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All Journal Journal of Economics, Business, & Accountancy Ventura Neo-Bis Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Administrasi dan Manajemen Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Applied Business, Taxation and Economics Reseach Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) MES Management Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Pelayanan Hubungan Masyarakat Jurnal Nirta: Studi Inovasi IIJSE RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Global Management: International Journal of Management Science and Entrepreneurship
Mei Retno Adiwaty
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Work Motivation and Work Discipline on the Performance of Employees of the Operational Division at PT Sucofindo Kalibutuh Surabaya Moch Ridho Illahi; Mei Retno Adiwaty
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5587

Abstract

This study aims to analyze two important aspects of employee performance in the operational division of PT Sucofindo Kalibutuh Surabaya branch, namely the influence of work motivation and work discipline on employee performance. The method used in this study is a quantitative method, with the SMARTPLS analysis tool, which allows the researcher to evaluate the relationship between the variables studied comprehensively. The population of this study consists of 75 employees, and the entire population is also used as a research sample through the saturated sampling method. The findings of this study reveal that work motivation and discipline significantly influence employee performance, suggesting that improvements in both factors can positively impact productivity and work effectiveness in the company. This result reinforces the importance of motivation and discipline for operational success at PT Sucofindo Kalibutuh Surabaya Branch.
The Effect of Non-Physical Work Environment and Organizational Commitment on Turnover Intention Among Employees of PT. X in Surabaya Alvina Marcelia; Mei Retno Adiwaty
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7737

Abstract

The purpose of this study is to examine how the non-physical work environment and organizational commitment affect employee turnover at PT. X in Surabaya. In this study, a 1-5 Likert scale was used to measure the opinions, attitudes, and perceptions of individuals or groups regarding certain social phenomena. Responses to this scale could be positive or negative statements regarding an individual's attitude. The following study involved all 67 salesmen of PT. X in Surabaya. A saturated sample method was used to collect samples. SmartPLS 3 software was used to analyze the data after the questionnaire was distributed. The advantage of this software is that it requires a relatively small sample size compared to its competitors, and the bootstrapping method allows data to be distributed in a non-normal manner. The results of the study show that a good non-physical work environment and organizational commitment reduce employees' desire to leave PT. X in Surabaya. The following conclusion shows that a good non-physical work environment and high organizational commitment have a negative and significant effect on employees' desire to leave the company.
ANALISIS DAMPAK DISINTEGRASI DATA PENGIRIMAN DAN BIAYA OPERASIONAL TERHADAP AKURASI PENETAPAN TARIF JASA PENGIRIMAN (STUDI KASUS PT. WINA MANDIRI KARUNIA) Setyarini, Ririn; Adiwaty, Mei Retno
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.362

Abstract

Pertumbuhan pesat industri logistik menuntut penetapan tarif pengiriman yang akurat untuk menjaga profitabilitas dan daya saing. Namun, praktik di banyak perusahaan, termasuk PT. Wina Mandiri Karunia, seringkali dihambat oleh disintegrasi data, di mana informasi operasional pengiriman terpisah dari pencatatan biaya. Penelitian kualitatif dengan studi kasus tunggal ini bertujuan menganalisis dampak disintegrasi data terhadap akurasi tarif. Data dikumpulkan melalui wawancara, observasi, dan analisis dokumen, kemudian dianalisis secara tematik dan diperkaya dengan simulasi kuantitatif. Temuan menunjukkan bahwa disintegrasi sistemik menciptakan silos informasi, memaksa ketergantungan pada pengetahuan tacit (tacit knowledge) manajer dalam menetapkan harga. Hal ini menyebabkan distorsi tarif, subsidi silang antar rute yang tidak disadari, dan ilusi profitabilitas karena biaya tetap (seperti leasing dan pemeliharaan) tidak dialokasikan. Penelitian ini menyimpulkan bahwa integrasi data merupakan prasyarat kritis bagi perhitungan biaya yang holistik dan penetapan tarif yang akurat. Implikasi praktisnya, perusahaan perlu mengembangkan model kalkulasi cepat terintegrasi dan membangun feedback loop antara biaya aktual dan strategi harga.
Implementasi strategi short video marketing pada aplikasi instragram dan tiktok dalam meningkatkan engagement dan brand awwareness pada usaha dagang Jati Subur Mobil Surabaya Frandy Hari Pratama; Mei Retno Adiwati
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39592

Abstract

Abstrak Perkembangan media sosial mendorong pelaku usaha untuk memanfaatkan strategi pemasaran digital yang lebih interaktif dan menarik, salah satunya melalui short video marketing. Kegiatan pengabdian ini bertujuan untuk mengetahui implementasi strategi Short Video marketing pada aplikasi Instagram dan TikTok dalam meningkatkan engagement dan brand awareness pada UD Jati Subur Mobil Surabaya. Kegiatan ini menggunakan pendekatan kualitatif dengan metode deskriptif. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu observasi dan identifikasi masalah, perencanaan konten, implementasi konten, pendampingan pengelolaan media sosial, serta evaluasi hasil implementasi. Konten Short Video yang dibuat meliputi video review kendaraan, promosi harga, simulasi kredit, testimoni pelanggan, dan konten informatif lainnya yang dipublikasikan secara rutin melalui Instagram Reels dan TikTok. Hasil kegiatan menunjukkan bahwa implementasi Short Video marketing memberikan pengaruh positif terhadap performa media sosial showroom. Hal tersebut ditunjukkan melalui peningkatan jumlah viewers, likes, share, followers, serta pesan masuk dari calon konsumen setelah penerapan strategi Short Video marketing. Selain meningkatkan engagement, penggunaan konten video pendek juga membantu memperluas visibilitas dan memperkuat brand awareness UD Jati Subur Mobil Surabaya di media sosial. Dengan demikian, Short Video marketing dapat menjadi strategi promosi digital yang efektif dalam meningkatkan daya tarik akun media sosial dan mendukung aktivitas pemasaran pada usaha showroom mobil bekas. Kata kunci: short video marketing; media sosial; engagement; brand awareness; showroom mobil bekas Abstract The development of social media has encouraged businesses to adopt more interactive and engaging digital marketing strategies, one of which is short video marketing. This community service activity aims to determine the implementation of short video marketing strategies on Instagram and TikTok in increasing engagement and brand awareness at UD Jati Subur Mobil Surabaya. This activity used a qualitative approach with a descriptive method. The implementation of the activity was carried out through several stages, namely observation and problem identification, content planning, content implementation, social media management assistance, and evaluation of implementation results. The short video content produced included vehicle review videos, price promotions, credit simulations, customer testimonials, and other informative content that were routinely published through Instagram Reels and TikTok. The results of the activity showed that the implementation of short video marketing had a positive impact on the showroom’s social media performance. This was indicated by an increase in the number of viewers, likes, shares, followers, and incoming messages from potential consumers after the implementation of the short video marketing strategy. In addition to increasing engagement, the use of short video content also helped expand visibility and strengthen the brand awareness of UD Jati Subur Mobil Surabaya on social media. Therefore, short video marketing can be an effective digital promotion strategy in increasing the attractiveness of social media accounts and supporting marketing activities in used car showroom businesses. Keywords: short video marketing; social media; engagement; brand awareness; used car showroomseparated with commas.
THE FACTORS INFLUENCING THE EMPLOYEE PERFORMANCE IN PT HIKMAH SEJAHTERA SURABAYA Mei Retno Adiwaty
Journal of Economics, Business, and Accountancy Ventura Vol. 13 No. 3 (2010): December 2010
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v13i3.9

Abstract

In improving the employees’ performance, a company needs to realize the commitment to the improvement for the employees prosperity, quality, and leadership style in which those fac- tors are assumed to contribute to the greater interest of the company through employees’ performance and achievements. PT. Hikmah Sejahtera Surabaya is a multi-business company suffering from the performance decline almost in every business unit the company owns. Due to such a condition, this research aimed to acknowledge in-depth analysis on the influence of Compensation, Motivation, and Leadership style towards the employee performance in PT. Hikmah Sejahtera Surabaya. It uses the population consisting of the entire employees work- ing in the company that are included as the research sample. This research employed Census sampling method and SEM (Structural Equation Modeling) as its data analysis technique. The analyses led to conclusions that leadership does not influence motivation, compensation does not influence performance, and as well as the leadership. Meanwhile, compensation has significant-positive influence towards motivation and motivation has significant-positive influence towards performance. Therefore, management should pay greater concern particu- larly on the employees’ compensation policy (bonuses and benefits), thus engaging them to be highly motivated as well as to be willingly responsible and in-charge for achievement efforts.
THE INFLUENCE OF SATISFACTION TOWARD LOYALTY AND BUSINESS BUILDING OF MULTILEVEL MARKETING SALESPERSON IN ORIFLAME SURABAYA Mei Retno A
Journal of Economics, Business, and Accountancy Ventura Vol. 13 No. 1 (2010): April 2010
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v13i1.423

