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DAMPAK E-COMMERCE TERHADAP PENDAPATAN PEDAGANG PASAR TRADISIONAL MADURA: PENDEKATAN TEORI DISINTERMEDIASI EVANS DAN WUSTER Sugiyanto Romadhon; Khofidhatur Rafiah S; Haflatul Kamila; Yudistira; Farahdilla Kutsiyah
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.7345

Abstract

This study employed a quantitative research method involving 40 traditional market traders in Madura as respondents. Data were collected through questionnaires using Likert and ratio scales. The results indicate that disintermediation and its mechanisms jointly have a significant effect on the income of traditional market traders. This is evidenced by the R Square value of 0.513, which shows that the two variables explain 51.3% of the variation in traders' income, while the remaining 48.7% is influenced by other factors outside the scope of this study. Furthermore, the F-test result shows a significance value of 0.000 < 0.05, indicating that the model is statistically significant. The t-test results reveal that the richness variable has a negative and significant effect on traders' income, whereas the reach variable has a positive and significant effect on traders' income.
Co-Authors A Zarkasi Ahmad Sirulhaq Amirah Andhitara, Yovita Aprita, Serlika Arlitha Deka Yana Aulya, Nurul Baiq Peni Rahmawati Batubara, Fanny Yuliana Bramianto Setiawan Bustanuddin . Darwina, Mely Desyani Ariza Erwanike A, Gustiga Farahdilla Kutsiyah Firdy, Rio Firman Gita Juhara Haflatul Kamila Handayani, Dede Handini, Nasya Hasman, Elvin Hilmi Musyaffa, Muhammad I Gde Mertha Ijmah Ikhlas Zul Amal Irma Setiawan, Irma Irwan A Jethro Budiman, Jethro Juliana, Sharfina Ka’ba Paharu Khofidhatur Rafiah S Kurnianto, Aditya Laelatul Alya Istiana Latuconsina, Fidyah Lisdah Wati Loklomin, Samsul Bahri Mahsun Mellyana Candra Mely Darwina Muchamad Rifki Muhmmad Musdar Effy Djinis Nasya Handini Noya Van Delsen, Marlon Stivo NURHALIMAH Nurmala Sari Pangestoeti, Wahyu Patty, Christi A. Poyo, M. Rezky, Reyno Rildiwan Roy Monang Rumalean, Fadila Rumangun, Chelsy T. Rumeon, Sahril G. Saharudin Sandra Melly Setiadi, Jeffri Sofiah Rahmi Sumayani Sopaliu, Fera F. Sugiyanto Romadhon Suwandi, Ilham Tambak, Yahya Telussa, Silvia W. Titi Purnama Tuankotta, Winda Umayrah Ummu Ashyfah Warni Larasati Wawan Hernawan Zulnadi