana Jannah Khairin, Miftahul Julmiansah, Yoga Junaidi Lubis Jupriannur, Muhammad Kamal, Rapli Mustopa Khaliq, Nur Kumalasari, Rizki Kusuma Agdhi Rahwana Lesmana, Sandi Lestari, Suci Putri M. Rizky Ramadhan Maulana Hanif, Ariel Miftah, Fahni Saepul Mila Karmila Murtadho, Naufal Nur Rohmat Nura'eni, Ai Dini Nurapipah, Anitia Nurazizah, Tasha Shafa Nurul Fajri Parid, Asep Pinanti Purwowibowo Rita Tri Yusnita Roza Yulida Salim Saputri, Wahdini Sari Dewi Poerwanti Sari, Wiwin Rita Sativany, Rachma Oriza Susandi, Harman Sutrisna, Arga Triani, Santi Wahyuni Abidin