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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen EMARA : Indonesian Journal of Architecture AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat ARTEKS : Jurnal Teknik Arsitektur YUME : Journal of Management Jurnal Entrepreneur dan Entrepreneurship Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) ABDI MASSA: Jurnal Pengabdian Nasional BIP'S : Jurnal Bisnis Perspektif Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Golden Ratio of Data in Summary Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi International Journal of Review Management Business and Entrepreneurship EMARA : Indonesian Journal of Architecture As-Syirkah: Islamic Economic & Financial Journal
Eric Harianto
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : YUME : Journal of Management

 1 
Sosial Media Marketing dan Keputusan Pembelian : Peran Mediasi Brand Awareness Kurniawan, Dedy Arik; Sarwoko, Endi; Harianto, Eric
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6858

Abstract

Strategi pemasaran agen properti xavier marks betterland, dilakukan melalui media sosial namun masih dapat diketahui bagaimana efek penggunaan sosial media terhadap keputusan pembelian properti oleh konsumen. Tujuan penelitian ini untuk menganalisis pengaruh sosial media marketing dan brand awareness terhadap keputusan pembelian serta menguji peran mediasi dari brand awareness pada efek penggunaan sosial media marketing terhadap keputusan pembelian. Sampel yang digunakan adalah sebanyak 227 responden, yang dipilih berdasarkan purposive sampling. Berdasarkan jenis data yang diperoleh penulis menggunakan metode kuantitatif, dan kuesioner yang disampaikan dengan media elektronik berupa googleform, sebagai alat untuk pengumpulan data. Analisis data dalam penelitian ini menggunakan Path Analysis, dibantu dengan software SPSS. Karena path analysis dapat mengasilkan analisis yang lebih kompleks, dan tidak dapat dilakukan oleh regresi linear berganda. Hasil penelitian Berdasarkan hasil uji regressi path analisis, menunjukkan bahwa nilai hitung signifikansi variabel tidak lebih (<) dari 0,05. Sehingga Hipotesis 1, Hipotesis 2, dan Hipotesis 3, diterima. Sedangkan perhitungan Sobel test menunjukkan nilai t hitung sebesar 8.42 > dari t Tabel. Nilai t Tabel adalah 1,96 (1,96 diperoleh dari alpha 5% atau tingkat keyakinan 95%). Sehingga nilai 8.42 (Sobel Test) > dari (t Hitung), maka dinyatakan bahwa variabel mediator mampu memediasi hubungan variabel dependen dengan variabel independen, sehingga Hipotesis 4 juga dapat diterima. Sehingga brand awareness berperan sebagai mediasi pengaruh sosial media marketing terhadap keputusan pembelian.Kata Kunci: Sosial Media Marketing, Brand Awareness, Keputusan Pembelian
Designing A Balanced Scorecard As A Performance Measuring Tool In Off-Street Parking Management Services Companies In Indonesia (Case Study Pt. Bahana Security System) Panjaitan, Felix; Harianto, Eric
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6880

Abstract

In facing an increasingly competitive business environment, a tool is needed that can be used by management to measure company performance. Balanced Scorecard (BSC) is a very appropriate method to use to measure company performance accurately and accountability. BSC itself measures company performance from several perspectives such as a financial perspective, customer perspective, learning and growth perspective. as well as an internal business process perspective. This research was conducted at PT. Bahana Security System from January 2022 to June 2023. This research begins by conducting a SWOT analysis to see the company's position in the SWOT quadrant, then using the BSC method in a policy model that meets four measurement perspectives. Based on the results of the Process Hierarchy Analysis (AHP) method, it was found that the customer perspective was the first priority with a weight of 0.416 in strategy implementation, followed by the growth and learning perspective, then the internal business perspective and finally the financial perspective.
Co-Authors Abdurrahman, Gani Adinata, Faris Afiat, Irvan Aisah, Nurul Akmal, Shofwan Naufal Albazi, Uzair Alkistasari, Intan Alvin Livano Ari, Yufri Arifin Gustian Pramoko Arya Asraf Danarkusuma Azizurrohman, Muhammad Bawazir, Fatmah Cholid Benazir Fahim Christian Herdinata Damelina B. Tambunan Danarkusuma, Arya Asraf Daniel Martomanggolo Wonohadidjojo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewi, Nyoman Diah Utari Dinata, Yuwono Martha Dwi Jusnita, Tias Dyah Kusuma Wardhani Dyah Kusuma Wardhani Edmond Rantung Endi Sarwoko Eny Soenardi Ermitajani Judi, Tjatur Fabiola Leoparjo Fahrul Riza Fahrul Riza Faiza Husnayeni Nahar Fariza, Rahma Febry, Timotius Helena Sidharta Ignatius Ivan Sulaksono Ilmi, Sayyidah Hafidhatul Ilyas, Gunawan Bata Indudewi, Febe Yuanita Ratna Irvan Afiat Ismirani Saputri Ivan Setiawan J.E. Sutanto J.E. Sutanto Jason Lianto, Timothy Johanes Tanzil Judi, Tjatur Ermitajani Kurniawan, Dedy Arik Lala Setiany Wee Liliana Dewi Limanta, Nicko Lookman, Cienthia Maimunah Johari Mas’ud, Riduan Maureen Nuradhi Mayasari, Ludmila Menny, Alviano Herbert Monica Natalia Muhammad Farich Romdhoni Nancy Oktavia, Agustina Nursaid Nursaid Nursaid Olasode, Tikristini Panjaitan, Felix Patrisia Amanda Pascarina Pitaloka, Ratih Dwinanda Raditya, Andreas Rantung, Edmond Riduan Mas&#039;ud Riduan Mas’ud Riduan Mas’ud Romdhoni, Muhammad Farich Sakti Pamungkas, Anggada Salim, Elizabeth Gina Mitayanny Shofwan Naufal Akmal Siregar, Lusyana Sitepu, Rimenda Aminarosa Stevanus Christian Anggrianto Susan Susan Tambunan, Damelia Basauli Tania Susanti Tanjoyo, Catherine Teofilus Teofilus, Teofilus Tiyo Avianto Tri Cahyono Wee, Lala Setiany Wijaya, Patrick Natalion Wijaya, Tarisna Aditya Yulia Nur Hasanah Yusuf Ariyanto Yuwono Marta Dinata Yuwono Martha Dinata