Abstract

It is a fact that any product categorized as a daily need and therefore, it is considered the first product in the customer’s hand. The key to such a condition is by increasing the custom- ers’ loyalty to the product. To do so, multi-level-marketing (MLM) can be implemented in a business. This research attempts to see the influence of the variables such as communication satisfaction, marginal satisfaction, and product satisfaction, Loyalty to salesperson, Product Loyalty, and Business Builder toward the customers’ loyalty to the product. The author uses semantic scale differential as variable scale. The respondents as the subjects studied are the active members of Oriflame multilevel marketing company which have joined the company for at least 1 (one) year. There are 112 members taken as the sample and it uses Sstructural Equa- tion Mmodeling (SEM) to analyze the data. It was found that the  product satisfaction factor have positive influence toward the loyalty to product, the loyalty to product has also positive influence toward the loyalty to salesman and  the business builders. Next hypothesis say they marginal satisfaction has positive influence toward the loyalty to product, marginal satisfac- tion has positive influence toward the loyalty to salesman, and  communication satisfaction factor has positive influence toward the loyalty to salesman all are not accepted. Key words: Communication Satisfaction, Marginal Satisfaction, Product Satisfaction, Loy- alty to Salesperson, Product Loyalty, Business Builders.
Implementasi strategi peningkatan penjualan mobil berbasis kualitas pelayanan, digital presence, dan aksesibilitas lokasi pada showroom Jati Subur Mobil Rangga Bagas Saputra; Mei Retno Adiwati
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39472

Abstract

Abstrak Persaingan usaha pada sektor penjualan mobil bekas menuntut pelaku showroom untuk menerapkan strategi pemasaran yang efektif, khususnya dalam menghadapi perubahan perilaku konsumen yang semakin berorientasi digital. Kegiatan pengabdian ini bertujuan untuk menggambarkan implementasi strategi peningkatan penjualan berbasis kualitas pelayanan, digital presence, dan aksesibilitas lokasi pada Showroom Jati Subur Mobil. Kegiatan ini melibatkan satu unit usaha showroom mobil bekas sebagai mitra pengabdian, dengan sumber data utama berasal dari pemilik usaha dan aktivitas operasional showroom. Metode yang digunakan adalah kualitatif deskriptif melalui tahapan persiapan, pengumpulan dan pengelolaan data, serta evaluasi, dengan teknik pengumpulan data berupa diskusi, observasi, dan dokumentasi. Hasil kegiatan menunjukkan bahwa strategi yang diterapkan mampu meningkatkan interaksi konsumen dan mendukung penjualan, tetapi kinerjanya masih fluktuatif. Digital presence menjadi faktor yang paling menonjol pada bulan Maret, ditunjukkan oleh peningkatan interaksi media sosial dari 3.029 pada Februari menjadi 30.389 pada Maret, yang diikuti kenaikan penjualan dari 4 unit menjadi 6 unit. Namun, pada April interaksi media sosial menurun menjadi 3.229 dan penjualan turun menjadi 3 unit, sehingga strategi digital belum dapat dinilai stabil tanpa pengelolaan konten yang lebih konsisten. Kualitas pelayanan dan aksesibilitas lokasi turut mendukung aktivitas penjualan, meskipun masih terdapat kendala pada konsistensi pelayanan, variasi konten, dan optimalisasi aksesibilitas digital. Temuan ini menegaskan bahwa strategi yang terintegrasi antara aspek digital, pelayanan, dan lokasi berpotensi meningkatkan efektivitas pemasaran, tetapi memerlukan penguatan implementasi untuk menjaga hasil yang berkelanjutan. Kata kunci: strategi penjualan; kualitas pelayanan; digital presence; aksesibilitas lokasi; penjualan mobil bekas Abstract Business competition in the used car sales sector requires showroom businesses to implement effective marketing strategies, especially in facing changes in consumer behavior that is increasingly digitally oriented. This community service activity aims to describe the implementation of sales improvement strategies based on service quality, digital presence, and location accessibility at Showroom Jati Subur Mobil. This activity involved one used car showroom business unit as a community service partner, with the main data sources obtained from the business owner and showroom operational activities. The method used was descriptive qualitative through the stages of preparation, data collection and management, and evaluation, with data collection techniques in the form of discussions, observations, and documentation. The results of the activity showed that the implemented strategies were able to improve consumer interaction and support sales, but performance remained fluctuating. Digital presence was the most prominent factor in March, indicated by an increase in social media interactions from 3,029 in February to 30,389 in March, followed by an increase in sales from 4 units to 6 units. However, in April, social media interactions decreased to 3,229 and sales fell to 3 units, indicating that the digital strategy had not yet produced stable performance without more consistent content management. Service quality and location accessibility also supported sales activities, although obstacles remained in service consistency, content variation, and digital accessibility optimization. These findings confirm that an integrated strategy involving digital, service, and location aspects has the potential to improve marketing effectiveness, but requires stronger implementation to achieve sustainable results. Keywords: sales strategy; service quality; digital presence; location accessibility; used car sales
The Influence of Workload and Job Stress on Employee Quit Intentions at CV Premium Indonesia Figo Afriansyah; Mei Retno Adiwaty
Digital Innovation : International Journal of Management Vol. 3 No. 2 (2026): April: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i2.690

