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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sinar Manajemen Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Health, Economics, and Social Sciences (IJHESS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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The Effect of Service Quality on Customer Satisfaction Mediated by Brand Image and Customer Experience of Indibiz in Palu City Sinta, Tri Ayu; Ponirin, Ponirin; Bachri, Syamsul; Auriza, Mohammad Zeylo
SIMAK Vol. 23 No. 01 (2025): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v23i01.627

Abstract

This study aims to analyze the influence of service quality on customer satisfaction mediated by brand image and customer experience of Indibiz n Palu City. This research employs a quantitative method. The population of the study consists of Indibiz customers at PT Telkom Witel Sulbagteng in Palu City, with a sample size of 105 respondents. Data collection was conducted using a Google Forms questionnaire, and the sampling technique applied was purposive sampling. The data analysis technique used in this study is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SMARTPLS software. The results indicate that the brand image variable does not significantly affect customer satisfaction, while service quality has a significant impact on customer satisfaction, and customer experience also has a significant impact on customer satisfaction. The quality of service mediated by brand image does not have a significant effect on customer satisfaction. The quality of service mediated by customer experience has a significant effect on customer satisfaction.
Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu Revan, Revan; Ponirin, Ponirin; Rombe, Elimawaty; Auriza, Mohammad Zeylo
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10735

Abstract

This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Rahmadani, Windi; Sutomo, Maskuri; Syarifuddin, Umar; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY Tobondo, Riky Thias Pranolo; Bachri, Syamsul; Sutomo, Maskuri; Auriza, Mohammad Zeylo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4144

Abstract

This study aims to analyze the influence of Country of Origin (COO) and brand image on consumer satisfaction, with purchase decision as a mediating variable among Wuling car consumers in Palu City. The research employed a quantitative approach with data collected through questionnaires distributed to 106 respondents who are users or consumers of Wuling cars. Data analysis was carried out using SmartPLS 4 software. The findings indicate that Country of Origin has a significant effect on both purchase decisions and consumer satisfaction, directly and indirectly. Brand image also has a significant effect on purchase decisions and consumer satisfaction, as well as an indirect effect through purchase decisions. Furthermore, purchase decision acts as a significant mediating variable in the relationship between Country of Origin and brand image on consumer satisfaction. The results imply that Wuling’s corporate strategy should focus on strengthening COO reputation and brand image through innovation, quality, and effective marketing communication strategies.
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Kantor Sekertariat Daerah Kabupaten Morowali Utara: The Influence Of Organizational Culture And Work Environment On Employee Performance At The Regional Secretariat Office Of North Morowali District Frendi Pratama Tagoe; Yoberth Kornelius; Niluh Putu Evvy Rossanty; Moh. Zeylo Auriza
Jurnal Kolaboratif Sains Vol. 8 No. 10: Oktober 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i10.8860

Abstract

Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Kantor Sekretariat Daerah Kabupaten Morowali Utara dibimbing oleh Yoberth Kornelius. Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja terhadap kinerja pegawai di Kantor Sekretariat Daerah Kabupaten Morowali Utara. Budaya organisasi dan lingkungan kerja merupakan faktor penting dalam mendukung tercapainya kinerja pegawai yang optimal. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 60 responden yang merupakan sampel dari total populasi 152 pegawai, dengan teknik stratified random sampling. Data dianalisis menggunakan regresi linier berganda untuk menguji pengaruh variabel budaya organisasi dan lingkungan kerja terhadap kinerja pegawai. Hasil penelitian menunjukkan bahwa secara simultan budaya organisasi dan lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai. Secara parsial, masing-masing variabel juga menunjukkan pengaruh yang signifikan. Oleh karena itu, manajemen Kantor Sekretariat Daerah Kabupaten Morowali Utara disarankan untuk terus memperkuat budaya organisasi dan menciptakan lingkungan kerja yang kondusif guna meningkatkan kinerja pegawai secara keseluruhan
Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
Pemanfaatan Hutan Produksi Desa Balaroa Pewunu Kecamatan Dolo Barat Kabupaten Sigi I komang Suprianto; Mohammad Zeylo Auriza; Maskuri Sutomo
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1349

