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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sinar Manajemen Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Health, Economics, and Social Sciences (IJHESS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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Pengaruh Komitmen dan Perbedaan Generasi terhadap Kinerja Pegawai pada Badan Pendapatan Daerah Kabupaten Morowali Utara Yesi Rohimah; Niluh Putu Evvy Rossanty; Yoberth Kornelius; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5530

Abstract

This study aims to determine the effect of commitment and generational differences on employee performance at the North Morowali Regency Revenue Agency. This is a quantitative study that identifies the independent variables, namely commitment and generational differences, and the dependent variable, namely performance, with a sample size of 63 people. The sampling technique used was saturated sampling, where all members of the population were included in the sample if the population size was relatively small, less than 30 people. A saturated sample is referred to as a census. The results of this study show that: 1) Based on the results of hypothesis testing, it is known that the variables of Commitment (X1) and Generational Differences (X2) have a significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency. 2) Commitment has a positive and significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency. 3) Generational Differences have a positive and significant effect on employee performance at the Regional Revenue Agency of North Morowali Regency.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Pada Malolo Store Di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Image And Price On Purchase Decision At Malolo Store In Bungku Tengah Distric Morowali Regency La Ode Guntoro; Moh. Zeylo Auriza; Syamsul Bahri Dg. Parani; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 11: November 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i11.9316

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian pada malolo store di kecamatan bungku tengah kabupaten morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Purposive Sampling sebesar 90 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Secara serempak variabel brand image (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Malolo Store di Kecamatan Bungku Tengah Kabupaten Morowali. Kemudian pada uji parsial brand image (X1) dan harga (X2) masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian pada Malolo Store di Kecamatan Bungku Tengah Kabupaten Morowali. Koefisien determinasi R Square = 0,481 dan Adjusted R Square = 0,470 Sisanya sebesar 51,9% dipengaruhi oleh faktor lain di luar penelitian ini
Pengaruh Kesadaran, Citra, dan Loyalitas Merek Terhadap Keputusan Pembelian Produk Skintifik di Kecamatan Bungku Tengah Kabupaten Morowali Besse Ariska; Sri Wanti; Syamsul Bachri; Moh. Zeylo Auriza
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.6012

Abstract

The purpose of this study is to analyze the effects of merek loyalty, citra, and kesadaran on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali. Research is conducted using a quantitative approach using deskriptif and kausal methods. The study's population comprises consumers who use Skintific products in that region, with a sample of about 100 respondents chosen using the purposive sampling technique. The study's findings indicate that: 1) Merek loyalty, citra, and kesadaran together have a significant impact on purchasing decisions. 2) Generally speaking, kesadaran merek has a positive and significant impact on purchasing decisions. 3) Citra merek also has a positive and statistically significant impact. 4) On the other hand, loyalty in a parsial manner does not indicate a significant impact on the purchase of Skintific products in Kecamatan Bungku Tengah, Kabupaten Morowali.
Co-Authors Abdul Rahman Abdullah, Megawati Putri Agung Winoto Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Asril Besse Ariska Cintra Antasari Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Frendi Pratama Tagoe Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S Ivan Ilham KORNELIUS, YOBERTH La Ode Guntoro Mahfud Supu Mahfud Supu Mahfud Supu Maskuri Sutomo Maudy Juny Lestari Moh. Taufal Mohammad Ega Nugraha Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Nurnadila Parani, Syamsul Bahri Dg Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Revan, Revan Rifaldi Rifaldi, Rifaldi Rombe, Elimwaty Rosida P. Adam Rudy Gosal Salma Daud Samita Kasim Samuel Aldheony Sasmita Kasim Setiawan Mandala Putra Sinta, Tri Ayu Slamet, Nurhudi Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Tobondo, Riky Thias Pranolo Tovan, Tovan Triachyar Triachyar Umar Syarifuddin Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zulfirly Kurniawan