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All Journal Jurnal Ergonomi Indonesia (The Indonesian Journal of Ergonomic) J@TI (TEKNIK INDUSTRI) CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Journal of Educational, Health and Community Psychology Journal of Engineering and Management in Industrial System The Asian Journal of Technology Management (AJTM) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Ilmiah Pertanian Jurnal Psikologi Teori dan Terapan Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Home Economics Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Keluwih: Jurnal Sains dan Teknologi Journal of Applied Data Sciences Riwayat: Educational Journal of History and Humanities CandraRupa: Journal of Art, Design, and Media Anggit: Jurnal Desain Produk
Markus Hartono
Department Of Industrial Engineering, University Of Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences

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INTEGRATION OF NUDGING-BASED KANSEI ENGINEERING AND HUMAN-CENTERED DESIGN: A CONCEPTUAL FRAMEWORK IN HEALTHCARE SERVICE Hartono, Markus
JEMIS (Journal of Engineering & Management in Industrial System) Vol. 13 No. 2 (2025)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study presents a conceptual framework for the modification of Kansei Engineering (KE), incorporating nudging-enabled features with human-centered design (represented by Design Thinking (DT) methodology) principles applied in healthcare services. Kansei Engineering (KE) and Nudge Theory (NT) have a similar goal of influencing and directing users’ behavior and intentions based on the fulfillment of their critical needs. KE focuses on translating customer emotional needs into design parameters, whereas NT stresses changing customer behavior using indirect instructions and positive reinforcements. Once emotional satisfaction is obtained, it is hoped that positive behavior will be promoted. Addressing customers' emotional demands combined with nudge-based features in patients’s healthcare service experiences is a strategic necessity that can result in considerable commercial benefits. Healthcare that creates positive emotional connections can improve patient happiness, inspire loyalty, and build a strong, differentiated brand in a competitive environment. More importantly, it may boost patient recovery rates and promote more sustainability practices in hospitals or healthcare domains for a long-term period. Hence, this study introduces a novel integrated framework that combines KE, NT, and DT to align emotional satisfaction with behavioral outcomes in healthcare service design, particularly in developing emotionally and behaviorally supportive strategies for non-critical patient care.
THE INFLUENCE OF AVAILABILITY AND PROMOTION ON CUSTOMER RETENTION WITH THE CUSTOMER SATISFACTION AS A MEDIATING VARIABLE – A LITERATURE REVIEW ON THE PERSONAL CARE INDUSTRY Tjoeanda, Christopher Andrew; Hartono, Markus
J@ti Undip: Jurnal Teknik Industri Vol 21, No 1 (2026): Januari 2026
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jati.1.1.17-27

Abstract

The personal care industry relies on product innovation, distribution, and promotional strategies as key factors for business success. Product availability and effective promotion play crucial roles in customer satisfaction and retention. However, limited research discusses how these two aspects interact and affect business sustainability in the personal care industry. To address this gap, this literature examines how prior studies have conceptualized and examined the relationships among product availability, promotion, customer satisfaction, and customer retention within the personal care industry. Relevant studies from marketing and distribution were systematically reviewed, using publications collected from ScienceDirect. We initially gathered 3,491 articles related to personal care, restricted to the last ten years, classified as research articles, and aligned with keywords such as marketing, promotion, advertising, discounting, branding, product completeness, and product availability. From this process, ten key journal articles were selected for further analysis. The findings reveal that product availability enhances customer satisfaction and encourages repeat purchases, while promotional strategies foster positive product perceptions and strengthen brand awareness. Together, these strategies provide a cohesive approach that significantly impacts customer retention. Overall, this study highlights the importance of combining product availability and promotional efforts to improve customer experience and support long-term success in the personal care industry. However, this study is limited to a conceptual framework and does not yet test the proposed relationships empirically. Future research is recommended to validate this structural model through application in real-world cases within the personal care industry, which would provide stronger practical insights and implications for both academics and practitioners.
Korektor Postur Duduk untuk Remaja: Analisis Fungsional Sumarsono Putri, Hyacintha; Hairunnas; Hartono, Markus
CandraRupa : Journal of Art, Design, and Media Vol. 4 No. 2 (2025): Vol.4 No.2, October 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The habit of sitting hunched over in adolescents is one of the risk factors for postural disorders that can have an impact until adulthood. Sitting posture correctors are present to aid in forming ideal sitting habits. This study aims to analyze the specifications of existing sitting posture corrector products and the needs and preferences of adolescents regarding the use of sitting posture correctors. The results of the analysis show that existing sitting posture correctors have adjustable features so that they can be adjusted to environmental conditions. In addition, adolescents are enthusiastic about the existence of sitting posture corrector products, especially those that have a practical design, are comfortable to use, and are easy to operate. Sitting posture correctors that are commonly preferred by adolescents have a curved cushion shape, with a fairly soft or at least smooth texture, and a long adjustment range. By considering the variations in adolescent physical conditions and user preferences, the development of an adjustable and dismantled sitting posture corrector is considered functional for use in forming better sitting posture habits in adolescents.
Integration of Kansei Engineering and Nudge Based Design Thinking for Patient Comfort in Healthcare Services Hartono, Markus; Herdiana, Wyna; Sujatmiko, Guguh; Hairunnas; Jaya, Brian Kurniawan; Parung, Christabel Annora Paramita
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 27 No. 1 (2025): June 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.27.1.51-76

