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Ahmad Fadli
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ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU) Ahmad Fadli; Beby Karina F. Sembiring; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.764

Abstract

This study examines how Brand Image, Brand Trust, and Customer Experience affect Customer Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. This study uses primary and secondary data. Descriptive statistics, path, and path diagram analyses are used. This study includes Bank Syariah Indonesia Krakatau clients who use multiple products. This study has 353 respondents. This study found that Brand Image has a positive and significant effect on Customer Satisfaction and Perceived Value, Brand Trust has a negative and insignificant effect, and Customer Experience has a positive and significant effect on both.
Co-Authors Abdul Kohar Abdul Malik K.A Abdul Rasyid Achmad Noerkhaerin Putra Adam Samsudin Noor Ade Pratama Adela Shofia Addabsi Adha Widoni Adi Maulana Putra Adi Mulyadi Putra Adrianto Ahmad Aep Saefullah Afrila Afrila Agung Prabowo Agung Prabowo Agus Susanto Agya Mutia Alifta Ahmad Aguswin Ahmad Fadhil Nugroho Ahmad Riadi S Hasibuan Ahmad Rivai Ahmad Zaki Akhmad Akhmad Akhmad Akromusyuhada Alfarisi, Cory Dian Alfi Sapitri Allailus Syah Safara Aman aman Amin Hou Amun Amri Andi Risfan Rizaldi Annisa Aprilya Putri Annisa Rahmat Ap’aluddin Ari Aditia Sukma Sukma Arifin Setiabudi Arisky Rahmatulloh Arosyidin Arosyidin Aulia Permatasari Ayu Kartika Bahruddin Beby Karina F. Sembiring Benny Ahmadi Bima Wandika Putra Cahyo Dwi Rachmadi Calvin Prasetyo Chaniago, Sabaruddin Charismayani Charismayani Chorina Ika Ristanti Damayanti, Elok Debora Tambunan Deni Astika Denny Satria Derry Hanriansyah Pratama Deska Deska Devia Febrina Dewi Indah Pratiwi Dewi Rafiah Pakpahan Dhamala Shobita Chandra Dhanang Hayuningwang Dingot Hamonangan Sitanggang Dion Julio Iskandar Dovy Reyandi Drastinawati Drastinawati Dwi Yerlis Rahmi Edy Saputra Effendi, Ihsan Elvira Sitna Hajar Emizatul Aini Ervina Ervina Ester Hervina Sihombing Esty Octiana Sari Fadhil Mubarak Fajril Akbar Fernando Susilo Fisy Amalia Gading Bagus Mahardika Gede Indra Ludy Wirata Gunawan Atmaja Halim Wijaya Heni Sugesti Herry Novriansyah I Wayan Sudiarta Idral Amri Ika Agustina Ika Karina Ika Puspa Satriany Ilham Habib Indah Fitriani Indra Yasri Indrawan Indrawan Ines Indriyani Irdoni HS Irdoni Irdoni Irwan Ahussalim Jabosar Ronggur Hamonangan Panjaitan Jannatin Ardhuha Jayaun Jayaun Jenial S Jenni Kristina Br Panjaitan Jessica Andre Julharmito Julharmito Junaidi Junaidi Kania Farida Komalasari Komalasari LALU RUDYAT TELLY SAVALAS Lathifah Cahyani P3 Lia Yuningsih Lilis Suriani Listari, Nening Luci Octaria M Satria Haruda M. Ferdinansyah M. Zamroni Mahendra Aswit Sandra Barata Manda Dwipayani Bhastary Marlinda Martin Maya Andiriani MAYANG SARI Mega Safana Mega Sanjaya Melda Helena S Miftah Anugrah Mochamad Reizal Ath Thariq Moh. Tahang Mona Lisa Muchlis Ade Putra Muh Irwan Muhamad Hendri Diarta Muhamamad Rizky Zuriadi Muhammad Hamdani Mustika Canra MUTIARANI MUTIARANI Nanda Nabila Maharani Nasib Nasrudin Nisa Mulya Nissa Aqhilla Novika Sri Wardani Novirsari, Emma Nuraina Siregar Nurjamilah Nursyaniati Nursyaniati Nurul Afifah Nurul Azmi Ongky Alexander Opik Hidayat Abdul Latif Padil Pancasila Putri Peter Peter Puji Rahayu Purnama Sari Putri Arini Putri Julia Maemum Putri Rahmadani Rahmad Rasyidin Ramadani Pardian Ramadhana Eka Rani Handayani Rathesa Najela Ratih Amelia Rawdatul Fadila Reny Novianti Ridho Hafizh Maulana Ridho Wijaya Riki Rahmadhan Riko Ervil Rio Andika Rizky Gimnastiar Robin Roni Juliansyah Rozanna Sri Irianty Rusydy ' Sai Vinodhini Samsoni Samsoni Septiana Veronika S Septianing Tyas K Silvia Reni Renti Silvia Reni Yenti Silvia Reni Yenty Sintia Siska Priscillia Aledya Siti Chotijah Siti Nurkhaliza Siti Wardatul Jannah Sri Murda Niati Subkhan Maulana Sunarno Sunarno Syafrizal Helmi Situmorang Syarifuddin Oko Syelvia Renni Yenti Thomson Simanjuntak Thufail Mujaddid Al-Qoyim Tina Linda Toni Ardi Ulfa Dwiyanti Ulfah Naida Marbun Vivi Asfianti Wan Elsa Novtari Adiani Wasty Rusjaya Widy Hastuty HS Wilda Zakiah Wiriyan Jordy Wyda N Saragi Yelmida Azis Yesi Afriani Yopy Ratna Dewanti Yuli S Yunus Olivia Novanto Zubair Arza Zuchra Helwani Zulkarnain Lubis Zultiniar Zultiniar