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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Innovative and Creativity MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat
Hasbiah, Sitti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : IJHABS

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Electronic Business Factors in Building Online Consumer Loyalty on E-commerce Platforms Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.121

Abstract

In the thriving Indonesian retail market, companies are leveraging digital marketing to broaden their market presence, giving rise to various online shopping websites. This strategic shift aims to offer unique differentiators and create distinct value propositions. Central to this digital marketing approach is the goal of cultivating customer loyalty, which is crucial for increasing purchase intention and stimulating word-of-mouth referrals. This research focuses on the Indonesian retail sector's integration of e-commerce services, specifically investigating the effects of eight e-business factors on the development of e-commerce customer loyalty (e-loyalty). The study's findings emphasize the importance of customization, contact interactivity and convenience, which are key dimensions of e-business factors, in positively influencing e-loyalty. This research underscores the evolving dynamics of digital marketing in retail and the critical role of specific e-business elements in building a loyal customer base in the competitive online marketplace.
The Influence of Price, Promotion, and User Experience on the Decisions of Users of Grab Online Motorcycle Taxi Transportation Services in Makassar City Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.790

Abstract

This study aims to determine the influence of Price, Promotion, and User Experience simultaneously and partially on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City. This study used 100 samples, the sampling technique used nonprobability sampling with Purposive sampling. The type of research used is associative, the data collection technique used is a questionnaire. The analysis technique used is Multiple Linear Regression analysis, F Test, T Test, and Determination Coefficient with a significance level of 10%. The results of the study show that. (1) There is an influence of Price, Promotion, and User Experience simultaneously/together on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with an F count of 28,990> F table 2.14 with a significance level of 0.000 <0.1. (2) There is a partial influence of Price on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t count of 2,659> t table 1,660. (3) There is a partial influence of Promotion on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.078 > t-table 1.660. (4) There is a partial influence of User Experience on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.036 > t-table 1.660.
Co-Authors Abadi , Rahmat Riwayat Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Indradewa, Rhian Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rauf, Deddy Ibrahim Rezky Amalia Hamka Romansyah Sahabuddin Ruma, Zainal Sari, Fitria Nirmala Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus