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The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence on the Use of Mobile Banking through the Mediation of Attitude Toward Use Denny Indra Prastiawan; Siti Aisjah; Rofiaty Rofiaty
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.4

Abstract

Mobile banking is one of the channels of banking service provided by banking institutions in forms of modern platforms that are fully based on digital technology and displace physical interaction between banks and their customers. For banking industry, mobile banking is more than a service option; it is a strategic plan to facilitate customer’s changes in behavior. However, the acceptance of such platform by the public, particularly micro entrepreneurs, is still in question. The objective of this research is to identify factors influencing the use of mobile banking based on the perception of micro customers of Bank DKI in Surabaya. The variables used in this study were developed from previous researches that also examined the same matter with adjustment on the characteristics of micro customers. The variables, developed through the theoretical review, were then empirically assessed using SEM-PLS. the data was collected from questionnaires distributed to 266 micro customers who received financing from Bank DKI. The surcey discovered that perceived usefulness, perceived ease of use, and social influence are empirically proven to have both direct effects on the use of mobile banking and indirect effects through attitude toward use. Practical implications also discussed in this paper. 
Role of Trust and Customer Satisfaction as a Mediation Effect of Human Resource Competence on Customer Loyalty (Study on Commercial Customer BCA Kanwil VII Malang) Tirza Megawati; Rofiaty Rofiaty; Djumilah Hadiwidjojo
Wacana Journal of Social and Humanity Studies Vol. 21 No. 1 (2018)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

Increasing competition in the banking services business make the customer's demands growing. So that competent human resources are needed to keep customers loyal. This study aims to analyze and explain the role of trust and customer satisfaction as a mediator of the influence of human resource competence on customer loyalty. The research population is BCA Kanwil VII's commercial customers in Malang. Samples of 100 customers using probability sampling method. Data collection techniques with questionnaires and interviews. Analysis method used SEM (Structural Equation Modeling) with SmartPLS program (Partial Least Square) version 2.0. The research findings show that the competence of human resources has a positive and significant impact on customer loyalty directly or with trust as the mediation variable. However, the effect of using satisfaction as a mediation variable is not significant. This is because a high customer’s variety seeking range that is found from more in-depth interviews with customers. Under these conditions, BCA must accommodate all customers' interests in order to be fulfilled with one bank. Given the role of human resource competence is very significant to customer loyalty then the competence should be periodically evaluated in order to remain able to follow the increasing demands of customers along with the influence of globalization.
ANALISIS STABILITAS KEMITRAAN ANTARA PERUSAHAAN PEMBENIHAN JAGUNG DENGAN PETANI JAGUNG DI KABUPATEN MALANG “DALAM PERSPEKTIF PETANI” (STUDI KASUS PADA PT PIONEER-DUPONT INDONESIA) Tunggal Afrilia; Surachman Surachman; Rofiaty Rofiaty
Agricultural Socio-Economics Journal Vol 15, No 1 (2015)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kewenangan, kepercayaan dan komitmen, kinerja kemitraan terhadap stabilitas kemitraan antara perusahaan dan petani. Penelitian ini menggunakan model  persamaan  struktural  (SEM). Dari hasil penelitian  kewenangan berpengaruh signifikan pada kepercayaan dan komitmen. Sedangkan kepercayaan tidak berpengaruh komitmen dan kinerja kemitraan. Komitmen berpengaruh signifikan pada kinerja kemitraan dan stabilitas kemitraan.
PERAN KOMITMEN ORGANISASIONAL DALAM MEMEDIASI PENGARUH KOMPETENSI, PELATIHAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PERAWAT Intan Cahya Kurniasari; Armanu Thoyib; Rofiaty Rofiaty
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2018.v8i2.010

