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All Journal AGRISE Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) EKUITAS (Jurnal Ekonomi dan Keuangan) Agro Bali: Agricultural Journal Journal of Applied Data Sciences Jurnal Cahaya Mandalika Jurnal Simki Economic Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Jurnal Minfo Polgan (JMP) Journal of Social Science Studies (JOS3) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Mandiri Acitya Wisesa: Journal of Multidisciplinary Research PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Prosiding Seminar Nasional Kusuma AURORA: Journal of Emerging Business Paradigms
Wisnujatia, Nugrahini Susantinah
Master's Program In Agribusiness, Universitas Wijaya Kusuma Surabaya.
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Social Sciences Other

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Journal : Jurnal Simki Economic

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Pengamatan Loyalitas Merek Obat Herbal Berdasarkan Kemasan dan Harga Khan Khayru, Rafadi; Wisnujati, RR Nugrahini Susantinah; Darmawan, Didit; Issalillah, Fayola
Jurnal Simki Economic Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i2.101

Abstract

Standardized herbal medicine is one type of traditional medicine that is made through a manufacturing process and packaged according to consumer behavior in modern times which is full of practical and easy lifestyles. Consumer behavior needs to be observed in the midst of offering a variety of product brands. Competition between brands causes marketers to face the challenge of gaining brand loyalty from customers. The main objective of this study is to investigate the impact of packaging and price on brand loyalty. This quantitative causal study set 65 samples. Data analysis begins with a brief descriptive examination of the composition of the sample followed by validity and reliability tests. To test the predictive relationship, multiple regression analysis was used using SPSS version 26.0 software. From the regression analysis showed a significant positive effect of packaging on brand loyalty. In addition, a significant positive effect is also shown by the price variable on brand loyalty.
Co-Authors Abdul Razak Munir Achmadi Susilo Ahmad Junaidi Ahmadi Susilo Alunia Dwi Zahara T Angelina Saingio Anindya Prastiwi Setiawati Ardian Kardiono Ausat, Abu Muna Almaududi Azlina Idris Che Zalina Zulkifli Dedi Hermansyah Diah Tri Hermawati Didit Darmawan Endang Siswati Erna Haryanti Ernawati Ernawati Feri Setiawan Santoso Fernanda Iman Mahendra Fritty Fatma Rochmatul Izza Hary Sastryawanto Hary Sastrywanto Herman Yosep Koisine Hidayat, Savitri Winawati Inti, Ristani Widya Issalillah, Fayola Istifadhoh, Emilia Iva Evry Robiyansah Jamalus, Jamalus Kamal, Mohammed Kardio, Bana Kardiono, Ardian Karim, Sarbaini A. Kaswadi Kaswadi Ken Sari Nimas Pramhesti Khan Khayru, Rafadi Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari, Koesriwulandari Lestari, Hasti Wuri Lusy Tunik Muharlisiani Marjuki Marjuki Markus Patiung Marsha, Dhevi Aprilia Maulana Sudrajat, Prama Hasta Aditya Moch Makruf Faris Moch. Thohiron Monissa Citrahayu Sumawardhani Mulya, Fitra Nainggolan, Ananda Fitria Nia Saurina Nina Ari Wahyuni Paiman Paiman Patiung, Markus Permana, Vebri Dwi Prama Hasta Pratiwi Dwi Karjati Pratiwi Dwi Karyati Rafadi Khan Khayru Rahindra, Hendy Arsyad Reni Rachmawati Ristani Widya Inti Rizki Ramadhan, Mohammad Akbar Rizky Junianto Robig Subagio Rochmad Zulfikar Sastrya Wanto, Hary Sastryawanto, Hary Siswati, Endang Siti Rokhmi Fuadati Solehodin Sri Rahayu Margaretna Jajuk Hanafie Sri Rahayu MJH Suhara, Ade Suryaningsih, Dwie Retna Suwandi S. Sangadji Syaiful, Putri Kalifatun Syamsu Rijal Syamsuddin Syamsuddin Tanti Handriana Trisadini Prasastinah Usanti Vita Magdalena Wensislaus Arman Ndau Widyatmike Gede Mulawarman Yosua, Relansius