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All Journal Jurnal Media Wahana Ekonomika JURNAL MANAJEMEN MOTIVASI Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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Pemanfaatan Hutan Produksi Desa Balaroa Pewunu Kecamatan Dolo Barat Kabupaten Sigi I komang Suprianto; Mohammad Zeylo Auriza; Maskuri Sutomo
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1349

Abstract

Forests have a production function, namely economic value, such as wood, rattan, agarwood and so on. Forests have an ecological function because forests are very important for the survival of human beings, animals and plants. Ecological functions include absorbing carbon dioxide and then producing oxygen for life, a source of water, preventing erosion and flooding, habitat for animals, and a source of biodiversity. The purpose of planting tree seedlings is a form of making a production forest where it retains water during floods, secondly as an increase in the economy of the people of Balaroa Pewunu Village. The author uses a descriptive observational method using a persuasive approach to the community by interviews and field observations. By planting candlenut, avocado, jackfruit and petai trees. Implementation of tree seed planting activities on holidays, namely Sundays and trees planted around the river area, with the involvement of village government officials and Risma youth. The planting was carried out in stages considering that there were 850 trees planted including: 500 candlenut seeds, 200 avocado seeds, 100 jackfruit seeds, and 50 petai seeds. The target achieved in planting tree seedlings is expected to become community income in the future. From the community service activities it was concluded that the land in the production forest was used by the community for gardening and farming, then utilizing forest products. The types of forest products that are widely used are candlenut, tamarind, jackfruit, guava, and pineapple.
Media Sosial, Fasilitas Kerja, dan Kinerja Pegawai: Studi pada Dinas Pendidikan Morowali Utara Abdullah, Megawati Putri; Niluh Putu Evvy Rossanty; Andi Indriani Ibrahim; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5528

Abstract

This study aims to determine the effect of social media and work facilities on employee performance at the North Morowali Regency Education and Culture Office. This is a quantitative study that identifies independent variables, namely social media and work facilities, with dependent variables, namely performance, with a sample size of 80 people. The sampling technique used was saturated sampling, where all members of the population were included in the sample if the population size was relatively small, less than 30 people. A saturated sample is referred to as a census. The results of this study show that: 1) Based on the results of hypothesis testing, it is known that the variables of Social Media (X1) and Work Facilities (X2) have a significant effect on employee performance at the North Morowali Regency Education and Culture Office. 2) Social Media has a positive and significant effect on employee performance at the North Morowali Regency Education and Culture Office. 3) Work Facilities have a positive and significant effect on employee performance at the North Morowali Regency Education and Culture Office.
Pengaruh Komitmen dan Perbedaan Generasi terhadap Kinerja Pegawai pada Badan Pendapatan Daerah Kabupaten Morowali Utara Yesi Rohimah; Niluh Putu Evvy Rossanty; Yoberth Kornelius; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5530

Abstract

This study aims to determine the effect of commitment and generational differences on employee performance at the North Morowali Regency Revenue Agency. This is a quantitative study that identifies the independent variables, namely commitment and generational differences, and the dependent variable, namely performance, with a sample size of 63 people. The sampling technique used was saturated sampling, where all members of the population were included in the sample if the population size was relatively small, less than 30 people. A saturated sample is referred to as a census. The results of this study show that: 1) Based on the results of hypothesis testing, it is known that the variables of Commitment (X1) and Generational Differences (X2) have a significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency. 2) Commitment has a positive and significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency. 3) Generational Differences have a positive and significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency.
Pengaruh Kesadaran, Citra, dan Loyalitas Merek Terhadap Keputusan Pembelian Produk Skintifik di Kecamatan Bungku Tengah Kabupaten Morowali Besse Ariska; Sri Wanti; Syamsul Bachri; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.6012

Abstract

The purpose of this study is to analyze the effects of merek loyalty, citra, and kesadaran on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali. Research is conducted using a quantitative approach using deskriptif and kausal methods. The study's population comprises consumers who use Skintific products in that region, with a sample of about 100 respondents chosen using the purposive sampling technique. The study's findings indicate that: 1) Merek loyalty, citra, and kesadaran together have a significant impact on purchasing decisions. 2) Generally speaking, kesadaran merek has a positive and significant impact on purchasing decisions. 3) Citra merek also has a positive and statistically significant impact. 4) On the other hand, loyalty in a parsial manner does not indicate a significant impact on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali.
THE ROLE OF PERCEIVED RELEVANCE IN MEDIATING THE EFFECT OF AD PERSONALIZATION AND CONTENT SUITABILITY ON REPURCHASE INTENTION OF GLAD2GLOW PRODUCTS IN TIKTOKSHOP. Abdul Fahri Sakti Ali Tuasikal; Zakiyah Zahara; Ponirin; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4507

