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All Journal Jurnal Media Wahana Ekonomika Jurnal Sinar Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Samudra Ekonomi dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal Mantik MANAJEMEN DEWANTARA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Health, Economics, and Social Sciences (IJHESS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) International Journal of Economics (IJEC) Jurnal Pengabdian Ahmad Yani Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Manajemen Dan Kewirausahaan
Mohammad Zeylo Auriza
Program Studi Manajemen Kampus Kab. Morowali Program Studi Di Luar Kampus Utama, Universitas Tadulako
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The Role of Customer Satisfaction in Forming Trust and Loyalty at Dua Putri Restaurant in Bungku Tengah Morowali Mohammad Zeylo Auriza; Mahfud Supu; Citra Antasari; Asril; Samuel Aldheony
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4760

Abstract

The rapid development of the culinary business has made competition in the business world even higher. Starting from small scales such as stalls and angkringan, medium scales such as depots, restaurants and cafes, to large scales such as restaurants in star hotels. The rampant culinary business is often associated with the higher mobility of the community. In addition, it is also often associated with workers or someone who is busy doing activities outside the home, whether it is a woman or a man always looking for something practical in daily fulfillment, especially those related to food. The phenomenon of the proliferation of this culinary business has an impact on Morowali Regency, especially Central Bungku District. One of the most popular restaurants in the Morowali Regency area is the Dua Putri Restaurant. Rumah Makan Dua Putri is oriented towards how all its customers can become loyal customers. By making customers satisfied and trusting when they come to visit the Dua Putri Restaurant. In this study, the research team wanted to measure how the effect of Customer Satisfaction on Customer Trust and Loyalty using the Amos 16.0 software analysis tool. The results of this study indicate that customer satisfaction has a significant effect on customer trust and loyalty at the Dua Putri Restaurant in Morowali Regency.
Exploring Destination Uniqueness: Unraveling Revisit Intentions Through Enhanced Tourist Experiences Auriza, Mohammad Zeylo; Setiawan Mandala Putra; Nirwan, Nirwan; Nugraha, Mohammad Ega
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.687

Abstract

This research aims to prove whether there is an influence between destination uniqueness on tourist experience and intention to visit again, the influence of tourist experience on intention to visit again, and prove whether tourist experience can mediate the relationship between destination uniqueness and intention to visit again. This research was conducted in Donggala Regency by focusing on Bonebula Beach. Sampling was carried out using a purposive sampling approach. The data that will be used to test the hypothesis is 120 respondents. The analytical equipment that will be used is structural equation modeling (SEM) using AMOS which can help researchers find and obtain the desired data. The research results show that the uniqueness of the destination influences tourists' experiences and also influences their intention to visit again. Other findings show that tourists' experiences have a positive influence on their intention to visit again. Research findings also show that tourist experience can positively mediate the relationship between destination uniqueness and revisit intention. Keywords: Destination Uniqueness; Tourist Experience; Revisit Intention; Tourism
Preferensi Mahasiswa Generasi Z di Kota Palu: Meningkatkan Literasi Digital melalui QRIS M Banking Rifaldi, Rifaldi; Farid, Erwan Sastrawan; Auriza, Mohammad Zeylo
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 5 No. 2 (2023)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v5i2.222.166-184