Abstract

Forests have a production function, namely economic value, such as wood, rattan, agarwood and so on. Forests have an ecological function because forests are very important for the survival of human beings, animals and plants. Ecological functions include absorbing carbon dioxide and then producing oxygen for life, a source of water, preventing erosion and flooding, habitat for animals, and a source of biodiversity. The purpose of planting tree seedlings is a form of making a production forest where it retains water during floods, secondly as an increase in the economy of the people of Balaroa Pewunu Village. The author uses a descriptive observational method using a persuasive approach to the community by interviews and field observations. By planting candlenut, avocado, jackfruit and petai trees. Implementation of tree seed planting activities on holidays, namely Sundays and trees planted around the river area, with the involvement of village government officials and Risma youth. The planting was carried out in stages considering that there were 850 trees planted including: 500 candlenut seeds, 200 avocado seeds, 100 jackfruit seeds, and 50 petai seeds. The target achieved in planting tree seedlings is expected to become community income in the future. From the community service activities it was concluded that the land in the production forest was used by the community for gardening and farming, then utilizing forest products. The types of forest products that are widely used are candlenut, tamarind, jackfruit, guava, and pineapple.
Digitalisasi Destinasi Wisata Desa Towale di Kecamatan Banawa Tengah Kabupaten Donggala melalui Pengembangan Website: Digitalization of Towale Village Tourism Destination in Banawa Tengah Sub-district, Donggala Regency through Website Development Syamsul Bachri; Erwan Sastrawan Farid; Mohammad Zeylo Auriza; Mohammad Ega Nugraha; Setiawan Mandala Putra
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i2.4980

Abstract

Dalam kegiatan Pengabdian ini, Tim Pengabdian memilih Desa Towale kecamatan Banawa Tengah Kabupaten Donggala Sebagai Objek Kegiatan pengabdian dikarenakan Desa Towale merupakan Desa yang kaya akan Destinasi wisata, tetapi masih belum di ketahui banyak wisatawan, baik wisatawan lokal, wisatawan nusantara serta wisatawan mancanegara. Desa Towale banyak menyimpan keindahan alam serta warisan budaya yang sangat berpotensi untuk menjadi wisata unggulan atau masuk dalam kawasan strategis pariwisata nasional. Berdasarkan hasil wawancara dengan Bapak Subhan sebagai Kepala Desa Towale, “ada sekitar 70 lokasi wisata yang ada di desa kami dengan berbagai keindahan alam yang eksotic, warisan budaya yang berpontensi menjadi wisata unggulan. Hanya saja, lokasi tersebut masih sangat perlu pengelolaan yang lebih profesional, termasuk bagaimana destinasi wisata yang ada di Desa Towale bisa lebih dikenal oleh para wisatawan.
Media Sosial, Fasilitas Kerja, dan Kinerja Pegawai: Studi pada Dinas Pendidikan Morowali Utara Abdullah, Megawati Putri; Niluh Putu Evvy Rossanty; Andi Indriani Ibrahim; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5528

Abstract

This study aims to determine the effect of social media and work facilities on employee performance at the North Morowali Regency Education and Culture Office. This is a quantitative study that identifies independent variables, namely social media and work facilities, with dependent variables, namely performance, with a sample size of 80 people. The sampling technique used was saturated sampling, where all members of the population were included in the sample if the population size was relatively small, less than 30 people. A saturated sample is referred to as a census. The results of this study show that: 1) Based on the results of hypothesis testing, it is known that the variables of Social Media (X1) and Work Facilities (X2) have a significant effect on employee performance at the North Morowali Regency Education and Culture Office. 2) Social Media has a positive and significant effect on employee performance at the North Morowali Regency Education and Culture Office. 3) Work Facilities have a positive and significant effect on employee performance at the North Morowali Regency Education and Culture Office.
Co-Authors Abdul Rahman Abdullah, Megawati Putri Agung Winoto Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Asril Besse Ariska Cintra Antasari Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Frendi Pratama Tagoe Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S Ivan Ilham KORNELIUS, YOBERTH La Ode Guntoro Mahfud Supu Mahfud Supu Mahfud Supu Maskuri Sutomo Maudy Juny Lestari Moh. Taufal Mohammad Ega Nugraha Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Nurnadila Parani, Syamsul Bahri Dg Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Revan, Revan Rifaldi Rifaldi, Rifaldi Rombe, Elimwaty Rosida P. Adam Rudy Gosal Salma Daud Samita Kasim Samuel Aldheony Sasmita Kasim Setiawan Mandala Putra Sinta, Tri Ayu Slamet, Nurhudi Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tobondo, Riky Thias Pranolo Tovan, Tovan Triachyar Triachyar Umar Syarifuddin Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zulfirly Kurniawan