Abstract

This study aims to examine the extent to which ad personalization and content suitability influence repurchase intention, with perceived relevance acting as a mediating variable in consumers of Glad2Glow products on TikTok Shop. The research approach used a quantitative method with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis of 100 respondents who actively use TikTok and have interacted with Glad2Glow products. The results showed that both ad personalization and content suitability have a positive and significant influence on perceived relevance and repurchase intention. In addition, perceived relevance was proven to act as a mediator that strengthens the relationship between the two variables on repurchase intention. These findings indicate that digital marketing communication efforts that focus on message suitability and relevant experiences can improve consumer perceptions, strengthen emotional connections with brands, and foster loyalty to Glad2Glow products on the TikTok Shop platform.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY Moh. Rio Ferdinand; Syamsul Bachri; Zakiyah Zahara; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21064909

Abstract

This study aims to analyze the influence of discounts, brand image , and brand trust on consumer satisfaction at Matahari Department Store in Palu City. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are consumers of Matahari Department Store in Palu City. The results of the study indicate that Discounts, Brand Image , and Brand Trust partially have a positive and significant influence on consumer satisfaction. In addition, the three variables simultaneously also have a positive and significant influence on consumer satisfaction. This finding emphasizes the importance of an integrated marketing strategy that combines attractive price promotions (discounts), the formation of a strong and positive brand image, and high brand trust to increase overall consumer satisfaction and support business sustainability in the retail industry, especially Matahari Department Store.
The Influence of Content Marketing and Product Reviews on Customer Satisfaction on Social Media Mediated by Purchase Decisions for Luxcrime Products in Palu City Aulia, Nurul; Sutomo, Maskuri; Santi, Ira Nuriya; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8035

Abstract

This study examines the influence of content marketing and product reviews on customer satisfaction, with purchase decisions as a mediating variable, for Luxcrime products in Palu City. A quantitative method was used by distributing online questionnaires to 100 respondents. Data were analyzed using PLS-SEM with SmartPLS 4.0. The results indicate that content marketing and product reviews significantly affect purchase decisions and customer satisfaction. Purchase decisions also mediate the relationship between these variables and customer satisfaction. These findings have implications for cosmetic industry practitioners in optimizing effective digital marketing strategies through social media.
The Influence of Marketing Mix Implementation on Customer Satisfaction Mediated by Purchase Decision at Thrifting Sunriseoriginal in Palu City fachruddin, Muhammad; Parani, Syamsul Bahri Dg.; Bachri, Syamsul; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8266

Abstract

This study aims to analyze the influence of the marketing mix on customer satisfaction with purchase decision as a mediating variable at Thrifting Sunriseoriginal in Palu City. The research used a quantitative approach with purposive sampling of 90 respondents who made at least two purchases. Data were analyzed using SmartPLS version 4.1. The results show that the marketing mix has a positive and significant effect on both purchase decisions and customer satisfaction. However, the indirect effect of the marketing mix on satisfaction through purchase decisions is not significant. The study highlights the importance of optimizing marketing mix strategies to enhance customer satisfaction.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTEREST: THE ROLE OF SATISFACTION AS A MEDIATION AND BRAND TRUST AS A MODERATION IN PS STORE PALU Kurniadi; Ponirin; Syamsul Bahri Dg Parani; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21897623

Abstract

This study aims to determine the effect of Social Media Marketing on Repurchase Intention with Satisfaction as a mediating variable and Brand Trust as a moderating variable at PS Store Palu. The study used a quantitative method with a sample of 100 respondents and was analyzed using PLS-SEM. The results showed that Social Media Marketing had a positive and significant effect on Satisfaction, and Satisfaction had a positive effect on Repurchase Intention. Satisfaction was also able to mediate the effect of Social Media Marketing on Repurchase Intention. Meanwhile, Brand Trust was only able to moderate the relationship between Satisfaction and Repurchase Intention.
Co-Authors Abdul Fahri Sakti Ali Tuasikal Abdul Rahman Abdullah, Megawati Putri Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Aulia, Nurul Besse Ariska Cinta Nur Ahda Febriyanti Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S IRA NURIYA SANTI Ivan Ilham KORNELIUS, YOBERTH Kurniadi Mahfud Supu Maskuri Sutomo Moh. Rio Ferdinand Moh. Taufal Mohammad Ega Nugraha Muhammad Fachruddin, Muhammad Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Parani, Syamsul Bahri Dg Parani, Syamsul Bahri Dg. Ponirin Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Rejeki Tri Diva Revan, Revan Rifaldi Rifaldi, Rifaldi Rosida P. Adam Rudy Gosal Salma Daud Setiawan Mandala Putra Sinta, Tri Ayu Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Syarifaini Tovan, Tovan Triachyar Triachyar Triachyar Triachyar Umar Syarifuddin Wahyuningsih Wahyuningsih Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zakiyah Zahara Zulfirly Kurniawan