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All Journal Jurnal Media Wahana Ekonomika JURNAL MANAJEMEN MOTIVASI Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
Preferensi Mahasiswa Generasi Z di Kota Palu: Meningkatkan Literasi Digital melalui QRIS M Banking Rifaldi, Rifaldi; Farid, Erwan Sastrawan; Auriza, Mohammad Zeylo
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 5 No. 2 (2023)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v5i2.222.166-184

Abstract

Penelitian ini bertujuan untuk menganalisis preferensi mahasiswa Generasi Z di Kota Palu terkait penggunaan QRIS M Banking dalam meningkatkan literasi digital. Metode penelitian yang digunakan adalah kuantitatif dengan sampel sebanyak 100 orang mahasiswa Generasi Z di Kota Palu. Data yang diperoleh dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi kemudahan, persepsi manfaat, persepsi kepercayaan, dan persepsi risiko memiliki pengaruh positif dan signifikan terhadap preferensi mahasiswa Generasi Z dalam menggunakan QRIS M Banking. Temuan ini menunjukkan bahwa kemudahan penggunaan, manfaat yang dirasakan, kepercayaan terhadap layanan, dan pengelolaan risiko yang baik memengaruhi keputusan mahasiswa Generasi Z dalam memilih QRIS M Banking sebagai alat pembayaran digital. Penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi preferensi mahasiswa Generasi Z terkait penggunaan QRIS M Banking, sehingga dapat meningkatkan literasi digital di kalangan mahasiswa
Edukasi Konsep Ekowisata Pada Masyarakat Pesisir Pantai Pangi Desa Masaingi Kecamatan Sindue Kabupaten Donggala Farid, Erwan Sastrawan; Bachri, Syamsul; Auriza, Mohammad Zeylo; Irawati, Iin; Putra, Setiawan Mandala; Andriani, Nini
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1251

Abstract

Pengembangan ekowisata di Pantai Pangi, Desa Masaingi, Kecamatan Sindue, Kabupaten Donggala, memiliki potensi besar untuk meningkatkan kesejahteraan masyarakat sekaligus menjaga kelestarian lingkungan. Namun, rendahnya pemahaman masyarakat tentang konsep ekowisata dan minimnya infrastruktur menjadi hambatan utama. Selain itu, kurangnya koordinasi antar pemangku kepentingan dan terbatasnya akses ke pasar wisata juga menghambat optimalisasi potensi ekowisata di wilayah ini. Diperlukan upaya terpadu untuk mengatasi tantangan-tantangan tersebut guna mewujudkan pengembangan ekowisata yang berkelanjutan dan bermanfaat bagi masyarakat lokal. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran masyarakat pesisir mengenai pentingnya pengelolaan pariwisata berkelanjutan melalui eduksi konsep ekowisata. Kegiatan PkM ini dilakukan dengan metode pendekatan partisipatif. Pengabdian kepada Masyarakat ini melibatkan Kelompok Sadar Wisata (POKDARWIS) dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) setempat, dengan memberikan edukasi mengenai konsep ekowisata, potensi pengembangan lokal, serta keterampilan mengelola usaha ramah lingkungan. Hasil kegiatan PkM menunjukkan 85% peserta memahami konsep ekowisata dan pentingnya pengelolaan lingkungan berkelanjutan, serta 90% memberikan umpan balik positif terkait relevansi materi pelatihan dengan kehidupan sehari-hari. PkM ini berhasil meningkatkan partisipasi masyarakat dalam upaya pelestarian lingkungan sekaligus mendukung pengembangan pariwisata berbasis lokal.
Potensi Usaha Rumahan Di Desa Balaroa Pewunu Kecamatan Dolo Barat Kabupaten Sigi Ilham. S; Mohammad Zeylo Auriza; Harnida Wahyuni Adda
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.165

Abstract

Balaroa Pewunu Village has home-based businesses, namely banana chips, brown sugar chips, biapong cakes and pop ice. Home business is one of the efforts to meet household economic needs. A home-based business in running its business certainly requires good management, so that the business can continue to run. However, home businesses have not managed home businesses well. Community Service activities carried out are focused on managing home-based businesses. The purpose of this article is to serve so that it helps in managing home businesses, especially financial management, innovating products and expanding market share. The implementation method is carried out through observation, training and mentoring. The results achieved from this implementation are that home-based businesses have implemented simple bookkeeping records such as making cash flow books, inventory books, product sales books and production cost books.
Implementasi Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Dengan Pendekatan Analisis SWOT pada PT. Zamzam Karya Sejati Raungku, Ayu Azhari; Parani, Syamsul Bahri Dg; Muzakir, Muzakir; Auriza, Mohammad Zeylo
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.19512

Abstract

ABSTRAK Studi ini bertujuan untuk mengevaluasi penggunaan taktik dalam pelaksanaan pemasaran digital berbasis pendekatan SWOT di PT ZamZam Karya Sejati untuk meningkatkan penjualan produk dan mempertahankan keberlanjutan usaha di tengah tantangan persaingan yang dinamis. Penelitian ini menggunakan metode kualitatif deskriptif dengan memanfaatkan observasi, wawancara, serta pengumpulan dokumen sebagai teknik utama dalam memperoleh data. Wawancara dilakukan dengan pemilik, tim pemasaran, dan karyawan sebagai sumber data utama. Hasil studi menunjukkan bahwa PT ZamZam Karya Sejati berada pada Kuadran I dalam analisis SWOT, yang menandakan posisi strategis dengan kekuatan internal yang kuat dan peluang eksternal yang besar. Rekomendasi yang dihasilkan meliputi penerapan strategi agresif, seperti memanfaatkan kualitas produk, kemasan menarik, serta memperluas jangkauan pasar melalui platform digital dan pameran UMKM. Dengan langkah-langkah tersebut, perusahaan diharapkan mampu meningkatkan performa penjualan dan mempertahankan daya saing di pasar. Kata Kunci: Strategi Pemasaran Digital, Analisis SWOT, Meningkatkan Penjualan. ABSTRACT This study aims to assess the application of strategies in implementing digital marketing using a SWOT-based approach at PT ZamZam Karya Sejati to boost product sales and sustain business continuity amid dynamic market competition. A descriptive qualitative method was employed, utilizing observation, interviews, and document collection as primary data-gathering techniques. Interviews were conducted with the owner, marketing team, and employees as key data sources. The findings reveal that PT ZamZam Karya Sejati occupies Quadrant I in the SWOT analysis, indicating a strategic position with strong internal strengths and significant external opportunities. The recommendations include adopting aggressive strategies such as leveraging product quality, utilizing attractive packaging, and expanding market reach through digital platforms and MSME exhibitions. These measures are expected to enhance sales performance and maintain market competitiveness. Keywords : Digital Marketing Strategy, SWOT Analysis, Increase Sales.
The Effect of Service Quality on Customer Satisfaction Mediated by Brand Image and Customer Experience of Indibiz in Palu City Sinta, Tri Ayu; Ponirin, Ponirin; Bachri, Syamsul; Auriza, Mohammad Zeylo
SIMAK Vol. 23 No. 01 (2025): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v23i01.627

Abstract

This study aims to analyze the influence of service quality on customer satisfaction mediated by brand image and customer experience of Indibiz n Palu City. This research employs a quantitative method. The population of the study consists of Indibiz customers at PT Telkom Witel Sulbagteng in Palu City, with a sample size of 105 respondents. Data collection was conducted using a Google Forms questionnaire, and the sampling technique applied was purposive sampling. The data analysis technique used in this study is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SMARTPLS software. The results indicate that the brand image variable does not significantly affect customer satisfaction, while service quality has a significant impact on customer satisfaction, and customer experience also has a significant impact on customer satisfaction. The quality of service mediated by brand image does not have a significant effect on customer satisfaction. The quality of service mediated by customer experience has a significant effect on customer satisfaction.
Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu Revan, Revan; Ponirin, Ponirin; Rombe, Elimawaty; Auriza, Mohammad Zeylo
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10735

Abstract

This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Rahmadani, Windi; Sutomo, Maskuri; Syarifuddin, Umar; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
Pengaruh SMM terhadap Pembelian Tidak Terencana Dimediasi Perilaku FoMO pada Aroma Baking Nabil, Adiva; Sutomo, Maskuri; Ponirin, Ponirin; Auriza, Mohammad Zeylo
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4566

Abstract

Purpose: This study aims to examine the effect of social media marketing on unplanned purchases, with FoMO behavior as a mediating factor, at Aroma Baking. Research methodology: This research uses a quantitative approach with a survey design, with a sample of 105 respondents. The sample was determined using a purposive sampling technique. The data were statistically analyzed using the SEM-PLS method using Smart PLS 4.1. Result: This study demonstrates that social media marketing significantly influences unplanned purchases (? = 0.672, p = 0.000) and FoMO behavior (? = 0.954, p = 0.000). FoMO behavior also significantly affects unplanned purchases (? = 0.317, p = 0.000) and mediates the relationship between social media marketing and unplanned purchases (? = 0.303, p = 0.000). Conclusion: This study shows that social media marketing has a positive and significant effect on unplanned purchases, both directly and through the mediation of FoMO behavior. FoMO is shown to strengthen the relationship between social media marketing and consumers' impulse to buy spontaneously on Aroma Baking products. Limitations: This research has limitations that need to be considered, namely the object of research is only focused on one UMKM, namely Aroma Baking in Palu City, so that the findings cannot be generalized to similar businesses in other regions or sectors. For this reason, the suggestions in this study are, for companies to examine whether certain age groups or segments are more prone to FoMO and impulse buying, so that marketing strategies can be more targeted. Contribution: The findings can be useful as a practical reference for local businesses in Palu and surrounding areas in developing more effective social media-based marketing strategies.
Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
Co-Authors Abdul Fahri Sakti Ali Tuasikal Abdul Rahman Abdullah, Megawati Putri Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Aulia, Nurul Besse Ariska Cinta Nur Ahda Febriyanti Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S IRA NURIYA SANTI Ivan Ilham KORNELIUS, YOBERTH Kurniadi Mahfud Supu Maskuri Sutomo Moh. Rio Ferdinand Moh. Taufal Mohammad Ega Nugraha Muhammad Fachruddin, Muhammad Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Parani, Syamsul Bahri Dg Parani, Syamsul Bahri Dg. Ponirin Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Rejeki Tri Diva Revan, Revan Rifaldi Rifaldi, Rifaldi Rosida P. Adam Rudy Gosal Salma Daud Setiawan Mandala Putra Sinta, Tri Ayu Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Syarifaini Tovan, Tovan Triachyar Triachyar Triachyar Triachyar Umar Syarifuddin Wahyuningsih Wahyuningsih Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zakiyah Zahara Zulfirly Kurniawan