Abstract

Penelitian ini bertujuan untuk menganalisis preferensi mahasiswa Generasi Z di Kota Palu terkait penggunaan QRIS M Banking dalam meningkatkan literasi digital. Metode penelitian yang digunakan adalah kuantitatif dengan sampel sebanyak 100 orang mahasiswa Generasi Z di Kota Palu. Data yang diperoleh dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi kemudahan, persepsi manfaat, persepsi kepercayaan, dan persepsi risiko memiliki pengaruh positif dan signifikan terhadap preferensi mahasiswa Generasi Z dalam menggunakan QRIS M Banking. Temuan ini menunjukkan bahwa kemudahan penggunaan, manfaat yang dirasakan, kepercayaan terhadap layanan, dan pengelolaan risiko yang baik memengaruhi keputusan mahasiswa Generasi Z dalam memilih QRIS M Banking sebagai alat pembayaran digital. Penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi preferensi mahasiswa Generasi Z terkait penggunaan QRIS M Banking, sehingga dapat meningkatkan literasi digital di kalangan mahasiswa
Edukasi Konsep Ekowisata Pada Masyarakat Pesisir Pantai Pangi Desa Masaingi Kecamatan Sindue Kabupaten Donggala Farid, Erwan Sastrawan; Bachri, Syamsul; Auriza, Mohammad Zeylo; Irawati, Iin; Putra, Setiawan Mandala; Andriani, Nini
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1251

Abstract

Pengembangan ekowisata di Pantai Pangi, Desa Masaingi, Kecamatan Sindue, Kabupaten Donggala, memiliki potensi besar untuk meningkatkan kesejahteraan masyarakat sekaligus menjaga kelestarian lingkungan. Namun, rendahnya pemahaman masyarakat tentang konsep ekowisata dan minimnya infrastruktur menjadi hambatan utama. Selain itu, kurangnya koordinasi antar pemangku kepentingan dan terbatasnya akses ke pasar wisata juga menghambat optimalisasi potensi ekowisata di wilayah ini. Diperlukan upaya terpadu untuk mengatasi tantangan-tantangan tersebut guna mewujudkan pengembangan ekowisata yang berkelanjutan dan bermanfaat bagi masyarakat lokal. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran masyarakat pesisir mengenai pentingnya pengelolaan pariwisata berkelanjutan melalui eduksi konsep ekowisata. Kegiatan PkM ini dilakukan dengan metode pendekatan partisipatif. Pengabdian kepada Masyarakat ini melibatkan Kelompok Sadar Wisata (POKDARWIS) dan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) setempat, dengan memberikan edukasi mengenai konsep ekowisata, potensi pengembangan lokal, serta keterampilan mengelola usaha ramah lingkungan. Hasil kegiatan PkM menunjukkan 85% peserta memahami konsep ekowisata dan pentingnya pengelolaan lingkungan berkelanjutan, serta 90% memberikan umpan balik positif terkait relevansi materi pelatihan dengan kehidupan sehari-hari. PkM ini berhasil meningkatkan partisipasi masyarakat dalam upaya pelestarian lingkungan sekaligus mendukung pengembangan pariwisata berbasis lokal.
The Effect of E-Service Quality on E-Loyalty Mediated by E-Satisfaction of Draiv Food Customers in Morowali Regency Mohammad Zeylo Auriza; Agung Winoto; Sri Wanti; Citra Antasari; Nurnadila; Sasmita Kasim
Jurnal Sinar Manajemen Vol. 11 No. 3: November 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i3.6488

Abstract

Online transport has experienced rapid growth in the digital age, changing the way people travel. These services are provided through digital platforms such as online taxis or ride-hailing, which have become the first choice for many customers. In Indonesia, the online transport sector is growing rapidly and has become a daily necessity for consumers. Platforms such as online taxis and online motorbike taxis have been present in various regions, including Morowali Regency in Central Sulawesi. Draiv Company is one of the popular ride-hailing applications in the area. Web-based services are also widely used in online transport, with the concept of relational marketing to maintain customer loyalty. Online service quality has a positive effect on customer satisfaction and e-loyalty. Customer e-satisfaction occurs when the performance of the services offered meets or even exceeds customer expectations, which in turn increases customer commitment.
Sosialisasi Peluang Usaha Desa Wosu Sebagai Desa Penyangga Industri Kecamatan Bungku Barat Kabupaten Morowali: Socialisation of Business Opportunities For Wosu Village as an Industrial Buffer Village In West Bungku Sub-District, Morowali Regency Moh. Zeylo Auriza; Agung Winoto; Sri Wanti; Cintra Antasari; Nurnadila; Samita Kasim; Maudy Juny Lestari
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6754

Abstract

Desa-desa seringkali dihadapkan pada tantangan ekonomi seperti minimnya lapangan pekerjaan dan infrastruktur terbatas. Namun, di balik tantangan tersebut, terdapat potensi besar dalam bentuk sumber daya alam, kearifan lokal, serta keterampilan tradisional masyarakat. Oleh karena itu, sosialisasi tentang peluang usaha di desa menjadi penting untuk memberikan pemahaman kepada masyarakat mengenai jenis-jenis usaha yang dapat dijalankan, cara memulai dan mengelola usaha tersebut, serta manfaat ekonomi dan sosial yang dapat diperoleh. Desa Wosu, sebagai desa penyangga industri, memiliki peluang besar untuk mengembangkan Usaha Mikro, Kecil, dan Menengah (UMKM). Peluang usaha di desa meliputi sektor pertanian, kerajinan tangan, dan pariwisata. Untuk sukses, masyarakat desa membutuhkan dukungan dalam pelatihan kewirausahaan, akses terhadap modal usaha, jaringan kerjasama, serta bimbingan dalam manajemen usaha dan pemasaran. Dukungan dari pemerintah, lembaga keuangan, dan lembaga pengembangan usaha sangat penting untuk meningkatkan kesejahteraan masyarakat desa secara keseluruhan.
Potensi Usaha Rumahan Di Desa Balaroa Pewunu Kecamatan Dolo Barat Kabupaten Sigi Ilham. S; Mohammad Zeylo Auriza; Harnida Wahyuni Adda
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.165

Abstract

Balaroa Pewunu Village has home-based businesses, namely banana chips, brown sugar chips, biapong cakes and pop ice. Home business is one of the efforts to meet household economic needs. A home-based business in running its business certainly requires good management, so that the business can continue to run. However, home businesses have not managed home businesses well. Community Service activities carried out are focused on managing home-based businesses. The purpose of this article is to serve so that it helps in managing home businesses, especially financial management, innovating products and expanding market share. The implementation method is carried out through observation, training and mentoring. The results achieved from this implementation are that home-based businesses have implemented simple bookkeeping records such as making cash flow books, inventory books, product sales books and production cost books.
Implementasi Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Dengan Pendekatan Analisis SWOT pada PT. Zamzam Karya Sejati Raungku, Ayu Azhari; Parani, Syamsul Bahri Dg; Muzakir, Muzakir; Auriza, Mohammad Zeylo
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.19512

Abstract

ABSTRAK Studi ini bertujuan untuk mengevaluasi penggunaan taktik dalam pelaksanaan pemasaran digital berbasis pendekatan SWOT di PT ZamZam Karya Sejati untuk meningkatkan penjualan produk dan mempertahankan keberlanjutan usaha di tengah tantangan persaingan yang dinamis. Penelitian ini menggunakan metode kualitatif deskriptif dengan memanfaatkan observasi, wawancara, serta pengumpulan dokumen sebagai teknik utama dalam memperoleh data. Wawancara dilakukan dengan pemilik, tim pemasaran, dan karyawan sebagai sumber data utama. Hasil studi menunjukkan bahwa PT ZamZam Karya Sejati berada pada Kuadran I dalam analisis SWOT, yang menandakan posisi strategis dengan kekuatan internal yang kuat dan peluang eksternal yang besar. Rekomendasi yang dihasilkan meliputi penerapan strategi agresif, seperti memanfaatkan kualitas produk, kemasan menarik, serta memperluas jangkauan pasar melalui platform digital dan pameran UMKM. Dengan langkah-langkah tersebut, perusahaan diharapkan mampu meningkatkan performa penjualan dan mempertahankan daya saing di pasar. Kata Kunci: Strategi Pemasaran Digital, Analisis SWOT, Meningkatkan Penjualan. ABSTRACT This study aims to assess the application of strategies in implementing digital marketing using a SWOT-based approach at PT ZamZam Karya Sejati to boost product sales and sustain business continuity amid dynamic market competition. A descriptive qualitative method was employed, utilizing observation, interviews, and document collection as primary data-gathering techniques. Interviews were conducted with the owner, marketing team, and employees as key data sources. The findings reveal that PT ZamZam Karya Sejati occupies Quadrant I in the SWOT analysis, indicating a strategic position with strong internal strengths and significant external opportunities. The recommendations include adopting aggressive strategies such as leveraging product quality, utilizing attractive packaging, and expanding market reach through digital platforms and MSME exhibitions. These measures are expected to enhance sales performance and maintain market competitiveness. Keywords : Digital Marketing Strategy, SWOT Analysis, Increase Sales.
The Effect of Service Quality on Customer Satisfaction Mediated by Brand Image and Customer Experience of Indibiz in Palu City Sinta, Tri Ayu; Ponirin, Ponirin; Bachri, Syamsul; Auriza, Mohammad Zeylo
SIMAK Vol. 23 No. 01 (2025): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v23i01.627

Abstract

This study aims to analyze the influence of service quality on customer satisfaction mediated by brand image and customer experience of Indibiz n Palu City. This research employs a quantitative method. The population of the study consists of Indibiz customers at PT Telkom Witel Sulbagteng in Palu City, with a sample size of 105 respondents. Data collection was conducted using a Google Forms questionnaire, and the sampling technique applied was purposive sampling. The data analysis technique used in this study is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SMARTPLS software. The results indicate that the brand image variable does not significantly affect customer satisfaction, while service quality has a significant impact on customer satisfaction, and customer experience also has a significant impact on customer satisfaction. The quality of service mediated by brand image does not have a significant effect on customer satisfaction. The quality of service mediated by customer experience has a significant effect on customer satisfaction.
Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu Revan, Revan; Ponirin, Ponirin; Rombe, Elimawaty; Auriza, Mohammad Zeylo
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10735

Abstract

This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
Co-Authors Abdul Fahri Sakti Ali Tuasikal Abdul Rahman Abdullah, Megawati Putri Agung Winoto Andi Indriani Ibrahim Antasari, Citra Armawati Armawati Asril Aulia, Nurul Besse Ariska Cintra Antasari Citra Antasari Citra Antasari Desmiati Desmiati Elimawaty Rombe Erwan Sastrawan Firdayanti Bido Frendi Pratama Tagoe Harnida Wahyuni Adda I komang Suprianto I komang Suprianto Iin Irawati Iin Irawati Ilham. S IRA NURIYA SANTI Ivan Ilham KORNELIUS, YOBERTH La Ode Guntoro Mahfud Supu Mahfud Supu Mahfud Supu Maskuri Sutomo Maudy Juny Lestari Moh. Rio Ferdinand Moh. Taufal Mohammad Ega Nugraha Muhammad Fachruddin, Muhammad Muhammad Riswandi Palawa Muzakir Nabil, Adiva Neng Reka Nurmalasari Niluh Putu Evvy Rossanty Nini Andriani Nirwan Nirwan Novita Novita Nurnadila Parani, Syamsul Bahri Dg Parani, Syamsul Bahri Dg. Ponirin Ponirin Ponirin, Ponirin Raungku, Ayu Azhari Revan, Revan Rifaldi Rifaldi, Rifaldi Rosida P. Adam Rudy Gosal Salma Daud Samita Kasim Samuel Aldheony Sasmita Kasim Setiawan Mandala Putra Sinta, Tri Ayu Sri Wanti Suardi Suardi Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg. Parani Syarifaini Tovan, Tovan Triachyar Triachyar Umar Syarifuddin Windi Rahmadani Yesi Rohimah Yoberth Kornelius Zakiyah Zahara Zulfirly Kurniawan