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All Journal Briliant: Jurnal Riset dan Konseptual Esteem Journal of English Study Programme JISPE Journal of Islamic Primary Education AL ISNAD: Journal of Indonesian Hadith Studies Journal of Islamic Business Management Studies (JIBMS) PENDASI: Jurnal Pendidikan Dasar Indonesia Indonesian Society and Religion Research Indonesian Journal of Mathematics and Natural Science Education Khidmah Nusantara
Zubaidi
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Role of Social Capital to Strengthen Market Segmentation Strategy (Study on Sadariyah Cassava Crackers Business in Blitar) Fiernaningsih, Nilawati; Widayani, Anna; Himmah, Mahmudatul; Zubaidi; Akhsanu Takwim, R N; Junus, Mochammad; Ismanto
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 2 (2025): Volume 10 Nomor 2, Mei 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i2.2182

Abstract

Micro, Small, and Medium Enterprises (MSMEs), especially in the snack industry sector, such as cassava crackers, play an important role in supporting the Indonesian economy through job creation and contribution to Gross Domestic Product (GDP). However, MSMEs often face challenges in maintaining and expanding their market share amid increasingly fierce competition. This study aims to analyse the role of social capital in strengthening market segmentation strategies at Sadariyah Cassava Crackers Business in Blitar Regency. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, direct observation, and documentation. The informants in this study were five people, consisting of business owners, employees, regular customers, and local community leaders. The results show that social capital, which includes strong social networks, trust between businesses and consumers, and the application of local social norms such as gotong royong, contributes significantly to expanding the market and maintaining customer loyalty. The market segmentation strategy applied based on demographic, psychographic, and consumer behaviour factors proved effective in reaching various customer groups. These findings imply that the synergy between social capital and the right market segmentation strategy can improve the competitiveness of MSMEs in a competitive market and promote sustainable business growth.
Learning From a Fly's Wing: Building a Dialogical Paradigm of Science and Islam in Science Education Zubaidi; Fajar, Dinar Maftukh; Habibi, Mohammad Wildan
Indonesian Journal of Mathematics and Natural Science Education Vol. 6 No. 2 (2025): Indonesian Journal of Mathematics and Natural Science Education
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan, UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/mass.v6i2.226

Abstract

The hadith narrative regarding flies—stating that one wing carries disease while the other carries an antidote—presents a contradiction that necessitates scientific study to support the integration of Islam and science in education. This experimental study employed a completely randomized design with four treatments and seven replicates to assess the inhibitory effect of housefly (Musca domestica) body parts on Salmonella typhi growth in vitro. The results demonstrated that fly wings provided significantly higher growth inhibition ($p < 0.05$) than other body parts and the control. However, no significant difference was found between the right and left wings ($p > 0.05$). These findings establish an epistemological framework for science education through a "two-language dialogical paradigm." This model bridges religious narrative with empirical facts, promoting synergy between Islamic teachings and scientific discovery, while advancing natural-based antimicrobial research and strengthening the integration of Islamic values in science learning.
Co-Authors Ahmad Tijani Aini, Yulis Nurul Akhsanu Takwim, R N Amaliya Putri, Devi Arif Rochman Fachrudin, Arif Rochman Astuti, Fina Andika Frida AULIA NOURMA PUTRI Az zuhri, Fahmi Muhammad Bambang Suryanto Desi Setiyadi Dinar Maftukh Fajar Fiernaningsih, Nilawati Himmah, Mahmudatul I.B.P. Arnyana I.K. Suma Ismanto Kartika Indah Permanasari Maulidiyah, Fitrotul Mochammad Junus Mohammad Wildan Habibi, Mohammad Wildan Mukhlisin Saad Mustain, Kun Nurdjizah Putri Sekarsari Rifa’i, Moh. Rohayati, Ika Safitri, Nuriyah Setiawan, Ardian Wahyu Sugeng Hariyanto Suharto, Ririn Pratiwi Wardani, Rr Tri Istining Widayani, Anna Zukhruful Irbah