Abstract

Abstract. Research aim to analyze influence of 1) Competencies on Organtizational Commitment. 2) Training on Organtizational Commitment. 3) Organization Culture on Organtizational Commitmen. 4) Competencies on Nurses’ Performance. 5) Training on Nurses’ Performance. 6) Organization Culture on Nurses’ Performance. 7) Organizational Commitment on Nurses’ Performance. 8) Role mediation of Organizational Commitmen within the influence of Competencies on Nurses’ Performance. 9) Role mediation of Organizational Commitmen within the influence of Training on Nurses’ Performance. 10) Role mediation of Organizational Commitmen within the influence of Organizational Culture on Nurses Performance. Sample has taken by survey methode by used saturated sampling which mean make all population member as a sample. Research sample were 143 nurses who work at Waluyo Jati Kraksaan Probolinggo Hospital with more than 1 year working time. The analyse tool is Partial Least Square (PLS). The research result competencies, training and organization culture influence organizational commitment directly but didnt have influence on nurses performance. Organizational commitmen have the role mediation fully (complete) by competencies, training with culture to nurses’performance in Waluyo Jati Kraksaan Hospital.
Exploring Characteristics of Digital Organizational Culture in Post COVID-19: A Systematic Literature Review Muhammad Jasrif Teguh; Noermijati Noermijati; Wahdiyat Moko; Rofiaty Rofiaty
Journal of International Conference Proceedings (JICP) Vol 5, No 2 (2022): BEFIC Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i2.1669

Abstract

This systematic literature research explored the characteristics of Digital Organizational Culture (DOC) in the Post Covid-19 period. Data on specific criteria of 63 DOC articles published between 2020 and 2022 were collected from the Google Scholar database using the Publish or Perish software. The data collected were analyzed using the matrix synthesis method and source suitability index technique. The results showed that ten DOC characteristics meet the criteria, including cross-functional collaboration, digital leadership, digital innovation culture, employee digital skills, digital technology change orientation, digital data management, risk-taking, customer digital experience focus, flexibility agility, and digital mindset. Consistency of key elements from at least three sources is required for further model development. The practical implications of this research are expected to serve as a guide for the implementation of DOC in the future, both in terms of its impact on the success of digital transformation and on organizational performance, especially in the post-COVID-19. Keywords: Digital Transformation, Digital Organizational Culture, Digital Corporate Culture, Post COVID-19
Handling Strategies and Mapping of People With Social Welfare Problems (PMKS): A Study in Pamekasan Regency Rofiaty Rofiaty
Journal of Indonesian Applied Economics Vol. 8 No. 2 (2020)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiae.2020.008.02.6

Abstract

The research aims to analyze the strategy of handling people with social welfare problems (Penyandang Masalah Kesejahteraan Sosial/ PMKS) in Pamekasan Regency. Further, this study also aims to determine the most appropriate strategy in handling PMKS and determine the priority scale in PMKS policy making in Pamekasan regency. The foundation to determine the PMKS handling strategy is derived from the mapping outcome as reflected from its indicators which show a number of major social welfare problems that emerge in the region based on important scale. The strategy of handling social welfare problems is explored based on the root of the problem such as the emergence of abandoned child problems as triggered by the lack of job vacancy in Pamekasan Regency. The low employment rate is due to environmental conditions with limited resources in Pamekasan Regency. The PMKS handling strategies are through: increasing the awareness and responsibilities of parents on the obligations of their children for not neglecting their children, creating new jobs for abandoned children in various business fields, intensively providing counseling and social communication services to all levels of society to prevent more victims of drugs, raising funds associated with poverty alleviation, raising CSR funds from banks, cooperatives and others to care for people with social welfare problem, providing training and entrepreneurship skills, supporting the creation of a scavenger positive image as friendly and honest part of the society instead of thief, giving spiritual and mental guidance, providing CD4 testing program, as well as intensively providing counseling and social communication services to all levels of society about this problem.
Customer Satisfaction as an Influence Mediation of Service Quality, Financial Considerations, Convenience Toward Switching Behavior (Study on Customer of PT. Bank Central Asia Tbk, Branch Malang) Kanti Rahayu; Rofiaty Rofiaty; Sudjatno Sudjatno
Wacana Journal of Social and Humanity Studies Vol. 20 No. 1 (2017)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1032.848 KB) | DOI: 10.21776/ub.wacana.2017.020.01.1