Abstract

This study aims to analyze the employee turnover rate experienced by CV Premium Indonesia employees through the influence of workload and job stress. As a company engaged in the retail and distribution of mobile phone accessories from leading brands, the desire to leave the company often arises due to high workload and feelings of work stress because of the many demands within the company. The methodology used in this study is quantitative, employing SEM model data analysis with the help of SmartPLS software. The sampling technique used is saturated sampling, with a total sample of 127 respondents. The results of this study indicate that high levels of workload can increase employee turnover rates. Meanwhile, high levels of job stress experienced by employees can also increase employee turnover rates. These findings suggest that CV Premium Indonesia should address the issues of workload and job stress in order to retain employees. Effective strategies such as work-life balance, stress management programs, and workload adjustments could help reduce employee turnover and improve overall organizational performance.
PENGARUH KOMPETENSI, KOMPENSASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV. BARACKS LAUNDRY KEDIRI Alland Ferdiansyach; Mei Retno Adiwaty
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0pb72k77

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi, kompensasi, dan disiplin kerja terhadap kinerja karyawan pada CV. Baracks Laundry Kediri. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif serta teknik analisis data menggunakan Partial Least Square (PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen memiliki pengaruh positif terhadap kinerja karyawan, dengan kompetensi menjadi faktor yang paling dominan. Hal ini menunjukkan bahwa karyawan yang memiliki keterampilan, pengalaman, dan pemahaman kerja yang baik cenderung menunjukkan produktivitas yang lebih tinggi dan mampu bekerja dengan lebih efisien. Selain itu, kompensasi yang adil dan proporsional, termasuk dalam bentuk penghargaan non-finansial, terbukti mampu meningkatkan motivasi kerja karyawan. Disiplin kerja, meskipun memiliki pengaruh paling kecil, tetap berperan dalam menjaga keteraturan operasional perusahaan. Secara keseluruhan, ketiga variabel tersebut menjelaskan 94,6% variasi dalam kinerja karyawan, sehingga menegaskan pentingnya pengelolaan SDM secara strategis dan sistematis dalam meningkatkan kinerja perusahaan di sektor jasa laundry.
Co-Authors Achila Maharani Adella Ratna Nur Dianti Afrizal Fikri Anugrah Agung Baktiar Ramdhani Ahmad Almahdi Alland Ferdiansyach Alvina Marcelia Andrew Baihaqi Firdaus Angelina Kencana Putri Anggraeni, Natasya Anggraini, Ersa Falevi Anjar Dewi Astami Anjelina Sugianti Arina Manasikana Ayundha Evanthi Baharudin Amin, Muhammad Arya Bino Bembi Awal Bintang Nur Machmuda Danial Fariz Dau Khusnul Nadhiroh Denis Eka Isrofah Dewi Puji Arofah Endang Iryanti Fadilla Mulyasari Fajria Ramadani Figo Afriansyah Frandy Hari Pratama Gendut Sukarno Indharwan, Ilham Izzatun Nisa’ Khaidar Albasari Khumairoh, Dini Nur Kirana Aurelia Julianne Maharani Lia Nirawati M. Oktaviansyah Gusti Pratama Maharani Huzaema Maharani, Devi Martha Hendrati, Ignatia Meisya Rahmatia Zefania Moch Ridho Illahi Mohamad Samsul Reza Naila Aisyah Putri Nuruni Ika KW Putra Febria Rakhmadian Putri Ade Cahyanti Rahmadani Farhansyah Rangga Bagas Saputra Raynaldy Rizky Rahmawan Renaldi Yayang Gustara Reygita Arintya Ayu Pramesti Rifqi Salwa Andhika Sanando, Devan Setyarini, Ririn Shofiyana Futri Sri Mulyaningsih Sufi Hamzah F Syifananda Putri Fianta Winata, Karina Sanggraeini Kusuma Yohanita Indraningrum Yolanda Irfania Yusuf Fadhilah Yuyun Septiani Yuzril Ihza Alfani Maulana Zaky Alfian Virady Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul