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All Journal Jurnal Media Wahana Ekonomika JURNAL MANAJEMEN MOTIVASI Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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THE INFLUENCE OF INFLUENCER MARKETING AND FASHION TRENDS ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN THE TIKTOK SHOP APPLICATION AMONG GENERATION Z IN PALU CITY Cinta Nur Ahda Febriyanti; Wahyuningsih; Muzakir; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22007876

Abstract

This study aims to analyze the influence of Influencer Marketing and Fashion Trends on Purchasing Decisions through Consumer Trust on the TikTok Shop application among Generation Z in Palu City. The study uses a quantitative approach with an associative research type. The study population is Generation Z in Palu City who have made purchases through TikTok Shop. The research sample consisted of 112 respondents selected using a purposive sampling technique. Data collection was carried out by distributing questionnaires with a five-point Likert scale. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS 4.0 software. The results of the study indicate that Influencer Marketing has a positive and significant effect on Consumer Trust and Purchasing Decisions. Fashion Trends also have a positive and significant effect on Consumer Trust and Purchasing Decisions. In addition, Consumer Trust has a positive and significant effect on Purchasing Decisions. The results of the mediation test indicate that Consumer Trust is able to mediate the influence of Influencer Marketing and Fashion Trends on Purchasing Decisions. The findings of this study indicate that the better the influencer marketing strategy and the higher the product's suitability to fashion trends, the higher consumer trust will be, which ultimately increases purchasing decisions on the TikTok Shop application among Generation Z in Palu City.
Peningkatan Kualitas Pelayanan Pemerintah Desa Balaroa Pewunu Triachyar Triachyar; Mohammad Zeylo Auriza; Harnida Wahyuni Adda
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i2.1348

Abstract

Balaroa Pewunu Village is one of the villages located in West Dolo Sub-district, Sigi Regency, Central Sulawesi Province. The new village separated itself from the main village of Pewunu in 2012, the establishment of the village was stipulated on November 20, 2012 through Sigi Regency Regional Regulation Number 41 of 2012 concerning the Expansion of Balaroa Pewunu Village. As a village that has not been established for too long, it certainly needs to implement good service quality. The quality of service in Balaroa Pewunu Village is the focus of community service activities. However, the Balaroa Pewunu Village government in terms of administrative services still needs to be improved. This article was prepared to find out about the implementation of improving the quality of service of the Balaroa Pewunu Village Government. The implementation method used is a descriptive qualitative method. Data collection techniques are observation, interviews and documentation. The results achieved from the implementation of community service activities are that the Balaroa Pewunu Village Government has begun to implement related to Improving Service Quality, and since the transition to the new government period. Improvement after improvement, development after development and services that have been implemented have begun to appear, even now Balaroa Pewunu Village has become a model village for neighboring villages.
THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY Syarifaini; Ira Nuriya Santi; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464932

Abstract

This study aims to analyze the role of purchasing decisions as a mediator of the influence of chatbot responsiveness and personalization on customer satisfaction on TikTok Shop in Palu City. Using quantitative methods with SEM-PLS (SmartPLS 4) and purposive sampling techniques, the study involved 100 respondents who had interacted with a chatbot when purchasing fashion products on TikTok Shop. The results show that responsiveness and personalization do not directly influence satisfaction, but both have a significant influence on purchasing decisions. Subsequent purchasing decisions are proven to have a strong influence on satisfaction and act as a full mediator. These findings reflect field conditions, where TikTok Shop users value chatbots more from their ability to assist the decision-making process such as clarity of information, relevant recommendations, and ease of transactions than from the emotional aspect of direct satisfaction. Practically, TikTok Shop needs to optimize the quality of chatbot responses, enrich personalization based on shopping history, and improve the accuracy of product information to encourage purchasing confidence, which ultimately increases customer satisfaction.
THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON REPURCHASE INTENTION OF NEW BALANCE SHOES IN PALU CITY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Rejeki Tri Diva; Syamsul Bahri Dg. Parani; Ponirin; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22023411

Abstract

This study aims to examine the influence of lifestyle and brand image on repurchase intention with customer satisfaction as a mediating variable among New Balance shoe consumers in Palu City. Data were collected through a survey of 170 respondents who had purchased New Balance shoes, using a purposive sampling method. The analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results showed that both lifestyle and brand image had a positive and significant effect on customer satisfaction and repurchase intention. In addition, customer satisfaction was proven to significantly mediate the relationship between lifestyle and brand image on repurchase intention. These findings reinforce the importance of managing brand image and tailoring products to consumer lifestyles to encourage customer satisfaction and loyalty, especially in the context of the Palu city market.
Digitalisasi Destinasi Wisata Desa Towale di Kecamatan Banawa Tengah Kabupaten Donggala melalui Pengembangan Website: Digitalization of Towale Village Tourism Destination in Banawa Tengah Sub-district, Donggala Regency through Website Development Syamsul Bachri; Erwan Sastrawan Farid; Mohammad Zeylo Auriza; Mohammad Ega Nugraha; Setiawan Mandala Putra
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i2.4980

Abstract

Dalam kegiatan Pengabdian ini, Tim Pengabdian memilih Desa Towale kecamatan Banawa Tengah Kabupaten Donggala Sebagai Objek Kegiatan pengabdian dikarenakan Desa Towale merupakan Desa yang kaya akan Destinasi wisata, tetapi masih belum di ketahui banyak wisatawan, baik wisatawan lokal, wisatawan nusantara serta wisatawan mancanegara. Desa Towale banyak menyimpan keindahan alam serta warisan budaya yang sangat berpotensi untuk menjadi wisata unggulan atau masuk dalam kawasan strategis pariwisata nasional. Berdasarkan hasil wawancara dengan Bapak Subhan sebagai Kepala Desa Towale, “ada sekitar 70 lokasi wisata yang ada di desa kami dengan berbagai keindahan alam yang eksotic, warisan budaya yang berpontensi menjadi wisata unggulan. Hanya saja, lokasi tersebut masih sangat perlu pengelolaan yang lebih profesional, termasuk bagaimana destinasi wisata yang ada di Desa Towale bisa lebih dikenal oleh para wisatawan.
Co-Authors Abdul Fahri Sakti Ali Tuasikal Abdul Rahman Abdullah, Megawati Putri Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Aulia, Nurul Besse Ariska Cinta Nur Ahda Febriyanti Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S IRA NURIYA SANTI Ivan Ilham KORNELIUS, YOBERTH Kurniadi Mahfud Supu Maskuri Sutomo Moh. Rio Ferdinand Moh. Taufal Mohammad Ega Nugraha Muhammad Fachruddin, Muhammad Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Parani, Syamsul Bahri Dg Parani, Syamsul Bahri Dg. Ponirin Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Rejeki Tri Diva Revan, Revan Rifaldi Rifaldi, Rifaldi Rosida P. Adam Rudy Gosal Salma Daud Setiawan Mandala Putra Sinta, Tri Ayu Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Syarifaini Tovan, Tovan Triachyar Triachyar Triachyar Triachyar Umar Syarifuddin Wahyuningsih Wahyuningsih Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zakiyah Zahara Zulfirly Kurniawan