Abstract

This research has discussed switching behavior problem mediated by customer satisfaction. The aims of this research are to understand customer satisfaction dimension which are consist of service quality, financial considerations, and convenience in its influence towards switching behavior, by using survey of 200 inactive customer to verify research hypothesis. Data analysis using Partial Least Square (PLS) analysis methods toward customer of PT. Bank Central Asia, Tbk branch Malang. This result research has shown that service quality significantly influence to switching behavior financial consideration significantly influence to switching behavior in term of low savings rate dimension, but insignificant to administration fee and loan interest, convenience insignificantly influence to switching behavior in terms of ATM and service hours. New findings that convenience is also involve provided parking lot, almost in every branch office of BCA in Malang complaining the same thing.
The Influence of Situasional Leadership, Organizational Culture and Training on Employee Performance and Work Motivation of Millenial Generation at the Inspection Office of BRI Malang Mohammad Reza; Rofiaty Rofiaty; Atim Djazuli
Wacana Journal of Social and Humanity Studies Vol. 21 No. 2 (2018)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1220.44 KB)

Abstract

Generation Millenial or Gen Y is the labor force that will dominate in every company in the next few years in Indonesia, as well as in banking such as Bank Rakyat Indonesia and Inspection Office of BRI Malang in particular. The purpose of this research is to know the influence of situational leadership, organizational culture and training on employee performance and work motivation of millenial auditors at Inspection Office of BRI Malang. This study used a sample of 63 millenial auditors with partial least square method (PLS). The results of this study indicate, situational leadership has significant influence on employee performance and work motivation of millennial auditor at the Inspection Office of BRI Malang. However, organizational culture has insignificant influence on employee performance and work motivation and also has insignificant influence on employee performance through work motivation. Training has insignificant influence on employee performance but has significant influence on work motivation and also on employee performance through work motivation. Work motivation has significant influence on employee performance. The findings in this study indicate that a rigid organizational culture and training that does not improve skills and provide a space of appreciation to the millennial auditor, have insignificant influence on employee performance and work motivation at the Inspection Office of BRI Malang.
The effect of entrepreneurship orientation and flexibility toward adaptive innovation and improved firm performance Rofiaty, Rofiaty; Aisjah, Siti; Susilowati, Christine
BISMA (Bisnis dan Manajemen) Vol. 15 No. 1 (2022)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n1.p96-118

Abstract

This study analysed the effect of entrepreneurial orientation and flexibility on adaptive innovation and firm performance. The sample of this study consisted of 114 orchid business actors. The data analysis technique used in this study uses quantitative methods with the SEM analysis method (WarpPLS) as an analytical tool to process data. Data was collected by direct interview and through a Google Form. This study proves that entrepreneurial orientation directly and positively affects firm performance and adaptive innovation. Flexible management has a direct and positive effect on firm performance and adaptive innovation, while adaptive innovation has a positive effect on improving firm performance. On the other side, adaptive innovation has not a mediation role of entrepreneurship orientation toward firm performance, but adaptive innovation has a mediation role flexibility toward firm performance. The novelty of this study emphasize on the green economy run by orchid SMEs, that strives to enhance business performance through entrepreneurial orientation, adaptability, and adaptive innovation.
Entrepreneurship Orientation and Performance of Green Economy SMEs during COVID-19 Pandemic: The Mediating of Strategic Agility Rofiaty, Rofiaty; Chong, Ding; Nusron, Anis; Yulianti, Nindya Adha; Sunaryo, Sunaryo
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.3001

Abstract

This study was conducted to analyze the effect of entrepreneurial orientation on company performance through strategic agility. This research uses the SEM analysis method with WarpPLS software. The sample of this study consisted of 204 actors and strategic decision-makers of green economy SMEs in Malang areas. The unit of analysis in this study is the green economy SME business players in the business of flower, fruit, and ornamental plants. This business field was chosen because it is environmentally friendly, the waste has minimal risk of environmental damage, and this business is at the same time healthy for the environment for business people, employees, and consumers. Data collection was collected by distributing questionnaires directly or via a Google Form. This study proves that entrepreneurial orientation has a direct and positive effect on improving company performance. This study has proven that entrepreneurial orientation positively affects company performance both directly and through strategic agility, so it can be concluded that strategic agility can partially mediate the effect of entrepreneurial orientation on company performance. The application of strategic agility/agility is proven to improve company performance. This study can enrich the study of strategic management theory in the context of Strategic Agility in a green economy. SMEs’ owners and managers improve their performance by increasing entrepreneurial orientation and strengthening strategic agility.