Abstract

Healthcare often struggles to obtain patient comfort and autonomy, leading to confusion, frustration, and dependency on healthcare staff. In addressing this concern, this study is conducted to propose an integrative framework of Kansei Engineering (KE) and Nudge Theory (NT) within the Design Thinking (DT). It is a novel approach called KENT-DT. Utilizing a human-centric design methodology, this study implemented semi-structured interviews and direct observations with hospitalized patients to assess their emotional responses and interactions with existing beds and hospital staff. The data disclosed some critical pain points, including lack of intuitive control, discomfort, and restricted patient autonomy in bed adjustments, which too often led to dependency on hospital staff. To address these issues, this study proposed an improved hospital bed prototype utilizing KE for patient emotional design considerations and NT to subtly encourage positive patient behaviors, such as maintaining ergonomic bed positions to prevent pressured body portions. Some features of the redesigned bed are offered, such as visual cues, intuitive control location, and ergonomic support enhancements. It is to reduce dependency on staff and increase patient autonomy. According to an evaluation by a doctor and a hospital staff member, it has been concluded that there is an expected increase in patient satisfaction and autonomy. This study brings expected implications. It suggests that integrating KE and NT in medical and hospital product design can foster a more patient-centred healthcare experience, encourage speedy recovery, and reduce staff burden. Future study is highly encouraged to implement the prototype of redesigned beds and evaluate the long-term impact of them on patient recovery. The adaptability of patients across diverse healthcare facilities may be considered as well.
Ergo-Biopsychosocial Approach to Support the Quality of Life of Small Housing Inhabitants Hartono, Markus; Tjahjoanggoro, Antonius Johanes; Tondok, Marselius Sampe; Hapsari, Indri
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 22 No. 1 (2020): June 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.137 KB) | DOI: 10.9744/jti.22.1.25-36

Abstract

A study on the intervention of human factors engineering (known as ergonomics) on sustainable living based on biopsychological needs was conducted, taking samples of small housing inhabitants. In total, 90 participants were involved. Those who were living in small housings have a significant challenge of how to live comfortably given very limited space. The measurement of the quality of human life through WHOQOL-BREF (World Health Organization Quality of Life-BREF) and ergonomics-based usability were used to describe the current human well-being satisfaction, to propose the modified physical facilities, and to validate the proposed design and improvement. The findings showed that all implemented improvements have supported the inhabitant’s quality of life.
Co-Authors Afif Hakim Agasya Karindra Ario R. Aji Limantoro Amelia Santoso Andrew Sofian Angeline Suseno Angeline Suseno Annisa Putri Aulia Arbi Hidayat Argo Hadi Kusumo Bagus Ajidani Benny Lianto Chrisma, Angela Carla Viana Christian Samuel Christian, Frikson Darmayasa, Pande Putu Desi Rut Suryani S. Diah Sofiah Esti Dwi Rinawiyanti Fathimahhayati, Lina Dianati Fiqo Tsavandho Fisca Riana Sari Florentina Tiffany Frikson Christian Frikson Sinambela Galvin Lienanda Putra, Saviorello Giovani Tanoko Sugiharto Giovani Tanoko Sugiharto Grandy Ongkowijoyo Grandy Ongkowijoyo Guguh Sujatmiko Hadiyat, Mochammad Arbi Hairunnas HANS WILLIAM Herdiana, Wyna Heryanto, Joel I Made Ronyastra I Made Ronyastra Indri Hapsari Jaya, Brian Kurniawan Juniati, Ninik Kumara Sadana Putra Kurniawan Jaya, Brian Lim Bobby Salim Linda Herawati Marcell Suryansjah Juda Marselius Sampe Tondok Maulidya Dwi Putri Moch Angga Pramana Putra Nurrahman Setyobudi Parung, Christabel Annora Parung, Christabel Annora Paramita Permatasari, Eunike Putri Prianka, Dian Rahdiana, Nana Rebeka*, Aprilia Wita Ronyastra, I Made Rosita Meitha Rosita Meitha Surjani Rosita Meitha Surjani Rosita Meitha Surjani Singgih Singgih Sritomo Wignjosoebroto Suhara, Ade Suhartanto, Paulus Eddy Sumarsono Putri, Hyacintha Tambunan, Willy Tania Hartono Tarigas, Nopia THALIA MIRANDA SOEDARMADJI Theresia Amelia Pawitra Theresia Amelia Pawitra Tjahjoanggoro, Antonius Johanes Tjoeanda, Christopher Andrew Ula, Tin Nur Zahrotul Viviany, Viviany Wahyudi, Rahman Dwi Wyna Herdiana Yenny Sari Yenny Sari Zahro, Siti